Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions (1)
Top Categories...
Sub Categories...
Showing 130 of 968 segments.
automotive
NameAudience
Automotive - Car Drivers2 894 467in 31 days

Automotive - Car Drivers

dk
People who own, lease or have a access to a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Drivers
Segment ID: 8np65irtne52
Automotive - Car Enthusiasts838 013in 31 days

Automotive - Car Enthusiasts

dk
Audiences interested in cars, motorcycles or other automotive topics. Segment modeling is based on online panelists' responses as well as browsing behavior.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Enthusiasts
Segment ID: 8luqoybi1696
Automotive - Car Owners821 630in 31 days

Automotive - Car Owners

dk
Car owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners
Segment ID: 8omfg4fmiju2
Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch551 776in 31 days

Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch

dk
Car owners of Compact Sedan/Stationwagon/Hatch -type of cars. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch
Segment ID: 8o15kfzawr9j
Automotive - Car Owners - Mid Size491 616in 31 days

Automotive - Car Owners - Mid Size

dk
Car owners of Mid Size -type of car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Mid Size
Segment ID: 8nezddc0g670
Automotive - Car Owners - Sub Compact800 428in 31 days

Automotive - Car Owners - Sub Compact

dk
Car owners of Sub Compact -type of car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Sub Compact
Segment ID: 8nq2gycp5kyp
Automotive - Electric and Hybrid Vehicles57 311in 90 days

Automotive - Electric and Hybrid Vehicles

dk
People who are interested in electric or hybrid cars. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Automotive - Electric and Hybrid Vehicles
Segment ID: 8o1260r5kbxv
Automotive - Family Cars655 072in 31 days

Automotive - Family Cars

dk
Car drivers with a family. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Family Cars
Segment ID: 8m62vtepihik
Automotive - Leased Cars18 584in 31 days

Automotive - Leased Cars

dk
People who have a leased car. Segment modelling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Leased Cars
Segment ID: 8nejkewus5s2
Automotive - Tesla57 186in 90 days

Automotive - Tesla

dk
Audiences with an interest in this specific car make.
Segment name in DSPs: Relevant Audience - DK - Automotive - Tesla
Segment ID: 8mgy9n1nob2c
business & household finances
NameAudience
Automotive - Leased Cars18 584in 31 days

Automotive - Leased Cars

dk
People who have a leased car. Segment modelling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Leased Cars
Segment ID: 8nejkewus5s2
Business & Finance - B2B Decision Makers773 671in 31 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business and Finance - Interested in Business265 422in 31 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Business and Finance - Position in a Company - DirectorNEW!77 277in 31 days

Business and Finance - Position in a Company - Director

dk
B to B position is director. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Position in a Company - Director
Segment ID: 8nqdpht34hwp
Lifestyle - The Business Man544 079in 45 days

Lifestyle - The Business Man

dk
Men with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Man
Segment ID: 8ljqahihk8k2
Lifestyle - The Business Woman338 627in 45 days

Lifestyle - The Business Woman

dk
Women with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Woman
Segment ID: 8lutds00ww2b
Lifestyle - The Urban professional227 918in 45 days

Lifestyle - The Urban professional

dk
Audiences living in the major cities, interested in career and business. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Urban professional
Segment ID: 8ljqahihk8k0
Personal Finance1 116 104in 31 days

Personal Finance

dk
People interested in personal finance (investments on stocks or funds or real estate). (Not available in Google). Segment modeling is based on online panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - DK - Personal Finance
Segment ID: 8mgr3qwicdju
Personal Finance - Equity Investor203 036in 31 days

Personal Finance - Equity Investor

dk
People who invest or trade in stocks. (Not available in Google). Segment modeling is based on online panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - DK - Personal Finance - Equity Investor
Segment ID: 8mh9r0kcgbkc
Personal Finance - Life Insurance358 211in 31 days

Personal Finance - Life Insurance

dk
People who are interested in life- or health insurance. (Not available in Google). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Personal Finance - Life Insurance
Segment ID: 8mscuixn9d0j
Personal Finance - Real Estate895 156in 31 days

Personal Finance - Real Estate

dk
People who have investment plans in real estate. Segment modeling is based on online panelists' responses and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Personal Finance - Real Estate
Segment ID: 8mh9r0kcgbkd
Personal Finance - Retirement Saving Plan or Private Pension663 425in 31 days

Personal Finance - Retirement Saving Plan or Private Pension

dk
People who are interested in private pensions or retirement saving (under 64 years old). (Not available in Google). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Personal Finance - Retirement Saving Plan or Private Pension
Segment ID: 8nej1kreke3s
Real Estate - Apartments2 297 244in 31 days

