Relevant Audience - Segment Finder

Relevant Audience is a premium data marketplace whose goal is to offer high quality segmented data, delivered to advertisers through the preferred DSP. Our data sources are local publishers and data providers, who offer trustworthy data for audience targeting through our solution.

With the Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, type and IAB categories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions
Types
IAB Categories
Name Audience
Automotive - Car Drivers 90 967 in 90 days

Automotive - Car Drivers

no
Audiences with access to a car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Drivers
Automotive - Car Owners 79 999 in 90 days

Automotive - Car Owners

no
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Business & Finance - B2B Decision Makers 42 711 in 90 days

Business & Finance - B2B Decision Makers

no seasonal
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Demographics - Age - 18-24 6 160 in 90 days

Demographics - Age - 18-24

no demographic
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 18-24
Demographics - Age - 25-34 9 189 in 90 days

Demographics - Age - 25-34

no demographic
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 25-34
Demographics - Age - 35-44 13 023 in 90 days

Demographics - Age - 35-44

no demographic
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 35-44
Demographics - Age - 45-54 9 745 in 31 days

Demographics - Age - 45-54

no demographic
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 45-54
Demographics - Age - 55-64 38 671 in 90 days

Demographics - Age - 55-64

no demographic
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 55-64
Demographics - Age - Men 18-44 5 379 in 90 days

Demographics - Age - Men 18-44

no demographic
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men 18-44
Demographics - Age - Men Over 44 11 903 in 90 days

Demographics - Age - Men Over 44

no demographic
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men Over 44
Demographics - Age - Over 64 13 903 in 90 days

Demographics - Age - Over 64

no demographic
People above the age of 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Over 64
Demographics - Age - Women 18-44 22 993 in 90 days

Demographics - Age - Women 18-44

no demographic
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women 18-44
Demographics - Age - Women Over 44 59 615 in 90 days

Demographics - Age - Women Over 44

no demographic
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women over 44
Demographics - Education - High school or Tertiary or Tech college 19 144 in 90 days

Demographics - Education - High school or Tertiary or Tech college

no demographic
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - Primary or Secondary school 3 441 in 90 days

Demographics - Education - Primary or Secondary school

no demographic
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - Primary or Secondary School
Demographics - Education - University or Postgraduate 74 763 in 90 days

Demographics - Education - University or Postgraduate

no demographic
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - University or Postgraduate
Demographics - Employment – Studying 7 758 in 90 days

Demographics - Employment – Studying

no demographic
Students
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Studying
Demographics - Employment – Working 57 691 in 90 days

Demographics - Employment – Working

no demographic
People who are currently employed.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Working
Demographics - Family Type - Families with Children 85 063 in 90 days

Demographics - Family Type - Families with Children

no seasonal demographic
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys 11 613 in 90 days

Demographics - Family Type - Families with Children - Boys

no seasonal demographic
Families with male children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls 40 703 in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

no demographic
Families with both male and female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls 32 745 in 90 days

Demographics - Family Type - Families with Children - Girls

no seasonal demographic
Families with female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children 12 478 in 90 days

Demographics - Family Type - No Children

no demographic
Families without children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Demographics - Gender - Male 17 441 in 90 days

Demographics - Gender - Male

no demographic
Males
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Male
Demographics - Gender – Female 82 839 in 90 days

Demographics - Gender – Female

no demographic
Females
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Female
Demographics - Household Income - EUR 12.000 - 20.000 6 598 in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

no demographic
Households with an income between approx. NOK 110.000 - 190.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 20.000 - 45.000 27 672 in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

no demographic
Households with an income between approx. NOK 190.000 - 420.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 45.000 - 70.000 36 636 in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

no demographic
Households with an income between approx. NOK 420.000 - 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - over EUR 70.000 19 709 in 90 days

Demographics - Household Income - over EUR 70.000

no demographic
Households with an income above approx. NOK 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - under EUR 12.000 6 921 in 90 days

Demographics - Household Income - under EUR 12.000

no demographic
Households with an income below approx. NOK 110.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - under EUR 12.000
Demographics - Household size - 1 person 13 142 in 90 days

Demographics - Household size - 1 person

no demographic
Single person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Demographics - Household size - 2-4 persons 80 907 in 90 days

Demographics - Household size - 2-4 persons

no demographic
2-4 person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Events and Attractions - Art Theater and Culture 30 334 in 90 days

