Relevant Audience - Trustable and Transparent 2nd Party Data
With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.
How to use Relevant Audience segments in Adform, and in Google Display & Video 360.
All Audience Segments
| travel | |||||
| Name | Audience | ||||
|---|---|---|---|---|---|
 |  | Shopping - Online Shoppers - Travel and Hotels | 145 275 | in 31 days | |
Shopping - Online Shoppers - Travel and HotelsPeople who book travel tickets or hotels online. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Travel and Hotels Segment ID: 8nqd9mpdhxa9 | |||||
|  | Travel - Austria | 6 976 | in 31 days | |
Travel - AustriaPeople browsing weather in Austria Segment name in DSPs: Relevant Audience - FI - Travel - Austria Segment ID: 8m5m4ltja3j6 | |||||
| | Travel - Beach Travel | 93 649 | in 31 days | |
Travel - Beach TravelPeople browsing weather of hot and sunny destinations especially in winter time or following a site of travelling articles of beach holidays. Segment name in DSPs: Relevant Audience - FI - Travel - Beach Travel Segment ID: 8ob0wi21mt6i | |||||
| | Travel - Canary Islands | 14 059 | in 31 days | |
Travel - Canary IslandsPeople browsing weather of Canary Islands Segment name in DSPs: Relevant Audience - FI - Travel - Canary Islands Segment ID: 8mrsbooaprnm | |||||
| | Travel - City Helsinki | 78 014 | in 31 days | |
Travel - City HelsinkiPeople browsing weather of Helsinki but do not live in Uusimaa area Segment name in DSPs: Relevant Audience - FI - Travel - City Helsinki Segment ID: 8n2uyxn7xw28 | |||||
| | Travel - City Oulu | 106 435 | in 31 days | |
Travel - City OuluPeople browsing weather of Oulu but do not live in the area Segment name in DSPs: Relevant Audience - FI - Travel - City Oulu Segment ID: 8mgoruhnl5ck | |||||
| | Travel - City Rovaniemi | 43 411 | in 31 days | |
Travel - City RovaniemiPeople outside of Rovaniemi browsing weather of Rovaniemi. Segment name in DSPs: Relevant Audience - FI - Travel - City Rovaniemi Segment ID: 8m5loa0ep4rq | |||||
| | Travel - City Tallinn | 39 442 | in 31 days | |
Travel - City TallinnPeople browsing weather of Tallinn Segment name in DSPs: Relevant Audience - FI - Travel - City Tallinn Segment ID: 8om54nrrj7u1 | |||||
| | Travel - Destination Kittilä | 13 902 | in 31 days | |
Travel - Destination KittiläPeople browsing weather of Kittilä but do not live in Lapland Segment name in DSPs: Relevant Audience - FI - Travel - Destination Kittilä Segment ID: 8m5m3jjpeupj | |||||
| | Travel - Destination Lapland | 81 088 | in 31 days | |
Travel - Destination LaplandAutumn colors or interested in skiing - people browsing weather of Lapland but do not live there Segment name in DSPs: Relevant Audience - FI - Travel - Destination Lapland Segment ID: 8m5m3jjpeupk | |||||
| | Travel - EU City Travelers | 84 096 | in 31 days | |
Travel - EU City TravelersPeople who likely have plans to travel to an European city - Browsing weather of EU Cities or reading travelling articles of European cities. Segment name in DSPs: Relevant Audience - FI - Travel - EU City Travelers Segment ID: 8ob227dhfwmi | |||||
| | Travel - Estonia | 49 516 | in 31 days | |
Travel - EstoniaPeople browsing Estonian weather or following a site of travelling articles of Estonia. Segment name in DSPs: Relevant Audience - FI - Travel - Estonia Segment ID: 8nzxodmx3oke | |||||
| | Travel - France | 20 041 | in 31 days | |
Travel - FrancePeople browsing weather of France or reading articles of travelling to France. Segment name in DSPs: Relevant Audience - FI - Travel - France Segment ID: 8nouksei4jnq | |||||
| | Travel - Germany | 22 197 | in 31 days | |
Travel - GermanyPeople browsing weather of Germany or following a site of travelling articles of Germany. Segment name in DSPs: Relevant Audience - FI - Travel - Germany Segment ID: 8nouksei4jnw | |||||