Real Estate - Apartments

dk
Households who live in apartments (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Segment ID: 8obccm2cwj09
Real Estate - Home Owners2 434 417in 31 days

Real Estate - Home Owners

dk
Home owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Segment ID: 8np65irtne51
Real Estate - Rented Flat or House1 908 201in 31 days

Real Estate - Rented Flat or House

dk
Households living in rented premises. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House
Segment ID: 8o0991xmmsqi
Real Estate - Town Houses and Farm Houses1 867 872in 31 days

Real Estate - Town Houses and Farm Houses

dk
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Segment ID: 8obccm2cwj0a
Travel - Purpose of Flight - BusinessNEW!96 541in 31 days

Travel - Purpose of Flight - Business

dk
Business travelers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Purpose of Flight - Business
Segment ID: 8mh9r0kcgbks
buying intent
NameAudience
Shopping - Early AdoptersNEW!176 705in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
demographics
NameAudience
Demographics - Age - 18-24467 163in 31 days

Demographics - Age - 18-24

dk
People between 18 and 20 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 18-24
Segment ID: 8mrsrk50lg1b
Demographics - Age - 25-34720 192in 31 days

Demographics - Age - 25-34

dk
People between 25 and 34 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 25-34
Segment ID: 8mrsrk50lg1c
Demographics - Age - 35-441 031 665in 31 days

Demographics - Age - 35-44

dk
People between 35 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 35-44
Segment ID: 8mrsrk50lg1d
Demographics - Age - 45-542 371 692in 31 days

Demographics - Age - 45-54

dk
People between 45 and 54 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 45-54
Segment ID: 8mrsrk50lg1e
Demographics - Age - 55-64739 357in 31 days

Demographics - Age - 55-64

dk
People between 55 and 64 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 55-64
Segment ID: 8n2vvl7uxg8j
Demographics - Age - Men 18-44671 995in 31 days

Demographics - Age - Men 18-44

dk
Men between 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men 18-44
Segment ID: 8mgpox6wlfj6
Demographics - Age - Men Over 441 010 598in 31 days

Demographics - Age - Men Over 44

dk
Men above 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men over 44
Segment ID: 8mrssd6kkpm7
Demographics - Age - Over 6442 937in 31 days

Demographics - Age - Over 64

dk
People over the of 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Over 64
Segment ID: 8mrsrk50lg1f
Demographics - Age - Women 18-44999 725in 31 days

Demographics - Age - Women 18-44

dk
Women between 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women 18-44
Segment ID: 8mgpnzzqb4f7
Demographics - Age - Women over 442 002 685in 31 days

Demographics - Age - Women over 44

dk
Women above 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women over 44
Segment ID: 8n2vvwqjfdkf
Demographics - Employment - Retired107 580in 31 days

Demographics - Employment - Retired

dk
Retired people. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Retired
Segment ID: 8o12mgd68h6b
Demographics - Employment - Studying1 192 578in 31 days

Demographics - Employment - Studying

dk
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Studying
Segment ID: 8n2vvwqjfdkk
Demographics - Employment - Working1 141 928in 31 days

Demographics - Employment - Working

dk
People who are currently employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Working
Segment ID: 8mrswzjen6ud
Demographics - Family Type - Children's Age 13-171 054 905in 31 days

Demographics - Family Type - Children's Age 13-17

dk
Families with children aged 13-17 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17
Segment ID: 8mh9r0kcgbk6
Demographics - Family Type - Children's Age 3-6710 082in 31 days

Demographics - Family Type - Children's Age 3-6

dk
Families with children aged 3 - 6 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mh9r0kcgbk8
Demographics - Family Type - Children's Age 7-121 386 231in 31 days

Demographics - Family Type - Children's Age 7-12

dk
Families with children aged 7 - 12. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12
Segment ID: 8n3fy2yjbw11
Demographics - Family Type - Families with Children1 847 149in 31 days

Demographics - Family Type - Families with Children

dk
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children - Boys1 410 347in 31 days

Demographics - Family Type - Families with Children - Boys

dk
Families with male children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pt
Demographics - Family Type - Families with Children - Boys and Girls799 463in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

dk
Families with both girls and boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8m5mpx2g06pw
Demographics - Family Type - Families with Children - Girls550 755in 31 days

Demographics - Family Type - Families with Children - Girls

dk
Families with girls. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvm
Demographics - Family Type - Female with Children959 099in 31 days

Demographics - Family Type - Female with Children

dk
Women who have family with kids. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Female with Children
Segment ID: 8n3hr6qrdfhi
Demographics - Family Type - Male with Children863 192in 31 days

