With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.
How to use Relevant Audience segments in Adform, and in Google Display & Video 360.
demographics | |||||
Name | Audience | ||||
---|---|---|---|---|---|
Demographics - Age - 18-24 | 2 184 749 | in 31 days | |||
Demographics - Age - 18-24Young Adults. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 18-24 Segment ID: 8noz7exrnvhu | |||||
Demographics - Age - 25-34 | 4 300 273 | in 31 days | |||
Demographics - Age - 25-34About thirties. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 25-34 Segment ID: 8om8hzo9ln0l | |||||
Demographics - Age - 35-44 | 3 993 515 | in 31 days | |||
Demographics - Age - 35-44About fourties. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 35-44 Segment ID: 8noz7exrnvhv | |||||
Demographics - Age - 45-54 | 3 551 497 | in 31 days | |||
Demographics - Age - 45-54About fifties. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 45-54 Segment ID: 8ob5elhur0du | |||||
Demographics - Age - 55-64 | 2 397 901 | in 31 days | |||
Demographics - Age - 55-64About sixty. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 55-64 Segment ID: 8noz7exrnvhw | |||||
Demographics - Age - Men 18-44 | 2 403 742 | in 31 days | |||
Demographics - Age - Men 18-44Men under 44. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men 18-44 Segment ID: 8np0deyxnj7h | |||||
Demographics - Age - Men over 35 | 2 861 023 | in 31 days | |||
Demographics - Age - Men over 35Men over 35 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 35 Segment ID: 8mh6uey4pbij | |||||
Demographics - Age - Men over 44 | 1 790 352 | in 31 days | |||
Demographics - Age - Men over 44Men over 44. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 44 Segment ID: 8o03gy89pxnk | |||||
Demographics - Age - Over 18NEW! | 17 731 789 | in 31 days | |||
Demographics - Age - Over 18All age groups that are over 18 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 18 Segment ID: 8oykty3czdrh | |||||
Demographics - Age - Over 64 | 1 337 191 | in 31 days | |||
Demographics - Age - Over 64Elderly. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 64 Segment ID: 8ob5lzk59vgw | |||||
Demographics - Age - Women 18-44 | 3 287 548 | in 31 days | |||
Demographics - Age - Women 18-44Women under 44. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women 18-44 Segment ID: 8np0deyxnj7g | |||||
Demographics - Age - Women over 35 | 3 858 740 | in 31 days | |||
Demographics - Age - Women over 35Women aged over 35 years. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 35 Segment ID: 8n3esdmn4uxq | |||||
Demographics - Age - Women over 44 | 2 550 490 | in 31 days | |||
Demographics - Age - Women over 44Women aged above 44. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 44 Segment ID: 8ob6kdj4vaxs | |||||
Demographics - Education - Graduated Between 5-15 Years Ago | 241 845 | in 31 days | |||
Demographics - Education - Graduated Between 5-15 Years AgoPeople who have graduated 5 to 15 years ago. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduated Between 5-15 Years Ago Segment ID: 8npyna8ta1t9 | |||||
Demographics - Education - Graduated More than 15 Years Ago | 228 346 | in 31 days | |||
Demographics - Education - Graduated More than 15 Years AgoPeople who have graduated more than 15 years ago. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduated More than 15 Years Ago Segment ID: 8nevijwq0s15 | |||||
Demographics - Education - Graduation within Last 5 Years | 14 082 | in 31 days | |||
Demographics - Education - Graduation within Last 5 YearsPeople who have graduated from the university within last 5 years. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Graduation within Last 5 Years Segment ID: 8oc4t4iddbsy | |||||
Demographics - Education - High school or Tertiary or Tech college | 2 539 634 | in 31 days | |||
Demographics - Education - High school or Tertiary or Tech collegePeople with high school or tertiary or tech college education. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - High school or Tertiary or Tech college Segment ID: 8noz7exrnvi0 | |||||
Demographics - Education - Major is Economics/Business | 781 390 | in 31 days | |||
