Relevant Audience - Segment Finder

Relevant Audience is a premium data marketplace whose goal is to offer high quality segmented data, delivered to advertisers through the preferred DSP. Our data sources are local publishers and data providers, who offer trustworthy data for audience targeting through our solution.

With the Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, type and IAB categories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in DoubleClick Bid Manager.

All Audience Segments

Regions
Types
IAB Categories
Name Audience
Automotive - Car Drivers 504 156 in 90 days

Automotive - Car Drivers

dk interest
People who own, lease or have a access to a car
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Drivers
Automotive - Car Enthusiasts 63 844 in 90 days

Automotive - Car Enthusiasts

dk interest
People interested in cars, motorcycles and other automotive vehicles
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Enthusiasts
Automotive - Car Owners 436 959 in 90 days

Automotive - Car Owners

dk interest
Car owners
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners
Business and Finance - B2B Decision Makers 284 893 in 90 days

Business and Finance - B2B Decision Makers

dk interest
B to B decision makers. This segment was launched in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Business and Finance - Interested in Business 182 992 in 90 days

Business and Finance - Interested in Business

dk interest
Audiences interested in business, entrepreneurship and business technologies.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Content Channel - Social Media and Blogs 12 734 in 90 days

Content Channel - Social Media and Blogs

dk interest
People following blogs and interested in social media
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Demographics - Age - 18-24 146 683 in 90 days

Demographics - Age - 18-24

dk demographic
People between 18 and 20 years old.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 18-24
Demographics - Age - 25-34 127 404 in 90 days

Demographics - Age - 25-34

dk demographic
People between 25 and 34 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 25-34
Demographics - Age - 35-44 63 719 in 90 days

Demographics - Age - 35-44

dk demographic
People between 35 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 35-44
Demographics - Age - 45-54 110 368 in 90 days

Demographics - Age - 45-54

dk demographic
People between 45 and 54 years
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 45-54
Demographics - Age - 55-64 113 804 in 90 days

Demographics - Age - 55-64

dk demographic
People between 55 and 64 years
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 55-64
Demographics - Age - Men above 44 154 165 in 90 days

Demographics - Age - Men above 44

dk demographic
Men above 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men over 44
Demographics - Age - Over 64 128 481 in 90 days

Demographics - Age - Over 64

dk demographic
People over the of 64 years old.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Over 64
Demographics - Age - Under 18 18 638 in 90 days

Demographics - Age - Under 18

dk demographic
People under 18 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - under 18
Demographics - Age - Women 18-44 244 919 in 90 days

Demographics - Age - Women 18-44

dk demographic
Women between 18 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women 18-44
Demographics - Age - Women above 44 198 399 in 90 days

Demographics - Age - Women above 44

dk demographic
Women above 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women over 44
Demographics - Education - High school or Tertiary or Tech college 208 942 in 90 days

Demographics - Education - High school or Tertiary or Tech college

dk demographic
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - Primary or Secondary school 73 048 in 90 days

Demographics - Education - Primary or Secondary school

dk demographic
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - Primary or Secondary school
Demographics - Education - University or Postgraduate 413 972 in 90 days

Demographics - Education - University or Postgraduate

dk demographic
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - University or Postgraduate
Demographics - Employment - Other 142 784 in 90 days

Demographics - Employment - Other

dk demographic
People who are neither studying or currently employed.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Other
Demographics - Employment - Studying 135 005 in 90 days

Demographics - Employment - Studying

dk demographic
Students
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Studying
Demographics - Employment - Working 455 771 in 90 days

Demographics - Employment - Working

dk demographic
People who are currently employed
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Working
Demographics - Family Type - Families with Children 460 746 in 90 days

Demographics - Family Type - Families with Children

dk seasonal demographic
Families with children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys 127 687 in 90 days

Demographics - Family Type - Families with Children - Boys

dk seasonal demographic
Families with male children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls 125 818 in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

dk seasonal demographic
Families with both girls and boys
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls 198 225 in 90 days