Demographics - Family Type - Male with Children

dk
Men with family and kids. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Male with Children
Segment ID: 8mhbk2kuff58
Demographics - Family Type - No Children2 472 187in 31 days

Demographics - Family Type - No Children

dk
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children
Segment ID: 8mgptgxbnryp
Demographics - Gender - Female3 363 518in 31 days

Demographics - Gender - Female

dk
Females. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Female
Segment ID: 8n2vvwqjfdki
Demographics - Gender - Male1 953 601in 31 days

Demographics - Gender - Male

dk
Males. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Male
Segment ID: 8m5mldr0g9ue
Demographics - Household Income - Medium High (EUR 54 000 - 94 000)451 835in 31 days

Demographics - Household Income - Medium High (EUR 54 000 - 94 000)

dk
Households with an income between approx. DKK 400 000 - 699 999. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Medium High (EUR 54 000 - 94 000)
Segment ID: 8n2w1n2oyc4b
Demographics - Household Income - Medium Low (EUR 33 500 - 54 000)425 327in 31 days

Demographics - Household Income - Medium Low (EUR 33 500 - 54 000)

dk
Households with an income between approx. DKK 250 000-399 999. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Medium Low (EUR 33 500 - 54 000)
Segment ID: 8m5mr17i4v9f
Demographics - Household Income - Very High (Over EUR 94 000)2 084 947in 31 days

Demographics - Household Income - Very High (Over EUR 94 000)

dk
Households with an income above 700 000 DKK. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Very High (Over EUR 94 000)
Segment ID: 8mgpujoe9ik7
Demographics - Household size - 1 person2 129 291in 31 days

Demographics - Household size - 1 person

dk
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvp
Demographics - Household size - 2-4 persons1 992 638in 31 days

Demographics - Household size - 2-4 persons

dk
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons
Segment ID: 8mrsxu60gnvr
Lifestage - The Pensioner144 964in 31 days

Lifestage - The Pensioner

dk
Audiences above the age of 64 years old. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Pensioner
Segment ID: 8mgxqsoi597t
Lifestage - The Student375 912in 45 days

Lifestage - The Student

dk
Audiences who are young and studying - the typical university student. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Student
Segment ID: 8mgxqsoi597u
Lifestage - Young parents290 433in 45 days

Lifestage - Young parents

dk
Audiences below the age of 35 with at least one child. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestage - Young parents
Segment ID: 8lurjrkfj98c
Real Estate - Apartments2 297 244in 31 days

Real Estate - Apartments

dk
Households who live in apartments (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Segment ID: 8obccm2cwj09
Real Estate - Home Owners2 434 417in 31 days

Real Estate - Home Owners

dk
Home owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Segment ID: 8np65irtne51
Real Estate - Rented Flat or House1 908 201in 31 days

Real Estate - Rented Flat or House

dk
Households living in rented premises. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House
Segment ID: 8o0991xmmsqi
Real Estate - Town Houses and Farm Houses1 867 872in 31 days

Real Estate - Town Houses and Farm Houses

dk
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Segment ID: 8obccm2cwj0a
family life & home
NameAudience
Demographics - Family Type - Children's Age 13-171 054 905in 31 days

Demographics - Family Type - Children's Age 13-17

dk
Families with children aged 13-17 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17
Segment ID: 8mh9r0kcgbk6
Demographics - Family Type - Children's Age 3-6710 082in 31 days

Demographics - Family Type - Children's Age 3-6

dk
Families with children aged 3 - 6 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mh9r0kcgbk8
Demographics - Family Type - Children's Age 7-121 386 231in 31 days

Demographics - Family Type - Children's Age 7-12

dk
Families with children aged 7 - 12. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12
Segment ID: 8n3fy2yjbw11
Demographics - Family Type - Families with Children1 847 149in 31 days

Demographics - Family Type - Families with Children

dk
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children - Boys1 410 347in 31 days

Demographics - Family Type - Families with Children - Boys

dk
Families with male children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pt
Demographics - Family Type - Families with Children - Boys and Girls799 463in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

dk
Families with both girls and boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8m5mpx2g06pw
Demographics - Family Type - Families with Children - Girls550 755in 31 days

Demographics - Family Type - Families with Children - Girls

dk
Families with girls. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvm
Demographics - Family Type - Female with Children959 099in 31 days

Demographics - Family Type - Female with Children

dk
Women who have family with kids. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Female with Children
Segment ID: 8n3hr6qrdfhi
Demographics - Family Type - Male with Children863 192in 31 days

