Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions (1)
Top Categories...
Sub Categories...
Showing 153 of 1038 segments.
automotive
NameAudience
Automotive - Audi41 037in 90 days

Automotive - Audi

dk
Audiences with an interest in this specific car make.
Segment name in DSPs: Relevant Audience - DK - Automotive - Audi
Segment ID: 8m5v63xkc2vz
Automotive - Car Drivers2 728 984in 31 days

Automotive - Car Drivers

dk
People who own, lease or have a access to a car
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Drivers
Segment ID: 8np65irtne52
Automotive - Car Enthusiasts712 364in 31 days

Automotive - Car Enthusiasts

dk
Audiences interested in cars, motorcycles or other automotive topics.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Enthusiasts
Segment ID: 8luqoybi1696
Automotive - Car Owners2 135 123in 31 days

Automotive - Car Owners

dk
Car owners
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners
Segment ID: 8omfg4fmiju2
Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch474 379in 31 days

Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch

dk
Car owners of Compact Sedan/Stationwagon/Hatch -type of cars. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Compact Sedan/Stationwagon/Hatch
Segment ID: 8o15kfzawr9j
Automotive - Car Owners - Mid Size540 728in 31 days

Automotive - Car Owners - Mid Size

dk
Car owners of Mid Size -type of car. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Mid Size
Segment ID: 8nezddc0g670
Automotive - Car Owners - Sub Compact803 493in 31 days

Automotive - Car Owners - Sub Compact

dk
Car owners of Sub Compact -type of car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Car Owners - Sub Compact
Segment ID: 8nq2gycp5kyp
Automotive - Electric and Hybrid Vehicles37 284in 90 days

Automotive - Electric and Hybrid Vehicles

dk
People who are interested in electric or hybrid cars. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Automotive - Electric and Hybrid Vehicles
Segment ID: 8o1260r5kbxv
Automotive - Family Cars1 094 324in 31 days

Automotive - Family Cars

dk
Car drivers with a family. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Family Cars
Segment ID: 8m62vtepihik
Automotive - Ford28 316in 90 days

Automotive - Ford

dk
Audiences with an interest in this specific car make.
Segment name in DSPs: Relevant Audience - DK - Automotive - Ford
Segment ID: 8mgy9n1nob28
Automotive - Kia5 537in 45 days

Automotive - Kia

dk
Audiences with an interest in this specific car make.
Segment name in DSPs: Relevant Audience - DK - Automotive - Kia
Segment ID: 8lus2ldnkgu9
Automotive - Leased Cars47 239in 31 days

Automotive - Leased Cars

dk
People who have a leased car. Segment modelling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Leased Cars
Segment ID: 8nejkewus5s2
Automotive - Peugeot7 429in 45 days

Automotive - Peugeot

dk
Audiences with an interest in this specific car make.
Segment name in DSPs: Relevant Audience - DK - Automotive - Peugeot
Segment ID: 8ljoz1uv3ng2
Automotive - Tesla23 274in 90 days

Automotive - Tesla

dk
Audiences with an interest in this specific car make.
Segment name in DSPs: Relevant Audience - DK - Automotive - Tesla
Segment ID: 8mgy9n1nob2c
Automotive - Volvo15 312in 90 days

Automotive - Volvo

dk
Audiences with an interest in this specific car make.
Segment name in DSPs: Relevant Audience - DK - Automotive - Volvo
Segment ID: 8m5v63xkc2w6
business & household finances
NameAudience
Automotive - Leased Cars47 239in 31 days

Automotive - Leased Cars

dk
People who have a leased car. Segment modelling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Automotive - Leased Cars
Segment ID: 8nejkewus5s2
Business & Finance - B2B Decision Makers1 528 332in 31 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business and Finance - Interested in Business261 061in 31 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Lifestyle - The Business Man1 068 210in 45 days

Lifestyle - The Business Man

dk
Men with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Man
Segment ID: 8ljqahihk8k2
Lifestyle - The Business Woman559 113in 45 days

Lifestyle - The Business Woman

dk
Women with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Woman
Segment ID: 8lutds00ww2b
Lifestyle - The Urban professional523 595in 45 days

Lifestyle - The Urban professional

dk
Audiences living in the major cities, interested in career and business.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Urban professional
Segment ID: 8ljqahihk8k0
Personal Finance109 422in 31 days

Personal Finance

dk
People interested in personal finance (investments on stocks or funds or real estate).
Segment name in DSPs: Relevant Audience - DK - Personal Finance
Segment ID: 8mgr3qwicdju
Personal Finance - Equity InvestorNEW!218 400in 31 days

Personal Finance - Equity Investor

dk
People who invest or trade in stocks
Segment name in DSPs: Relevant Audience - DK - Personal Finance - Equity Investor
Segment ID: 8mh9r0kcgbkc
Personal Finance - Life InsuranceNEW!335 644in 31 days

Personal Finance - Life Insurance

dk
People who are interested in life- or health insurance
Segment name in DSPs: Relevant Audience - DK - Personal Finance - Life Insurance
Segment ID: 8mscuixn9d0j
Personal Finance - Real EstateNEW!794 531in 31 days

Personal Finance - Real Estate

dk
People who have investment plans in real estate
Segment name in DSPs: Relevant Audience - DK - Personal Finance - Real Estate
Segment ID: 8mh9r0kcgbkd
Personal Finance - Retirement Saving Plan or Private PensionNEW!670 719in 31 days

