Relevant Audience - Trustable and Transparent 2nd Party Data
With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.
How to use Relevant Audience segments in Adform, and in Google Display & Video 360.
All Audience Segments
| buying intent | |||||
| Name | Audience | ||||
|---|---|---|---|---|---|
 |  | Intent - Automotive | 212 321 | in 45 days | |
Intent - AutomotivePeople who are interested in buying a car. Segment is based on Autot1.fi -data. Segment name in DSPs: Relevant Audience - FI - Intent - Automotive Segment ID: 8ljlrfqo3dqu | |||||
| | Intent - Automotive - Premium Brands | 68 676 | in 45 days | |
Intent - Automotive - Premium BrandsPeople searching premium cars from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands Segment ID: 8nei78pe3ofm | |||||
| | Intent - Automotive - Premium Brands (Lookalike) | 510 940 | in 31 days | |
Intent - Automotive - Premium Brands (Lookalike)Segment modeling is based on base group of people searching premium cars from Auto1.fi sites. Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands (Lookalike) Segment ID: 8nqfm06bou7n | |||||
| | Intent - Automotive - Volume Brands | 115 064 | in 45 days | |
Intent - Automotive - Volume BrandsPeople searching volume car brands from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands Segment ID: 8mh8wwcuedr8 | |||||
| | Intent - Automotive - Volume Brands (Lookalike) | 850 420 | in 31 days | |
Intent - Automotive - Volume Brands (Lookalike)Segment modelling is based on the base group of people searching volume car brands from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands (Lookalike) Segment ID: 8n49exzcvbny | |||||
|  | Intent - Barbecues (Lookalike) | 26 767 711 | in 31 days | |
Intent - Barbecues (Lookalike)People who are interested in buying garden furniture of barbecues. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Barbecues (Lookalike) Segment ID: 8mhbbd8xbygj | |||||
|  | Intent - Boats and Fishing (Lookalike) | 2 238 867 | in 31 days | |
Intent - Boats and Fishing (Lookalike)People who are interested in buying a boat. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Boats and Fishing (Lookalike) Segment ID: 8lup1b2ysp39 | |||||
| | Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike) | 3 302 347 | in 31 days | |
Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike)People who are interested in tools and accessories for renovating. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike) Segment ID: 8mgw4da9clkb | |||||
| | Intent - Car Accessories and Spare Parts (Lookalike) | 4 577 513 | in 31 days | |
Intent - Car Accessories and Spare Parts (Lookalike)People who are interested in buying car accessories or spare parts. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Car Accessories and Spare Parts (Lookalike) Segment ID: 8mt75811gnzs | |||||
|  | Intent - Children's Clothes and Shoes | 166 462 | in 45 days | |
Intent - Children's Clothes and ShoesPeople who are interested in buying children's clothes or shoes. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Children's Clothes and Shoes Segment ID: 8m5s4wpn6rsg | |||||
|  | Intent - Consumer Electronics (General) | 197 992 | in 45 days | |
Intent - Consumer Electronics (General)People who are interested in buying consumer electronics for entertainment. Segment is based on net browsing content.(Tekniikan maailma, Muropaketti). Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics (General) Segment ID: 8lup1b2ysp3q | |||||
| | Intent - Consumer Electronics - Audio and Music Device (Lookalike) | 26 768 358 | in 31 days | |
Intent - Consumer Electronics - Audio and Music Device (Lookalike)People who are interested in buying audio or music device. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Audio and Music Device (Lookalike) Segment ID: 8n49exzcvbnx | |||||
| | Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike) | 1 696 714 | in 31 days | |
Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike)People who are interested in buying play consoles, controllers or games. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike) Segment ID: 8nfe806gy2n4 | |||||
|  | Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike) | 26 768 400 | in 31 days | |
Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike)People wanting to buy consumer electronics, TVs, console games, play consoles or audio and music device.Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike) Segment ID: 8n3mdtpzunj9 | |||||
| | Intent - Consumer Electronics - Televisions (Lookalike) | 26 768 167 | in 31 days | |
Intent - Consumer Electronics - Televisions (Lookalike)People who are interested in buying televisions. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Televisions (Lookalike) Segment ID: 8o1ipjtayx8f | |||||