Demographics - Family Type - Male with Children

dk
Men with family and kids. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Male with Children
Segment ID: 8mhbk2kuff58
Demographics - Family Type - No Children2 472 187in 31 days

Demographics - Family Type - No Children

dk
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children
Segment ID: 8mgptgxbnryp
Demographics - Household size - 1 person2 129 291in 31 days

Demographics - Household size - 1 person

dk
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvp
Demographics - Household size - 2-4 persons1 992 638in 31 days

Demographics - Household size - 2-4 persons

dk
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons
Segment ID: 8mrsxu60gnvr
Family and Relationships - Marriage and Civil Unions417 919in 90 days

Family and Relationships - Marriage and Civil Unions

dk
Audiences interested in marriage, marriage planning and celebrations. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Marriage and Civil Unions
Segment ID: 8np6o3eog0cl
Family and Relationships - Parenting1 364 105in 31 days

Family and Relationships - Parenting

dk
People interested in family and parenting. Segment modeling is based on online panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Parenting
Segment ID: 8mrsyz4x29jz
Family and Relationships - Pregnancy101 806in 31 days

Family and Relationships - Pregnancy

dk
People interested in pregnancy related topics. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Pregnancy and babies
Segment ID: 8n2wwca19ecl
Family and Relationships - Single life2 101 685in 31 days

Family and Relationships - Single life

dk
Audiences living the single life. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Single life
Segment ID: 8mgt8nasv3eu
Food and Drink1 198 895in 31 days

Food and Drink

dk
People interested in food and drink. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink
Segment ID: 8mrsy559avi6
Food and Drink - BeerNEW!2 311 631in 31 days

Food and Drink - Beer

dk
Beer drinkers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Beer
Segment ID: 8oc7ep4dyatd
Food and Drink - Champagne and Sparkling WineNEW!1 053 475in 31 days

Food and Drink - Champagne and Sparkling Wine

dk
Champagne and sparkling wine lovers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8nq17mnirftq
Food and Drink - Dessert Wine or LiqeurNEW!709 170in 31 days

Food and Drink - Dessert Wine or Liqeur

dk
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8oc7ep4dyatc
Food and Drink - Fast Food Lovers331 074in 31 days

Food and Drink - Fast Food Lovers

dk
People who eat snack foods weekly. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Food and Drink - Wine2 894 147in 31 days

Food and Drink - Wine

dk
People with an interest in wine. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Home and Garden2 001 773in 31 days

Home and Garden

dk
People in Denmark interested in home and garden. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden
Segment ID: 8m5ofj1nk055
Home and Garden - Gardening365 714in 31 days

Home and Garden - Gardening

dk
People interested in gardening. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Gardening
Segment ID: 8mgqpalgqy56
Home and Garden - Home Improvement and DIY2 030 248in 31 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Interior Decorating258 471in 31 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Lifestage - Young parents290 433in 45 days

Lifestage - Young parents

dk
Audiences below the age of 35 with at least one child. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestage - Young parents
Segment ID: 8lurjrkfj98c
Lifestyle - The Foodie1 593 314in 45 days

Lifestyle - The Foodie

dk
Audience highly interested in food and drinks, cooking or eating out. egment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Foodie
Segment ID: 8ljooymxv9co
Lifestyle - The Home Maker3 267 902in 31 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Pets2 002 427in 31 days

Pets

dk
Audiences interested in pets. Segment is based on net browsing content as well as modeling based on online panelists' responses
Segment name in DSPs: Relevant Audience - DK - Pets
Segment ID: 8lus1cami4wp
Pets - Cats1 750 885in 31 days

Pets - Cats

dk
Audiences interested in cats. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - DK - Pets - Cats
Segment ID: 8mgy8f2brqh9
Pets - Dogs1 710 508in 31 days

Pets - Dogs

dk
Audiences interested in dogs. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Pets - Dogs
Segment ID: 8m5v4v19ngqd
Real Estate - Apartments2 297 244in 31 days

Real Estate - Apartments

dk
Households who live in apartments (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Segment ID: 8obccm2cwj09
Real Estate - Home Owners2 434 417in 31 days

Real Estate - Home Owners

dk
Home owners. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Segment ID: 8np65irtne51
Real Estate - Rented Flat or House1 908 201in 31 days

Real Estate - Rented Flat or House

dk
Households living in rented premises. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House
Segment ID: 8o0991xmmsqi
Real Estate - Town Houses and Farm Houses1 867 872in 31 days

Real Estate - Town Houses and Farm Houses

dk
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Segment ID: 8obccm2cwj0a
interests & entertainment
NameAudience
Content Channel - Active Mobile Users327 319in 31 days

