Relevant Audience - Segment Finder

Relevant Audience is a premium data marketplace whose goal is to offer high quality segmented data, delivered to advertisers through the preferred DSP. Our data sources are local publishers and data providers, who offer trustworthy data for audience targeting through our solution.

With the Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, type and IAB categories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions
Types
IAB Categories
Name Audience
Automotive - Car Drivers 131 783 in 90 days

Automotive - Car Drivers

no
Audiences with access to a car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Drivers
Automotive - Car Owners 121 553 in 90 days

Automotive - Car Owners

no
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Business & Finance - B2B Decision Makers 98 220 in 90 days

Business & Finance - B2B Decision Makers

no seasonal
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Demographics - Age - 18-24 6 257 in 90 days

Demographics - Age - 18-24

no demographic
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 18-24
Demographics - Age - 25-34 12 906 in 90 days

Demographics - Age - 25-34

no demographic
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 25-34
Demographics - Age - 35-44 19 829 in 90 days

Demographics - Age - 35-44

no demographic
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 35-44
Demographics - Age - 45-54 17 531 in 90 days

Demographics - Age - 45-54

no demographic
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 45-54
Demographics - Age - 55-64 63 231 in 90 days

Demographics - Age - 55-64

no demographic
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 55-64
Demographics - Age - Men 18-44 6 408 in 90 days

Demographics - Age - Men 18-44

no demographic
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men 18-44
Demographics - Age - Men Over 44 10 428 in 90 days

Demographics - Age - Men Over 44

no demographic
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men Over 44
Demographics - Age - Over 64 21 850 in 90 days

Demographics - Age - Over 64

no demographic
People above the age of 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Over 64
Demographics - Age - Women 18-44 32 584 in 90 days

Demographics - Age - Women 18-44

no demographic
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women 18-44
Demographics - Age - Women Over 44 92 178 in 90 days

Demographics - Age - Women Over 44

no demographic
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women over 44
Demographics - Education - High school or Tertiary or Tech college 29 763 in 90 days

Demographics - Education - High school or Tertiary or Tech college

no demographic
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - Primary or Secondary school 4 618 in 90 days

Demographics - Education - Primary or Secondary school

no demographic
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - Primary or Secondary School
Demographics - Education - University or Postgraduate 104 266 in 90 days

Demographics - Education - University or Postgraduate

no demographic
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - University or Postgraduate
Demographics - Employment – Studying 7 422 in 90 days

Demographics - Employment – Studying

no demographic
Students
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Studying
Demographics - Employment – Working 83 256 in 90 days

Demographics - Employment – Working

no demographic
People who are currently employed.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Working
Demographics - Family Type - Families with Children 124 395 in 90 days

Demographics - Family Type - Families with Children

no seasonal demographic
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys 14 117 in 90 days

Demographics - Family Type - Families with Children - Boys

no seasonal demographic
Families with male children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls 41 465 in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

no demographic
Families with both male and female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls 68 831 in 90 days

Demographics - Family Type - Families with Children - Girls

no seasonal demographic
Families with female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children 14 488 in 90 days

Demographics - Family Type - No Children

no demographic
Families without children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Demographics - Gender - Male 17 037 in 90 days

Demographics - Gender - Male

no demographic
Males
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Male
Demographics - Gender – Female 124 914 in 90 days

Demographics - Gender – Female

no demographic
Females
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Female
Demographics - Household Income - EUR 12.000 - 20.000 13 691 in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

no demographic
Households with an income between approx. NOK 110.000 - 190.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 20.000 - 45.000 65 474 in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

no demographic
Households with an income between approx. NOK 190.000 - 420.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 45.000 - 70.000 42 794 in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

no demographic
Households with an income between approx. NOK 420.000 - 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - over EUR 70.000 10 821 in 90 days

Demographics - Household Income - over EUR 70.000

no demographic
Households with an income above approx. NOK 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - under EUR 12.000 6 106 in 90 days

Demographics - Household Income - under EUR 12.000

no demographic
Households with an income below approx. NOK 110.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - under EUR 12.000
Demographics - Household size - 1 person 12 118 in 90 days

Demographics - Household size - 1 person

no demographic
Single person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Demographics - Household size - 2-4 persons 123 611 in 90 days

