Relevant Audience - Segment Finder

Relevant Audience is a premium data marketplace whose goal is to offer high quality segmented data, delivered to advertisers through the preferred DSP. Our data sources are local publishers and data providers, who offer trustworthy data for audience targeting through our solution.

With the Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, type and IAB categories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in DoubleClick Bid Manager.

All Audience Segments

Regions
Types
IAB Categories
Name Audience
Automotive - Car Drivers 528 560 in 90 days

Automotive - Car Drivers

fi interest
People who own a car or have access to a car. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Automotive - Car Drivers
Automotive - Car Enthusiasts 448 279 in 90 days

Automotive - Car Enthusiasts

fi interest
This audience is highly interested in cars, motorbikes or motor racing
Segment name in DSPs: Relevant Audience - FIN - Automotive - Car Enthusiasts
Automotive - Car Owners 442 327 in 90 days

Automotive - Car Owners

fi interest
Car Owners. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Automotive - Car Owners
Automotive - Family Cars 442 401 in 90 days

Automotive - Family Cars

fi interest
Households who own or have interest in family cars
Segment name in DSPs: Relevant Audience - FIN - Automotive - Family Cars
Automotive - Winter Car Drivers 425 557 in 90 days

Automotive - Winter Car Drivers

fi seasonal interest
People browsing forecasts of winter driving conditions
Segment name in DSPs: Relevant Audience - FIN - Automotive - Winter Car Drivers
Business and Finance - B2B Decision Makers 124 655 in 90 days

Business and Finance - B2B Decision Makers

fi interest
B to B decision makers. This segment was launched in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Business and Finance - B2B Decision Makers
Business and Finance - Career Orientated Business Professionals 39 386 in 90 days

Business and Finance - Career Orientated Business Professionals

fi interest
Business people who do career planning and are interested in professional development and business world. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Business and Finance - Career Orientated Business Professionals
Business and Finance - Interested in Business 381 831 in 90 days

Business and Finance - Interested in Business

fi interest
This audience follows closely business life
Segment name in DSPs: Relevant Audience - FIN - Business and Finance - Interested in Business
Business and Finance - Interested in Public Sector Decision Making 16 270 in 90 days

Business and Finance - Interested in Public Sector Decision Making

fi interest
People who are interested in municipal decision making, public finance or local businesses. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Business and Finance - Interested in Public Sector Decision Making
Career - Advertising and marketing 41 736 in 31 days

Career - Advertising and marketing

fi interest
Marketing people or graphic designers who are looking for a job
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Advertising and marketing
Career - Beauty and Welfare Services 39 808 in 31 days

Career - Beauty and Welfare Services

fi interest
People looking for a job in Beauty and welfare services
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Beauty and Welfare Services
Career - Construction work 45 169 in 31 days

Career - Construction work

fi interest
People looking for a job in construction industry
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Construction work
Career - Customer Service and Cashiers 129 846 in 31 days

Career - Customer Service and Cashiers

fi interest
People looking for a job in customer service or as a cashier
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Customer Service and Cashiers
Career - Doctors Psychologists Psychiatrists 11 519 in 31 days

Career - Doctors Psychologists Psychiatrists

fi interest
Doctors, psychologists and psychiatrists looking for job
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Doctors Psychologists Psychiatrists
Career - Entrepreneurs 7 396 in 31 days

Career - Entrepreneurs

fi interest
People looking for an entrepreneur job
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Entrepreneurs
Career - Financial Management and Banking 33 250 in 31 days

Career - Financial Management and Banking

fi interest
People browsing jobs of financial management and banking
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Financial Management and Banking
Career - HR and Management positions 17 550 in 31 days

Career - HR and Management positions

fi interest
People looking for HR-management jobs
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - HR Management positions
Career - HR-development 21 059 in 31 days

Career - HR-development

fi interest
People looking for HR-development jobs
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - HR-development
Career - Healthcare 56 067 in 31 days

Career - Healthcare

fi interest
People looking for Healthcare positions
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Healthcare
Career - ICT 49 523 in 31 days

Career - ICT

fi interest
People looking for jobs in ICT
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - ICT
Career - Industry and Technology 72 960 in 31 days

Career - Industry and Technology

fi interest
People looking for a job in industry or technology
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Industry and Technology
Career - Job seekers in Finland 753 524 in 31 days

Career - Job seekers in Finland

fi interest
People browsing for a new job
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Job seekers
Career - Legal 8 649 in 31 days

Career - Legal

fi interest
People looking for a Legal job
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Legal
Career - Logistics and Transport 56 910 in 31 days

Career - Logistics and Transport

fi interest
People looking for a job in logistics and transport
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Logistics and Transport
Career - Maintenance 67 970 in 31 days

Career - Maintenance

fi interest
People browsing jobs of maintenance
Segment name in DSPs: Relevant Audience - FIN - Career - Job Search - Maintenance
Career - Management and Directors 25 950 in 31 days