Content Channel - Active Mobile Users

dk
People who browse with mobile devices daily.
Segment name in DSPs: Relevant Audience - DK - Content Channel - Active Mobile Users
Segment ID: 8m64s6r6hd1s
Content Channel - Social Media and Blogs538 119in 31 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media. Segment is based on net browsing content as well as modeling based on browsing content.
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Events and Attractions - Art Theater and Culture89 627in 31 days

Events and Attractions - Art Theater and Culture

dk
People with an interest in the arts, theater and culture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p4
Events and Attractions - Movies367 939in 31 days

Events and Attractions - Movies

dk
People who regularly follow articles of movies. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Movies
Segment ID: 8luwwr2nrbyn
Events and Attractions - Weddings239 230in 31 days

Events and Attractions - Weddings

dk
People browsing sites or articles of weddings. Segment is based on net browsing content
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weddings
Segment ID: 8mh7f6gp5dtj
Events and Attractions - Weekends and Nightlife827 147in 31 days

Events and Attractions - Weekends and Nightlife

dk
People interested in active weekend- and nightlife. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p25
Food and Drink - Fast Food Lovers331 074in 31 days

Food and Drink - Fast Food Lovers

dk
People who eat snack foods weekly. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Healthy Living - Fitness and Exercise2 197 108in 31 days

Healthy Living - Fitness and Exercise

dk
People interested physical exercise. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise
Segment ID: 8m5nlqq67ucg
Healthy Living - Fitness and Fashion482 533in 31 days

Healthy Living - Fitness and Fashion

dk
People who are active in fitness and who pay also attention to style and fashion. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Fashion
Segment ID: 8mh7f6gp5dtk
Healthy Living - Smokers1 195 102in 31 days

Healthy Living - Smokers

dk
Audiences who are smokers. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Smokers
Segment ID: 8obcw25widoi
Hobbies and Interests - Boaters331 570in 31 days

Hobbies and Interests - Boaters

dk
Audiences interested in boats and sailing. Segment is based on net browsing content as well as modeling based on browsing of boat sites.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters
Segment ID: 8mgytbxsoak3
Hobbies and Interests - Books and Literature279 414in 31 days

Hobbies and Interests - Books and Literature

dk
People who are interested in books and literature related articles and sites. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Books and Literature
Segment ID: 8ljy4o741g7y
Hobbies and Interests - Handcrafts322 494in 31 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Lifestyle - Entertainment Lover870 479in 45 days

Lifestyle - Entertainment Lover

dk
The ones who love social life and entertainment events. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - Entertainment Lover
Segment ID: 8mgzkv8w0lp8
Lifestyle - The Adventurer2 739 667in 45 days

Lifestyle - The Adventurer

dk
Audience who like to travel and be active and experience the outdoors. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Adventurer
Segment ID: 8m5un8l0fnen
Lifestyle - The Business Man544 079in 45 days

Lifestyle - The Business Man

dk
Men with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Man
Segment ID: 8ljqahihk8k2
Lifestyle - The Business Woman338 627in 45 days

Lifestyle - The Business Woman

dk
Women with their eye on their careers and the business world. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Woman
Segment ID: 8lutds00ww2b
Lifestyle - The Classy Lady557 324in 45 days

Lifestyle - The Classy Lady

dk
Female audiences above 34 years old with an interest in style and fashion. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Classy Lady
Segment ID: 8m5whb1b77qk
Lifestyle - The Creative Mind1 019 952in 45 days

Lifestyle - The Creative Mind

dk
Audiences with interests in creative endevours like art, theather, photography, design and decorating. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Creative Mind
Segment ID: 8m5un8l0fneh
Lifestyle - The Foodie1 593 314in 45 days

Lifestyle - The Foodie

dk
Audience highly interested in food and drinks, cooking or eating out. egment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Foodie
Segment ID: 8ljooymxv9co
Lifestyle - The Home Maker3 267 902in 31 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Pleasure Seeker with High Income1 772 978in 45 days

Lifestyle - The Pleasure Seeker with High Income

dk
Audience with money who like to enjoy the good things in life like food, traveling and experiencing new things. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Pleasure Seeker with High Income
Segment ID: 8lurjrkfj98a
Lifestyle - The Sporty Guy855 180in 45 days

Lifestyle - The Sporty Guy

dk
Men who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Guy
Segment ID: 8ljqahihk8k3
Lifestyle - The Sporty Woman1 600 844in 45 days

Lifestyle - The Sporty Woman

dk
Women who are into eating healthy and staying fit. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Woman
Segment ID: 8ljog995yx30
Lifestyle - The Techie1 101 683in 45 days