Demographics - Family Type - Families with Children - Girls

dk seasonal demographic
Families with female children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children 239 957 in 90 days

Demographics - Family Type - No Children

dk demographic
Families without children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children
Demographics - Gender - Female 457 641 in 90 days

Demographics - Gender - Female

dk demographic
Females
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Female
Demographics - Gender - Male 251 130 in 90 days

Demographics - Gender - Male

dk demographic
Males
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Male
Demographics - Household Income - EUR 12.000 - 20.000 73 723 in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

dk demographic
Households with an income between approx. DKK 90.000 - 150.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 20.000 - 45.000 234 473 in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

dk demographic
Households with an income between approx. DKK 150.000 - 340.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 45.000 - 70.000 157 298 in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

dk demographic
Households with an income between approx. DKK 340.000 - 520.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - over EUR 70.000 79 195 in 90 days

Demographics - Household Income - over EUR 70.000

dk demographic
Households with an income above approx. DKK 520.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - under EUR 12.000 160 098 in 90 days

Demographics - Household Income - under EUR 12.000

dk demographic
Households with an income below approx. DKK 90.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - under EUR 12.000
Demographics - Household size - 1 person 81 462 in 90 days

Demographics - Household size - 1 person

dk demographic
Single person households
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person
Demographics - Household size - 2 - 4 persons 605 685 in 90 days

Demographics - Household size - 2 - 4 persons

dk demographic
2-4 person households
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons
Demographics - Household size - 5 or more persons 17 490 in 90 days

Demographics - Household size - 5 or more persons

dk demographic
Households with 5 or more persons
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 5 or more persons
Demographics - Men 18-44 92 780 in 90 days

Demographics - Men 18-44

dk demographic
Men between 18 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men 18-44
Events and Attractions - Art Theater and Culture 176 031 in 90 days

Events and Attractions - Art Theater and Culture

dk interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Art Theater and Culture
Events and Attractions - Concerts and Music Events 24 754 in 90 days

Events and Attractions - Concerts and Music Events

dk interest
People interested in concerts and music events.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Concerts and Music Events
Events and Attractions - Festival lovers 92 485 in 90 days

Events and Attractions - Festival lovers

dk interest
People showing an interest in Danish festivals.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Festival lovers
Events and Attractions - Weekends and Nightlife 159 735 in 90 days

Events and Attractions - Weekends and Nightlife

dk interest
People with an interest in weekends and nightlife
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weekends and Nightlife
Family and Relationships - Marriage and Civil Unions 86 959 in 90 days

Family and Relationships - Marriage and Civil Unions

dk interest
Audiences interested in marriage, marriage planning and celebrations.
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Marriage and Civil Unions
Family and Relationships - Parenting 273 129 in 90 days

Family and Relationships - Parenting

dk interest
People interested in family and parenting
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Parenting
Family and Relationships - Pregnancy 75 540 in 90 days

Family and Relationships - Pregnancy

dk interest
People interested in pregnancy related topics
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Pregnancy
Family and Relationships - Single life 92 930 in 90 days

Family and Relationships - Single life

dk interest
Audiences living the single life.
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Single life
Food and Drink 338 196 in 90 days

Food and Drink

dk interest
People interested in food and drink
Segment name in DSPs: Relevant Audience - DK - Food and Drink
Food and Drink - Vegetarian 85 046 in 90 days

Food and Drink - Vegetarian

dk interest
Audiences interested in vegetarianism.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Vegetarian
Food and Drink - Wine 16 764 in 90 days

Food and Drink - Wine

dk seasonal interest
People with an interest in wine
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Healthy Living - Fitness and Exercise 309 582 in 90 days

Healthy Living - Fitness and Exercise

dk interest
People interested physical exercise
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise
Healthy Living - Health and Diets and Treatments 231 580 in 90 days

Healthy Living - Health and Diets and Treatments

dk interest
People interested in healthy living, dieting and health treatments.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Nutrition and Wellness
Healthy Living - Organic and sustainable development 186 558 in 90 days