Events and Attractions - Art Theater and Culture

no seasonal interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Events and Attractions - Weekends and Nightlife 29 259 in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Healthy Living - Smokers 15 027 in 90 days

Healthy Living - Smokers

no
People who smoke.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
Music and Audio - Dance 327 in 90 days

Music and Audio - Dance

no interest
Audiences interested in news and events regarding dance music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Dance
Music and Audio - Hip Hop 563 in 90 days

Music and Audio - Hip Hop

no interest
Audiences interested in news and events regarding hip hop music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Hip Hop
Music and Audio - Metal 304 in 90 days

Music and Audio - Metal

no interest
Audiences interested in news and events regarding metal music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Metal
Music and Audio - Music 14 608 in 90 days

Music and Audio - Music

no interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Music
Music and Audio - Pop 1 347 in 90 days

Music and Audio - Pop

no interest
Audiences interested in news and events regarding pop music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Pop
Music and Audio - R&B 1 127 in 90 days

Music and Audio - R&B

no interest
Audiences interested in news and events regarding R&D music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - R&B
Music and Audio - Rock 1 679 in 90 days

Music and Audio - Rock

no interest
Audiences interested in news and events regarding rock music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Rock
Real Estate - Apartments 14 982 in 90 days

Real Estate - Apartments

no
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Real Estate - Home Owners 82 904 in 90 days

Real Estate - Home Owners

no demographic
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Real Estate - Rented Flat or House 9 404 in 90 days

Real Estate - Rented Flat or House

no demographic
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Real Estate - Town Houses and Farm Houses 78 171 in 90 days

Real Estate - Town Houses and Farm Houses

no demographic
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Travel - Beach Travel 31 901 in 90 days

Travel - Beach Travel

no interest
People interested in travelling to sunny beaches.
Segment name in DSPs: Relevant Audience - NO - Travel - Beach Travel
Travel - Bulgaria 8 077 in 31 days

Travel - Bulgaria

no intent
Audiences browsing for flights or vacations to Bulgaria
Segment name in DSPs: Relevant Audience - NO - Travel - Bulgaria
Travel - Croatia 7 843 in 31 days

Travel - Croatia

no intent
Audiences browsing for flights or vacations to Croatia
Segment name in DSPs: Relevant Audience - NO - Travel - Croatia
Travel - Cyprus 5 694 in 31 days

Travel - Cyprus

no intent
Audiences browsing for flights or vacations to Cyprus
Segment name in DSPs: Relevant Audience - NO - Travel - Cyprus
Travel - Czech Republic 1 917 in 31 days

Travel - Czech Republic

no intent
Audiences browsing for flights or vacations to Czech Republic
Segment name in DSPs: Relevant Audience - NO - Travel - Czech Republic
Travel - Egypt 6 376 in 31 days

Travel - Egypt

no intent
Audiences browsing for flights or vacations to Egypt
Segment name in DSPs: Relevant Audience - NO - Travel - Egypt
Travel - France 2 233 in 31 days

Travel - France

no intent
Audiences browsing for flights or vacations to France
Segment name in DSPs: Relevant Audience - NO - Travel - France
Travel - Germany 3 020 in 31 days

Travel - Germany

no intent
Audiences browsing for flights or vacations to Germany
Segment name in DSPs: Relevant Audience - NO - Travel - Germany
Travel - Greece 20 779 in 31 days

Travel - Greece

no intent
Audiences browsing for flights or vacations to Greece
Segment name in DSPs: Relevant Audience - NO - Travel - Greece
Travel - Hungary 1 983 in 31 days

Travel - Hungary

no intent
Audiences browsing for flights or vacations to Hungary
Segment name in DSPs: Relevant Audience - NO - Travel - Hungary
Travel - Interested in Finland 2 502 in 90 days

Travel - Interested in Finland

no interest
People who follow topics of Finnish tourist attractions and typical Finnish culture and food.
Segment name in DSPs: Relevant Audience - NO - Travel - Interested in Finland
Travel - Last Minute Travelers 43 552 in 31 days

Travel - Last Minute Travelers

no interest
People searching last minute journeys
Segment name in DSPs: Relevant Audience - NO - Travel - Last Minute Travelers
Travel - Latvia 3 512 in 31 days

Travel - Latvia

no intent
Audiences browsing for flights or vacations to Latvia
Segment name in DSPs: Relevant Audience - NO - Travel - Latvia
Travel - Long-haul Holidays 58 310 in 45 days

