Relevant Audience - Segment Finder

Relevant Audience is a premium data marketplace whose goal is to offer high quality segmented data, delivered to advertisers through the preferred DSP. Our data sources are local publishers and data providers, who offer trustworthy data for audience targeting through our solution.

With the Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, type and IAB categories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in DoubleClick Bid Manager.

All Audience Segments

Regions
Types
IAB Categories
Name Audience
API test 1 279 115 in 30 days

API test 1

no seasonal
Test for updating through the segment_master
Segment name in DSPs: API test 1
Automotive - Car Drivers 81 724 in 90 days

Automotive - Car Drivers

no demographic
Audiences with access to a car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Drivers
Automotive - Car Enthusiasts 63 035 in 90 days

Automotive - Car Enthusiasts

no interest
Audiences interested in cars, motors and racing.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Enthusiasts
Automotive - Car owners 79 775 in 90 days

Automotive - Car owners

no demographic
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car owners
Business and Finance - B2B Decision Makers 28 228 in 90 days

Business and Finance - B2B Decision Makers

no demographic
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Business and Finance - Interested in Business 67 964 in 90 days

Business and Finance - Interested in Business

no interest
Audiences interested in business, entrepreneurship and business technology.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - Interested in Business
Demographics - Age - 18-24 2 472 in 90 days

Demographics - Age - 18-24

no demographic
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 18-24
Demographics - Age - 25-34 8 494 in 90 days

Demographics - Age - 25-34

no demographic
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 25-34
Demographics - Age - 35-44 8 566 in 90 days

Demographics - Age - 35-44

no demographic
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 35-44
Demographics - Age - 45-54 15 428 in 90 days

Demographics - Age - 45-54

no demographic
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 45-54
Demographics - Age - 55-64 38 673 in 90 days

Demographics - Age - 55-64

no demographic
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 55-64
Demographics - Age - Men 18-44 9 366 in 90 days

Demographics - Age - Men 18-44

no demographic
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men 18-44
Demographics - Age - Men above 44 13 931 in 90 days

Demographics - Age - Men above 44

no demographic
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men over 44
Demographics - Age - Women 18-44 10 172 in 90 days

Demographics - Age - Women 18-44

no demographic
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women 18-44
Demographics - Age - Women above 44 63 316 in 90 days

Demographics - Age - Women above 44

no demographic
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women over 44
Demographics - Education - High school or Tertiary or Tech college 7 898 in 90 days

Demographics - Education - High school or Tertiary or Tech college

no demographic
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - Primary or Secondary school 1 196 in 90 days

Demographics - Education - Primary or Secondary school

no demographic
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - Primary or Secondary School
Demographics - Education - University or Postgraduate 87 559 in 90 days

Demographics - Education - University or Postgraduate

no demographic
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - University or Postgraduate
Demographics - Employment – Studying 3 208 in 90 days

Demographics - Employment – Studying

no demographic
Students
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Studying
Demographics - Employment – Working 85 295 in 90 days

Demographics - Employment – Working

no demographic
People who are currently employed.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Working
Demographics - Family Type - Families with Children 68 328 in 90 days

Demographics - Family Type - Families with Children

no demographic
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys 38 461 in 90 days

Demographics - Family Type - Families with Children - Boys

no demographic
Families with male children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls 7 463 in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

no demographic
Families with both male and female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls 20 767 in 90 days

Demographics - Family Type - Families with Children - Girls

no demographic
Families with female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children 28 392 in 90 days

Demographics - Family Type - No Children

no demographic
Families without children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Demographics - Gender - Male 25 723 in 90 days

Demographics - Gender - Male

no demographic
Males
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Male
Demographics - Gender – Female 74 201 in 90 days

Demographics - Gender – Female

no demographic
Females
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Female
Demographics - Household Income - EUR 12.000 - 20.000 8 306 in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

no demographic
Households with an income between approx. NOK 110.000 - 190.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 20.000 - 45.000 20 246 in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

no demographic
Households with an income between approx. NOK 190.000 - 420.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 45.000 - 70.000 20 002 in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

no demographic
Households with an income between approx. NOK 420.000 - 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - over EUR 70.000 34 164 in 90 days