Career - Management and Directors

fi interest
Job seekers of management and director positions
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Management and Directors
Career - Management and General Office work 102 710 in 31 days

Career - Management and General Office work

fi interest
People looking for a job in management or general office work
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Management and General Office work
Career - Product design 4 696 in 31 days

Career - Product design

fi interest
People looking for a job in product, graphic, service or game design
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Product design
Career - Public sector and Organizations 72 260 in 31 days

Career - Public sector and Organizations

fi interest
People looking for jobs in public sector or organizations
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Public sector and Organizations
Career - Real Estate 7 056 in 31 days

Career - Real Estate

fi interest
People looking for a job in real estate area
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Real Estate
Career - Restaurants and Tourism 63 299 in 31 days

Career - Restaurants and Tourism

fi interest
People looking for a job in restaurants or tourism
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Restaurants and Tourism
Career - Retail and Sales 146 165 in 31 days

Career - Retail and Sales

fi interest
People looking for a job in retail or sales
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Retail and Sales
Career - Security Job Seekers 13 018 in 31 days

Career - Security Job Seekers

fi interest
People browsing security jobs
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Security
Career - Social and Care Sector 67 045 in 31 days

Career - Social and Care Sector

fi interest
People looking for a job in social of care sector
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Social and Care Sector
Career - Specialists and Consultancy 100 387 in 31 days

Career - Specialists and Consultancy

fi interest
People looking for specialist or consultancy jobs
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Specialists and Consultancy
Career - Spiritual and Churchy work 3 820 in 31 days

Career - Spiritual and Churchy work

fi interest
People browsing jobs of spiritual and churchy work
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Spiritual and Churchy work
Career - Students, Trainees and Part-time 192 987 in 31 days

Career - Students, Trainees and Part-time

fi interest
People browsing jobs for student trainees or part-time jobs
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Students Trainees and Part-time
Career - Summer Jobs 109 330 in 31 days

Career - Summer Jobs

fi interest
People browsing summer jobs
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Summer Jobs
Career - Teachers and Education 17 219 in 31 days

Career - Teachers and Education

fi interest
People browsing teachers' or education position
Segment name in DSPs: Relevant Audience - FIN - Career - Job search - Teachers and Education
Demographics - Age 18-24 238 652 in 90 days

Demographics - Age 18-24

fi demographic
Young Adults
Segment name in DSPs: Relevant Audience - FIN - Demographics - Age - 18-24
Demographics - Age 25-34 541 188 in 90 days

Demographics - Age 25-34

fi demographic
About thirties
Segment name in DSPs: Relevant Audience - FIN - Demographics - Age - 25-34
Demographics - Age 35-44 520 085 in 90 days

Demographics - Age 35-44

fi demographic
About fourties
Segment name in DSPs: Relevant Audience - FIN - Demographics - Age - 35-44
Demographics - Age 45-54 453 166 in 90 days

Demographics - Age 45-54

fi demographic
About fifties
Segment name in DSPs: Relevant Audience - FIN - Demographics - Age - 45-54
Demographics - Age 55-64 556 108 in 90 days

Demographics - Age 55-64

fi demographic
About sixty
Segment name in DSPs: Relevant Audience - FIN - Demographics - Age - 55-64
Demographics - Age Under 18 25 577 in 90 days

Demographics - Age Under 18

fi demographic
Teenagers
Segment name in DSPs: Relevant Audience - FIN - Demographics - Age - Under 18
Demographics - Age over 64 405 724 in 90 days

Demographics - Age over 64

fi demographic
Elderly
Segment name in DSPs: Relevant Audience - FIN - Demographics - Age - Over 64
Demographics - Education - High school or Tertiary or Tech college 295 507 in 90 days

Demographics - Education - High school or Tertiary or Tech college

fi demographic
People with high school or tertiary or tech college education
Segment name in DSPs: Relevant Audience - FIN - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - Primary or Secondary school 280 567 in 90 days

Demographics - Education - Primary or Secondary school

fi demographic
People with primary or secondary school education
Segment name in DSPs: Relevant Audience - FIN - Demographics - Education - Primary or Secondary school
Demographics - Education - University or Postgraduate 178 583 in 90 days

Demographics - Education - University or Postgraduate

fi demographic
People with university or postgraduaten education
Segment name in DSPs: Relevant Audience - FIN - Demographics - Education - University or Postgraduate
Demographics - Employment - Studying 64 218 in 90 days

Demographics - Employment - Studying

fi demographic
Students
Segment name in DSPs: Relevant Audience - FIN - Demographics - Employment - Studying
Demographics - Employment - Working 513 675 in 90 days

Demographics - Employment - Working

fi demographic
People who are at work
Segment name in DSPs: Relevant Audience - FIN - Demographics - Employment - Working
Demographics - Family Type - Families with Children 469 986 in 90 days

Demographics - Family Type - Families with Children

fi demographic
Families with Children
Segment name in DSPs: Relevant Audience - FIN - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys 119 460 in 90 days

