With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.
How to use Relevant Audience segments in Adform, and in Google Display & Video 360.
family life & home | |||||
Name | Audience | ||||
---|---|---|---|---|---|
Food and Drink | 1 884 835 | in 31 days | |||
Food and DrinkPeople who love food and drink. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - FI - Food and Drink Segment ID: 8nozex5c85zb | |||||
Food and Drink - Beer | 1 682 379 | in 31 days | |||
Food and Drink - BeerBeer drinkers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Beer Segment ID: 8ney4225y64p | |||||
Food and Drink - Champagne and Sparkling Wine | 337 811 | in 31 days | |||
Food and Drink - Champagne and Sparkling WineChampagne and sparkling wine lovers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Champagne and Sparkling Wine Segment ID: 8o14b5l2p67d | |||||
Food and Drink - Dessert Wine or Liqeur | 338 199 | in 31 days | |||
Food and Drink - Dessert Wine or LiqeurThe audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Dessert Wine or Liqeur Segment ID: 8nq17mnirfto | |||||
Food and Drink - Fast Food Lovers | 1 335 174 | in 31 days | |||
Food and Drink - Fast Food LoversPeople who eat fast food weekly. Segment modeling is based on online panelists' responses Segment name in DSPs: Relevant Audience - FI - Food and Drink - Fast Food Lovers Segment ID: 8nevhfymdddk | |||||
Food and Drink - Gluten Free Foods | 235 246 | in 31 days | |||
Food and Drink - Gluten Free FoodsPeople who are interested in gluten free products. Segment modeling is based on online panelists' responses as well as site content browsing. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Gluten Free Foods Segment ID: 8np6k1si82az | |||||
Food and Drink - Home Cooking | 860 829 | in 31 days | |||
Food and Drink - Home CookingPeople who are interested in home cooking, recipes, cooking utensils etc. Segment is based on net browsing content as well as modeling based on onlnie panelists's responses Segment name in DSPs: Relevant Audience - FI - Food and Drink - Home Cooking Segment ID: 8n3jfxfjm40d | |||||
Food and Drink - Low-Lactose Foods | 675 618 | in 31 days | |||
Food and Drink - Low-Lactose FoodsPeople who are interested in low-lactose or lactose free products. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Low-Lactose Foods Segment ID: 8np6k1si82b0 | |||||
Food and Drink - Non-Diary | 662 963 | in 31 days | |||
Food and Drink - Non-DiaryPeople who prefer non-diary diet. Segment modelling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Non-Diary Segment ID: 8nq6jmv47rc1 | |||||
Food and Drink - Non-alcoholic Beer | 338 018 | in 31 days | |||
Food and Drink - Non-alcoholic BeerFind the audience who is interested in non-alcoholic beer. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Non-alcoholic Beer Segment ID: 8nq17mnirftp | |||||
Food and Drink - Vegan | 29 000 | in 31 days | |||
Food and Drink - VeganPeople who prefer vegan diet. Segment modelling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Vegan Segment ID: 8occqosom9w7 | |||||
Food and Drink - Vegetarian | 613 032 | in 31 days | |||
Food and Drink - VegetarianPeople who are interested in vegetarian or vegan food. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Vegetarian Segment ID: 8obcafblh3qk | |||||
Food and Drink - Wine | 1 683 536 | in 31 days | |||
Food and Drink - WineWine lovers. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - FI - Food and Drink - Wine Segment ID: 8mruxfg2rroq | |||||
interests & entertainment | |||||
Name | Audience | ||||
Food and Drink - Fast Food Lovers | 1 335 174 | in 31 days | |||
Food and Drink - Fast Food LoversPeople who eat fast food weekly. Segment modeling is based on online panelists' responses Segment name in DSPs: Relevant Audience - FI - Food and Drink - Fast Food Lovers Segment ID: 8nevhfymdddk | |||||
new & seasonal | |||||
Name | Audience | ||||
Food and Drink - Fast Food Lovers | 1 335 174 | in 31 days | |||
Food and Drink - Fast Food LoversPeople who eat fast food weekly. Segment modeling is based on online panelists' responses Segment name in DSPs: Relevant Audience - FI - Food and Drink - Fast Food Lovers Segment ID: 8nevhfymdddk | |||||
Food and Drink - Non-alcoholic Beer | 338 018 | in 31 days | |||
Food and Drink - Non-alcoholic BeerFind the audience who is interested in non-alcoholic beer. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Non-alcoholic Beer Segment ID: 8nq17mnirftp | |||||
Food and Drink - Vegetarian | 613 032 | in 31 days | |||
Food and Drink - VegetarianPeople who are interested in vegetarian or vegan food. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Vegetarian Segment ID: 8obcafblh3qk | |||||
other | |||||
Name | Audience | ||||
Business and Finance - Industry of Interest (B2B) - Food and beverage service activities | 77 516 | in 90 days | |||
Business and Finance - Industry of Interest (B2B) - Food and beverage service activitiesBusiness audience who has searched for information of business field of "Food and beverage service (Ravitsemistoiminta)". This data is based on Asiakastieto.fi. Segment is under Relevant Audience in Google DDP and in Adform under Asiakastieto. Segment name in DSPs: Relevant Audience - FI - Business and Finance - Industry of Interest (B2B) - Food and beverage service activities Segment ID: 8m5wf8y0vz1m | |||||
Business and Finance - Industry of Interest (B2B) - Manufacture of food products | 19 579 | in 90 days | |||
Business and Finance - Industry of Interest (B2B) - Manufacture of food productsBusiness audience who has searched for industry field of "Manufacture of food products (Elintarvikkeiden valmistus)". This data is based on Asiakastieto.fi. Segment is under Relevant Audience in Google DDP and in Adform under Asiakastieto. Segment name in DSPs: Relevant Audience - FI - Business and Finance - Industry of Interest (B2B) - Manufacture of Food Products Segment ID: 8ljq72wd7bhm | |||||