Personal Finance - Retirement Saving Plan or Private Pension

dk
People who are interested in private pensions or retirement saving (under 64 years old)
Segment name in DSPs: Relevant Audience - DK - Personal Finance - Retirement Saving Plan or Private Pension
Segment ID: 8nej1kreke3s
Real Estate - Apartments751 941in 31 days

Real Estate - Apartments

dk
Households who live in apartments (either owned or rented)
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Segment ID: 8obccm2cwj09
Real Estate - Home Owners2 362 878in 31 days

Real Estate - Home Owners

dk
Home owners
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Segment ID: 8np65irtne51
Real Estate - Rented Flat or House1 290 701in 31 days

Real Estate - Rented Flat or House

dk
Households living in rented premises
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House
Segment ID: 8o0991xmmsqi
Real Estate - Town Houses and Farm Houses2 576 830in 31 days

Real Estate - Town Houses and Farm Houses

dk
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Segment ID: 8obccm2cwj0a
Travel - Purpose of Flight - BusinessNEW!140 656in 31 days

Travel - Purpose of Flight - Business

dk
Business travelers
Segment name in DSPs: Relevant Audience - DK - Travel - Purpose of Flight - Business
Segment ID: 8mh9r0kcgbks
buying intent
NameAudience
Shopping - Early AdoptersNEW!530 041in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Travel - Germany23in 31 days

Travel - Germany

dk
Audiences browsing for flights or vacations to Germany
Segment name in DSPs: Relevant Audience - DK - Travel - Germany
Segment ID: 8npb7gqvh7zz
Travel - Hotel881in 90 days

Travel - Hotel

dk
Travelers looking for hotels
Segment name in DSPs: Relevant Audience - DK - Travel - Hotel
Segment ID: 8m5nlqq67ucf
Travel - Last Minute Travelers2 021in 31 days

Travel - Last Minute Travelers

dk
People searching last minute journeys.
Segment name in DSPs: Relevant Audience - DK - Travel - Last Minute Travelers
Segment ID: 8lju92a9fpfz
Travel - Long-haul Holidays2 431in 45 days

Travel - Long-haul Holidays

dk
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - DK - Travel - Long-haul Holidays
Segment ID: 8mh2o9kxumll
Travel - Region - Central Europe46in 31 days

Travel - Region - Central Europe

dk
People searching Central European travel destinations (Germany, Netherlands, Austria, Switzerland or Belgium).
Segment name in DSPs: Relevant Audience - DK - Travel - Region - Central Europe
Segment ID: 8lju92a9fpgf
Travel - Region - Southern Europe3 063in 31 days

Travel - Region - Southern Europe

dk
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - DK - Travel - Region - Southern Europe
Segment ID: 8m5we4rihjfe
demographics
NameAudience
Demographics - Age - 18-24229 577in 31 days

Demographics - Age - 18-24

dk
People between 18 and 20 years old.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 18-24
Segment ID: 8mrsrk50lg1b
Demographics - Age - 25-341 097 137in 31 days

Demographics - Age - 25-34

dk
People between 25 and 34 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 25-34
Segment ID: 8mrsrk50lg1c
Demographics - Age - 35-441 031 991in 31 days

Demographics - Age - 35-44

dk
People between 35 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 35-44
Segment ID: 8mrsrk50lg1d
Demographics - Age - 45-541 481 895in 31 days

Demographics - Age - 45-54

dk
People between 45 and 54 years
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 45-54
Segment ID: 8mrsrk50lg1e
Demographics - Age - 55-64589 393in 31 days

Demographics - Age - 55-64

dk
People between 55 and 64 years
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 55-64
Segment ID: 8n2vvl7uxg8j
Demographics - Age - Men 18-441 316 135in 31 days

Demographics - Age - Men 18-44

dk
Men between 18 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men 18-44
Segment ID: 8mgpox6wlfj6
Demographics - Age - Men Over 44537 380in 31 days

Demographics - Age - Men Over 44

dk
Men above 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men over 44
Segment ID: 8mrssd6kkpm7
Demographics - Age - Over 6477 627in 31 days

Demographics - Age - Over 64

dk
People over the of 64 years old.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Over 64
Segment ID: 8mrsrk50lg1f
Demographics - Age - Women 18-44973 792in 31 days

Demographics - Age - Women 18-44

dk
Women between 18 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women 18-44
Segment ID: 8mgpnzzqb4f7
Demographics - Age - Women over 441 603 080in 31 days

Demographics - Age - Women over 44

dk
Women above 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women over 44
Segment ID: 8n2vvwqjfdkf
Demographics - Education - High school or Tertiary or Tech college73 301in 31 days

Demographics - Education - High school or Tertiary or Tech college

dk
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8mgpujoe9ik9
Demographics - Education - Primary or Secondary school23 741in 31 days

Demographics - Education - Primary or Secondary school

dk
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - Primary or Secondary school
Segment ID: 8n2w1n2oyc4i
Demographics - Education - University or Postgraduate67 677in 31 days

Demographics - Education - University or Postgraduate

dk
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - University or Postgraduate
Segment ID: 8mgpujoe9ikb
Demographics - Employment - Retired158 618in 31 days

Demographics - Employment - Retired

dk
Retired people. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Retired
Segment ID: 8o12mgd68h6b
Demographics - Employment - Studying798 375in 31 days

Demographics - Employment - Studying

dk
Students. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Studying
Segment ID: 8n2vvwqjfdkk
Demographics - Employment - Working1 613 128in 31 days

