Relevant Audience - Segment Finder

Relevant Audience is a premium data marketplace whose goal is to offer high quality segmented data, delivered to advertisers through the preferred DSP. Our data sources are local publishers and data providers, who offer trustworthy data for audience targeting through our solution.

With the Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, type and IAB categories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions
Types
IAB Categories
Name Audience
Automotive - Car Drivers 167 565 in 90 days

Automotive - Car Drivers

se
Audiences with access to a car.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Drivers
Automotive - Car Enthusiasts 116 344 in 90 days

Automotive - Car Enthusiasts

se interest
Audiences with an interest in motorsport and cars in general.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Enthusiasts
Automotive - Car owners 151 253 in 90 days

Automotive - Car owners

se seasonal
Car owners.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car owners
Business & Finance - B2B Decision Makers 39 427 in 90 days

Business & Finance - B2B Decision Makers

se seasonal
B2B decision makers.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Decision Makers
Business and Finance - Interested in Business 335 573 in 90 days

Business and Finance - Interested in Business

se interest
Audiences interested in business, entrepreneurship and business technology.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Interested in Business
Career - Job search - Job Seekers 90 610 in 31 days

Career - Job search - Job Seekers

se interest
People browsing job-hunting sites. Minimum of 3 visits within 31 days.
Segment name in DSPs: Relevant Audience - SE - Career - Job Search - Job Seekers
Content Channel - Social Media and Blogs 458 095 in 90 days

Content Channel - Social Media and Blogs

se interest
Audiences who follow blogs and social media.
Segment name in DSPs: Relevant Audience - SE - Content Channel - Social Media and Blogs
Demographics - Age - 18-24 10 212 in 90 days

Demographics - Age - 18-24

se demographic
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 18-24
Demographics - Age - 25-34 22 604 in 90 days

Demographics - Age - 25-34

se demographic
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 25-34
Demographics - Age - 35-44 25 627 in 90 days

Demographics - Age - 35-44

se demographic
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 35-44
Demographics - Age - 45-54 53 220 in 90 days

Demographics - Age - 45-54

se demographic
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 45-54
Demographics - Age - 55-64 44 245 in 90 days

Demographics - Age - 55-64

se demographic
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 55-64
Demographics - Age - Above 64 41 542 in 90 days

Demographics - Age - Above 64

se demographic
People above the age of 64 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Over 64
Demographics - Age - Men 18-44 26 462 in 90 days

Demographics - Age - Men 18-44

se demographic
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men 18-44
Demographics - Age - Men above 44 51 567 in 90 days

Demographics - Age - Men above 44

se demographic
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men over 44
Demographics - Age - Women 18-44 31 996 in 90 days

Demographics - Age - Women 18-44

se demographic
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women 18-44
Demographics - Age - Women above 44 87 381 in 90 days

Demographics - Age - Women above 44

se demographic
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women over 44
Demographics - Age - under 18 755 in 90 days

Demographics - Age - under 18

se demographic
People under the age of 18 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - under 18
Demographics - Education - High school or Tertiary or Tech college 69 771 in 90 days

Demographics - Education - High school or Tertiary or Tech college

se demographic
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - Primary or Secondary school 12 616 in 90 days

Demographics - Education - Primary or Secondary school

se demographic
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - Primary or Secondary School
Demographics - Education - University or Postgraduate 95 065 in 90 days

Demographics - Education - University or Postgraduate

se demographic
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - University or Postgraduate
Demographics - Employment – Other 30 365 in 90 days

Demographics - Employment – Other

se demographic
People who are neither studying or currently employed.
Segment name in DSPs: X - Relevant Audience - SE - Demographics - Employment - Other
Demographics - Employment – Studying 12 959 in 90 days

Demographics - Employment – Studying

se demographic
Students
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Studying
Demographics - Employment – Working 134 693 in 90 days

Demographics - Employment – Working

se demographic
People who are currently employed.
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Working
Demographics - Family Type - Families with Children 127 298 in 90 days

Demographics - Family Type - Families with Children

se demographic
Families with children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys 51 595 in 90 days

Demographics - Family Type - Families with Children - Boys

se demographic
Families with male children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls 38 265 in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

se demographic
Families with both male and female children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls 37 433 in 90 days