| | Intent - Cottage Life (Lookalike) | 26 767 609 | in 31 days | |
Intent - Cottage Life (Lookalike)People who are interested in buying cottage related things (cottages, garden supplies, boats, fishing or hunting supplies or sauna materials). Segment is based on net browsing content and modelling based on browsing data. Segment name in DSPs: Relevant Audience - FI - Intent - Cottage Life (Lookalike) Segment ID: 8mseewg8dbua | |||||
| | Intent - Gardening and Garden Accessories (Lookalike) | 2 020 190 | in 31 days | |
Intent - Gardening and Garden Accessories (Lookalike)People who are interested in buying garden accessories. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Gardening and Garden Accessories (Lookalike) Segment ID: 8n4b4gyj565z | |||||
| | Intent - Interior Decorating and Furniture (Lookalike) | 1 986 015 | in 31 days | |
Intent - Interior Decorating and Furniture (Lookalike)People who are interested in buying interior decorating items or furniture. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture (Lookalike) Segment ID: 8ljlxu9rccnv | |||||
|  | Intent - Jewelry | 675 | in 45 days | |
Intent - JewelryPeople who are interested in buying jewelry. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Jewelry Segment ID: 8netvyqtntga | |||||
| | Intent - Mobile Phone Subscriptions (Lookalike)NEW! | 1 448 | in 31 days | |
Intent - Mobile Phone Subscriptions (Lookalike)People who are interested in mobile phone subscriptions. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Mobile Phone Subscriptions (Lookalike) Segment ID: 8o1ipjtaywf7 | |||||
|  | Intent - Parents of Young Children (Lookalike) | 3 539 236 | in 31 days | |
Intent - Parents of Young Children (Lookalike)People who are browsing babies', toddlers' or children's accessories or clothes. Segment modelling is based on net browsing data. Segment name in DSPs: Relevant Audience - FI - Intent - Parents of Young Children (Lookalike) Segment ID: 8m5tvrrze88j | |||||
|  | Intent - Pets (Lookalike) | 1 442 150 | in 31 days | |
Intent - Pets (Lookalike)People who are interested in pets or buying pet supplies. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Pets (Lookalike) Segment ID: 8o1ipjtayx5q | |||||
| | Intent - Smart Watches (Lookalike)NEW! | 126 095 | in 31 days | |
Intent - Smart Watches (Lookalike)People who are interested in buying smart watches. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Smart Watches (Lookalike) Segment ID: 8nfcighhvfk2 | |||||
|  | Intent - Sport - Bicycles and Cycling (Lookalike) | 1 163 308 | in 31 days | |
Intent - Sport - Bicycles and Cycling (Lookalike)People who are interested in buying bicycles or cycling accessories. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Bicycles and Cycling (Lookalike) Segment ID: 8mt75811gnzt | |||||
| | Intent - Sport - Golf | 103 885 | in 31 days | |
Intent - Sport - GolfPeople who are interested in buying golf equipment. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Golf Segment ID: 8ljmqdk8czky | |||||
| | Intent - Sport - Outdoor Activities (Lookalike) | 2 679 965 | in 31 days | |
Intent - Sport - Outdoor Activities (Lookalike)People who are interested in buying equipment for outdoor activities. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Outdoor Activities (Lookalike) Segment ID: 8mt75811gnzj | |||||
| | Intent - Sport - Sport Equipment (Lookalike) | 5 723 473 | in 31 days | |
Intent - Sport - Sport Equipment (Lookalike)People who are interested in buying fitness equipment (rowing machines, excercise bikes, cross trainers, treadmills etc.). Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Sport Equipment (Lookalike) Segment ID: 8nqfm06bou7m | |||||
| | Intent - Travel Vehicles and Caravans (Lookalike) | 308 595 | in 31 days | |
Intent - Travel Vehicles and Caravans (Lookalike)People who are interested in buying travel vehicles or caravans. Segment modelling is based on Auto1 data. Segment name in DSPs: Relevant Audience - FI - Intent - Travel Vehicles and Caravans (Lookalike) Segment ID: 8o1kf26wjxj3 | |||||
| | Intent - Women's Clothing (Lookalike) | 7 824 905 | in 31 days | |
Intent - Women's Clothing (Lookalike)People who are interested in buying women's clothing. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Women's Clothing (Lookalike) Segment ID: 8n49exzcvbnu | |||||
| | Shopping - Early Adopters | 1 608 796 | in 31 days | |
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Early Adopters Segment ID: 8nq4srw2zixw | |||||
| | Shopping - Online Shoppers - Travel and Hotels | 147 395 | in 31 days | |
Shopping - Online Shoppers - Travel and HotelsPeople who book travel tickets or hotels online. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Travel and Hotels Segment ID: 8nqd9mpdhxa9 | |||||