Demographics - Family Type - Families with Children - Boys

fi demographic
Families with Boys
Segment name in DSPs: Relevant Audience - FIN - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls 134 906 in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

fi demographic
Families that have recognized to have both boys and girls
Segment name in DSPs: Relevant Audience - FIN - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls 193 787 in 90 days

Demographics - Family Type - Families with Children - Girls

fi demographic
Families with Girls
Segment name in DSPs: Relevant Audience - FIN - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children 290 584 in 90 days

Demographics - Family Type - No Children

fi demographic
Families with no children
Segment name in DSPs: Relevant Audience - FIN - Demographics - Family Type - No Children
Demographics - Gender - Female 1 602 627 in 90 days

Demographics - Gender - Female

fi demographic
Females in Finland
Segment name in DSPs: Relevant Audience - FIN - Demographics - Gender - Female
Demographics - Gender - Male 1 153 788 in 90 days

Demographics - Gender - Male

fi demographic
Males in Finland
Segment name in DSPs: Relevant Audience - FIN - Demographics - Gender - Male
Demographics - Household Income - 12 000 - 20 000 132 619 in 90 days

Demographics - Household Income - 12 000 - 20 000

fi demographic
Households with income within range of 12 000 - 20 000
Segment name in DSPs: Relevant Audience - FIN - Demographics - Household Income - 12 000 - 20 000
Demographics - Household Income - 45 000 - 70 000 141 124 in 90 days

Demographics - Household Income - 45 000 - 70 000

fi demographic
Household within income range of 45 000 - 70 000
Segment name in DSPs: Relevant Audience - FIN - Demographics - Household Income - 45 000 - 70 000
Demographics - Household Income - over 70 000 74 962 in 90 days

Demographics - Household Income - over 70 000

fi demographic
Households whose income is over 70 000
Segment name in DSPs: Relevant Audience - FIN - Demographics - Household Income - over 70 000
Demographics - Household Income - under 12 000 156 152 in 90 days

Demographics - Household Income - under 12 000

fi demographic
Households whose income is under 12 000
Segment name in DSPs: Relevant Audience - FIN - Demographics - Household Income - under 12 000
Demographics - Household income - 20 000 - 45 000 269 790 in 90 days

Demographics - Household income - 20 000 - 45 000

fi demographic
People whose household income is within range of 20 000 - 45 000
Segment name in DSPs: Relevant Audience - FIN - Demographics - Household Income - 20 000 - 45 000
Demographics - Household size - 1 person 163 218 in 90 days

Demographics - Household size - 1 person

fi demographic
People who live on their own
Segment name in DSPs: Relevant Audience - FIN - Demographics - Household size - 1 person
Demographics - Household size - 2 - 4 persons 588 022 in 90 days

Demographics - Household size - 2 - 4 persons

fi demographic
Household size with 2 - 4 persons
Segment name in DSPs: Relevant Audience - FIN - Demographics - Household size - 2-4 persons
Demographics - Household size - 5 or more persons 23 118 in 90 days

Demographics - Household size - 5 or more persons

fi demographic
Households of 5 or more persons
Segment name in DSPs: Relevant Audience - FIN - Demographics - Household size - 5 or more persons
Demographics - Men 18-44 529 357 in 90 days

Demographics - Men 18-44

fi demographic
Men under 44
Segment name in DSPs: Relevant Audience - FIN - Demographics - Age - Men 18-44
Demographics - Men Over 44 609 848 in 90 days

Demographics - Men Over 44

fi demographic
Men over 44
Segment name in DSPs: Relevant Audience - FIN - Demographics - Age - Men Over 44
Demographics - Women 18-44 771 392 in 90 days

Demographics - Women 18-44

fi demographic
Women under 44
Segment name in DSPs: Relevant Audience - FIN - Demographics - Age - Women 18-44
Demographics - Women Over 44 807 404 in 90 days

Demographics - Women Over 44

fi demographic
Women aged above 44
Segment name in DSPs: Relevant Audience - FIN - Demographics - Age - Women Over 44
Events and Attractions - Bars, Restaurants and Nightlife 231 718 in 90 days

Events and Attractions - Bars, Restaurants and Nightlife

fi interest
People who are keen on nightlife, bars & restaurants, weekend happenings
Segment name in DSPs: Relevant Audience - FIN - Events and Attractions - Bars Restaurants and Nightlife
Events and Attractions - Summer Festivals 4 445 in 31 days

Events and Attractions - Summer Festivals

fi
People interested in going to Summer festivals. On sale in the summer season only.
Segment name in DSPs: Relevant Audience - FIN - Events and Attractions - Summer Festivals
Family and Relationships - Parenting 326 466 in 90 days

Family and Relationships - Parenting

fi interest
People in a stage of life of family and parenting
Segment name in DSPs: Relevant Audience - FIN - Family and Relationships - Parenting
Family and Relationships - Pregnancy 101 381 in 31 days

Family and Relationships - Pregnancy

fi interest
Families interested in having a child
Segment name in DSPs: Relevant Audience - FIN - Family and Relationships - Pregnancy
Fine Art - Theater, Opera, Arts and Culture 333 342 in 90 days