Demographics - Household Income - over EUR 70.000

no demographic
Households with an income above approx. NOK 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - under EUR 12.000 14 077 in 90 days

Demographics - Household Income - under EUR 12.000

no demographic
Households with an income below approx. NOK 110.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - under EUR 12.000
Demographics - Household size - 1 person 4 079 in 90 days

Demographics - Household size - 1 person

no demographic
Single person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Demographics - Household size - 2-4 persons 92 244 in 90 days

Demographics - Household size - 2-4 persons

no demographic
2-4 person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Events and Attractions - Art theater and culture 92 945 in 90 days

Events and Attractions - Art theater and culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art theater and culture
Events and Attractions - Weekends and Nightlife 91 267 in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Family and Relationships - Parenting 68 422 in 90 days

Family and Relationships - Parenting

no interest
People interested in family and parenting.
Segment name in DSPs: Relevant Audience - NO - Family and Relationships - Parenting
Food and Drink 71 159 in 90 days

Food and Drink

no interest
Audiences interested in good food and drinks.
Segment name in DSPs: Relevant Audience - NO - Food and drink
Healthy Living - Nutrition and Wellness 68 450 in 90 days

Healthy Living - Nutrition and Wellness

no interest
Audiences interested in health, nutrition and a life of wellness.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Nutrition and Wellness
Healthy Living - Organic and sustainable development 65 835 in 90 days

Healthy Living - Organic and sustainable development

no interest
Audiences interested in ecological, organic and sustainable development.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Organic and sustainable development
Healthy Living - Smokers 28 219 in 90 days

Healthy Living - Smokers

no demographic
Audiences who are smokers.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
Hobbies and Interests - Science and Discovery 64 456 in 90 days

Hobbies and Interests - Science and Discovery

no interest
Audiences interested in science and new discoveries.
Segment name in DSPs: Relevant Audience - NO - Hobbies and Interests - Science and Discovery
Home and Garden - Home improvement and DIY 55 128 in 90 days

Home and Garden - Home improvement and DIY

no interest
Audiences interested in home improvement and Do-It-Yourself solutions.
Segment name in DSPs: Relevant Audience - NO - Home and Garden - Home improvement and DIY
Music and Audio - Music 226 026 in 90 days

Music and Audio - Music

no interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Music
Pets 66 550 in 90 days

Pets

no interest
Audiences interested in pets.
Segment name in DSPs: Relevant Audience - NO - Pets
Real Estate - Apartment 10 327 in 90 days

Real Estate - Apartment

no interest
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartment
Sports - Active Outdoors and Nature 66 426 in 90 days

Sports - Active Outdoors and Nature

no interest
Audiences interested in being active outdoors and experiencing nature.
Segment name in DSPs: Relevant Audience - NO - Sports - Active Outdoors and Nature
Style and Fashion - Beauty Fashion 66 155 in 90 days

Style and Fashion - Beauty Fashion

no interest
Audiences interested in fashion and beauty.
Segment name in DSPs: Relevant Audience - NO - Style and Fashion - Beauty Fashion
Style and Fashion - Style and Trend Setters 74 828 in 90 days

Style and Fashion - Style and Trend Setters

no interest
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - NO - Style and Fashion - Style and Trend Setters
Technology and Computing 80 486 in 90 days

Technology and Computing

no interest
Audiences interested in technology and the newest gadgets.
Segment name in DSPs: Relevant Audience - NO - Technology and Computing
Technology and Computing - Photography 76 846 in 90 days

Technology and Computing - Photography

no interest
Audiences interested in photography and photographic equipment.
Segment name in DSPs: Relevant Audience - NO - Technology and Computing - Photography
Travel - Beach Travel 7 528 in 90 days

Travel - Beach Travel

no interest
People interested in travelling to sunny beaches.
Segment name in DSPs: Relevant Audience - NO - Travel - Beach Travel
Travel - World Travelers 690 783 in 31 days

Travel - World Travelers

no interest
People searching for travel destinations
Segment name in DSPs: Relevant Audience - NO - Travel - World Travelers
Video Gaming 65 538 in 90 days

Video Gaming

no interest
Audiences interested in video games and gaming culture.
Segment name in DSPs: Relevant Audience - NO - Video Gaming

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