Demographics - Education - Major is Economics/BusinessPeople whose major in their studies is economics or business. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Economics/Business Segment ID: 8mspacma8v7l | |||||
Demographics - Education - Major is Humanities/Languages- Education | 502 447 | in 31 days | |||
Demographics - Education - Major is Humanities/Languages- EducationPeople whose major in their studies is humanities or languages. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Humanities/Languages Segment ID: 8nevhfymdddu | |||||
Demographics - Education - Major is IT | 25 762 | in 31 days | |||
Demographics - Education - Major is ITPeople whose major in their studies is IT. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is IT Segment ID: 8n3sdvz6pmr1 | |||||
Demographics - Education - Major is Medical | 26 826 | in 31 days | |||
Demographics - Education - Major is MedicalPeople whose major in their studies is medical. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Medical Segment ID: 8nevhfymdddv | |||||
Demographics - Education - Major is Music / Arts | 12 856 | in 31 days | |||
Demographics - Education - Major is Music / ArtsPeople whose major in their studies is music or arts. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Music/Arts Segment ID: 8nf4kntda918 | |||||
Demographics - Education - Major is Nature Sciences/Engineering/Mathematics | 90 283 | in 31 days | |||
Demographics - Education - Major is Nature Sciences/Engineering/MathematicsPeople whose major in their studies is mathematics, nature sciences or engineering. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Nature Sciences/Engineering/Mathematics Segment ID: 8n3sdvz6pmr3 | |||||
Demographics - Education - Major is Social Sciences | 25 178 | in 31 days | |||
Demographics - Education - Major is Social SciencesPeople whose major in their studies is social sciences. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Major is Social Sciences Segment ID: 8mspacma8v7n | |||||
Demographics - Education - Primary or Secondary school | 1 644 497 | in 31 days | |||
Demographics - Education - Primary or Secondary schoolPeople with primary or secondary school education. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Primary or Secondary school Segment ID: 8noz7exrnvhx | |||||
Demographics - Education - University or Postgraduate | 2 074 249 | in 31 days | |||
Demographics - Education - University or PostgraduatePeople with university or postgraduate education. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - University or Postgraduate Segment ID: 8noz7exrnvi1 | |||||
Demographics - Education - Will Graduate Within Next Years | 235 837 | in 31 days | |||
Demographics - Education - Will Graduate Within Next YearsPeople who will graduate from the university within next years. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Will Graduate Within Next Years Segment ID: 8oc4t4iddbt0 | |||||
Demographics - Employment - Full-time work | 4 417 291 | in 31 days | |||
Demographics - Employment - Full-time workFull-time employed. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Full-time work Segment ID: 8mh943n3nyey | |||||
Demographics - Employment - Own Business | 464 117 | in 31 days | |||
Demographics - Employment - Own BusinessPeople who run their own business. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Own Business Segment ID: 8n3fb6l8q182 | |||||
Demographics - Employment - Part-time work | 1 328 351 | in 31 days | |||
Demographics - Employment - Part-time workPart-time employed. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Part-time work Segment ID: 8n3fb6l8q181 | |||||
Demographics - Employment - Retired | 900 651 | in 31 days | |||
Demographics - Employment - RetiredRetired people. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Retired Segment ID: 8mh943n3nyez | |||||
Demographics - Employment - Studying | 3 020 386 | in 31 days | |||
Demographics - Employment - StudyingStudents. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Studying Segment ID: 8om8pk0qwrha | |||||
Demographics - Employment - Working | 6 209 762 | in 31 days | |||
Demographics - Employment - WorkingPeople who are at work, either full-time, part-time or self-employed. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Working Segment ID: 8ob5lzk59vgv | |||||