Demographics - Employment - Working

dk
People who are currently employed
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Working
Segment ID: 8mrswzjen6ud
Demographics - Family Type - Children's Age 13-17976 623in 31 days

Demographics - Family Type - Children's Age 13-17

dk
Families with children aged 13-17 years.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17
Segment ID: 8mh9r0kcgbk6
Demographics - Family Type - Children's Age 3-6537 650in 31 days

Demographics - Family Type - Children's Age 3-6

dk
Families with children aged 3 - 6 years.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mh9r0kcgbk8
Demographics - Family Type - Children's Age 7-12634 789in 31 days

Demographics - Family Type - Children's Age 7-12

dk
Families with children aged 7 - 12
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12
Segment ID: 8n3fy2yjbw11
Demographics - Family Type - Families with Children2 209 340in 31 days

Demographics - Family Type - Families with Children

dk
Families with children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children - Boys2 330 164in 31 days

Demographics - Family Type - Families with Children - Boys

dk
Families with male children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pt
Demographics - Family Type - Families with Children - Boys and Girls439 599in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

dk
Families with both girls and boys
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8m5mpx2g06pw
Demographics - Family Type - Families with Children - Girls626 705in 31 days

Demographics - Family Type - Families with Children - Girls

dk
Families with female children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvm
Demographics - Family Type - Female with Children1 234 431in 31 days

Demographics - Family Type - Female with Children

dk
Women who have family with kids.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Female with Children
Segment ID: 8n3hr6qrdfhi
Demographics - Family Type - Male with Children1 082 487in 31 days

Demographics - Family Type - Male with Children

dk
Men with family and kids.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Male with Children
Segment ID: 8mhbk2kuff58
Demographics - Family Type - No Children1 986 539in 31 days

Demographics - Family Type - No Children

dk
Families without children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children
Segment ID: 8mgptgxbnryp
Demographics - Gender - Female2 764 098in 31 days

Demographics - Gender - Female

dk
Females
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Female
Segment ID: 8n2vvwqjfdki
Demographics - Gender - Male1 943 014in 31 days

Demographics - Gender - Male

dk
Males
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Male
Segment ID: 8m5mldr0g9ue
Demographics - Household Income - EUR 33 500 - 54 000291 202in 31 days

Demographics - Household Income - EUR 33 500 - 54 000

dk
Households with an income between approx. DKK 250 000-399 999
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - EUR 33 500 - 54 000
Segment ID: 8m5mr17i4v9f
Demographics - Household Income - EUR 54 000 - 94 000187 764in 31 days

Demographics - Household Income - EUR 54 000 - 94 000

dk
Households with an income between approx. DKK 400 000 - 699 999
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - EUR 54 000 - 94 000
Segment ID: 8n2w1n2oyc4b
Demographics - Household Income - Over EUR 94 0002 138 871in 31 days

Demographics - Household Income - Over EUR 94 000

dk
Households with an income above 700 000 DKK
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - Over EUR 94 000
Segment ID: 8mgpujoe9ik7
Demographics - Household size - 1 person1 082 009in 31 days

Demographics - Household size - 1 person

dk
Single person households
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvp
Demographics - Household size - 2-4 persons2 427 471in 31 days

Demographics - Household size - 2-4 persons

dk
2-4 person households
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons
Segment ID: 8mrsxu60gnvr
Lifestage - The Pensioner221 206in 31 days

Lifestage - The Pensioner

dk
Audiences above the age of 64 years old.
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Pensioner
Segment ID: 8mgxqsoi597t
Lifestage - The Student570 758in 45 days

Lifestage - The Student

dk
Audiences who are young and studying - the typical university student
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Student
Segment ID: 8mgxqsoi597u
Lifestage - Young parents622 568in 45 days

Lifestage - Young parents

dk
Audiences below the age of 35 with at least one child.
Segment name in DSPs: Relevant Audience - DK - Lifestage - Young parents
Segment ID: 8lurjrkfj98c
Real Estate - Apartments751 941in 31 days

Real Estate - Apartments

dk
Households who live in apartments (either owned or rented)
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Segment ID: 8obccm2cwj09
Real Estate - Home Owners2 362 878in 31 days

Real Estate - Home Owners

dk
Home owners
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Segment ID: 8np65irtne51
Real Estate - Rented Flat or House1 290 701in 31 days

Real Estate - Rented Flat or House

dk
Households living in rented premises
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House
Segment ID: 8o0991xmmsqi
Real Estate - Town Houses and Farm Houses2 576 830in 31 days

Real Estate - Town Houses and Farm Houses

dk
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Segment ID: 8obccm2cwj0a
family life & home
NameAudience
Demographics - Family Type - Children's Age 13-17976 623in 31 days

Demographics - Family Type - Children's Age 13-17

dk
Families with children aged 13-17 years.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17
Segment ID: 8mh9r0kcgbk6
Demographics - Family Type - Children's Age 3-6537 650in 31 days

Demographics - Family Type - Children's Age 3-6

dk
Families with children aged 3 - 6 years.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mh9r0kcgbk8
Demographics - Family Type - Children's Age 7-12634 789in 31 days

Demographics - Family Type - Children's Age 7-12

dk
Families with children aged 7 - 12
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12
Segment ID: 8n3fy2yjbw11
Demographics - Family Type - Families with Children2 209 340in 31 days