Fine Art - Theater, Opera, Arts and Culture

fi interest
People who are enthusiastic of art museums, theater, classical music and culture
Segment name in DSPs: Relevant Audience - FIN - Fine Art - Theater Opera Art and Culture
Food and Drink 894 669 in 90 days

Food and Drink

fi interest
People who love food and drink
Segment name in DSPs: Relevant Audience - FIN - Food and Drink
Food and Drink - Gluten Free Foods 130 759 in 90 days

Food and Drink - Gluten Free Foods

fi interest
People who are interested in gluten free products. This segment was launched in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Food and Drink - Gluten Free Foods
Food and Drink - Low-lactose Foods 62 119 in 90 days

Food and Drink - Low-lactose Foods

fi interest
People who are interested in low-lactose or lactose free products. This segment was launched in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Food and Drink - Low-Lactose Foods
Food and Drink - Snack Foods 163 232 in 90 days

Food and Drink - Snack Foods

fi interest
People who show interest in snack foods. This segment was launched in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Food and Drink - Snack Foods
Food and Drink - Vegetarian 124 460 in 90 days

Food and Drink - Vegetarian

fi interest
People who are interested in vegetarian or vegan food. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Food and Drink - Vegetarian
Food and Drink - Wine 584 069 in 90 days

Food and Drink - Wine

fi interest
Wine lovers
Segment name in DSPs: Relevant Audience - FIN - Food and Drink - Wine
Healthy Living - Elderly Care Services 26 604 in 90 days

Healthy Living - Elderly Care Services

fi interest
People browsing care services for senior people. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Healthy Living - Elderly Care Services
Healthy Living - Fitness and Exercise 497 850 in 90 days

Healthy Living - Fitness and Exercise

fi seasonal interest
Fitness and Exercise oriented people
Segment name in DSPs: Relevant Audience - FIN - Healthy Living - Fitness and Exercise
Healthy Living - Fitness and Fashion 180 104 in 90 days

Healthy Living - Fitness and Fashion

fi interest
People who love exercising indoors or outdoors and are into style and fashion
Segment name in DSPs: Relevant Audience - FIN - Healthy Living - Fitness and Fashion
Healthy Living - Nutrition and Wellness 327 174 in 90 days

Healthy Living - Nutrition and Wellness

fi interest
People into health, fitness, wellbeing, diets and treatments
Segment name in DSPs: Relevant Audience - FIN - Healthy Living - Nutrition and Wellness
Healthy Living - Organic and Sustainable Development 183 832 in 90 days

Healthy Living - Organic and Sustainable Development

fi interest
This group is specially interested in organic products and environment.
Segment name in DSPs: Relevant Audience - FIN - Healthy Living - Organic and Sustainable Development
Healthy Living - Pollen Forecasts 583 in 31 days

Healthy Living - Pollen Forecasts

fi interest
People browsing pollen forecasts. This segment is most active in spring and summer season.
Segment name in DSPs: Relevant Audience - FIN - Healthy Living - Pollen Forecasts
Healthy Living - Smokers 126 138 in 90 days

Healthy Living - Smokers

fi interest
People who smoke or are planning to quit. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Healthy Living - Smokers
Healthy Living - Travel Vaccination Countries 146 662 in 31 days

Healthy Living - Travel Vaccination Countries

fi interest
People who are travelling to countries which require travel vaccination
Segment name in DSPs: Relevant Audience - FIN - Healthy Living - Travel Vaccination Countries
Healthy Living - Weightloss 75 067 in 90 days

Healthy Living - Weightloss

fi seasonal interest
People who are watching their weight
Segment name in DSPs: Relevant Audience - FIN - Healthy Living - Weightloss
Hobbies and Interests - Boaters 35 296 in 90 days

Hobbies and Interests - Boaters

fi interest
People browsing weather for boaters
Segment name in DSPs: Relevant Audience - FIN - Hobbies and Interests - Boaters
Hobbies and Interests - Books and Literature 79 218 in 90 days

Hobbies and Interests - Books and Literature

fi interest
People who are interested in books and literature. This segment was launched in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Hobbies and Interests - Books and Literature
Hobbies and Interests - Science and Discovery 203 112 in 90 days

Hobbies and Interests - Science and Discovery

fi interest
People who are particularly interested in science and discovery
Segment name in DSPs: Relevant Audience - FIN - Hobbies and Interests - Science and Discovery
Home and Garden - Bathroom Renovation 59 323 in 90 days

Home and Garden - Bathroom Renovation

fi interest
Households who show interest in bathroom renovating. This segment was launched in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Bathroom Renovation
Home and Garden - Facade Renovation 52 579 in 90 days

Home and Garden - Facade Renovation

fi interest
Households who show interest in renovating or painting the facade of their house. This segment was launched in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Facade Renovation
Home and Garden - Gardening 218 251 in 90 days