Demographics - Family Type - Children's Age 13-17 | 2 020 457 | in 31 days | |||
Demographics - Family Type - Children's Age 13-17Households with children aged 13-17. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 13-17 Segment ID: 8n3fb6l8q187 | |||||
Demographics - Family Type - Children's Age 3-6 | 1 684 790 | in 31 days | |||
Demographics - Family Type - Children's Age 3-6Households with children aged 3-6 years. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 3-6 Segment ID: 8msc7l6lxckg | |||||
Demographics - Family Type - Children's Age 7-12 | 2 354 942 | in 31 days | |||
Demographics - Family Type - Children's Age 7-12Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 7-12 Segment ID: 8mh943n3nyf9 | |||||
Demographics - Family Type - Children's Age Under 2 | 737 859 | in 31 days | |||
Demographics - Family Type - Children's Age Under 2Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age Under 2 Segment ID: 8mh943n3nyf8 | |||||
Demographics - Family Type - Families with Children | 3 118 333 | in 31 days | |||
Demographics - Family Type - Families with ChildrenFamilies with Children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children Segment ID: 8ob6kdj4vaxt | |||||
Demographics - Family Type - Families with Children - Boys | 986 799 | in 31 days | |||
Demographics - Family Type - Families with Children - BoysFamilies with boys. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys Segment ID: 8o02ify9fua7 | |||||
Demographics - Family Type - Families with Children - Boys and Girls | 1 119 233 | in 31 days | |||
Demographics - Family Type - Families with Children - Boys and GirlsFamilies that have recognized to have both boys and girls. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys and Girls Segment ID: 8ob5lzk59vgx | |||||
Demographics - Family Type - Families with Children - Girls | 1 012 302 | in 31 days | |||
Demographics - Family Type - Families with Children - GirlsFamilies with girls. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Girls Segment ID: 8ob5lzk59vgy | |||||
Demographics - Family Type - No Children | 2 320 811 | in 31 days | |||
Demographics - Family Type - No ChildrenFamilies with no children. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - No Children Segment ID: 8nozex5c85zg | |||||
Demographics - Gender - Female | 7 819 746 | in 31 days | |||
Demographics - Gender - FemaleFemales in Finland. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Female Segment ID: 8nozex5c85z9 | |||||
Demographics - Gender - Male | 5 576 029 | in 31 days | |||
Demographics - Gender - MaleMales in Finland. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Male Segment ID: 8ob5elhur0ds | |||||
Demographics - Household Income - Medium High (45 000 - 70 000) | 3 056 640 | in 31 days | |||
Demographics - Household Income - Medium High (45 000 - 70 000)Household within income range of 45 000 - 70 000. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium High (45 000 - 70 000) Segment ID: 8o02av8kt2ix | |||||
Demographics - Household Income - Medium Low | 3 732 978 | in 31 days | |||
Demographics - Household Income - Medium LowPeople whose household income is within range of 20 000 - 45 000. Segment modeling is based on online panelists' responses. This is a similar segment than the 20 000 - 45 000 income range segment and only available in Google. Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium Segment ID: 8nqafndkfxp3 | |||||
Demographics - Household Income - Medium Low (20 000 - 45 000) | 3 732 978 | in 31 days | |||
Demographics - Household Income - Medium Low (20 000 - 45 000)People whose household income is within range of 20 000 - 45 000. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Medium Low (20 000 - 45 000) Segment ID: 8o02av8kt2iw | |||||
Demographics - Household Income - Very High (over 70 000) | 2 484 645 | in 31 days | |||
Demographics - Household Income - Very High (over 70 000)Households whose income is over 70 000. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - Very High (over 70 000) Segment ID: 8noz7exrnvi2 | |||||
Demographics - Household size - 1 person | 4 338 687 | in 31 days | |||
Demographics - Household size - 1 personPeople who live on their own. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 1 person Segment ID: 8o02ify9fua6 | |||||