Demographics - Family Type - Families with Children

dk
Families with children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children - Boys2 330 164in 31 days

Demographics - Family Type - Families with Children - Boys

dk
Families with male children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pt
Demographics - Family Type - Families with Children - Boys and Girls439 599in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

dk
Families with both girls and boys
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8m5mpx2g06pw
Demographics - Family Type - Families with Children - Girls626 705in 31 days

Demographics - Family Type - Families with Children - Girls

dk
Families with female children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvm
Demographics - Family Type - Female with Children1 234 431in 31 days

Demographics - Family Type - Female with Children

dk
Women who have family with kids.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Female with Children
Segment ID: 8n3hr6qrdfhi
Demographics - Family Type - Male with Children1 082 487in 31 days

Demographics - Family Type - Male with Children

dk
Men with family and kids.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Male with Children
Segment ID: 8mhbk2kuff58
Demographics - Family Type - No Children1 986 539in 31 days

Demographics - Family Type - No Children

dk
Families without children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children
Segment ID: 8mgptgxbnryp
Demographics - Household size - 1 person1 082 009in 31 days

Demographics - Household size - 1 person

dk
Single person households
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvp
Demographics - Household size - 2-4 persons2 427 471in 31 days

Demographics - Household size - 2-4 persons

dk
2-4 person households
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons
Segment ID: 8mrsxu60gnvr
Family and Relationships - Marriage and Civil Unions260 709in 90 days

Family and Relationships - Marriage and Civil Unions

dk
Audiences interested in marriage, marriage planning and celebrations.
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Marriage and Civil Unions
Segment ID: 8np6o3eog0cl
Family and Relationships - Parenting1 615 233in 31 days

Family and Relationships - Parenting

dk
People interested in family and parenting
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Parenting
Segment ID: 8mrsyz4x29jz
Family and Relationships - Pregnancy185 339in 31 days

Family and Relationships - Pregnancy

dk
People interested in pregnancy related topics
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Pregnancy and babies
Segment ID: 8n2wwca19ecl
Family and Relationships - Single life1 106 315in 31 days

Family and Relationships - Single life

dk
Audiences living the single life.
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Single life
Segment ID: 8mgt8nasv3eu
Food and Drink755 051in 31 days

Food and Drink

dk
People interested in food and drink
Segment name in DSPs: Relevant Audience - DK - Food and Drink
Segment ID: 8mrsy559avi6
Food and Drink - BeerNEW!2 217 871in 31 days

Food and Drink - Beer

dk
Beer drinkers. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Beer
Segment ID: 8oc7ep4dyatd
Food and Drink - Champagne and Sparkling WineNEW!994 496in 31 days

Food and Drink - Champagne and Sparkling Wine

dk
Champagne and sparkling wine lovers. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8nq17mnirftq
Food and Drink - Dessert Wine or LiqeurNEW!672 120in 31 days

Food and Drink - Dessert Wine or Liqeur

dk
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8oc7ep4dyatc
Food and Drink - Fast Food LoversNEW!1 101 255in 31 days

Food and Drink - Fast Food Lovers

dk
People who show interest in snack foods. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Food and Drink - Snack Foods25 441in 90 days

Food and Drink - Snack Foods

dk
People who browse for articles and recipes of snack foods
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Snack Foods
Segment ID: 8ljy4o741g7z
Food and Drink - Vegetarian26 264in 90 days

Food and Drink - Vegetarian

dk
Audiences interested in vegetarianism.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Vegetarian
Segment ID: 8obch728tszt
Food and Drink - Wine2 480 973in 31 days

Food and Drink - Wine

dk
People with an interest in wine
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Home and Garden297 531in 31 days

Home and Garden

dk
People in Denmark interested in home and garden
Segment name in DSPs: Relevant Audience - DK - Home and Garden
Segment ID: 8m5ofj1nk055
Home and Garden - Bathroom22 690in 90 days

Home and Garden - Bathroom

dk
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Bathroom
Segment ID: 8m5n7cmrltac
Home and Garden - Gardening1 648 276in 31 days

Home and Garden - Gardening

dk
People interested in gardening
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Gardening
Segment ID: 8mgqpalgqy56
Home and Garden - Home Improvement and DIY1 325 981in 31 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Interior Decorating44 003in 90 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Lifestage - Young parents622 568in 45 days

Lifestage - Young parents

dk
Audiences below the age of 35 with at least one child.
Segment name in DSPs: Relevant Audience - DK - Lifestage - Young parents
Segment ID: 8lurjrkfj98c
Lifestyle - The Foodie1 113 314in 45 days

Lifestyle - The Foodie

dk
Audience highly interested in food and drinks, cooking or eating out.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Foodie
Segment ID: 8ljooymxv9co
Lifestyle - The Home Maker2 758 479in 45 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Pets1 772 387in 31 days

Pets

dk
Audiences interested in pets.
Segment name in DSPs: Relevant Audience - DK - Pets
Segment ID: 8lus1cami4wp
Pets - Cats1 642 026in 31 days

Pets - Cats

dk
Audiences interested in cats. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - DK - Pets - Cats
Segment ID: 8mgy8f2brqh9
Pets - Dogs1 641 081in 31 days

Pets - Dogs

dk
Audiences interested in dogs. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - DK - Pets - Dogs
Segment ID: 8m5v4v19ngqd
Real Estate - Apartments751 941in 31 days

