Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.

How to use Relevant Audience segments in Adform, and in Google Display & Video 360.

All Audience Segments

Regions (1)
Top Categories (1)
Sub Categories...
Showing 63 of 962 segments.
demographics
NameAudience
Demographics - Age - 18-242 184 749in 31 days

Demographics - Age - 18-24

fi
Young Adults. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 18-24
Segment ID: 8noz7exrnvhu
Demographics - Age - 25-344 300 273in 31 days

Demographics - Age - 25-34

fi
About thirties. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 25-34
Segment ID: 8om8hzo9ln0l
Demographics - Age - 35-443 993 515in 31 days

Demographics - Age - 35-44

fi
About fourties. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 35-44
Segment ID: 8noz7exrnvhv
Demographics - Age - 45-543 551 497in 31 days

Demographics - Age - 45-54

fi
About fifties. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 45-54
Segment ID: 8ob5elhur0du
Demographics - Age - 55-642 397 901in 31 days

Demographics - Age - 55-64

fi
About sixty. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 55-64
Segment ID: 8noz7exrnvhw
Demographics - Age - Men 18-442 403 742in 31 days

Demographics - Age - Men 18-44

fi
Men under 44. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men 18-44
Segment ID: 8np0deyxnj7h
Demographics - Age - Men over 352 861 023in 31 days

Demographics - Age - Men over 35

fi
Men over 35 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 35
Segment ID: 8mh6uey4pbij
Demographics - Age - Men over 441 790 352in 31 days

Demographics - Age - Men over 44

fi
Men over 44. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 44
Segment ID: 8o03gy89pxnk
Demographics - Age - Over 18NEW!17 731 789in 31 days

Demographics - Age - Over 18

fi
All age groups that are over 18 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 18
Segment ID: 8oykty3czdrh
Demographics - Age - Over 641 337 191in 31 days

Demographics - Age - Over 64

fi
Elderly. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 64
Segment ID: 8ob5lzk59vgw
Demographics - Age - Women 18-443 287 548in 31 days

Demographics - Age - Women 18-44

fi
Women under 44. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women 18-44
Segment ID: 8np0deyxnj7g
Demographics - Age - Women over 353 858 740in 31 days

Demographics - Age - Women over 35

fi
Women aged over 35 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 35
Segment ID: 8n3esdmn4uxq
Demographics - Age - Women over 442 550 490in 31 days

Demographics - Age - Women over 44

fi
Women aged above 44. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 44
Segment ID: 8ob6kdj4vaxs
Demographics - Education - Graduated Between 5-15 Years Ago241 845in 31 days

Demographics - Education - Graduated Between 5-15 Years Ago

fi
People who have graduated 5 to 15 years ago. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduated Between 5-15 Years Ago
Segment ID: 8npyna8ta1t9
Demographics - Education - Graduated More than 15 Years Ago228 346in 31 days

Demographics - Education - Graduated More than 15 Years Ago

fi
People who have graduated more than 15 years ago. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduated More than 15 Years Ago
Segment ID: 8nevijwq0s15
Demographics - Education - Graduation within Last 5 Years14 082in 31 days

Demographics - Education - Graduation within Last 5 Years

fi
People who have graduated from the university within last 5 years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduation within Last 5 Years
Segment ID: 8oc4t4iddbsy
Demographics - Education - High school or Tertiary or Tech college2 539 634in 31 days

Demographics - Education - High school or Tertiary or Tech college

fi
People with high school or tertiary or tech college education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8noz7exrnvi0
Demographics - Education - Major is Economics/Business781 390in 31 days

Demographics - Education - Major is Economics/Business

fi
People whose major in their studies is economics or business. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Economics/Business
Segment ID: 8mspacma8v7l
Demographics - Education - Major is Humanities/Languages- Education502 447in 31 days

Demographics - Education - Major is Humanities/Languages- Education

fi
People whose major in their studies is humanities or languages. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Humanities/Languages
Segment ID: 8nevhfymdddu
Demographics - Education - Major is IT25 762in 31 days

Demographics - Education - Major is IT

fi
People whose major in their studies is IT. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is IT
Segment ID: 8n3sdvz6pmr1
Demographics - Education - Major is Medical26 826in 31 days

Demographics - Education - Major is Medical

fi
People whose major in their studies is medical. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Medical
Segment ID: 8nevhfymdddv
Demographics - Education - Major is Music / Arts12 856in 31 days

Demographics - Education - Major is Music / Arts

fi
People whose major in their studies is music or arts. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Music/Arts
Segment ID: 8nf4kntda918
Demographics - Education - Major is Nature Sciences/Engineering/Mathematics90 283in 31 days

