Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

automotive
			Name	Audience
			Automotive - Car Drivers	817 244	in 31 days
Automotive - Car Drivers lv People who own a car, leases a car or have access to a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Automotive - Car Drivers Segment ID: 8msl90uzmbz0 See how to use Relevant Audience segments in different DSPs
			Automotive - Car Enthusiasts	857 134	in 31 days
Automotive - Car Enthusiasts lv Audiences with an interest in motor sport and cars in general. Segment is based on online panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Automotive - Car Enthusiasts Segment ID: 8n3n43oaszxp See how to use Relevant Audience segments in different DSPs
			Automotive - Car Owners	214 623	in 31 days
Automotive - Car Owners lv Car Owners. Segment name in DSPs: Relevant Audience - LV - Automotive - Car Owners Segment ID: 8n3m9wsexcle See how to use Relevant Audience segments in different DSPs
			Automotive - Does not Use a Car	1 008 374	in 31 days
Automotive - Does not Use a Car lv People who do not use a car . Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Automotive - Does not Use a Car Segment ID: 8o16axqqax75 See how to use Relevant Audience segments in different DSPs
			Automotive - Leased Cars	163 655	in 31 days
Automotive - Leased Cars lv People who use a leased car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Automotive - Leased Cars Segment ID: 8n3ock1p4fmq See how to use Relevant Audience segments in different DSPs
business & household finances
			Name	Audience
			Business and Finance - B2B Decision Makers	116 771	in 31 days
Business and Finance - B2B Decision Makers lv B to B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers Segment ID: 8msk0kjipniy See how to use Relevant Audience segments in different DSPs
			Business and Finance - B2B Decision Makers of IT	43 638	in 31 days
Business and Finance - B2B Decision Makers of IT lv B to B decision makers of IT purchases. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers of IT Segment ID: 8n48ogt0atx0 See how to use Relevant Audience segments in different DSPs
			Business and Finance - Interested in Business and Economy	1 356 611	in 31 days
Business and Finance - Interested in Business and Economy lv This audience follows closely business life. Segment modelling is based on online panelists' responses as well as on net browsing content. Segment name in DSPs: Relevant Audience - LV - Business and Finance - Interested in Business and Economy Segment ID: 8msk0kjipniv See how to use Relevant Audience segments in different DSPs
			Demographics - Employment - Own Business	129 376	in 31 days
Demographics - Employment - Own Business lv People who run their own business. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business Segment ID: 8nepd4r66g2n See how to use Relevant Audience segments in different DSPs
			Personal Finance - Equity Investor	244 944	in 31 days
Personal Finance - Equity Investor lv People who invest or trade in stocks. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - LV - Personal Finance - Equity Investor Segment ID: 8nq2zjo7lzfc See how to use Relevant Audience segments in different DSPs
			Personal Finance - Financial Products and Insurance	741 963	in 31 days
Personal Finance - Financial Products and Insurance lv People who are interested in financial products, stock trading or insurance. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Personal Finance - Financial Products and Insurance Segment ID: 8o16x3tftnq9 See how to use Relevant Audience segments in different DSPs
buying intent
			Name	Audience
			Intent - Children's Wear and Accessories	31 831	in 45 days
Intent - Children's Wear and Accessories lv Audience that browses shopping sites of children's clothes and accessories Segment name in DSPs: Relevant Audience - LV - Intent - Children's Wear and Accessories Segment ID: 8mhgej0ih60x See how to use Relevant Audience segments in different DSPs
			Intent - Consumer Electronics (Lookalike)	457 602	in 31 days
Intent - Consumer Electronics (Lookalike) lv Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics. Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics (Lookalike) Segment ID: 8o1kscr38zmx See how to use Relevant Audience segments in different DSPs
			Intent - Home Decoration and Accessories	24 754	in 45 days
Intent - Home Decoration and Accessories lv Audience that browses shopping sites of home decoration articles. Segment name in DSPs: Relevant Audience - LV - Intent - Home Decoration and Accessories Segment ID: 8neppbyrrxh9 See how to use Relevant Audience segments in different DSPs
			Intent - Men's wear	9 914	in 45 days
