Relevant Audience - Segment Finder

Relevant Audience is a premium data marketplace whose goal is to offer high quality segmented data, delivered to advertisers through the preferred DSP. Our data sources are local publishers and data providers, who offer trustworthy data for audience targeting through our solution.

With the Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, type and IAB categories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in DoubleClick Bid Manager.

All Audience Segments

Regions
Types
IAB Categories
Name Audience
Automotive - Car Drivers 66 962 in 90 days

Automotive - Car Drivers

se demographic
Audiences with access to a car.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Drivers
Automotive - Car Enthusiasts 54 951 in 90 days

Automotive - Car Enthusiasts

se interest
Audiences interested in cars, motor and racing.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Enthusiasts
Automotive - Car owners 64 295 in 90 days

Automotive - Car owners

se demographic
Audiences with their own car.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car owners
Business and Finance - B2B Decision Makers 14 486 in 90 days

Business and Finance - B2B Decision Makers

se demographic
B2B decision makers.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Decision Makers
Business and Finance - Interested in Business 65 185 in 90 days

Business and Finance - Interested in Business

se interest
Audiences interested in business, entrepreneurship and business technology.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Interested in Business
Demographics - Age - 18-24 7 386 in 90 days

Demographics - Age - 18-24

se demographic
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 18-24
Demographics - Age - 25-34 7 659 in 90 days

Demographics - Age - 25-34

se demographic
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 25-34
Demographics - Age - 35-44 8 655 in 90 days

Demographics - Age - 35-44

se demographic
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 35-44
Demographics - Age - 45-54 25 364 in 90 days

Demographics - Age - 45-54

se demographic
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 45-54
Demographics - Age - 55-64 29 714 in 90 days

Demographics - Age - 55-64

se demographic
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 55-64
Demographics - Age - Above 64 28 385 in 90 days

Demographics - Age - Above 64

se demographic
People above the age of 64 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Over 64
Demographics - Age - Men 18-44 10 803 in 90 days

Demographics - Age - Men 18-44

se demographic
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men 18-44
Demographics - Age - Men above 44 15 018 in 90 days

Demographics - Age - Men above 44

se demographic
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men over 44
Demographics - Age - Women 18-44 12 898 in 90 days

Demographics - Age - Women 18-44

se demographic
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women 18-44
Demographics - Age - Women above 44 68 416 in 90 days

Demographics - Age - Women above 44

se demographic
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women over 44
Demographics - Age - under 18 822 in 90 days

Demographics - Age - under 18

se demographic
People under the age of 18 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - under 18
Demographics - Education - High school or Tertiary or Tech college 34 446 in 90 days

Demographics - Education - High school or Tertiary or Tech college

se demographic
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - Primary or Secondary school 3 681 in 90 days

Demographics - Education - Primary or Secondary school

se demographic
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - Primary or Secondary School
Demographics - Education - University or Postgraduate 53 660 in 90 days

Demographics - Education - University or Postgraduate

se demographic
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - University or Postgraduate
Demographics - Employment – Other 22 864 in 90 days

Demographics - Employment – Other

se demographic
People who are neither studying or currently employed.
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Other
Demographics - Employment – Studying 7 346 in 90 days

Demographics - Employment – Studying

se demographic
Students
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Studying
Demographics - Employment – Working 62 903 in 90 days

Demographics - Employment – Working

se demographic
People who are currently employed.
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Working
Demographics - Family Type - Families with Children 74 462 in 90 days

Demographics - Family Type - Families with Children

se demographic
Families with children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys 15 354 in 90 days

Demographics - Family Type - Families with Children - Boys

se demographic
Families with male children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls 33 856 in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

se demographic
Families with both male and female children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls 23 682 in 90 days

Demographics - Family Type - Families with Children - Girls

se demographic
Families with female children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children 17 472 in 90 days

Demographics - Family Type - No Children

se demographic
Families without children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - No Children
Demographics - Gender – Female 81 768 in 90 days

Demographics - Gender – Female

se demographic
Females
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Female
Demographics - Gender – Male 26 450 in 90 days

Demographics - Gender – Male

se demographic
Males
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Male
Demographics - Household Income - EUR 12.000 - 20.000 24 541 in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

se demographic
Households with an income between approx. SEK 115.000 - 190.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 20.000 - 45.000 27 085 in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

se demographic
Households with an income between approx. SEK 190.000 - 430.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 45.000 - 70.000 9 935 in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

se demographic
Households with an income between approx. SEK 430.000 - 670.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - over EUR 70.000 22 789 in 90 days