Home and Garden - Gardening

fi interest
People interested in gardening
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Gardening
Home and Garden - Home Cleaning 78 818 in 90 days

Home and Garden - Home Cleaning

fi interest
People specially interested in home cleaning. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Home Cleaning
Home and Garden - Home Improvement General 399 191 in 90 days

Home and Garden - Home Improvement General

fi interest
This audience includes all who are interested in home improvement, DIY or interior decorating
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Home Improvement General
Home and Garden - Home Improvement and DIY 349 323 in 90 days

Home and Garden - Home Improvement and DIY

fi interest
People who want to have something new in their homes or are willing to do it yourself solutions
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Home Improvement and DIY
Home and Garden - House Renovation General 172 364 in 90 days

Home and Garden - House Renovation General

fi interest
People who are planning renovating something in their house, inside or outside. The segment was launched in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - House Renovation General
Home and Garden - Household Appliances 56 557 in 30 days

Home and Garden - Household Appliances

fi interest
People who show recent interest in household appliances. This segment was launched in November and will reach its full potential gradually.
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Household Appliances
Home and Garden - Interior Decorating 129 005 in 90 days

Home and Garden - Interior Decorating

fi interest
People who are interested in redecorating their homes
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Interior Decorating
Home and Garden - Interior Renovation 50 374 in 90 days

Home and Garden - Interior Renovation

fi interest
Households who are interested in renovating interior. This segment was launched in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Interior Renovation
Home and Garden - Kitchen Renovation 79 136 in 90 days

Home and Garden - Kitchen Renovation

fi interest
People who are interested in renovating their kitchen. The segment was launched in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Kitchen Renovation
Home and Garden - Roof Renovation 31 917 in 90 days

Home and Garden - Roof Renovation

fi interest
People who are interested in renovating the roof of their house. This segment was launched in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Roof Renovation
Home and Garden - Snow Removal 284 419 in 90 days

Home and Garden - Snow Removal

fi seasonal interest
People who live in houses or are interested in gardening and hence are likely to have snow work to be done.
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Snow Removal
Home and Garden - Window Renovation 52 354 in 90 days

Home and Garden - Window Renovation

fi interest
Households who are interested in renovating the windows of their house. This segment was launched in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Home and Garden - Window Renovation
Music and Audio 336 763 in 90 days

Music and Audio

fi interest
Music lovers, the ones that love to listen music, go to gigs or even create music.
Segment name in DSPs: Relevant Audience - FIN - Music and Audio
Personal Finance - Insurance 25 859 in 31 days

Personal Finance - Insurance

fi interest
People who are interested in home, car or travel insurance
Segment name in DSPs: Relevant Audience - FIN - Personal Finance - Insurance
Personal Finance and Economy 62 804 in 31 days

Personal Finance and Economy

fi interest
People interested in personal loans, savings or credits
Segment name in DSPs: Relevant Audience - FIN - Personal Finance and Economy
Personal Finance and Economy and Insurance 88 485 in 31 days

Personal Finance and Economy and Insurance

fi interest
Audience who is interested in insurance (home, car or travel) or personal finance (loans, credit, savings)
Segment name in DSPs: Relevant Audience - FIN - Personal Finance and Economy and Insurance
Pets 424 566 in 90 days

Pets

fi interest
Pet owners
Segment name in DSPs: Relevant Audience - FIN - Pets
Pets - Cats 106 950 in 90 days

Pets - Cats

fi interest
Cat owners. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Pets - Cats
Pets - Dogs 259 261 in 90 days

Pets - Dogs

fi interest
Dog owners. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Pets - Dogs
Pop Culture - Celebrities and Pop Culture 403 962 in 90 days

Pop Culture - Celebrities and Pop Culture

fi interest
Reach the ones that love pop, entertainment and stars
Segment name in DSPs: Relevant Audience - FIN - Pop Culture - Celebrities and Pop Culture
Pop Culture - Films and Pop Art 796 232 in 90 days

Pop Culture - Films and Pop Art

fi interest
People who follow popular art and films
Segment name in DSPs: Relevant Audience - FIN - Pop Culture - Films and Pop Art
Real Estate - Apartments 454 597 in 90 days

Real Estate - Apartments

fi demographic
Households who live in apartments, either own or rented. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Real Estate - Apartments
Real Estate - Home Owners 222 494 in 90 days

Real Estate - Home Owners

fi demographic
Home owners (either house or apartment). This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Real Estate - Home Owners
Real Estate - Rented Flat or House 237 226 in 90 days

Real Estate - Rented Flat or House

fi demographic
Households living in rented properties. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Real Estate - Rented Flat or House
Real Estate - Town Houses and Farm Houses 98 687 in 90 days

Real Estate - Town Houses and Farm Houses

fi demographic
People living in town houses or farm houses - either own or rented. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Real Estate - Town Houses and Farm Houses
Sports - Active Outdoors and Nature 166 502 in 90 days

Sports - Active Outdoors and Nature

fi interest
People into hiking and nature
Segment name in DSPs: Relevant Audience - FIN - Sports - Active Outdoors and Nature
Sports - Cross Country Skiers 55 017 in 90 days

