Relevant Audience - Segment Finder

Relevant Audience is a premium data marketplace whose goal is to offer high quality segmented data, delivered to advertisers through the preferred DSP. Our data sources are local publishers and data providers, who offer trustworthy data for audience targeting through our solution.

With the Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, type and IAB categories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions
Types
IAB Categories
Name Audience
Automotive - Car Drivers 208 913 in 90 days

Automotive - Car Drivers

no
Audiences with access to a car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Drivers
Automotive - Car owners 181 220 in 90 days

Automotive - Car owners

no seasonal
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car owners
Business & Finance - B2B Decision Makers 89 589 in 90 days

Business & Finance - B2B Decision Makers

no seasonal
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Demographics - Age - 18-24 33 741 in 90 days

Demographics - Age - 18-24

no demographic
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 18-24
Demographics - Age - 25-34 30 695 in 90 days

Demographics - Age - 25-34

no demographic
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 25-34
Demographics - Age - 35-44 32 986 in 90 days

Demographics - Age - 35-44

no demographic
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 35-44
Demographics - Age - 45-54 50 386 in 90 days

Demographics - Age - 45-54

no demographic
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 45-54
Demographics - Age - 55-64 81 376 in 90 days

Demographics - Age - 55-64

no demographic
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 55-64
Demographics - Age - Above 64 19 105 in 90 days

Demographics - Age - Above 64

no demographic
People above the age of 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Over 64
Demographics - Age - Men 18-44 33 647 in 90 days

Demographics - Age - Men 18-44

no demographic
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men 18-44
Demographics - Age - Men above 44 32 443 in 90 days

Demographics - Age - Men above 44

no demographic
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men over 44
Demographics - Age - Women 18-44 63 773 in 90 days

Demographics - Age - Women 18-44

no demographic
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women 18-44
Demographics - Age - Women above 44 118 406 in 90 days

Demographics - Age - Women above 44

no demographic
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women over 44
Demographics - Education - High school or Tertiary or Tech college 70 300 in 90 days

Demographics - Education - High school or Tertiary or Tech college

no demographic
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - Primary or Secondary school 3 691 in 90 days

Demographics - Education - Primary or Secondary school

no demographic
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - Primary or Secondary School
Demographics - Education - University or Postgraduate 168 956 in 90 days

Demographics - Education - University or Postgraduate

no demographic
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - University or Postgraduate
Demographics - Employment – Studying 30 108 in 90 days

Demographics - Employment – Studying

no demographic
Students
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Studying
Demographics - Employment – Working 173 349 in 90 days

Demographics - Employment – Working

no demographic
People who are currently employed.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Working
Demographics - Family Type - Families with Children 181 702 in 90 days

Demographics - Family Type - Families with Children

no seasonal demographic
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys 59 978 in 90 days

Demographics - Family Type - Families with Children - Boys

no demographic
Families with male children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls 38 472 in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

no demographic
Families with both male and female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls 83 300 in 90 days

Demographics - Family Type - Families with Children - Girls

no demographic
Families with female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children 61 570 in 90 days

Demographics - Family Type - No Children

no demographic
Families without children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Demographics - Gender - Male 66 429 in 90 days

Demographics - Gender - Male

no demographic
Males
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Male
Demographics - Gender – Female 182 578 in 90 days

Demographics - Gender – Female

no demographic
Females
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Female
Demographics - Household Income - EUR 12.000 - 20.000 21 547 in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

no demographic
Households with an income between approx. NOK 110.000 - 190.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 20.000 - 45.000 96 931 in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

no demographic
Households with an income between approx. NOK 190.000 - 420.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 45.000 - 70.000 40 102 in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

no demographic
Households with an income between approx. NOK 420.000 - 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - over EUR 70.000 54 111 in 90 days

Demographics - Household Income - over EUR 70.000

no demographic
Households with an income above approx. NOK 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - under EUR 12.000 30 615 in 90 days