Demographics - Family Type - Families with Children - Girls

se demographic
Families with female children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children 50 724 in 90 days

Demographics - Family Type - No Children

se demographic
Families without children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - No Children
Demographics - Gender – Female 119 935 in 90 days

Demographics - Gender – Female

se demographic
Females
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Female
Demographics - Gender – Male 78 485 in 90 days

Demographics - Gender – Male

se demographic
Males
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Male
Demographics - Household Income - EUR 12.000 - 20.000 23 195 in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

se demographic
Households with an income between approx. SEK 115.000 - 190.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 20.000 - 45.000 66 850 in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

se demographic
Households with an income between approx. SEK 190.000 - 430.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 45.000 - 70.000 40 577 in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

se demographic
Households with an income between approx. SEK 430.000 - 670.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - over EUR 70.000 28 321 in 90 days

Demographics - Household Income - over EUR 70.000

se demographic
Households with an income above approx. SEK 670.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - under EUR 12.000 19 067 in 90 days

Demographics - Household Income - under EUR 12.000

se demographic
Households with an income below approx. SEK 115.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - under EUR 12.000
Demographics - Household size - 1 person 21 544 in 90 days

Demographics - Household size - 1 person

se demographic
Single person households
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 1 person
Demographics - Household size - 2-4 persons 151 297 in 90 days

Demographics - Household size - 2-4 persons

se demographic
2-4 person households
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 2-4 persons
Demographics - Household size - 5 or more persons 5 173 in 90 days

Demographics - Household size - 5 or more persons

se demographic
Households with 5 or more persons
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 5 or more persons
Events and Attractions - Art theater and culture 96 688 in 90 days

Events and Attractions - Art theater and culture

se interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art theater and culture
Events and Attractions - Weekends and Nightlife 86 687 in 90 days

Events and Attractions - Weekends and Nightlife

se interest
Audiences interested in weekend activities and nightlife.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Family and Relationships - Parenting 140 995 in 90 days

Family and Relationships - Parenting

se seasonal interest
Audiences interested in parenting.
Segment name in DSPs: Relevant Audience - SE - Family and Relationships - Parenting
Food and Drink 122 749 in 90 days

Food and Drink

se seasonal interest
Audiences with a general interest in food and drink.
Segment name in DSPs: Relevant Audience - SE - Food and Drink
Healthy Living - Fitness and Exercise 86 978 in 90 days

Healthy Living - Fitness and Exercise

se interest
Audiences interested in exercise and fitness topics.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Fitness and Exercise
Healthy Living - Nutrition and Wellnes 75 785 in 90 days

Healthy Living - Nutrition and Wellnes

se interest
Audiences interested in eating a healthy diet and learning about nutrition.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Nutrition and Wellness
Healthy Living - Organic and sustainable development 86 261 in 90 days

Healthy Living - Organic and sustainable development

se interest
Audiences interested in the green solutions and sustainable development.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Organic and sustainable development
Healthy Living - Smokers 10 203 in 90 days

Healthy Living - Smokers

se demographic
Audiences who are smokers.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Smokers
Home and Garden 118 158 in 90 days

Home and Garden

se interest
Audiences generally interested in home and garden.
Segment name in DSPs: Relevant Audience - SE - Home and Garden
Home and Garden - Home Improvement and DIY 72 331 in 90 days

Home and Garden - Home Improvement and DIY

se seasonal interest
Audiences interested in Do-It-Yourself solutions, home repair and improvement.
Segment name in DSPs: Relevant Audience - SE - Home and Garden - Home Improvement and DIY
Lifestyle - The Adventurer 106 922 in 90 days

Lifestyle - The Adventurer

se seasonal interest
Audiences who like to travel and be active and experience the outdoors.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Adventurer
Lifestyle - The Business Man 45 107 in 90 days

Lifestyle - The Business Man

se interest
Men with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Business Man
Lifestyle - The Business Woman 78 337 in 90 days

Lifestyle - The Business Woman

se interest
Women with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Business Woman
Lifestyle - The Classy Lady 51 201 in 90 days

Lifestyle - The Classy Lady

se interest
Female audiences above 34 years old with an interest in style and fashion.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Classy Lady
Lifestyle - The Creative Mind 126 598 in 90 days