Sports - Cross Country Skiers

fi seasonal interest
People whose hobby is cross country skiing. This segment was created in November and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Sports - Cross Country Skiers
Sports - Downhill Skiers 20 486 in 90 days

Sports - Downhill Skiers

fi interest
People whose hobby is downhill skiing
Segment name in DSPs: Relevant Audience - FIN - Sports - Downhill Skiers
Sports - Football Players 25 161 in 90 days

Sports - Football Players

fi interest
Football players. This segment was launched in November and it will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Sports - Football Players
Sports - Golf Players 80 834 in 90 days

Sports - Golf Players

fi interest
With this audience you reach Golf players
Segment name in DSPs: Relevant Audience - FIN - Sports - Golf Players
Sports - Ice Hockey Fans 1 572 017 in 90 days

Sports - Ice Hockey Fans

fi seasonal interest
Real Ice Hockey fans who browse ice hockey pages several times a month
Segment name in DSPs: Relevant Audience - FIN - Sports - Ice Hockey Fans
Sports - Ice Hockey Fans (30 days period) 655 278 in 30 days

Sports - Ice Hockey Fans (30 days period)

fi interest
Finnish dedicated ice hockey fans who follow SM-Liiga. Segment period of 30 days.
Segment name in DSPs: Relevant Audience - FIN - Sports - Ice Hockey Fans (30 days period)
Sports - Ice Hockey HIFK Fans 8 475 in 90 days

Sports - Ice Hockey HIFK Fans

fi interest
Real Ice Hockey fans who browse the ice hockey team HIFK pages or follow the the matches of HIFK on radio regularly
Segment name in DSPs: Relevant Audience - FIN - Sports - Ice Hockey HIFK Fans
Sports - Ice Hockey JYP Fans 8 508 in 90 days

Sports - Ice Hockey JYP Fans

fi interest
Real Ice Hockey fans who browse the ice hockey team JYP pages or follow the the matches of JYP on radio regularly
Segment name in DSPs: Relevant Audience - FIN - Sports - Ice Hockey JYP Fans
Sports - Ice Hockey KooKoo Fans 3 986 in 90 days

Sports - Ice Hockey KooKoo Fans

fi interest
Real Ice Hockey fans who browse the ice hockey team KooKoo pages or follow the the matches of KooKoo on radio regularly
Segment name in DSPs: Relevant Audience - FIN - Sports - Ice Hockey KooKoo Fans
Sports - Ice Hockey Kärpät Fans 20 981 in 90 days

Sports - Ice Hockey Kärpät Fans

fi interest
Real Ice Hockey fans who browse the ice hockey team Kärpät pages or follow the matches of Kärpät on radio regularly
Segment name in DSPs: Relevant Audience - FIN - Sports - Ice Hockey Kärpät Fans
Sports - Ice Hockey Players 1 501 in 90 days

Sports - Ice Hockey Players

fi interest
People who play ice hockey as a hobby. This segment was launched in November and it will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Sports - Ice Hockey Players
Sports - Ice Hockey Saipa Fans 5 619 in 90 days

Sports - Ice Hockey Saipa Fans

fi interest
Real Ice Hockey fans who browse the ice hockey team Saipa pages or follow the the matches of Saipa on radio regularly
Segment name in DSPs: Relevant Audience - FIN - Sports - Ice Hockey Saipa Fans
Sports - Ice Hockey Tappara Fans 8 900 in 90 days

Sports - Ice Hockey Tappara Fans

fi interest
Real Ice Hockey fans who browse the ice hockey team Tappara pages or follow the the matches of Tappara on radio regularly
Segment name in DSPs: Relevant Audience - FIN - Sports - Ice Hockey Tappara Fans
Sports - Jogging and Marathons 36 073 in 90 days

Sports - Jogging and Marathons

fi interest
People who jog or run as a hobby. This segment was launched in December and it will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Sports - Jogging and Marathons
Sports - Sport Followers 1 562 460 in 90 days

Sports - Sport Followers

fi interest
Find the people cheering for Finnish sporters
Segment name in DSPs: Relevant Audience - FIN - Sports - Sport Followers
Style and Fashion - Beauty and Fashion 627 529 in 90 days

Style and Fashion - Beauty and Fashion

fi interest
People for whom beauty and fashion is essential
Segment name in DSPs: Relevant Audience - FIN - Style and Fashion - Beauty and Fashion
Style and Fashion - Fashion Trends 1 141 693 in 90 days

Style and Fashion - Fashion Trends

fi interest
People interested in style and fashion into a stage they can be regarded as trend setters
Segment name in DSPs: Relevant Audience - FIN - Style and Fashion - Fashion Trends
Style and Fashion - Fitness and Fashion 180 125 in 90 days

Style and Fashion - Fitness and Fashion

fi interest
People who love exercising indoors or outdoors and are into style and fashion
Segment name in DSPs: Relevant Audience - FIN - Style and Fashion - Fitness and Fashion
Style and Fashion general 1 309 302 in 90 days