Demographics - Household Income - under EUR 12.000

no demographic
Households with an income below approx. NOK 110.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - under EUR 12.000
Demographics - Household size - 1 person 43 335 in 90 days

Demographics - Household size - 1 person

no demographic
Single person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Demographics - Household size - 2-4 persons 178 147 in 90 days

Demographics - Household size - 2-4 persons

no demographic
2-4 person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Events and Attractions - Art Theater and Culture 169 405 in 90 days

Events and Attractions - Art Theater and Culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Events and Attractions - Weekends and Nightlife 166 781 in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Healthy Living - Smokers 24 353 in 90 days

Healthy Living - Smokers

no seasonal demographic
People who smoke.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
Music and Audio - Dance 18 937 in 90 days

Music and Audio - Dance

no interest
Audiences interested in news and events regarding dance music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Dance
Music and Audio - Hip Hop 49 982 in 90 days

Music and Audio - Hip Hop

no interest
Audiences interested in news and events regarding hip hop music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Hip Hop
Music and Audio - Metal 53 877 in 90 days

Music and Audio - Metal

no interest
Audiences interested in news and events regarding metal music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Metal
Music and Audio - Music 249 676 in 90 days

Music and Audio - Music

no seasonal interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Music
Music and Audio - Pop 28 628 in 90 days

Music and Audio - Pop

no interest
Audiences interested in news and events regarding pop music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Pop
Music and Audio - R&B 20 939 in 90 days

Music and Audio - R&B

no interest
Audiences interested in news and events regarding R&D music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - R&B
Music and Audio - Rock 74 946 in 90 days

Music and Audio - Rock

no interest
Audiences interested in news and events regarding rock music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Rock
Real Estate - Apartment 52 036 in 90 days

Real Estate - Apartment

no
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartment
Real Estate - Home Owners 185 053 in 90 days

Real Estate - Home Owners

no seasonal demographic
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Real Estate - Rented Flat or House 33 474 in 90 days

Real Estate - Rented Flat or House

no demographic
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Travel - Beach Travel 47 990 in 90 days

Travel - Beach Travel

no interest
People interested in travelling to sunny beaches.
Segment name in DSPs: Relevant Audience - NO - Travel - Beach Travel
Travel - Bulgaria 3 143 in 31 days

Travel - Bulgaria

no intent
Audiences browsing for flights or vacations to Bulgaria
Segment name in DSPs: Relevant Audience - NO - Travel - Bulgaria
Travel - Croatia 7 365 in 31 days

Travel - Croatia

no intent
Audiences browsing for flights or vacations to Croatia
Segment name in DSPs: Relevant Audience - NO - Travel - Croatia
Travel - Cyprus 6 365 in 31 days

Travel - Cyprus

no intent
Audiences browsing for flights or vacations to Cyprus
Segment name in DSPs: Relevant Audience - NO - Travel - Cyprus
Travel - Czech Republic 3 189 in 31 days

Travel - Czech Republic

no intent
Audiences browsing for flights or vacations to Czech Republic
Segment name in DSPs: Relevant Audience - NO - Travel - Czech Republic
Travel - Egypt 1 192 in 31 days

Travel - Egypt

no intent
Audiences browsing for flights or vacations to Egypt
Segment name in DSPs: Relevant Audience - NO - Travel - Egypt
Travel - France 1 410 in 31 days

Travel - France

no intent
Audiences browsing for flights or vacations to France
Segment name in DSPs: Relevant Audience - NO - Travel - France
Travel - Germany 1 009 in 31 days

Travel - Germany

no intent
Audiences browsing for flights or vacations to Germany
Segment name in DSPs: Relevant Audience - NO - Travel - Germany
Travel - Greece 36 133 in 31 days

Travel - Greece

no intent
Audiences browsing for flights or vacations to Greece
Segment name in DSPs: Relevant Audience - NO - Travel - Greece
Travel - Hungary 1 676 in 31 days