Lifestyle - The Techie

dk
Audiences with a high level of interest in technology, gadgets, gaming and computing. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Techie
Segment ID: 8mgxqsoi597q
Lifestyle - The Urban professional227 918in 45 days

Lifestyle - The Urban professional

dk
Audiences living in the major cities, interested in career and business. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Urban professional
Segment ID: 8ljqahihk8k0
Music and Audio - Music450 934in 31 days

Music and Audio - Music

dk
The ones that love to listen music, go to gigs or create music. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Music
Segment ID: 8mgpvgge4f5y
News and Politics1 118 282in 31 days

News and Politics

dk
People who actively follow news and politics. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - News and Politics
Segment ID: 8oc9hu1f5i4a
Pop Culture - Celebrities and Pop Culture2 657 714in 31 days

Pop Culture - Celebrities and Pop Culture

dk
People interested in celebrities and pop culture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Pop Culture - Celebrities and Pop Culture
Segment ID: 8mrsyz4x29k2
Shopping - Early AdoptersNEW!176 705in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Sports - Active Outdoors and Nature2 209 215in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - CyclingNEW!2 103 554in 31 days

Sports - Cycling

dk
People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses..
Segment name in DSPs: Relevant Audience - DK - Sports - Cycling
Segment ID: 8nf03wfq93b1
Sports - Football Fans593 506in 31 days

Sports - Football Fans

dk
People following football. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans
Segment ID: 8n2wgw26nhea
Sports - Golf PlayersNEW!71 449in 31 days

Sports - Golf Players

dk
With this audience you reach Golf players. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Golf Players
Segment ID: 8nf3mn4cjmeo
Sports - Sport Followers722 576in 31 days

Sports - Sport Followers

dk
People following sport. 'Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Sport Followers
Segment ID: 8m5mr17i4v9r
Style and Fashion - Fitness and Fashion483 210in 31 days

Style and Fashion - Fitness and Fashion

dk
People who are active in fitness and who pay also attention to style and fashion. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Fitness and Fashion
Segment ID: 8mh7f6gp5dtl
Style and Fashion - Style and Trend Setters481 583in 31 days

Style and Fashion - Style and Trend Setters

dk
Audience at the forefront of fashion and style. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Technology and Computing760 458in 31 days

Technology and Computing

dk
People with and interest in technology, computing and gadgets. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing
Segment ID: 8mgpujoe9ikh
Technology and Computing - Cameras and photography173 881in 31 days

Technology and Computing - Cameras and photography

dk
Audiences interested in photography and photographic equipment. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Cameras and Photography
Segment ID: 8obccm2cwj0f
Technology and Computing - Mobile727 606in 45 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Technology and Computing - Streaming and VOD ServicesNEW!560 898in 31 days

Technology and Computing - Streaming and VOD Services

dk
People who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content as well as modeling based on browsing behavior.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Segment ID: 8msgj8p4nzui
Travel - Type of Holiday - All Inclusive Resort2 288 702in 31 days

Travel - Type of Holiday - All Inclusive Resort

dk
People who are interested in travelling to all inclusive resorts. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - All Inclusive Resort
Segment ID: 8mscuixn9d0h
Travel - Type of Holiday - Camping/Caravanning1 382 886in 31 days

Travel - Type of Holiday - Camping/Caravanning

dk
People who are interested in camping or caravanning on their holiday. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Camping/Caravanning
Segment ID: 8n3fy2yjbw15
Travel - Type of Holiday - Charter/Package2 688 782in 31 days

Travel - Type of Holiday - Charter/Package

dk
People who are interested in package holidays. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Charter/Package
Segment ID: 8mscuixn9d0i
Travel - Type of Holiday - City Break204 243in 45 days

Travel - Type of Holiday - City Break

dk
People interested in travelling to European cities. Segment is based on site content browsing.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - City Break
Segment ID: 8mgqpalgqy58
Travel - Type of Holiday - Golf Holiday62 280in 45 days

Travel - Type of Holiday - Golf Holiday

dk
People who are specifically interested in golf destinations when travelling
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Golf Holiday
Segment ID: 8n3fy2yjbw17
Travel - Type of Holiday - Long Weekend Getaways2 739 832in 31 days

Travel - Type of Holiday - Long Weekend Getaways

dk
People who are interested in long weekend getaways. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long Weekend Getaways
Segment ID: 8n3fy2yjbw16
Travel - Type of Holiday - Nature1 412 072in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r
Travel - Type of Holiday - Shopping Excursions1 960 182in 31 days