Intent - Men's wear lv Audience that browses shopping sites of men's clothes and accessories. Segment name in DSPs: Relevant Audience - LV - Intent - Men's wear Segment ID: 8neppbyrrxh8 See how to use Relevant Audience segments in different DSPs
			Intent - Women's wear	51 308	in 45 days
Intent - Women's wear lv Audience that browses shopping sites of women wear. Segment name in DSPs: Relevant Audience - LV - Intent - Women's wear Segment ID: 8n3mlpz7zevl See how to use Relevant Audience segments in different DSPs
			Shopping - Active Online ShoppersNEW!	130 180	in 31 days
Shopping - Active Online Shoppers lv People who have visited online shopping sites at least two times within a month. Segment is based on browsing data. Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers Segment ID: 8o16axqqax74 See how to use Relevant Audience segments in different DSPs
			Shopping - Early Adopters	219 639	in 31 days
Shopping - Early Adopters lv People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters Segment ID: 8nf1p5p6loat See how to use Relevant Audience segments in different DSPs
demographics
			Name	Audience
			Demographics - Age - 18-24	192 915	in 31 days
Demographics - Age - 18-24 lv Young Adults Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 18-24 Segment ID: 8mhg2k8piyww See how to use Relevant Audience segments in different DSPs
			Demographics - Age - 25-34	30 041	in 31 days
Demographics - Age - 25-34 lv About thirties Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 25-34 Segment ID: 8n3m9wsexcl4 See how to use Relevant Audience segments in different DSPs
			Demographics - Age - 35-44	248 425	in 31 days
Demographics - Age - 35-44 lv About fourties Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 35-44 Segment ID: 8nepd4r66g2s See how to use Relevant Audience segments in different DSPs
			Demographics - Age - 45-54	356 140	in 31 days
Demographics - Age - 45-54 lv About fifties Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 45-54 Segment ID: 8n3m9wsexcl5 See how to use Relevant Audience segments in different DSPs
			Demographics - Age - 55-64	190 347	in 31 days
Demographics - Age - 55-64 lv About sixty Segment name in DSPs: Relevant Audience - LV - Demographics - Age - 55-64 Segment ID: 8nepd4r66g2t See how to use Relevant Audience segments in different DSPs
			Demographics - Age - Men Over 44	1 073 802	in 31 days
Demographics - Age - Men Over 44 lv Men who are older than 44 Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Men Over 44 Segment ID: 8nesjgawu72v See how to use Relevant Audience segments in different DSPs
			Demographics - Age - Men Under 44	168 867	in 31 days
Demographics - Age - Men Under 44 lv Men at age from 18 to 44. Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Men Under 44 Segment ID: 8nesjgawu72t See how to use Relevant Audience segments in different DSPs
			Demographics - Age - Over 64	960 666	in 31 days
Demographics - Age - Over 64 lv Elderly Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Over 64 Segment ID: 8mhg2k8piywz See how to use Relevant Audience segments in different DSPs
			Demographics - Age - Women Over 44	875 177	in 31 days
Demographics - Age - Women Over 44 lv Women who are older than 44 Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Women Over 44 Segment ID: 8nesjgawu72w See how to use Relevant Audience segments in different DSPs
			Demographics - Age - Women Under 44	252 297	in 31 days
Demographics - Age - Women Under 44 lv Women at age from 18 to 44. Segment name in DSPs: Relevant Audience - LV - Demographics - Age - Women Under 44 Segment ID: 8n3pfzdn0vs2 See how to use Relevant Audience segments in different DSPs
			Demographics - Education - High school or Tertiary or Tech college	1 050 008	in 31 days
Demographics - Education - High school or Tertiary or Tech college lv People with high school or tertiary or tech college education Segment name in DSPs: Relevant Audience - LV - Demographics - Education - High school or Tertiary or Tech college Segment ID: 8nepd4r66g2u See how to use Relevant Audience segments in different DSPs
			Demographics - Education - Primary or Secondary school	436 555	in 31 days
Demographics - Education - Primary or Secondary school lv People with primary or secondary school education Segment name in DSPs: Relevant Audience - LV - Demographics - Education - Primary or Secondary School Segment ID: 8mhg2k8piyx3 See how to use Relevant Audience segments in different DSPs
			Demographics - Education - University or Postgraduate	380 059	in 31 days
Demographics - Education - University or Postgraduate lv People with university or postgraduaten education Segment name in DSPs: Relevant Audience - LV - Demographics - Education - University or Postgraduate Segment ID: 8msj626az9a2 See how to use Relevant Audience segments in different DSPs