Travel - Hungary

no intent
Audiences browsing for flights or vacations to Hungary
Segment name in DSPs: Relevant Audience - NO - Travel - Hungary
Travel - Italy 2 669 in 31 days

Travel - Italy

no intent
Audiences browsing for flights or vacations to Italy
Segment name in DSPs: Relevant Audience - NO - Travel - Italy
Travel - Latvia 4 972 in 31 days

Travel - Latvia

no intent
Audiences browsing for flights or vacations to Latvia
Segment name in DSPs: Relevant Audience - NO - Travel - Latvia
Travel - Long-haul Holidays 14 260 in 45 days

Travel - Long-haul Holidays

no seasonal interest
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - NO - Travel - Long-haul Holidays
Travel - Morocco 2 983 in 31 days

Travel - Morocco

no intent
Audiences browsing for flights or vacations to Morocco
Segment name in DSPs: Relevant Audience - NO - Travel - Morocco
Travel - Netherlands 1 219 in 31 days

Travel - Netherlands

no intent
Audiences browsing for flights or vacations to Netherlands
Segment name in DSPs: Relevant Audience - NO - Travel - Netherlands
Travel - Poland 9 930 in 31 days

Travel - Poland

no intent
Audiences browsing for flights or vacations to Poland
Segment name in DSPs: Relevant Audience - NO - Travel - Poland
Travel - Portugal 2 546 in 31 days

Travel - Portugal

no intent
Audiences browsing for flights or vacations to Portugal
Segment name in DSPs: Relevant Audience - NO - Travel - Portugal
Travel - Region - Asia 6 805 in 45 days

Travel - Region - Asia

no interest
People browsing travel destinations or hotels of Asia.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Asia
Travel - Region - Baltic 5 297 in 31 days

Travel - Region - Baltic

no interest
People browsing travel or hotel destinations of Baltic countries (Latvia, Lithuania or Estonia)
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Baltic
Travel - Region - Eastern Europe 16 656 in 31 days

Travel - Region - Eastern Europe

no intent
Audiences searching for travel destinations in Eastern Europe
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Eastern Europe
Travel - Region - Northern Europe 8 178 in 30 days

Travel - Region - Northern Europe

no interest
Norwegians who search for travel destinations in Nordic countries.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Northern Europe
Travel - Region - Southern Europe 89 276 in 31 days

Travel - Region - Southern Europe

no seasonal intent
Audiences searching for travel destinations in Southern Europe
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Southern Europe
Travel - Region - The Middle East 12 426 in 31 days

Travel - Region - The Middle East

no intent
Audiences searching for travel destinations in the Middle East
Segment name in DSPs: Relevant Audience - NO - Travel - Region - The Middle East
Travel - Spain 61 411 in 31 days

Travel - Spain

no intent
Audiences browsing for flights or vacations to Spain
Segment name in DSPs: Relevant Audience - NO - Travel - Spain
Travel - Thailand 4 327 in 31 days

Travel - Thailand

no intent
Audiences browsing for flights or vacations to Thailand
Segment name in DSPs: Relevant Audience - NO - Travel - Thailand
Travel - Turkey 11 874 in 31 days

Travel - Turkey

no seasonal intent
Audiences browsing for flights or vacations to Turkey
Segment name in DSPs: Relevant Audience - NO - Travel - Turkey
Travel - United Kingdom 2 716 in 31 days

Travel - United Kingdom

no intent
Audiences browsing for flights or vacations to United Kingdom
Segment name in DSPs: Relevant Audience - NO - Travel - United Kingdom
Travel - United States of America 876 in 31 days

Travel - United States of America

no intent
Audiences browsing for flights or vacations to United States of America
Segment name in DSPs: Relevant Audience - NO - Travel - United States of America
Travel - World Travelers 146 561 in 31 days

Travel - World Travelers

no seasonal interest
People searching for travel destinations
Segment name in DSPs: Relevant Audience - NO - Travel - World Travelers

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