Style and Fashion general

fi seasonal interest
This audience is into style, fashion and trends
Segment name in DSPs: Relevant Audience - FIN - Style and Fashion general
Technology and Computing - Cameras and Photography 117 018 in 90 days

Technology and Computing - Cameras and Photography

fi interest
People who are interested in photography and cameras. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Technology and Computing - Cameras and Photography
Technology and Computing - Computing and Consumer Electronics 190 913 in 90 days

Technology and Computing - Computing and Consumer Electronics

fi seasonal interest
Audience who follows the field of gadgets, home electronics and information technology
Segment name in DSPs: Relevant Audience - FIN - Technology and Computing - Computing and Consumer Electronics
Technology and Computing - Computing, Consumer Electronics and Games 277 450 in 90 days

Technology and Computing - Computing, Consumer Electronics and Games

fi interest
This audience includes all who are interested in technology gadgets, IT or console or PC games
Segment name in DSPs: Relevant Audience - FIN - Technology and Computing - Computing and Consumer Electronics and Games
Technology and Computing - Video Imaging and Photos 98 486 in 90 days

Technology and Computing - Video Imaging and Photos

fi interest
This audience is interested in photo & video tech, editing software and sharing digital photos & videos. This segment was created in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - FIN - Technology and Computing - Video Imaging and Photos
Travel - Austria 6 109 in 31 days

Travel - Austria

fi interest
People browsing weather in Austria
Segment name in DSPs: Relevant Audience - FIN - Travel - Austria
Travel - Beach Travel 170 215 in 31 days

Travel - Beach Travel

fi seasonal interest
People seeking for hot and sun especially in winter time
Segment name in DSPs: Relevant Audience - FIN - Travel - Beach Travel
Travel - City Helsinki 38 591 in 31 days

Travel - City Helsinki

fi interest
People browsing weather of Helsinki but do not live in Uusimaa area
Segment name in DSPs: Relevant Audience - FIN - Travel - City Helsinki
Travel - City Oulu 41 052 in 31 days

Travel - City Oulu

fi interest
People browsing weather of Oulu but do not live in the area
Segment name in DSPs: Relevant Audience - FIN - Travel - City Oulu
Travel - City Rovaniemi 20 474 in 31 days

Travel - City Rovaniemi

fi interest
People browsing weather of Rovaniemi
Segment name in DSPs: Relevant Audience - FIN - Travel - City Rovaniemi
Travel - City Stockholm 6 238 in 31 days

Travel - City Stockholm

fi interest
People browsing weather of Stockholm
Segment name in DSPs: Relevant Audience - FIN - Travel - City Stockholm
Travel - City Tallinn 12 768 in 31 days

Travel - City Tallinn

fi interest
People browsing weather of Tallinn
Segment name in DSPs: Relevant Audience - FIN - Travel - City Tallinn
Travel - Croatia 1 803 in 31 days

Travel - Croatia

fi interest
People browsing weather of Croatia
Segment name in DSPs: Relevant Audience - FIN - Travel - Croatia
Travel - Czech Republic 3 294 in 31 days

Travel - Czech Republic

fi interest
People browsing weather of Czech Republic
Segment name in DSPs: Relevant Audience - FIN - Travel - Czech Republic
Travel - Denmark 2 548 in 31 days

Travel - Denmark

fi interest
People browsing weather of Denmark
Segment name in DSPs: Relevant Audience - FIN - Travel - Denmark
Travel - Destination Kittilä 8 633 in 31 days

Travel - Destination Kittilä

fi interest
People browsing weather of Kittilä but do not live in Lapland
Segment name in DSPs: Relevant Audience - FIN - Travel - Destination Kittilä
Travel - Destination Lapland 51 369 in 31 days

Travel - Destination Lapland

fi seasonal interest
Autumn colors or interested in skiing - people browsing weather of Lapland but do not live there
Segment name in DSPs: Relevant Audience - FIN - Travel - Destination Lapland
Travel - EU City Travelers 48 371 in 31 days

Travel - EU City Travelers

fi interest
People who likely have plans to travel to an European city - Browsing weather of EU Cities
Segment name in DSPs: Relevant Audience - FIN - Travel - EU City Travelers
Travel - Estonia 27 680 in 31 days

Travel - Estonia

fi interest
People browsing Estonian weather
Segment name in DSPs: Relevant Audience - FIN - Travel - Estonia
Travel - Family destinations in Finland 97 in 31 days

Travel - Family destinations in Finland

fi interest
People browsing weather of Finnish Family destinations
Segment name in DSPs: Relevant Audience - FIN - Travel - Family destinations in Finland
Travel - France 7 748 in 31 days

Travel - France

fi interest
People browsing weather of France
Segment name in DSPs: Relevant Audience - FIN - Travel - France
Travel - Germany 10 545 in 31 days