Demographics - Household size - 2-4 persons

no demographic
2-4 person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Events and Attractions - Art Theater and Culture 31 672 in 90 days

Events and Attractions - Art Theater and Culture

no seasonal interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Events and Attractions - Weekends and Nightlife 30 249 in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Healthy Living - Smokers 11 400 in 90 days

Healthy Living - Smokers

no
People who smoke.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
Music and Audio - Dance 366 in 90 days

Music and Audio - Dance

no interest
Audiences interested in news and events regarding dance music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Dance
Music and Audio - Hip Hop 577 in 90 days

Music and Audio - Hip Hop

no interest
Audiences interested in news and events regarding hip hop music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Hip Hop
Music and Audio - Music 15 864 in 90 days

Music and Audio - Music

no interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Music
Music and Audio - Pop 1 245 in 90 days

Music and Audio - Pop

no interest
Audiences interested in news and events regarding pop music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Pop
Music and Audio - R&B 1 018 in 90 days

Music and Audio - R&B

no interest
Audiences interested in news and events regarding R&D music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - R&B
Music and Audio - Rock 1 986 in 90 days

Music and Audio - Rock

no interest
Audiences interested in news and events regarding rock music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Rock
Real Estate - Apartments 14 822 in 90 days

Real Estate - Apartments

no
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Real Estate - Home Owners 120 018 in 90 days

Real Estate - Home Owners

no demographic
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Real Estate - Rented Flat or House 11 330 in 90 days

Real Estate - Rented Flat or House

no demographic
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Real Estate - Town Houses and Farm Houses 120 181 in 90 days

Real Estate - Town Houses and Farm Houses

no demographic
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Travel - Beach Travel 13 357 in 90 days

Travel - Beach Travel

no interest
People interested in travelling to sunny beaches.
Segment name in DSPs: Relevant Audience - NO - Travel - Beach Travel
Travel - Bulgaria 11 819 in 31 days

Travel - Bulgaria

no intent
Audiences browsing for flights or vacations to Bulgaria
Segment name in DSPs: Relevant Audience - NO - Travel - Bulgaria
Travel - Croatia 10 685 in 31 days

Travel - Croatia

no intent
Audiences browsing for flights or vacations to Croatia
Segment name in DSPs: Relevant Audience - NO - Travel - Croatia
Travel - Cyprus 5 630 in 31 days

Travel - Cyprus

no intent
Audiences browsing for flights or vacations to Cyprus
Segment name in DSPs: Relevant Audience - NO - Travel - Cyprus
Travel - Czech Republic 1 649 in 31 days

Travel - Czech Republic

no intent
Audiences browsing for flights or vacations to Czech Republic
Segment name in DSPs: Relevant Audience - NO - Travel - Czech Republic
Travel - Egypt 3 557 in 31 days

Travel - Egypt

no intent
Audiences browsing for flights or vacations to Egypt
Segment name in DSPs: Relevant Audience - NO - Travel - Egypt
Travel - France 3 003 in 31 days

Travel - France

no intent
Audiences browsing for flights or vacations to France
Segment name in DSPs: Relevant Audience - NO - Travel - France
Travel - Germany 2 753 in 31 days

Travel - Germany

no intent
Audiences browsing for flights or vacations to Germany
Segment name in DSPs: Relevant Audience - NO - Travel - Germany
Travel - Greece 41 643 in 31 days

Travel - Greece

no intent
Audiences browsing for flights or vacations to Greece
Segment name in DSPs: Relevant Audience - NO - Travel - Greece
Travel - Hungary 3 018 in 31 days

Travel - Hungary

no intent
Audiences browsing for flights or vacations to Hungary
Segment name in DSPs: Relevant Audience - NO - Travel - Hungary
Travel - Interested in Finland 3 487 in 90 days

Travel - Interested in Finland

no interest
People who follow topics of Finnish tourist attractions and typical Finnish culture and food.
Segment name in DSPs: Relevant Audience - NO - Travel - Interested in Finland
Travel - Last Minute Travelers 3 581 in 31 days

Travel - Last Minute Travelers

no interest
People searching last minute journeys
Segment name in DSPs: Relevant Audience - NO - Travel - Last Minute Travelers
Travel - Latvia 3 647 in 31 days