Real Estate - Apartments

dk
Households who live in apartments (either owned or rented)
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Segment ID: 8obccm2cwj09
Real Estate - Home Owners2 362 878in 31 days

Real Estate - Home Owners

dk
Home owners
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Segment ID: 8np65irtne51
Real Estate - Rented Flat or House1 290 701in 31 days

Real Estate - Rented Flat or House

dk
Households living in rented premises
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House
Segment ID: 8o0991xmmsqi
Real Estate - Town Houses and Farm Houses2 576 830in 31 days

Real Estate - Town Houses and Farm Houses

dk
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Segment ID: 8obccm2cwj0a
interests & entertainment
NameAudience
Content Channel - Active Mobile Users285 594in 31 days

Content Channel - Active Mobile Users

dk
People who browse with mobile devices daily.
Segment name in DSPs: Relevant Audience - DK - Content Channel - Active Mobile Users
Segment ID: 8m64s6r6hd1s
Content Channel - Social Media and Blogs124 158in 45 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Events and Attractions - Art Theater and Culture220 898in 31 days

Events and Attractions - Art Theater and Culture

dk
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p4
Events and Attractions - Movies262 261in 31 days

Events and Attractions - Movies

dk
People who regularly follow articles of movies.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Movies
Segment ID: 8luwwr2nrbyn
Events and Attractions - Weddings24 681in 90 days

Events and Attractions - Weddings

dk
People browsing sites or articles of weddings
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weddings
Segment ID: 8mh7f6gp5dtj
Events and Attractions - Weekends and Nightlife31 496in 45 days

Events and Attractions - Weekends and Nightlife

dk
People with an interest in weekends and nightlife
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p25
Food and Drink - Fast Food LoversNEW!1 101 255in 31 days

Food and Drink - Fast Food Lovers

dk
People who show interest in snack foods. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Healthy Living - Fitness and Exercise1 971 662in 31 days

Healthy Living - Fitness and Exercise

dk
People interested physical exercise
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise
Segment ID: 8m5nlqq67ucg
Healthy Living - Fitness and Fashion251 466in 31 days

Healthy Living - Fitness and Fashion

dk
People who are active in fitness and who pay attention to style and fashion
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Fashion
Segment ID: 8mh7f6gp5dtk
Healthy Living - Organic and Sustainable Development32 382in 90 days

Healthy Living - Organic and Sustainable Development

dk
Audiences interested in ecological, organic and sustainable development.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Organic and Sustainable Development
Segment ID: 8np65irtne53
Hobbies and Interests - BoatersNEW!20 724in 45 days

Hobbies and Interests - Boaters

dk
Audiences interested in boats and sailing. Based on boat site visitors.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters
Segment ID: 8mgytbxsoak3
Hobbies and Interests - Books and Literature129 831in 31 days

Hobbies and Interests - Books and Literature

dk
People who are interested in books and literature related articles and sites
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Books and Literature
Segment ID: 8ljy4o741g7y
Hobbies and Interests - Handcrafts1 323 622in 31 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Lifestyle - Entertainment Lover450 836in 45 days

Lifestyle - Entertainment Lover

dk
The ones who love social life and entertainment events.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - Entertainment Lover
Segment ID: 8mgzkv8w0lp8
Lifestyle - The Adventurer2 257 976in 45 days

Lifestyle - The Adventurer

dk
Audience who like to travel and be active and experience the outdoors.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Adventurer
Segment ID: 8m5un8l0fnen
Lifestyle - The Business Man1 068 210in 45 days

Lifestyle - The Business Man

dk
Men with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Man
Segment ID: 8ljqahihk8k2
Lifestyle - The Business Woman559 113in 45 days

Lifestyle - The Business Woman

dk
Women with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Woman
Segment ID: 8lutds00ww2b
Lifestyle - The Classy Lady344 372in 45 days

Lifestyle - The Classy Lady

dk
Female audiences above 34 years old with an interest in style and fashion.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Classy Lady
Segment ID: 8m5whb1b77qk
Lifestyle - The Creative Mind574 873in 45 days

Lifestyle - The Creative Mind

dk
Audiences with interests in creative endevours like art, theather, photography, design and decorating.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Creative Mind
Segment ID: 8m5un8l0fneh
Lifestyle - The Fashionable Gentleman80 201in 45 days

Lifestyle - The Fashionable Gentleman

dk
Male audiences with an interest in style and fashion.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Fashionable Gentleman
Segment ID: 8mgzkv8w0lp7
Lifestyle - The Female Fashionista73 794in 45 days

Lifestyle - The Female Fashionista

dk
Younger women with a high interest in fashion and who have the money to spend on it.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Female Fashionista
Segment ID: 8lurjrkfj987
Lifestyle - The Foodie1 113 314in 45 days

Lifestyle - The Foodie

dk
Audience highly interested in food and drinks, cooking or eating out.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Foodie
Segment ID: 8ljooymxv9co
Lifestyle - The Home Maker2 758 479in 45 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Pleasure Seeker1 528 567in 45 days

Lifestyle - The Pleasure Seeker

dk
Audience with money who like to enjoy the good things in life like food, traveling and experiencing new things.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Pleasure Seeker
Segment ID: 8lurjrkfj98a
Lifestyle - The Sporty Guy794 759in 45 days

Lifestyle - The Sporty Guy

dk
Men who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Guy
Segment ID: 8ljqahihk8k3
Lifestyle - The Sporty Woman1 402 243in 45 days