Travel - Germany

fi interest
People browsing weather of Germany
Segment name in DSPs: Relevant Audience - FIN - Travel - Germany
Travel - Great Britain 7 671 in 31 days

Travel - Great Britain

fi interest
People browsing weather of Great Britain
Segment name in DSPs: Relevant Audience - FIN - Travel - Great Britain
Travel - Greece 5 241 in 31 days

Travel - Greece

fi interest
People browsing weather of Greece
Segment name in DSPs: Relevant Audience - FIN - Travel - Greece
Travel - Hungary 2 688 in 31 days

Travel - Hungary

fi interest
People browsing weather of Hungary
Segment name in DSPs: Relevant Audience - FIN - Travel - Hungary
Travel - Iceland 1 007 in 31 days

Travel - Iceland

fi interest
People browsing weather in Iceland
Segment name in DSPs: Relevant Audience - FIN - Travel - Iceland
Travel - Ireland 1 132 in 31 days

Travel - Ireland

fi interest
People browsing weather of Ireland
Segment name in DSPs: Relevant Audience - FIN - Travel - Ireland
Travel - Italy 10 945 in 31 days

Travel - Italy

fi interest
People browsing weather of Italy
Segment name in DSPs: Relevant Audience - FIN - Travel - Italy
Travel - Latvia 2 712 in 31 days

Travel - Latvia

fi interest
People browsing weather of Latvia
Segment name in DSPs: Relevant Audience - FIN - Travel - Latvia
Travel - Lithuania 957 in 31 days

Travel - Lithuania

fi interest
People browsing weather of Lithuania
Segment name in DSPs: Relevant Audience - FIN - Travel - Lithuania
Travel - Netherlands 3 066 in 31 days

Travel - Netherlands

fi interest
People browsing weather forecast in Holland
Segment name in DSPs: Relevant Audience - FIN - Travel - Netherlands
Travel - Norway 3 198 in 31 days

Travel - Norway

fi interest
People browsing weather of Norway
Segment name in DSPs: Relevant Audience - FIN - Travel - Norway
Travel - Poland 3 674 in 31 days

Travel - Poland

fi interest
People browsing weather in Poland
Segment name in DSPs: Relevant Audience - FIN - Travel - Poland
Travel - Portugal 12 720 in 31 days

Travel - Portugal

fi interest
People browsing weather of Portugal
Segment name in DSPs: Relevant Audience - FIN - Travel - Portugal
Travel - Russia 21 797 in 31 days

Travel - Russia

fi interest
People browsing weather of Russia
Segment name in DSPs: Relevant Audience - FIN - Travel - Russia
Travel - Ski Tourists 25 023 in 31 days

Travel - Ski Tourists

fi seasonal interest
People browsing weather of Finnish ski resorts
Segment name in DSPs: Relevant Audience - FIN - Travel - Ski Tourists
Travel - Slovenia 448 in 31 days

Travel - Slovenia

fi interest
People browsing weather of Slovenia
Segment name in DSPs: Relevant Audience - FIN - Travel - Slovenia
Travel - Spain 110 141 in 31 days

Travel - Spain

fi interest
People browsing Spanish weather
Segment name in DSPs: Relevant Audience - FIN - Travel - Spain
Travel - Sweden 16 712 in 31 days

Travel - Sweden

fi interest
People browsing weather of Sweden
Segment name in DSPs: Relevant Audience - FIN - Travel - Sweden
Travel - Switzerland 3 008 in 31 days

Travel - Switzerland

fi interest
People browsing weather in Switzerland
Segment name in DSPs: Relevant Audience - FIN - Travel - Switzerland
Travel - Thailand 30 325 in 31 days

Travel - Thailand

fi interest
Segment name in DSPs: Relevant Audience - FIN - Travel - Thailand
Travel - Travel Enthusiasts 1 627 308 in 90 days

Travel - Travel Enthusiasts

fi interest
People keen on travelling in general
Segment name in DSPs: Relevant Audience - FIN - Travel - Travel Enthusiasts
Travel - Turkey 4 764 in 31 days

Travel - Turkey

fi interest
People browsing weather of Turkey
Segment name in DSPs: Relevant Audience - FIN - Travel - Turkey
Travel - United States 30 960 in 31 days

Travel - United States

fi interest
People browsing weather of United States
Segment name in DSPs: Relevant Audience - FIN - Travel - United States
Travel - Vaccination Countries 146 663 in 31 days

Travel - Vaccination Countries

fi seasonal interest
People browsing weather of countries that require vaccination
Segment name in DSPs: Relevant Audience - FIN - Travel - Travel Vaccination Countries
Travel - World Travelers 727 314 in 31 days

Travel - World Travelers

fi interest
People browsing weather forecasts abroad
Segment name in DSPs: Relevant Audience - FIN - Travel - World Travelers
Video Games - PC and Console Games 122 549 in 90 days

Video Games - PC and Console Games

fi interest
People who play console games, casual online games and are keen on game technonogy
Segment name in DSPs: Relevant Audience - FIN - Video Gaming - PC and Console Games

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