Travel - Long-haul Holidays

no seasonal interest
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - NO - Travel - Long-haul Holidays
Travel - Malta 5 131 in 31 days

Travel - Malta

no intent
Audiences browsing for flights or vacations to Malta
Segment name in DSPs: Relevant Audience - NO - Travel - Malta
Travel - Morocco 16 516 in 31 days

Travel - Morocco

no intent
Audiences browsing for flights or vacations to Morocco
Segment name in DSPs: Relevant Audience - NO - Travel - Morocco
Travel - Netherlands 2 188 in 31 days

Travel - Netherlands

no intent
Audiences browsing for flights or vacations to Netherlands
Segment name in DSPs: Relevant Audience - NO - Travel - Netherlands
Travel - Poland 13 785 in 31 days

Travel - Poland

no intent
Audiences browsing for flights or vacations to Poland
Segment name in DSPs: Relevant Audience - NO - Travel - Poland
Travel - Portugal 14 753 in 31 days

Travel - Portugal

no intent
Audiences browsing for flights or vacations to Portugal
Segment name in DSPs: Relevant Audience - NO - Travel - Portugal
Travel - Region - Africa 23 287 in 31 days

Travel - Region - Africa

no seasonal interest
People searching African Travel destinations or hotels.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Africa
Travel - Region - Asia 14 710 in 31 days

Travel - Region - Asia

no seasonal interest
People browsing travel destinations or hotels of Asia.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Asia
Travel - Region - Baltic 4 198 in 31 days

Travel - Region - Baltic

no interest
People browsing travel or hotel destinations of Baltic countries (Latvia, Lithuania or Estonia)
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Baltic
Travel - Region - Central Europe 5 428 in 31 days

Travel - Region - Central Europe

no interest
People searching Central European travel destinations (Germany, Netherlands, Austria, Switzerland or Belgium).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Central Europe
Travel - Region - Eastern Europe 24 099 in 31 days

Travel - Region - Eastern Europe

no intent
People searching Eastern European travel destinations (Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania or Ukraine).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Eastern Europe
Travel - Region - Northern Europe or Baltic 9 710 in 31 days

Travel - Region - Northern Europe or Baltic

no interest
Norwegians who search for travel destinations in Nordic or Baltic countries.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Northern Europe or Baltic
Travel - Region - Southern Europe 154 901 in 31 days

Travel - Region - Southern Europe

no intent
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Southern Europe
Travel - Region - The Middle East 23 120 in 31 days

Travel - Region - The Middle East

no intent
Audiences searching for travel destinations in the Middle East
Segment name in DSPs: Relevant Audience - NO - Travel - Region - The Middle East
Travel - Spain 128 204 in 31 days

Travel - Spain

no intent
Audiences browsing for flights or vacations to Spain
Segment name in DSPs: Relevant Audience - NO - Travel - Spain
Travel - Thailand 12 199 in 31 days

Travel - Thailand

no intent
Audiences browsing for flights or vacations to Thailand
Segment name in DSPs: Relevant Audience - NO - Travel - Thailand
Travel - Travel Enthusiasts 285 733 in 60 days

Travel - Travel Enthusiasts

no seasonal interest
People searching for travel destinations or browsing travel sites
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Travel - Travel Enthusiasts with High Income 9 725 in 60 days

Travel - Travel Enthusiasts with High Income

no interest
Travel enthusiasts with high household income (over 70 000)
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts with High Income
Travel - Turkey 20 392 in 31 days

Travel - Turkey

no intent
Audiences browsing for flights or vacations to Turkey
Segment name in DSPs: Relevant Audience - NO - Travel - Turkey
Travel - United Arab Emirates 2 943 in 31 days

Travel - United Arab Emirates

no intent
Audiences browsing for flights or vacations to United Arab Emirates
Segment name in DSPs: Relevant Audience - NO - Travel - United Arab Emirates
Travel - United Kingdom 6 309 in 31 days

Travel - United Kingdom

no intent
Audiences browsing for flights or vacations to United Kingdom
Segment name in DSPs: Relevant Audience - NO - Travel - United Kingdom
Travel - United States of America 3 264 in 31 days

Travel - United States of America

no intent
Audiences browsing for flights or vacations to United States of America
Segment name in DSPs: Relevant Audience - NO - Travel - United States of America

Can not find what you are looking for?

Ask for Advertiser tailored segments for free: datasegment(a)relevant-digital.com