| | Travel - Great Britain | 12 326 | in 31 days | |
Travel - Great BritainPeople browsing weather of Great Britain or reading travelling articles of Great Britain. Segment name in DSPs: Relevant Audience - FI - Travel - Great Britain Segment ID: 8nzxodmx3ok3 | |||||
| | Travel - Greece | 34 456 | in 31 days | |
Travel - GreecePeople browsing weather of Greece or reading travelling articles of Greece. Segment name in DSPs: Relevant Audience - FI - Travel - Greece Segment ID: 8n2vf7jr1rs7 | |||||
| | Travel - Italy | 32 551 | in 31 days | |
Travel - ItalyPeople browsing weather of Italy or reading travelling articles of Italy. Segment name in DSPs: Relevant Audience - FI - Travel - Italy Segment ID: 8nzxodmx3ok2 | |||||
| | Travel - Latvia | 9 867 | in 31 days | |
Travel - LatviaPeople browsing weather of Latvia Segment name in DSPs: Relevant Audience - FI - Travel - Latvia Segment ID: 8nzxodmx3okf | |||||
| | Travel - Long-haul Holidays | 44 913 | in 45 days | |
Travel - Long-haul HolidaysPeople browsing weather of long-haul holiday destinations (Asia, Caribbean, America, Africa, Middle-East) or reading travelling articles of long-haul destinations. Segment name in DSPs: Relevant Audience - FI - Travel - Long-haul Holidays Segment ID: 8luwh78lh1rz | |||||
| | Travel - Norway | 6 162 | in 31 days | |
Travel - NorwayPeople browsing weather of Norway or reading travelling articles of Norway. Segment name in DSPs: Relevant Audience - FI - Travel - Norway Segment ID: 8mgp86o736ru | |||||
| | Travel - Poland | 11 269 | in 31 days | |
Travel - PolandPeople browsing weather of Poland. Segment name in DSPs: Relevant Audience - FI - Travel - Poland Segment ID: 8mgp86o736rv | |||||
| | Travel - Portugal | 11 216 | in 31 days | |
Travel - PortugalPeople browsing weather of Portugal or reading travelling articles of Portugal. Segment name in DSPs: Relevant Audience - FI - Travel - Portugal Segment ID: 8ob0ru6m4rci | |||||
|  | Travel - Purpose of Flight - Business | 332 770 | in 31 days | |
Travel - Purpose of Flight - BusinessPeople who mostly travel for business. Segment modeling is based on online tpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Purpose of Flight - Business Segment ID: 8mh8wwcuedqy | |||||
| | Travel - Region - Africa | 3 426 | in 31 days | |
Travel - Region - AfricaPeople browsing weather of African tourist destinations (Cape Verde, Egypt, Mauritius, Seychellines, South Africa, Tunisia, Morocco) or reading travelling articles of Africa. Segment name in DSPs: Relevant Audience - FI - Travel - Region - Africa Segment ID: 8lju24r1dr6i | |||||
| | Travel - Region - Asia | 9 317 | in 31 days | |
Travel - Region - AsiaPeople browsing weather of Vietnamese, Malaysia, Japan, Thailand, China, India, Maldives, Cambodia or Indonesia. Segment name in DSPs: Relevant Audience - FI - Travel - Region - Asia Segment ID: 8mh3cpftqla2 | |||||
| | Travel - Region - Asian Beaches | 5 424 | in 31 days | |
Travel - Region - Asian BeachesPeople browsing weather of Asian beach destinations Segment name in DSPs: Relevant Audience - FI - Travel - Region - Asian Beaches Segment ID: 8lju92a9fpfo | |||||
| | Travel - Region - Asian Cities | 6 785 | in 31 days | |
Travel - Region - Asian CitiesPeople browsing weather of Asian cities. Segment name in DSPs: Relevant Audience - FI - Travel - Region - Asian Cities Segment ID: 8m60cbblw7xt | |||||
| | Travel - Region - BalkansNEW! | 17 577 | in 45 days | |
Travel - Region - BalkansPeople browsing weather of Balkans tourist destinations (Bosnia&Hertsegovina, Croatia, Serbia, Bulgaria or Slovenia) or reading travelling articles of Balkans. Segment name in DSPs: Relevant Audience - FI - Travel - Region - Balkans Segment ID: 8neqk20f7vmk | |||||
| | Travel - Region - BalticsNEW! | 58 616 | in 31 days | |