Demographics - Household size - 2 persons | 5 439 822 | in 31 days | |||
Demographics - Household size - 2 personsHousehold size of 2 persons. Segment modeling is based on nline panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 2 persons Segment ID: 8om8pk0qwrhb | |||||
Demographics - Household size - 3 or 4 persons | 1 779 786 | in 31 days | |||
Demographics - Household size - 3 or 4 personsHousehold size with 3-4 persons. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 3 or 4 persons Segment ID: 8o12mgd68h6d | |||||
Demographics - Household size - 5 or more persons | 667 304 | in 31 days | |||
Demographics - Household size - 5 or more personsHouseholds of 5 or more persons. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 5 or more persons Segment ID: 8nozex5c85zf | |||||
Real Estate - Apartments | 6 195 874 | in 31 days | |||
Real Estate - ApartmentsHouseholds who live in apartments, either own or rented. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Real Estate - Apartments Segment ID: 8o0991xmmsq2 | |||||
Real Estate - Forest Owners | 342 623 | in 31 days | |||
Real Estate - Forest OwnersPeople who follow particularly forest -related sites. Segment is based on net browising content as well as modelling based on Viestimedia-sites. Segment name in DSPs: Relevant Audience - FI - Real Estate - Forest Owners Segment ID: 8m5uw1rmv7hn | |||||
Real Estate - Home Owners | 3 942 222 | in 31 days | |||
Real Estate - Home OwnersHome owners (either house or apartment). Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners Segment ID: 8omfdy6mx20p | |||||
Real Estate - Home Owners - Town Houses or Farm Houses | 552 096 | in 31 days | |||
Real Estate - Home Owners - Town Houses or Farm HousesTown house or Farm house home owners Segment modeling is based on online panelists' responses. (omakotitaloasujat) Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners - Town Houses or Farm Houses Segment ID: 8o1285e8v94f | |||||
Real Estate - Interested in Selling or Buying Home | 528 717 | in 31 days | |||
Real Estate - Interested in Selling or Buying HomePeople who are browsing sites or articles of buying or selling homes. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Real Estate - Interested in Selling or Buying Home Segment ID: 8mhe3no5icwf | |||||
Real Estate - Moving | 306 943 | in 15 days | |||
Real Estate - MovingPeople who are moving. The segment modelling is based on visitors of movers' checklist site. Segment name in DSPs: Relevant Audience - FI - Real Estate - Moving Segment ID: 8ljqmfmz8aiv | |||||
Real Estate - Rented Flat or House | 4 279 501 | in 31 days | |||
Real Estate - Rented Flat or HouseHouseholds living in rented properties. Segment modeling is based ononline panelists' responses. Segment name in DSPs: Relevant Audience - FI - Real Estate - Rented Flat or House Segment ID: 8obcafblh3qh | |||||
Real Estate - Summer Cottages | 123 011 | in 31 days | |||
Real Estate - Summer CottagesPeople who regularly browse sites or articles of summer cottages. Segment modeling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Real Estate - Summer Cottages Segment ID: 8mgynwdbyp6h | |||||
Real Estate - Town Houses and Farm Houses | 1 872 899 | in 31 days | |||
Real Estate - Town Houses and Farm HousesPeople living in town houses or farm houses - either own or rented. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Real Estate - Town Houses and Farm Houses Segment ID: 8o0991xmmsq1 | |||||
Sports - Sport Followers with High or Medium Income | 916 496 | in 31 days | |||
Sports - Sport Followers with High or Medium IncomePeople who love to follow sport media, popular teams and athletes and whose household income is minimum of 45000 euros. Based is a combination of segments. Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers with Medium or High Income Segment ID: 8lur28ytjap8 | |||||
Travel - World Travelers with High Income | 430 801 | in 31 days | |||
Travel - World Travelers with High IncomeTravel enthusiasts with high household income (over 70 000). Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - World Travelers with High Income Segment ID: 8mh3jnwmw2a9 | |||||