Lifestyle - The Sporty Woman

dk
Women who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Woman
Segment ID: 8ljog995yx30
Lifestyle - The Techie1 579 561in 45 days

Lifestyle - The Techie

dk
Audiences with a high level of interest in technology, gadgets, gaming and computing.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Techie
Segment ID: 8mgxqsoi597q
Lifestyle - The Urban professional523 595in 45 days

Lifestyle - The Urban professional

dk
Audiences living in the major cities, interested in career and business.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Urban professional
Segment ID: 8ljqahihk8k0
Music and Audio - Music494 140in 31 days

Music and Audio - Music

dk
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Music
Segment ID: 8mgpvgge4f5y
News and PoliticsNEW!680 679in 31 days

News and Politics

dk
People who actively follow news and politics.
Segment name in DSPs: Relevant Audience - DK - News and Politics
Segment ID: 8oc9hu1f5i4a
Pop Culture - Celebrities and Pop Culture280 150in 31 days

Pop Culture - Celebrities and Pop Culture

dk
People interested in celebrities and pop culture
Segment name in DSPs: Relevant Audience - DK - Pop Culture - Celebrities and Pop Culture
Segment ID: 8mrsyz4x29k2
Pop Culture - Films and Pop Art36 193in 90 days

Pop Culture - Films and Pop Art

dk
People who are interested in blockbuster movies.
Segment name in DSPs: Relevant Audience - DK - Pop Culture - Films and Pop Art
Segment ID: 8nemqaj4khd0
Shopping - Early AdoptersNEW!530 041in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Sports - Active Outdoors and Nature1 400 634in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - CyclingNEW!1 971 207in 31 days

Sports - Cycling

dk
People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses..
Segment name in DSPs: Relevant Audience - DK - Sports - Cycling
Segment ID: 8nf03wfq93b1
Sports - Football Fans1 192 689in 31 days

Sports - Football Fans

dk
People following football. Segment is based on content browsing and modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans
Segment ID: 8n2wgw26nhea
Sports - Golf PlayersNEW!175 984in 31 days

Sports - Golf Players

dk
With this audience you reach Golf players. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Golf Players
Segment ID: 8nf3mn4cjmeo
Sports - Premier League417 504in 45 days

Sports - Premier League

dk
People reading news about Premier league
Segment name in DSPs: Relevant Audience - DK - Sports - Premier League
Segment ID: 8mgrj2ec4qdf
Sports - Sport Followers1 220 969in 31 days

Sports - Sport Followers

dk
People following sport
Segment name in DSPs: Relevant Audience - DK - Sports - Sport Followers
Segment ID: 8m5mr17i4v9r
Style and Fashion - Beauty Fashion158 490in 31 days

Style and Fashion - Beauty Fashion

dk
People interested in beauty and fashion
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Beauty Fashion
Segment ID: 8m5mrwqvtoyo
Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care131 114in 31 days

Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care

dk
People browsing content about cosmetics, perfumes and hair care.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care
Segment ID: 8m5ow0jn407e
Style and Fashion - Fitness and Fashion251 465in 31 days

Style and Fashion - Fitness and Fashion

dk
People who are active in fitness and who pay attention to style and fashion
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Fitness and Fashion
Segment ID: 8mh7f6gp5dtl
Style and Fashion - Style and Trend Setters353 266in 31 days

Style and Fashion - Style and Trend Setters

dk
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Technology and Computing353 081in 31 days

Technology and Computing

dk
People with and interest in technology, computing and gadgets.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing
Segment ID: 8mgpujoe9ikh
Technology and Computing - Cameras and photography95 588in 31 days

Technology and Computing - Cameras and photography

dk
Audiences interested in photography and photographic equipment.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Cameras and Photography
Segment ID: 8obccm2cwj0f
Technology and Computing - Mobile156 705in 45 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Technology and Computing - Streaming and VOD ServicesNEW!458 032in 31 days

Technology and Computing - Streaming and VOD Services

dk
Segment modelling is based on people who browse and follow articles of video on demand and streaming services.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Segment ID: 8msgj8p4nzui
Travel - Type of Holiday - All Inclusive Resort2 097 297in 31 days

Travel - Type of Holiday - All Inclusive Resort

dk
People who are interested in travelling to all inclusive resorts. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - All Inclusive Resort
Segment ID: 8mscuixn9d0h
Travel - Type of Holiday - Camping/Caravanning1 321 935in 31 days

Travel - Type of Holiday - Camping/Caravanning

dk
People who are interested in camping or caravanning on their holiday. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Camping/Caravanning
Segment ID: 8n3fy2yjbw15
Travel - Type of Holiday - Charter/Package2 339 619in 31 days

Travel - Type of Holiday - Charter/Package

dk
People who are interested in package holidays. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Charter/Package
Segment ID: 8mscuixn9d0i
Travel - Type of Holiday - City break1 671in 45 days

Travel - Type of Holiday - City break

dk
People interested in travelling to big cities. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - City break
Segment ID: 8mgqpalgqy58
Travel - Type of Holiday - Long Weekend Getaways2 627 007in 31 days

Travel - Type of Holiday - Long Weekend Getaways

dk
People who are interested in long weekend getaways. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long Weekend Getaways
Segment ID: 8n3fy2yjbw16
Travel - Type of Holiday - Nature1 334 024in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r
Travel - Type of Holiday - Shopping Excursions1 927 050in 31 days