Demographics - Household Income - over EUR 70.000

se demographic
Households with an income above approx. SEK 670.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - under EUR 12.000 7 910 in 90 days

Demographics - Household Income - under EUR 12.000

se demographic
Households with an income below approx. SEK 115.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - under EUR 12.000
Demographics - Household size - 1 person 6 388 in 90 days

Demographics - Household size - 1 person

se demographic
Single person households
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 1 person
Demographics - Household size - 2-4 persons 84 850 in 90 days

Demographics - Household size - 2-4 persons

se demographic
2-4 person households
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 2-4 persons
Demographics - Household size - 5 or more persons 1 030 in 90 days

Demographics - Household size - 5 or more persons

se demographic
Households with 5 or more persons
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 5 or more persons
Events and Attractions - Art theater and culture 80 274 in 90 days

Events and Attractions - Art theater and culture

se interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art theater and culture
Events and Attractions - Weekends and Nightlife 75 442 in 90 days

Events and Attractions - Weekends and Nightlife

se interest
Audiences interested in weekend activities and nightlife.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Family and Relationships - Parenting 69 746 in 90 days

Family and Relationships - Parenting

se interest
People interested in family and parenting
Segment name in DSPs: Relevant Audience - SE - Family and Relationships - Parenting
Food and drink 80 343 in 90 days

Food and drink

se interest
Audiences interested in good food and drinks.
Segment name in DSPs: Relevant Audience - SE - Food and drink
Healthy Living - Nutrition and Wellness 67 003 in 90 days

Healthy Living - Nutrition and Wellness

se interest
Audiences interested in nutrition and wellness.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Nutrition and Wellness
Healthy Living - Organic and sustainable development 65 750 in 90 days

Healthy Living - Organic and sustainable development

se interest
Audiences interested in ecological, organic and sustainable development.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Organic and sustainable development
Healthy Living - Smokers 14 521 in 90 days

Healthy Living - Smokers

se demographic
Audiences who are smokers.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Smokers
Hobbies and Interests - Science and Discovery 47 331 in 90 days

Hobbies and Interests - Science and Discovery

se interest
Audiences interested in science and new discoveries.
Segment name in DSPs: Relevant Audience - SE - Hobbies and Interests - Science and Discovery
Home and Garden - Home improvement and DIY 39 238 in 90 days

Home and Garden - Home improvement and DIY

se interest
Audiences interested in home improvement and Do-It-Yourself solutions.
Segment name in DSPs: Relevant Audience - SE - Home and Garden - Home improvement and DIY
Music and Audio - Music 239 404 in 90 days

Music and Audio - Music

se interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Music
Personal Finance 71 259 in 90 days

Personal Finance

se interest
People interested in personal finance
Segment name in DSPs: Relevant Audience - SE - Personal Finance
Pets 68 538 in 90 days

Pets

se interest
Audiences interested in pets.
Segment name in DSPs: Relevant Audience - SE - Pets
Sports - Active Outdoors and Nature 66 912 in 90 days

Sports - Active Outdoors and Nature

se interest
Audiences interested in being active outdoors and experiencing nature.
Segment name in DSPs: Relevant Audience - SE - Sports - Active Outdoors and Nature
Style and Fashion - Beauty Fashion 49 205 in 90 days

Style and Fashion - Beauty Fashion

se interest
Audiences interested in fashion and beauty.
Segment name in DSPs: Relevant Audience - SE - Style and Fashion - Beauty Fashion
Style and Fashion - Style and Trend Setters 73 538 in 90 days

Style and Fashion - Style and Trend Setters

se interest
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - SE - Style and Fashion - Style and Trend Setters
Technology and Computing - Photography 66 259 in 90 days

Technology and Computing - Photography

se interest
Audiences interested in photography and photographic equipment.
Segment name in DSPs: Relevant Audience - SE - Technology and Computing - Photography
Travel - Beach Travel 27 515 in 90 days

Travel - Beach Travel

se interest
People interested in travelling to sunny beaches.
Segment name in DSPs: Relevant Audience - SE - Travel - Beach Travel
Travel - World Travelers 880 454 in 31 days

Travel - World Travelers

se interest
People searching for travel destinations
Segment name in DSPs: Relevant Audience - SE - Travel - World Travelers
Video Gaming 51 743 in 90 days

Video Gaming

se interest
Audiences interested in video games.
Segment name in DSPs: Relevant Audience - SE - Video Gaming

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