Healthy Living - Organic and sustainable development

dk interest
Audiences interested in ecological, organic and sustainable development.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Organic and sustainable development
Healthy Living - Smokers 285 542 in 90 days

Healthy Living - Smokers

dk demographic
Audiences who are smokers.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Smokers
Healthy Living - Weightloss 7 992 in 90 days

Healthy Living - Weightloss

dk interest
People interested in losing weight
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Weightloss
Hobbies and Interests - Indoor hobbies 12 686 in 90 days

Hobbies and Interests - Indoor hobbies

dk interest
People interested in indoor hobbies and activities
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Indoor hobbies
Hobbies and Interests - Science and Discovery 174 170 in 90 days

Hobbies and Interests - Science and Discovery

dk interest
Audiences interested in science and new discoveries.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Science and Discovery
Home and Garden 297 382 in 90 days

Home and Garden

dk interest
People in Denmark interested in home and garden
Segment name in DSPs: Relevant Audience - DK - Home and Garden
Home and Garden - Bathroom 14 863 in 90 days

Home and Garden - Bathroom

dk interest
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Bathroom
Home and Garden - Gardening 279 627 in 90 days

Home and Garden - Gardening

dk interest
People interested in gardening
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Gardening
Home and Garden - Home Cleaning 109 649 in 90 days

Home and Garden - Home Cleaning

dk interest
Audiences interested in home cleaning.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Cleaning
Home and Garden - Home Improvement and DIY 192 222 in 90 days

Home and Garden - Home Improvement and DIY

dk interest
People interested in home improvements and Do-It-Yourself solutions
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY
Home and Garden - Interior Decorating 213 782 in 90 days

Home and Garden - Interior Decorating

dk seasonal interest
People with an interest in interior design
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Home and Garden - Kitchen 13 733 in 90 days

Home and Garden - Kitchen

dk interest
People interested in building new kitchen or improving existing one.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Kitchen
Medical Health - Cosmetic surgery 16 358 in 90 days

Medical Health - Cosmetic surgery

dk interest
People interested in cosmetic surgery
Segment name in DSPs: Relevant Audience - DK - Medical Health - Cosmetic surgery
Music and Audio - Music 817 904 in 90 days

Music and Audio - Music

dk interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Music
Personal Finance 281 345 in 90 days

Personal Finance

dk interest
People interested in personal finance
Segment name in DSPs: Relevant Audience - DK - Personal Finance
Pets 186 486 in 90 days

Pets

dk interest
People interested in pets
Segment name in DSPs: Relevant Audience - DK - Pets
Pets - Cats 65 994 in 90 days

Pets - Cats

dk interest
People interested in cats
Segment name in DSPs: Relevant Audience - DK - Pets - Cats
Pets - Dogs 37 285 in 90 days

Pets - Dogs

dk interest
People interested in dogs
Segment name in DSPs: Relevant Audience - DK - Pets - Dogs
Pop Culture - Celebrities and Pop Culture 216 773 in 90 days

Pop Culture - Celebrities and Pop Culture

dk interest
People interested in celebrities and pop culture
Segment name in DSPs: Relevant Audience - DK - Pop Culture - Celebrities and Pop Culture
Real Estate - Apartments 77 482 in 90 days

Real Estate - Apartments

dk demographic
Households living in apartments.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Real Estate - Home Owners 5 915 in 90 days

Real Estate - Home Owners

dk demographic
Home owners
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Real Estate - Rented Flat 4 448 in 90 days

Real Estate - Rented Flat

dk demographic
Households living in rented premises
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat
Real Estate - Town Houses and Farm Houses 66 493 in 90 days

Real Estate - Town Houses and Farm Houses

dk demographic
Home owners
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Sports - Active Outdoors and Nature 128 262 in 90 days

Sports - Active Outdoors and Nature

dk interest
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Sports - Bundesliga 16 070 in 90 days