Demographics - Education - Major is Nature Sciences/Engineering/Mathematics

fi
People whose major in their studies is mathematics, nature sciences or engineering. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Nature Sciences/Engineering/Mathematics
Segment ID: 8n3sdvz6pmr3
Demographics - Education - Major is Social Sciences25 178in 31 days

Demographics - Education - Major is Social Sciences

fi
People whose major in their studies is social sciences. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Social Sciences
Segment ID: 8mspacma8v7n
Demographics - Education - Primary or Secondary school1 644 497in 31 days

Demographics - Education - Primary or Secondary school

fi
People with primary or secondary school education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Primary or Secondary school
Segment ID: 8noz7exrnvhx
Demographics - Education - University or Postgraduate2 074 249in 31 days

Demographics - Education - University or Postgraduate

fi
People with university or postgraduate education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - University or Postgraduate
Segment ID: 8noz7exrnvi1
Demographics - Education - Will Graduate Within Next Years235 837in 31 days

Demographics - Education - Will Graduate Within Next Years

fi
People who will graduate from the university within next years. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Will Graduate Within Next Years
Segment ID: 8oc4t4iddbt0
Demographics - Employment - Full-time work4 417 291in 31 days

Demographics - Employment - Full-time work

fi
Full-time employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Full-time work
Segment ID: 8mh943n3nyey
Demographics - Employment - Own Business464 117in 31 days

Demographics - Employment - Own Business

fi
People who run their own business. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Own Business
Segment ID: 8n3fb6l8q182
Demographics - Employment - Part-time work1 328 351in 31 days

Demographics - Employment - Part-time work

fi
Part-time employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Part-time work
Segment ID: 8n3fb6l8q181
Demographics - Employment - Retired900 651in 31 days

Demographics - Employment - Retired

fi
Retired people. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Retired
Segment ID: 8mh943n3nyez
Demographics - Employment - Studying3 020 386in 31 days

Demographics - Employment - Studying

fi
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Studying
Segment ID: 8om8pk0qwrha
Demographics - Employment - Working6 209 762in 31 days

Demographics - Employment - Working

fi
People who are at work, either full-time, part-time or self-employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Working
Segment ID: 8ob5lzk59vgv
Demographics - Family Type - Children's Age 13-172 020 457in 31 days

Demographics - Family Type - Children's Age 13-17

fi
Households with children aged 13-17. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 13-17
Segment ID: 8n3fb6l8q187
Demographics - Family Type - Children's Age 3-61 684 790in 31 days

Demographics - Family Type - Children's Age 3-6

fi
Households with children aged 3-6 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 3-6
Segment ID: 8msc7l6lxckg
Demographics - Family Type - Children's Age 7-122 354 942in 31 days

Demographics - Family Type - Children's Age 7-12

fi
Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 7-12
Segment ID: 8mh943n3nyf9
Demographics - Family Type - Children's Age Under 2737 859in 31 days

Demographics - Family Type - Children's Age Under 2

fi
Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age Under 2
Segment ID: 8mh943n3nyf8
Demographics - Family Type - Families with Children3 118 333in 31 days

Demographics - Family Type - Families with Children

fi
Families with Children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children
Segment ID: 8ob6kdj4vaxt
Demographics - Family Type - Families with Children - Boys986 799in 31 days

Demographics - Family Type - Families with Children - Boys

fi
Families with boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys
Segment ID: 8o02ify9fua7
Demographics - Family Type - Families with Children - Boys and Girls1 119 233in 31 days

Demographics - Family Type - Families with Children - Boys and Girls

fi
Families that have recognized to have both boys and girls. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8ob5lzk59vgx
Demographics - Family Type - Families with Children - Girls1 012 302in 31 days

Demographics - Family Type - Families with Children - Girls

fi
Families with girls. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Girls
Segment ID: 8ob5lzk59vgy
Demographics - Family Type - No Children2 320 811in 31 days

Demographics - Family Type - No Children

fi
Families with no children. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - No Children
Segment ID: 8nozex5c85zg
Demographics - Gender - Female7 819 746in 31 days

Demographics - Gender - Female

fi
Females in Finland. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Female
Segment ID: 8nozex5c85z9
Demographics - Gender - Male5 576 029in 31 days

Demographics - Gender - Male

fi
Males in Finland. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Male
Segment ID: 8ob5elhur0ds
Demographics - Household Income - Medium High (45 000 - 70 000)3 056 640in 31 days