Travel - Type of Holiday - Shopping Excursions

dk
People who are interested in shopping excursions when traveling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Shopping Excursions
Segment ID: 8nej1kreke3p
Travel - Type of Holiday - Ski/Snowboard Winter Outings316 840in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

dk
People who are interested in skiing holidays. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Segment ID: 8n3fy2yjbw14
Video Gaming - PC and Console Games439 389in 31 days

Video Gaming - PC and Console Games

dk
People interested in video and computer games. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Video Gaming - PC and Console Games
Segment ID: 8n2w1n2oyc4s
new & seasonal
NameAudience
Business & Finance - B2B Decision Makers773 671in 31 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business and Finance - Interested in Business265 422in 31 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Business and Finance - Position in a Company - DirectorNEW!77 277in 31 days

Business and Finance - Position in a Company - Director

dk
B to B position is director. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Position in a Company - Director
Segment ID: 8nqdpht34hwp
Content Channel - Social Media and Blogs538 119in 31 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media. Segment is based on net browsing content as well as modeling based on browsing content.
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Demographics - Family Type - Families with Children1 847 149in 31 days

Demographics - Family Type - Families with Children

dk
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Food and Drink - BeerNEW!2 311 631in 31 days

Food and Drink - Beer

dk
Beer drinkers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Beer
Segment ID: 8oc7ep4dyatd
Food and Drink - Champagne and Sparkling WineNEW!1 053 475in 31 days

Food and Drink - Champagne and Sparkling Wine

dk
Champagne and sparkling wine lovers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8nq17mnirftq
Food and Drink - Dessert Wine or LiqeurNEW!709 170in 31 days

Food and Drink - Dessert Wine or Liqeur

dk
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8oc7ep4dyatc
Food and Drink - Fast Food Lovers331 074in 31 days

Food and Drink - Fast Food Lovers

dk
People who eat snack foods weekly. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Food and Drink - Wine2 894 147in 31 days

Food and Drink - Wine

dk
People with an interest in wine. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Hobbies and Interests - Boaters331 570in 31 days

Hobbies and Interests - Boaters

dk
Audiences interested in boats and sailing. Segment is based on net browsing content as well as modeling based on browsing of boat sites.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters
Segment ID: 8mgytbxsoak3
Hobbies and Interests - Handcrafts322 494in 31 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Home and Garden - Home Improvement and DIY2 030 248in 31 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Interior Decorating258 471in 31 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Lifestyle - The Home Maker3 267 902in 31 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Shopping - Early AdoptersNEW!176 705in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Sports - Active Outdoors and Nature2 209 215in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - CyclingNEW!2 103 554in 31 days

Sports - Cycling

dk
People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses..
Segment name in DSPs: Relevant Audience - DK - Sports - Cycling
Segment ID: 8nf03wfq93b1
Style and Fashion - Style and Trend Setters481 583in 31 days

Style and Fashion - Style and Trend Setters

dk
Audience at the forefront of fashion and style. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Technology and Computing - Mobile727 606in 45 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Technology and Computing - Streaming and VOD ServicesNEW!560 898in 31 days

Technology and Computing - Streaming and VOD Services

dk
People who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content as well as modeling based on browsing behavior.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Segment ID: 8msgj8p4nzui
Travel - Type of Holiday - Nature1 412 072in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r
sports & health
NameAudience
Healthy Living - Contact Lenses278 640in 31 days

Healthy Living - Contact Lenses

dk
People who use contact lenses. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Contact Lenses
Segment ID: 8nej1kreke3n
Healthy Living - Eye Glasses2 514 521in 31 days

Healthy Living - Eye Glasses

dk
People who wear eye glasses. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Eye Glasses
Segment ID: 8n3fy2yjbw12
Healthy Living - Fitness and Exercise2 197 108in 31 days

Healthy Living - Fitness and Exercise

dk
People interested physical exercise. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise
Segment ID: 8m5nlqq67ucg
Healthy Living - Fitness and Fashion482 533in 31 days

Healthy Living - Fitness and Fashion

dk
People who are active in fitness and who pay also attention to style and fashion. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Fashion
Segment ID: 8mh7f6gp5dtk
Healthy Living - Nutrition and Wellness351 957in 31 days

Healthy Living - Nutrition and Wellness

dk
People interested in healthy living, dieting and health treatments. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Nutrition and Wellness
Segment ID: 8m5mrwqvtoys
Healthy Living - Smokers1 195 102in 31 days

Healthy Living - Smokers

dk
Audiences who are smokers. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Smokers
Segment ID: 8obcw25widoi
Healthy Living - Weightloss350 843in 31 days