Lifestyle - The Creative Mind

se seasonal interest
Audiences with interests in creative endevours like art, theather, photography, design and decorating.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Creative Mind
Lifestyle - The Fashionable Gentleman 15 117 in 90 days

Lifestyle - The Fashionable Gentleman

se interest
Male audiences with an interest in style and fashion.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Fashionable Gentleman
Lifestyle - The Foodie 44 209 in 90 days

Lifestyle - The Foodie

se interest
Audiences highly interested in food and drinks, cooking or eating out.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Foodie
Lifestyle - The Home Maker 151 593 in 90 days

Lifestyle - The Home Maker

se interest
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker
Lifestyle - The Pleasure Seeker 89 356 in 90 days

Lifestyle - The Pleasure Seeker

se interest
Audiences with money who like to enjoy the good things in life like food, traveling and experiencing new things.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Pleasure Seeker
Lifestyle - The Social Explorer 110 103 in 90 days

Lifestyle - The Social Explorer

se seasonal interest
Audiences who love social and entertainment events.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Social Explorer
Lifestyle - The Sporty Girl 67 735 in 90 days

Lifestyle - The Sporty Girl

se interest
Women who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Sporty Girl
Lifestyle - The Sporty Guy 24 563 in 90 days

Lifestyle - The Sporty Guy

se interest
Men who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Sporty Guy
Lifestyle - The Techie 134 030 in 90 days

Lifestyle - The Techie

se interest
Audiences with a high level of interest in technology, gadgets, gaming and computing.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Techie
Lifestyle - The Urban Professional 39 156 in 90 days

Lifestyle - The Urban Professional

se interest
Audiences living in the major cities, interested in career and business.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Urban Professional
Music and Audio - Dance 17 028 in 90 days

Music and Audio - Dance

se interest
Audiences interested in news and events regarding dance music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Dance
Music and Audio - Hip Hop 11 004 in 90 days

Music and Audio - Hip Hop

se interest
Audiences interested in news and events regarding hip hop music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Hip Hop
Music and Audio - Metal 11 667 in 90 days

Music and Audio - Metal

se interest
Audiences interested in news and events regarding metal music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Metal
Music and Audio - Music 296 385 in 90 days

Music and Audio - Music

se interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Music
Music and Audio - Pop 29 837 in 90 days

Music and Audio - Pop

se interest
Audiences interested in news and events regarding pop music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Pop
Music and Audio - R&B 12 470 in 90 days

Music and Audio - R&B

se interest
Audiences interested in news and events regarding R&D music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - R&B
Music and Audio - Rock 42 739 in 90 days

Music and Audio - Rock

se interest
Audiences interested in news and events regarding rock music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Rock
Music and Audio - Soul 4 752 in 90 days

Music and Audio - Soul

se interest
Audiences interested in news and events regarding soul music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Soul
News and Politics 70 704 in 90 days

News and Politics

se interest
Audiences interested in being up to date on current news and politics.
Segment name in DSPs: Relevant Audience - SE - News and Politics
News and Politics - Politics 65 953 in 90 days

News and Politics - Politics

se interest
Audiences interested in politics and political ideologies.
Segment name in DSPs: Relevant Audience - SE - News and Politics - Politics
Pop Culture - Celebrities and Pop Culture 74 810 in 90 days

Pop Culture - Celebrities and Pop Culture

se interest
Audiences interested in the latest news about their favorite celebrities and popular culture.
Segment name in DSPs: Relevant Audience - SE - Pop Culture - Celebrities and Pop Culture
Sports - Floorball Fans 8 965 in 90 days

Sports - Floorball Fans

se interest
Audiences who follow floorball news and scoreboards.
Segment name in DSPs: Relevant Audience - SE - Sports - Floorball Fans
Sports - Football Fans 12 362 in 90 days

Sports - Football Fans

se interest
Audiences who follow football news and scoreboards.
Segment name in DSPs: Relevant Audience - SE - Sports - Football Fans
Sports - Ice Hockey Fans 18 285 in 90 days