Travel - Region - BalticsPeople browsing weather of destinations in Baltic (Estonia, Latvia or Lithuania). Segment name in DSPs: Relevant Audience - FI - Travel - Region - Baltics Segment ID: 8nqao7hegum9 | |||||
| | Travel - Region - Central Europe and UKNEW! | 69 144 | in 31 days | |
Travel - Region - Central Europe and UKPeople browsing weather of destinations in Central Europe or UK or Ireland (Austria, Czech Republic, Germany, Hungary, Ireland, Netherlands, Poland or Switzerland) Segment name in DSPs: Relevant Audience - FI - Travel - Region - Central Europe and UK Segment ID: 8o1drql9tcr1 | |||||
| | Travel - Region - Central and Southern AmericaNEW! | 4 679 | in 31 days | |
Travel - Region - Central and Southern AmericaPeople browsing weather or travel articles of countries in Central or Southern America. Segment name in DSPs: Relevant Audience - FI - Travel - Region - Central and Southern America Segment ID: 8o1dqlmk4trv | |||||
| | Travel - Region - Nordic CountriesNEW! | 43 024 | in 31 days | |
Travel - Region - Nordic CountriesPeople browsing weather of destinations in Nordic Countries (Denmark, Iceland, Norway, Sweden). Segment name in DSPs: Relevant Audience - FI - Travel - Region - Nordic Countries Segment ID: 8o1drql9tcr0 | |||||
| | Travel - Region - Southern EuropeNEW! | 164 180 | in 31 days | |
Travel - Region - Southern EuropePeople browsing weather of destinations in South Europe (France, Greece, Italy, Portugal, Spain or Balkans). Segment name in DSPs: Relevant Audience - FI - Travel - Region - Southern Europe Segment ID: 8n44h50vgqcy | |||||
| | Travel - Region - United States or Canada | 11 689 | in 31 days | |
Travel - Region - United States or CanadaPeople browsing weather of United States Segment name in DSPs: Relevant Audience - FI - Travel - Region - United States or Canada Segment ID: 8nzxodmx3okh | |||||
| | Travel - Russia | 3 784 | in 45 days | |
Travel - RussiaPeople browsing weather of Russia Segment name in DSPs: Relevant Audience - FI - Travel - Russia Segment ID: 8np0deyxnj7j | |||||
| | Travel - Ski Tourists in Finland | 74 717 | in 31 days | |
Travel - Ski Tourists in FinlandPeople browsing weather of Finnish ski resorts. Segment name in DSPs: Relevant Audience - FI - Travel - Ski Tourists in Finland Segment ID: 8nzxgih0b9y8 | |||||
| | Travel - Spain | 73 025 | in 31 days | |
Travel - SpainPeople browsing Spanish weather or reading travelling articles of Spain. Segment name in DSPs: Relevant Audience - FI - Travel - Spain Segment ID: 8nouksei4jnp | |||||
| | Travel - Sweden | 31 340 | in 31 days | |
Travel - SwedenPeople browsing weather of Sweden Segment name in DSPs: Relevant Audience - FI - Travel - Sweden Segment ID: 8ob6kdj4vaxu | |||||
| | Travel - Tourism in Finland | 456 148 | in 31 days | |
Travel - Tourism in FinlandAudience who are interested areas outside their home area in Finland. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Travel - Tourism in Finland Segment ID: 8mgynwdbyp6i | |||||
| | Travel - Travel Enthusiasts | 2 099 799 | in 31 days | |
Travel - Travel EnthusiastsPeople keen on travelling in general. Segment modeling is based on online panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - FI - Travel - Travel Enthusiasts Segment ID: 8ob5lzk59vgu | |||||
| | Travel - Turkey | 12 371 | in 31 days | |
Travel - TurkeyPeople browsing weather of Turkey or following a site of travelling articles of Turkey Segment name in DSPs: Relevant Audience - FI - Travel - Turkey Segment ID: 8ob0ru6m4rcn | |||||
| | Travel - Type of Holiday - All Inclusive Resort | 1 820 231 | in 31 days | |
Travel - Type of Holiday - All Inclusive ResortTravelers who are interested in all inclusive -holidays. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - All Inclusive Resort Segment ID: 8msc09bp5ast | |||||
| | Travel - Type of Holiday - Beach Holiday | 2 751 614 | in 31 days | |