Sports - Bundesliga

dk interest
People browsing news about Bundesliga football.
Segment name in DSPs: Relevant Audience - DK - Sports - Bundesliga
Sports - Champions League 10 643 in 90 days

Sports - Champions League

dk interest
People browsing news related to Champions League.
Segment name in DSPs: Relevant Audience - DK - Sports - Champions League
Sports - Competition Hobbies 26 581 in 90 days

Sports - Competition Hobbies

dk interest
People who are into competitive hobbies.
Segment name in DSPs: Relevant Audience - DK - Sports - Competition Hobbies
Sports - Football 570 357 in 90 days

Sports - Football

dk interest
People following football.
Segment name in DSPs: Relevant Audience - DK - Sports - Football
Sports - Ligue 1 9 995 in 90 days

Sports - Ligue 1

dk interest
People browsing news and scoreboard for Ligue 1
Segment name in DSPs: Relevant Audience - DK - Sports - Ligue 1
Sports - Premier League 415 487 in 90 days

Sports - Premier League

dk interest
People reading news about Premier league
Segment name in DSPs: Relevant Audience - DK - Sports - Premier League
Sports - Primera Division 33 066 in 90 days

Sports - Primera Division

dk interest
People browsing news and scoreboard for Primera Division.
Segment name in DSPs: Relevant Audience - DK - Sports - Primera Division
Sports - Serie A 12 916 in 90 days

Sports - Serie A

dk interest
People browsing news and scoreboard for Serie A.
Segment name in DSPs: Relevant Audience - DK - Sports - Serie A
Sports - Sport Followers 618 671 in 90 days

Sports - Sport Followers

dk interest
People following sport
Segment name in DSPs: Relevant Audience - DK - Sports - Sport Followers
Sports - Super Liga 289 537 in 90 days

Sports - Super Liga

dk interest
People browsing Super Liga news
Segment name in DSPs: Relevant Audience - DK - Sports - Superliga
Style and Fashion - Beauty - Cosmetics and Hair Care 27 746 in 90 days

Style and Fashion - Beauty - Cosmetics and Hair Care

dk interest
People browsing content about cosmetics and hair care.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Beauty - Cosmetics and Hair Care
Style and Fashion - Beauty Fashion 259 419 in 90 days

Style and Fashion - Beauty Fashion

dk interest
People interested in beauty and fashion
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Beauty Fashion
Style and Fashion - Style and Trend Setters 165 189 in 90 days

Style and Fashion - Style and Trend Setters

dk seasonal interest
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Technology and Computing 300 657 in 90 days

Technology and Computing

dk seasonal interest
People with and interest in technology, computing and gadgets.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing
Technology and Computing - Mobile 608 460 in 90 days

Technology and Computing - Mobile

dk interest
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Technology and Computing - Photography 217 421 in 90 days

Technology and Computing - Photography

dk interest
Audiences interested in photography and photographic equipment.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Photography
Travel - City break 43 479 in 90 days

Travel - City break

dk interest
People interested in travels to big cities
Segment name in DSPs: Relevant Audience - DK - Travel - City break
Travel - Hotel 27 072 in 90 days

Travel - Hotel

dk interest
Travelers looking for hotels
Segment name in DSPs: Relevant Audience - DK - Travel - Hotel
Travel - Sun and Beach 24 135 in 90 days

Travel - Sun and Beach

dk seasonal interest
People searching for travels to sunny beaches.
Segment name in DSPs: Relevant Audience - DK - Travel - Beach travel
Travel - World Travelers 229 416 in 31 days

Travel - World Travelers

dk seasonal interest
People searching for travel destinations
Segment name in DSPs: Relevant Audience - DK - Travel - World Travelers
Video gaming - PC and Console Games 123 016 in 90 days

Video gaming - PC and Console Games

dk seasonal interest
People interested in video and computer games
Segment name in DSPs: Relevant Audience - DK - Video gaming - PC and Console Games

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