Healthy Living - Weightloss

dk
People interested in losing weight. Segment is based on net browsing content as well as modeling based on browsing content.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Weightloss
Segment ID: 8m5nmtlz6zei
Lifestyle - The Sporty Guy855 180in 45 days

Lifestyle - The Sporty Guy

dk
Men who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Guy
Segment ID: 8ljqahihk8k3
Lifestyle - The Sporty Woman1 600 844in 45 days

Lifestyle - The Sporty Woman

dk
Women who are into eating healthy and staying fit. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Woman
Segment ID: 8ljog995yx30
Sports - Active Outdoors and Nature2 209 215in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - CyclingNEW!2 103 554in 31 days

Sports - Cycling

dk
People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses..
Segment name in DSPs: Relevant Audience - DK - Sports - Cycling
Segment ID: 8nf03wfq93b1
Sports - Football Fans593 506in 31 days

Sports - Football Fans

dk
People following football. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans
Segment ID: 8n2wgw26nhea
Sports - Golf PlayersNEW!71 449in 31 days

Sports - Golf Players

dk
With this audience you reach Golf players. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Golf Players
Segment ID: 8nf3mn4cjmeo
Sports - Sport Followers722 576in 31 days

Sports - Sport Followers

dk
People following sport. 'Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Sport Followers
Segment ID: 8m5mr17i4v9r
travel
NameAudience
Lifestyle - The Adventurer2 739 667in 45 days

Lifestyle - The Adventurer

dk
Audience who like to travel and be active and experience the outdoors. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Adventurer
Segment ID: 8m5un8l0fnen
Travel - Purpose of Flight - BusinessNEW!96 541in 31 days

Travel - Purpose of Flight - Business

dk
Business travelers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Purpose of Flight - Business
Segment ID: 8mh9r0kcgbks
Travel - Travel Enthusiasts2 557 713in 31 days

Travel - Travel Enthusiasts

dk
People searching for travel destinations or browsing traveling sites. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Travel - Travel Enthusiasts
Segment ID: 8m5mk4vj221m
Travel - Travel Enthusiasts with High Income1 428 998in 31 days

Travel - Travel Enthusiasts with High Income

dk
Travel enthusiasts with high household income (over Eur 54 000 / DKK 400 000). Segment is a combination of modeled segments based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Travel Enthusiasts with High Income
Segment ID: 8lju92a9fpgu
Travel - Type of Holiday - All Inclusive Resort2 288 702in 31 days

Travel - Type of Holiday - All Inclusive Resort

dk
People who are interested in travelling to all inclusive resorts. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - All Inclusive Resort
Segment ID: 8mscuixn9d0h
Travel - Type of Holiday - Beach Travel2 897 327in 31 days

Travel - Type of Holiday - Beach Travel

dk
People searching for travels to sunny beaches. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Beach Travel
Segment ID: 8m5mkcqfamfe
Travel - Type of Holiday - Camping/Caravanning1 382 886in 31 days

Travel - Type of Holiday - Camping/Caravanning

dk
People who are interested in camping or caravanning on their holiday. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Camping/Caravanning
Segment ID: 8n3fy2yjbw15
Travel - Type of Holiday - Charter/Package2 688 782in 31 days

Travel - Type of Holiday - Charter/Package

dk
People who are interested in package holidays. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Charter/Package
Segment ID: 8mscuixn9d0i
Travel - Type of Holiday - City Break204 243in 45 days

Travel - Type of Holiday - City Break

dk
People interested in travelling to European cities. Segment is based on site content browsing.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - City Break
Segment ID: 8mgqpalgqy58
Travel - Type of Holiday - Golf Holiday62 280in 45 days

Travel - Type of Holiday - Golf Holiday

dk
People who are specifically interested in golf destinations when travelling
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Golf Holiday
Segment ID: 8n3fy2yjbw17
Travel - Type of Holiday - Long Weekend Getaways2 739 832in 31 days

Travel - Type of Holiday - Long Weekend Getaways

dk
People who are interested in long weekend getaways. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long Weekend Getaways
Segment ID: 8n3fy2yjbw16
Travel - Type of Holiday - Nature1 412 072in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r
Travel - Type of Holiday - Shopping Excursions1 960 182in 31 days

Travel - Type of Holiday - Shopping Excursions

dk
People who are interested in shopping excursions when traveling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Shopping Excursions
Segment ID: 8nej1kreke3p
Travel - Type of Holiday - Ski/Snowboard Winter Outings316 840in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

dk
People who are interested in skiing holidays. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Segment ID: 8n3fy2yjbw14

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