			Demographics - Employment - Full-time work	232 186	in 31 days
Demographics - Employment - Full-time work lv Full-time employed. Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Full-time work Segment ID: 8nepd4r66g2m See how to use Relevant Audience segments in different DSPs
			Demographics - Employment - Own Business	129 376	in 31 days
Demographics - Employment - Own Business lv People who run their own business. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business Segment ID: 8nepd4r66g2n See how to use Relevant Audience segments in different DSPs
			Demographics - Employment - Part-time work	162 340	in 31 days
Demographics - Employment - Part-time work lv Part-time employed. Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Part-time work Segment ID: 8nepd4r66g2o See how to use Relevant Audience segments in different DSPs
			Demographics - Employment - Retired	284 587	in 31 days
Demographics - Employment - Retired lv Retired people Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Retired Segment ID: 8nepd4r66g2q See how to use Relevant Audience segments in different DSPs
			Demographics - Employment - Studying	71 107	in 31 days
Demographics - Employment - Studying lv Students Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Studying Segment ID: 8n3m9wsexcl2 See how to use Relevant Audience segments in different DSPs
			Demographics - Employment - Working	504 341	in 31 days
Demographics - Employment - Working lv People who are at work Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Working Segment ID: 8n3m9wsexcl3 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Children's Age 13-17	1 309 287	in 31 days
Demographics - Family Type - Children's Age 13-17 lv Households with children aged 13-17. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 13-17 Segment ID: 8nernjiro603 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Children's Age 3-6	357 121	in 31 days
Demographics - Family Type - Children's Age 3-6 lv Households with children aged 3-6 years. Segment modeling is based on netpanelists' responses. (not avaliable in Google). Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 3-6 Segment ID: 8mslggwzqz14 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Children's Age 7-12	56 003	in 31 days
Demographics - Family Type - Children's Age 7-12 lv Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 7-12 Segment ID: 8mslggwzqz15 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Children's Age Under 2	174 446	in 31 days
Demographics - Family Type - Children's Age Under 2 lv Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age Under 2 Segment ID: 8mslggwzqz16 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Families with Children	2 008 544	in 31 days
Demographics - Family Type - Families with Children lv Families with Children Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children Segment ID: 8nepd4r66g2v See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Families with Children - Boys	1 555 698	in 31 days
Demographics - Family Type - Families with Children - Boys lv Families with Boys Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys Segment ID: 8mhg2k8piyx5 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Families with Children - Boys and Girls	180 318	in 31 days
Demographics - Family Type - Families with Children - Boys and Girls lv Families that have recognized to have both boys and girls Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys and Girls Segment ID: 8msj626az9a3 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Families with Children - Girls	190 911	in 31 days
Demographics - Family Type - Families with Children - Girls lv Families with Girls Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Girls Segment ID: 8mhg2k8piyx6 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - No Children	885 181	in 31 days
Demographics - Family Type - No Children lv Families with no children Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - No Children Segment ID: 8msj626az9a4 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Women with Children	1 122 348	in 31 days
Demographics - Family Type - Women with Children lv Women with Children. Segment modeling is based on online-panelists' responses. Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Women with Children Segment ID: 8n49exzcvap7 See how to use Relevant Audience segments in different DSPs
			Demographics - Gender - Female	1 143 060	in 31 days
Demographics - Gender - Female lv Females in Latvia. Segment modelling is based on net panelists' responses. Segment name in DSPs: Relevant Audience - LV - Demographics - Gender - Female Segment ID: 8msj626az9a0 See how to use Relevant Audience segments in different DSPs