Travel - Type of Holiday - Shopping Excursions

dk
People who are interested in shopping excursions when traveling. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Shopping Excursions
Segment ID: 8nej1kreke3p
Travel - Type of Holiday - Ski/Snowboard Winter Outings661 590in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

dk
People who are interested in skiing holidays. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Segment ID: 8n3fy2yjbw14
Video Gaming - PC and Console Games1 339 949in 31 days

Video Gaming - PC and Console Games

dk
People interested in video and computer games
Segment name in DSPs: Relevant Audience - DK - Video Gaming - PC and Console Games
Segment ID: 8n2w1n2oyc4s
new & seasonal
NameAudience
Business & Finance - B2B Decision Makers1 528 332in 31 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business and Finance - Interested in Business261 061in 31 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Content Channel - Social Media and Blogs124 158in 45 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Demographics - Family Type - Families with Children2 209 340in 31 days

Demographics - Family Type - Families with Children

dk
Families with children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Food and Drink - BeerNEW!2 217 871in 31 days

Food and Drink - Beer

dk
Beer drinkers. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Beer
Segment ID: 8oc7ep4dyatd
Food and Drink - Champagne and Sparkling WineNEW!994 496in 31 days

Food and Drink - Champagne and Sparkling Wine

dk
Champagne and sparkling wine lovers. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8nq17mnirftq
Food and Drink - Dessert Wine or LiqeurNEW!672 120in 31 days

Food and Drink - Dessert Wine or Liqeur

dk
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8oc7ep4dyatc
Food and Drink - Fast Food LoversNEW!1 101 255in 31 days

Food and Drink - Fast Food Lovers

dk
People who show interest in snack foods. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Food and Drink - Wine2 480 973in 31 days

Food and Drink - Wine

dk
People with an interest in wine
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Hobbies and Interests - BoatersNEW!20 724in 45 days

Hobbies and Interests - Boaters

dk
Audiences interested in boats and sailing. Based on boat site visitors.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters
Segment ID: 8mgytbxsoak3
Hobbies and Interests - Handcrafts1 323 622in 31 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Home and Garden - Home Improvement and DIY1 325 981in 31 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Interior Decorating44 003in 90 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Lifestyle - The Home Maker2 758 479in 45 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Shopping - Early AdoptersNEW!530 041in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Sports - Active Outdoors and Nature1 400 634in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - CyclingNEW!1 971 207in 31 days

Sports - Cycling

dk
People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses..
Segment name in DSPs: Relevant Audience - DK - Sports - Cycling
Segment ID: 8nf03wfq93b1
Style and Fashion - Style and Trend Setters353 266in 31 days

Style and Fashion - Style and Trend Setters

dk
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Technology and Computing - Mobile156 705in 45 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Technology and Computing - Streaming and VOD ServicesNEW!458 032in 31 days

Technology and Computing - Streaming and VOD Services

dk
Segment modelling is based on people who browse and follow articles of video on demand and streaming services.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Segment ID: 8msgj8p4nzui
Travel - Type of Holiday - Nature1 334 024in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r
sports & health
NameAudience
Healthy Living - Contact Lenses545 920in 31 days

Healthy Living - Contact Lenses

dk
People who use contact lenses
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Contact Lenses
Segment ID: 8nej1kreke3n
Healthy Living - Eye Glasses2 001 664in 31 days

Healthy Living - Eye Glasses

dk
People who wear eye glasses
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Eye Glasses
Segment ID: 8n3fy2yjbw12
Healthy Living - Fitness and Exercise1 971 662in 31 days

Healthy Living - Fitness and Exercise

dk
People interested physical exercise
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise
Segment ID: 8m5nlqq67ucg
Healthy Living - Fitness and Fashion251 466in 31 days

Healthy Living - Fitness and Fashion

dk
People who are active in fitness and who pay attention to style and fashion
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Fashion
Segment ID: 8mh7f6gp5dtk
Healthy Living - Nutrition and Wellness137 601in 31 days

Healthy Living - Nutrition and Wellness

dk
People interested in healthy living, dieting and health treatments.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Nutrition and Wellness
Segment ID: 8m5mrwqvtoys
Healthy Living - Organic and Sustainable Development32 382in 90 days

Healthy Living - Organic and Sustainable Development

dk
Audiences interested in ecological, organic and sustainable development.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Organic and Sustainable Development
Segment ID: 8np65irtne53
Healthy Living - Smokers472 071in 31 days

Healthy Living - Smokers

dk
Audiences who are smokers.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Smokers
Segment ID: 8obcw25widoi
Healthy Living - Weightloss107 687in 90 days

Healthy Living - Weightloss

dk
People interested in losing weight
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Weightloss
Segment ID: 8m5nmtlz6zei
Lifestyle - The Sporty Guy794 759in 45 days

Lifestyle - The Sporty Guy

dk
Men who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Guy
Segment ID: 8ljqahihk8k3
Lifestyle - The Sporty Woman1 402 243in 45 days

Lifestyle - The Sporty Woman

dk
Women who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Woman
Segment ID: 8ljog995yx30
Sports - Active Outdoors and Nature1 400 634in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - CyclingNEW!1 971 207in 31 days

Sports - Cycling

dk
People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses..
Segment name in DSPs: Relevant Audience - DK - Sports - Cycling
Segment ID: 8nf03wfq93b1
Sports - Football Fans1 192 689in 31 days

Sports - Football Fans

dk
People following football. Segment is based on content browsing and modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans
Segment ID: 8n2wgw26nhea
Sports - Golf PlayersNEW!175 984in 31 days