Sports - Ice Hockey Fans

se interest
Audiences who follow ice hockey news and scoreboards.
Segment name in DSPs: Relevant Audience - SE - Sports - Ice Hockey Fans
Sports - Sport Followers 82 776 in 90 days

Sports - Sport Followers

se seasonal interest
Audiences who follow sports news, results and content.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Style and Fashion - Beauty 104 934 in 90 days

Style and Fashion - Beauty

se interest
Audiences with an interest in make-up, beauty treatments and beauty in general.
Segment name in DSPs: X - Relevant Audience - SE - Style and Fashion - Beauty
Style and Fashion - Beauty Fashion 122 541 in 90 days

Style and Fashion - Beauty Fashion

se seasonal interest
Audiences interested in fashion and beauty.
Segment name in DSPs: Relevant Audience - SE - Style and Fashion - Beauty Fashion
Technology and Computing 121 442 in 90 days

Technology and Computing

se interest
Audiences interested in technology, gadgets and computers.
Segment name in DSPs: Relevant Audience - SE - Technology and Computing
Travel - Beach Travel 19 049 in 90 days

Travel - Beach Travel

se interest
People interested in travelling to sunny beaches.
Segment name in DSPs: Relevant Audience - SE - Travel - Beach Travel
Travel - Bulgaria 1 158 in 31 days

Travel - Bulgaria

se intent
Audiences browsing for flights or vacations to Bulgaria
Segment name in DSPs: Relevant Audience - SE - Travel - Bulgaria
Travel - Croatia 1 165 in 31 days

Travel - Croatia

se intent
Audiences browsing for flights or vacations to Croatia
Segment name in DSPs: Relevant Audience - SE - Travel - Croatia
Travel - Cyprus 2 431 in 31 days

Travel - Cyprus

se intent
Audiences browsing for flights or vacations to Cyprus
Segment name in DSPs: Relevant Audience - SE - Travel - Cyprus
Travel - Germany 670 in 31 days

Travel - Germany

se intent
Audiences browsing for flights or vacations to Germany
Segment name in DSPs: Relevant Audience - SE - Travel - Germany
Travel - Greece 11 476 in 31 days

Travel - Greece

se intent
Audiences browsing for flights or vacations to Greece
Segment name in DSPs: Relevant Audience - SE - Travel - Greece
Travel - Italy 1 357 in 31 days

Travel - Italy

se intent
Audiences browsing for flights or vacations to Italy
Segment name in DSPs: Relevant Audience - SE - Travel - Italy
Travel - Long-haul Holidays 8 522 in 45 days

Travel - Long-haul Holidays

se interest
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East).
Segment name in DSPs: Relevant Audience - SE - Travel - Long-haul Holidays
Travel - Region - Eastern Europe 3 213 in 31 days

Travel - Region - Eastern Europe

se intent
Audiences searching for travel destinations in Eastern Europe
Segment name in DSPs: Relevant Audience - SE - Travel - Region - Eastern Europe
Travel - Region - Southern Europe 29 526 in 31 days

Travel - Region - Southern Europe

se seasonal intent
Audiences searching for travel destinations in Southern Europe
Segment name in DSPs: Relevant Audience - SE - Travel - Region - Southern Europe
Travel - Region - The Middle East 5 596 in 31 days

Travel - Region - The Middle East

se intent
Audiences searching for travel destinations in the Middle East
Segment name in DSPs: Relevant Audience - SE - Travel - Region - The Middle East
Travel - Spain 17 149 in 31 days

Travel - Spain

se intent
Audiences browsing for flights or vacations to Spain
Segment name in DSPs: Relevant Audience - SE - Travel - Spain
Travel - Turkey 4 929 in 31 days

Travel - Turkey

se intent
Audiences browsing for flights or vacations to Turkey
Segment name in DSPs: Relevant Audience - SE - Travel - Turkey
Travel - World Travelers 112 674 in 31 days

Travel - World Travelers

se seasonal interest
People searching for travel destinations
Segment name in DSPs: Relevant Audience - SE - Travel - World Travelers
Video Gaming - PC and Console Games 91 610 in 90 days

Video Gaming - PC and Console Games

se interest
Audiences interested in video gaming and e-sports.
Segment name in DSPs: Relevant Audience - SE - Video Gaming - PC and Console Games

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