Demographics - Household Income - Medium High (45 000 - 70 000)

fi
Household within income range of 45 000 - 70 000. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium High (45 000 - 70 000)
Segment ID: 8o02av8kt2ix
Demographics - Household Income - Medium Low3 732 978in 31 days

Demographics - Household Income - Medium Low

fi
People whose household income is within range of 20 000 - 45 000. Segment modeling is based on online panelists' responses. This is a similar segment than the 20 000 - 45 000 income range segment and only available in Google.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium
Segment ID: 8nqafndkfxp3
Demographics - Household Income - Medium Low (20 000 - 45 000)3 732 978in 31 days

Demographics - Household Income - Medium Low (20 000 - 45 000)

fi
People whose household income is within range of 20 000 - 45 000. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium Low (20 000 - 45 000)
Segment ID: 8o02av8kt2iw
Demographics - Household Income - Very High (over 70 000)2 484 645in 31 days

Demographics - Household Income - Very High (over 70 000)

fi
Households whose income is over 70 000. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Very High (over 70 000)
Segment ID: 8noz7exrnvi2
Demographics - Household size - 1 person4 338 687in 31 days

Demographics - Household size - 1 person

fi
People who live on their own. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 1 person
Segment ID: 8o02ify9fua6
Demographics - Household size - 2 persons5 439 822in 31 days

Demographics - Household size - 2 persons

fi
Household size of 2 persons. Segment modeling is based on nline panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 2 persons
Segment ID: 8om8pk0qwrhb
Demographics - Household size - 3 or 4 persons1 779 786in 31 days

Demographics - Household size - 3 or 4 persons

fi
Household size with 3-4 persons. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 3 or 4 persons
Segment ID: 8o12mgd68h6d
Demographics - Household size - 5 or more persons667 304in 31 days

Demographics - Household size - 5 or more persons

fi
Households of 5 or more persons. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 5 or more persons
Segment ID: 8nozex5c85zf
Real Estate - Apartments6 195 874in 31 days

Real Estate - Apartments

fi
Households who live in apartments, either own or rented. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Apartments
Segment ID: 8o0991xmmsq2
Real Estate - Forest Owners342 623in 31 days

Real Estate - Forest Owners

fi
People who follow particularly forest -related sites. Segment is based on net browising content as well as modelling based on Viestimedia-sites.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Forest Owners
Segment ID: 8m5uw1rmv7hn
Real Estate - Home Owners3 942 222in 31 days

Real Estate - Home Owners

fi
Home owners (either house or apartment). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners
Segment ID: 8omfdy6mx20p
Real Estate - Home Owners - Town Houses or Farm Houses552 096in 31 days

Real Estate - Home Owners - Town Houses or Farm Houses

fi
Town house or Farm house home owners Segment modeling is based on online panelists' responses. (omakotitaloasujat)
Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners - Town Houses or Farm Houses
Segment ID: 8o1285e8v94f
Real Estate - Interested in Selling or Buying Home528 717in 31 days

Real Estate - Interested in Selling or Buying Home

fi
People who are browsing sites or articles of buying or selling homes. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Interested in Selling or Buying Home
Segment ID: 8mhe3no5icwf
Real Estate - Moving306 943in 15 days

Real Estate - Moving

fi
People who are moving. The segment modelling is based on visitors of movers' checklist site.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Moving
Segment ID: 8ljqmfmz8aiv
Real Estate - Rented Flat or House4 279 501in 31 days

Real Estate - Rented Flat or House

fi
Households living in rented properties. Segment modeling is based ononline panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Rented Flat or House
Segment ID: 8obcafblh3qh
Real Estate - Summer Cottages123 011in 31 days

Real Estate - Summer Cottages

fi
People who regularly browse sites or articles of summer cottages. Segment modeling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Summer Cottages
Segment ID: 8mgynwdbyp6h
Real Estate - Town Houses and Farm Houses1 872 899in 31 days

Real Estate - Town Houses and Farm Houses

fi
People living in town houses or farm houses - either own or rented. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Town Houses and Farm Houses
Segment ID: 8o0991xmmsq1
Sports - Sport Followers with High or Medium Income916 496in 31 days

Sports - Sport Followers with High or Medium Income

fi
People who love to follow sport media, popular teams and athletes and whose household income is minimum of 45000 euros. Based is a combination of segments.
Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers with Medium or High Income
Segment ID: 8lur28ytjap8
Travel - World Travelers with High Income430 801in 31 days

Travel - World Travelers with High Income

fi
Travel enthusiasts with high household income (over 70 000). Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - World Travelers with High Income
Segment ID: 8mh3jnwmw2a9