Sports - Golf Players

dk
With this audience you reach Golf players. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Golf Players
Segment ID: 8nf3mn4cjmeo
Sports - Premier League417 504in 45 days

Sports - Premier League

dk
People reading news about Premier league
Segment name in DSPs: Relevant Audience - DK - Sports - Premier League
Segment ID: 8mgrj2ec4qdf
Sports - Sport Followers1 220 969in 31 days

Sports - Sport Followers

dk
People following sport
Segment name in DSPs: Relevant Audience - DK - Sports - Sport Followers
Segment ID: 8m5mr17i4v9r
travel
NameAudience
Lifestyle - The Adventurer2 257 976in 45 days

Lifestyle - The Adventurer

dk
Audience who like to travel and be active and experience the outdoors.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Adventurer
Segment ID: 8m5un8l0fnen
Travel - Germany23in 31 days

Travel - Germany

dk
Audiences browsing for flights or vacations to Germany
Segment name in DSPs: Relevant Audience - DK - Travel - Germany
Segment ID: 8npb7gqvh7zz
Travel - Hotel881in 90 days

Travel - Hotel

dk
Travelers looking for hotels
Segment name in DSPs: Relevant Audience - DK - Travel - Hotel
Segment ID: 8m5nlqq67ucf
Travel - Interested in Finland16 296in 90 days

Travel - Interested in Finland

dk
People who follow topics of Finnish tourist attractions and typical Finnish culture and food.
Segment name in DSPs: Relevant Audience - DK - Travel - Interested in Finland
Segment ID: 8m61awq51ixh
Travel - Last Minute Travelers2 021in 31 days

Travel - Last Minute Travelers

dk
People searching last minute journeys.
Segment name in DSPs: Relevant Audience - DK - Travel - Last Minute Travelers
Segment ID: 8lju92a9fpfz
Travel - Long-haul Holidays2 431in 45 days

Travel - Long-haul Holidays

dk
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - DK - Travel - Long-haul Holidays
Segment ID: 8mh2o9kxumll
Travel - Purpose of Flight - BusinessNEW!140 656in 31 days

Travel - Purpose of Flight - Business

dk
Business travelers
Segment name in DSPs: Relevant Audience - DK - Travel - Purpose of Flight - Business
Segment ID: 8mh9r0kcgbks
Travel - Region - Central Europe46in 31 days

Travel - Region - Central Europe

dk
People searching Central European travel destinations (Germany, Netherlands, Austria, Switzerland or Belgium).
Segment name in DSPs: Relevant Audience - DK - Travel - Region - Central Europe
Segment ID: 8lju92a9fpgf
Travel - Region - Southern Europe3 063in 31 days

Travel - Region - Southern Europe

dk
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - DK - Travel - Region - Southern Europe
Segment ID: 8m5we4rihjfe
Travel - Travel Enthusiasts2 223 630in 31 days

Travel - Travel Enthusiasts

dk
People searching for travel destinations or browsing traveling sites
Segment name in DSPs: Relevant Audience - DK - Travel - Travel Enthusiasts
Segment ID: 8m5mk4vj221m
Travel - Travel Enthusiasts with High Income1 336 794in 31 days

Travel - Travel Enthusiasts with High Income

dk
Travel enthusiasts with high household income (over Eur 54 000 / DKK 400 000)
Segment name in DSPs: Relevant Audience - DK - Travel - Travel Enthusiasts with High Income
Segment ID: 8lju92a9fpgu
Travel - Type of Holiday - All Inclusive Resort2 097 297in 31 days

Travel - Type of Holiday - All Inclusive Resort

dk
People who are interested in travelling to all inclusive resorts. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - All Inclusive Resort
Segment ID: 8mscuixn9d0h
Travel - Type of Holiday - Beach Travel2 587 011in 31 days

Travel - Type of Holiday - Beach Travel

dk
People searching for travels to sunny beaches. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Beach Travel
Segment ID: 8m5mkcqfamfe
Travel - Type of Holiday - Camping/Caravanning1 321 935in 31 days

Travel - Type of Holiday - Camping/Caravanning

dk
People who are interested in camping or caravanning on their holiday. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Camping/Caravanning
Segment ID: 8n3fy2yjbw15
Travel - Type of Holiday - Charter/Package2 339 619in 31 days

Travel - Type of Holiday - Charter/Package

dk
People who are interested in package holidays. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Charter/Package
Segment ID: 8mscuixn9d0i
Travel - Type of Holiday - City break1 671in 45 days

Travel - Type of Holiday - City break

dk
People interested in travelling to big cities. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - City break
Segment ID: 8mgqpalgqy58
Travel - Type of Holiday - Long Weekend Getaways2 627 007in 31 days

Travel - Type of Holiday - Long Weekend Getaways

dk
People who are interested in long weekend getaways. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long Weekend Getaways
Segment ID: 8n3fy2yjbw16
Travel - Type of Holiday - Nature1 334 024in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r
Travel - Type of Holiday - Shopping Excursions1 927 050in 31 days

Travel - Type of Holiday - Shopping Excursions

dk
People who are interested in shopping excursions when traveling. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Shopping Excursions
Segment ID: 8nej1kreke3p
Travel - Type of Holiday - Ski/Snowboard Winter Outings661 590in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

dk
People who are interested in skiing holidays. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Segment ID: 8n3fy2yjbw14

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