Travel - Type of Holiday - Beach HolidayTravelers who are interested in beach holidays. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Beach Holiday Segment ID: 8msc09bp5asu | |||||
| | Travel - Type of Holiday - Camping/Caravanning | 984 482 | in 31 days | |
Travel - Type of Holiday - Camping/CaravanningTravelers who like camping or caravan trips. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Camping/Caravanning Segment ID: 8nei78pe3ofg | |||||
| | Travel - Type of Holiday - Charter/Package | 1 837 291 | in 31 days | |
Travel - Type of Holiday - Charter/PackageTravelers who are interested in charter or package trips. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Charter/Package Segment ID: 8n3f3xhu3wsp | |||||
| | Travel - Type of Holiday - City Break | 2 818 831 | in 31 days | |
Travel - Type of Holiday - City BreakTravelers who are interested in City breaks. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - City Break Segment ID: 8msc09bp5asv | |||||
| | Travel - Type of Holiday - Cooking Excursions | 31 032 | in 31 days | |
Travel - Type of Holiday - Cooking ExcursionsTravelers who are interested in cooking excursions. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Cooking Excursions Segment ID: 8npzw7eui3yi | |||||
| | Travel - Type of Holiday - Cruises | 2 690 365 | in 31 days | |
Travel - Type of Holiday - CruisesTravelers who are interested in cruises. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Cruises Segment ID: 8nei78pe3ofh | |||||
| | Travel - Type of Holiday - Golf Travelers | 28 612 | in 31 days | |
Travel - Type of Holiday - Golf TravelersGolf players who are interested in golf destinations or golf holidays in general. Segment modeling is based on online panelists' responses and on golf site browsing. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Golf Travelers Segment ID: 8mh3jnwmw2as | |||||
| | Travel - Type of Holiday - Long Weekend Getaways | 2 687 130 | in 31 days | |
Travel - Type of Holiday - Long Weekend GetawaysTravelers who like to do long weekend getaways. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Long Weekend Getaways Segment ID: 8msc7l6lxckk | |||||
| | Travel - Type of Holiday - Nature | 2 000 450 | in 31 days | |
Travel - Type of Holiday - NatureTravelers who like to visit nature attractions on their holidays.. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Nature Segment ID: 8mh943n3nyfc | |||||
| | Travel - Type of Holiday - Shopping Excursions | 2 025 471 | in 31 days | |
Travel - Type of Holiday - Shopping ExcursionsTravelers who are interested in shopping excursions. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Shopping Excursions Segment ID: 8mh8wwcuedr2 | |||||
| | Travel - Type of Holiday - Ski/Snowboard Winter Outings | 662 357 | in 31 days | |
Travel - Type of Holiday - Ski/Snowboard Winter OutingsTravelers who are interested in ski winter outings. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Ski/Snowboard Winter Outings Segment ID: 8mh8wwcuedr3 | |||||
|  | Travel - Vaccination Countries | 134 031 | in 31 days | |
Travel - Vaccination CountriesPeople browsing weather of countries that require vaccination. (Not available in Google) Segment name in DSPs: Relevant Audience - FI - Travel - Travel Vaccination Countries Segment ID: 8mgp86o736s3 | |||||
| | Travel - World Travelers | 1 329 328 | in 31 days | |
Travel - World TravelersPeople browsing weather forecasts of destinations abroad Segment name in DSPs: Relevant Audience - FI - Travel - World Travelers Segment ID: 8mrsbooaprnz | |||||
| | Travel - World Travelers with High Income | 463 453 | in 31 days | |
Travel - World Travelers with High IncomeTravel enthusiasts with high household income (over 70 000). Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses. Segment name in DSPs: Relevant Audience - FI - Travel - World Travelers with High Income Segment ID: 8mh3jnwmw2a9 | |||||