Travel - Latvia

no intent
Audiences browsing for flights or vacations to Latvia
Segment name in DSPs: Relevant Audience - NO - Travel - Latvia
Travel - Long-haul Holidays 20 556 in 45 days

Travel - Long-haul Holidays

no seasonal interest
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - NO - Travel - Long-haul Holidays
Travel - Malta 3 042 in 31 days

Travel - Malta

no intent
Audiences browsing for flights or vacations to Malta
Segment name in DSPs: Relevant Audience - NO - Travel - Malta
Travel - Morocco 1 371 in 31 days

Travel - Morocco

no intent
Audiences browsing for flights or vacations to Morocco
Segment name in DSPs: Relevant Audience - NO - Travel - Morocco
Travel - Netherlands 1 941 in 31 days

Travel - Netherlands

no intent
Audiences browsing for flights or vacations to Netherlands
Segment name in DSPs: Relevant Audience - NO - Travel - Netherlands
Travel - Poland 23 202 in 31 days

Travel - Poland

no intent
Audiences browsing for flights or vacations to Poland
Segment name in DSPs: Relevant Audience - NO - Travel - Poland
Travel - Portugal 4 973 in 31 days

Travel - Portugal

no intent
Audiences browsing for flights or vacations to Portugal
Segment name in DSPs: Relevant Audience - NO - Travel - Portugal
Travel - Region - Africa 5 463 in 31 days

Travel - Region - Africa

no seasonal interest
People searching African Travel destinations or hotels.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Africa
Travel - Region - Asia 5 022 in 31 days

Travel - Region - Asia

no seasonal interest
People browsing travel destinations or hotels of Asia.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Asia
Travel - Region - Baltic 4 823 in 31 days

Travel - Region - Baltic

no interest
People browsing travel or hotel destinations of Baltic countries (Latvia, Lithuania or Estonia)
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Baltic
Travel - Region - Central Europe 4 782 in 31 days

Travel - Region - Central Europe

no interest
People searching Central European travel destinations (Germany, Netherlands, Austria, Switzerland or Belgium).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Central Europe
Travel - Region - Eastern Europe 36 697 in 31 days

Travel - Region - Eastern Europe

no intent
People searching Eastern European travel destinations (Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania or Ukraine).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Eastern Europe
Travel - Region - Northern Europe or Baltic 13 372 in 31 days

Travel - Region - Northern Europe or Baltic

no interest
Norwegians who search for travel destinations in Nordic or Baltic countries.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Northern Europe or Baltic
Travel - Region - Southern Europe 117 824 in 31 days

Travel - Region - Southern Europe

no intent
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Southern Europe
Travel - Region - The Middle East 22 622 in 31 days

Travel - Region - The Middle East

no intent
Audiences searching for travel destinations in the Middle East
Segment name in DSPs: Relevant Audience - NO - Travel - Region - The Middle East
Travel - Spain 82 771 in 31 days

Travel - Spain

no intent
Audiences browsing for flights or vacations to Spain
Segment name in DSPs: Relevant Audience - NO - Travel - Spain
Travel - Thailand 3 326 in 31 days

Travel - Thailand

no intent
Audiences browsing for flights or vacations to Thailand
Segment name in DSPs: Relevant Audience - NO - Travel - Thailand
Travel - Travel Enthusiasts 256 467 in 60 days

Travel - Travel Enthusiasts

no seasonal interest
People searching for travel destinations or browsing travel sites
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Travel - Travel Enthusiasts with High Income 5 135 in 60 days

Travel - Travel Enthusiasts with High Income

no interest
Travel enthusiasts with high household income (over 70 000)
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts with High Income
Travel - Turkey 22 049 in 31 days

Travel - Turkey

no intent
Audiences browsing for flights or vacations to Turkey
Segment name in DSPs: Relevant Audience - NO - Travel - Turkey
Travel - United Kingdom 3 680 in 31 days

Travel - United Kingdom

no intent
Audiences browsing for flights or vacations to United Kingdom
Segment name in DSPs: Relevant Audience - NO - Travel - United Kingdom
Travel - United States of America 2 340 in 31 days

Travel - United States of America

no intent
Audiences browsing for flights or vacations to United States of America
Segment name in DSPs: Relevant Audience - NO - Travel - United States of America

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