			Demographics - Gender - Male	1 256 348	in 31 days
Demographics - Gender - Male lv Males in Latvia. Segment modelling is based on net panelists' responses. Segment name in DSPs: Relevant Audience - LV - Demographics - Gender - Male Segment ID: 8mhg2k8piyx0 See how to use Relevant Audience segments in different DSPs
			Demographics - Household Income - High	80 201	in 31 days
Demographics - Household Income - High lv People whose household income is within range of 13 000 - 19 000 Euros Euros per year. (1100-1600€ per month) Segment name in DSPs: Relevant Audience - LV - Demographics - Household Income - High Segment ID: 8oca0mbczg1n See how to use Relevant Audience segments in different DSPs
			Demographics - Household Income - Medium	392 230	in 31 days
Demographics - Household Income - Medium lv Households whose income is within range of 9 000 - 13 000 € per year (750-1100 € per month) Segment name in DSPs: Relevant Audience - LV - Demographics - Household Income - Medium Segment ID: 8o16x3tftnp2 See how to use Relevant Audience segments in different DSPs
			Demographics - Household income - Very High	96 343	in 45 days
Demographics - Household income - Very High lv Households whose income is more than 19 200 € per year. (more than 1600 € per month) Segment name in DSPs: Relevant Audience - LV - Demographics - Household income - Very High Segment ID: 8o16x3tftnp3 See how to use Relevant Audience segments in different DSPs
			Demographics - Household size - 1 person	304 498	in 31 days
Demographics - Household size - 1 person lv People who live on their own Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 1 person Segment ID: 8msj626az9a6 See how to use Relevant Audience segments in different DSPs
			Demographics - Household size - 2-4 persons	1 427 140	in 31 days
Demographics - Household size - 2-4 persons lv Household size with 2-4 persons Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 2-4 persons Segment ID: 8msj626az9a7 See how to use Relevant Audience segments in different DSPs
			Demographics - Household size - 5 or more persons	204 518	in 31 days
Demographics - Household size - 5 or more persons lv Households of 5 or more persons Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 5 or more persons Segment ID: 8nepd4r66g2y See how to use Relevant Audience segments in different DSPs
			Demographics - Language - Latvian SpeakersNEW!	1 964 239	in 31 days
Demographics - Language - Latvian Speakers lv Latvian speakers. You can target Latvian speakers or combine this with other targeting groups. Segment name in DSPs: Relevant Audience - LV - Demographics - Language - Latvian Speakers Segment ID: 8nez16hcfihx See how to use Relevant Audience segments in different DSPs
			Demographics - Language - Russian SpeakersNEW!	579 131	in 31 days
Demographics - Language - Russian Speakers lv Russian speakers in Latvia. You can target Russian speakers or combine this with other targeting groups. Segment name in DSPs: Relevant Audience - LV - Demographics - Language - Russian Speakers Segment ID: 8nq24r5kshpz See how to use Relevant Audience segments in different DSPs
			Demographics - Personal Income - High	75 385	in 31 days
Demographics - Personal Income - High lv People whose personal income is within range of 9600 - 12 000 Euros Euros per year. (800-1000€ per month) Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - High Segment ID: 8nq3tjfh1b8i See how to use Relevant Audience segments in different DSPs
			Demographics - Personal Income - Medium	338 257	in 31 days
Demographics - Personal Income - Medium lv People whose personal income is within range of 7200 - 9599 Euros Euros per year. (600-799€ per month) Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - Medium Segment ID: 8oca0mbczfzp See how to use Relevant Audience segments in different DSPs
			Demographics - Personal Income - Very High	808 774	in 31 days
Demographics - Personal Income - Very High lv People whose personal income is more then 12 000 Euros Euros per year. (1000€ per month) Segment name in DSPs: Relevant Audience - LV - Demographics - Personal Income - Very High Segment ID: 8o16x3tftnn3 See how to use Relevant Audience segments in different DSPs
			Demographics - Region - Outside RigaNEW!	405 738	in 7 days
Demographics - Region - Outside Riga lv People living outside of Riga region. Segment name in DSPs: Relevant Audience - LV - Demographics - Region - Outside Riga Segment ID: 8nq6tl8mrb9i See how to use Relevant Audience segments in different DSPs
			Demographics - Region - RigaNEW!	670 099	in 7 days
Demographics - Region - Riga lv Audience living in Riga region Segment name in DSPs: Relevant Audience - LV - Demographics - Region - Riga Segment ID: 8nf3q1xx4n15 See how to use Relevant Audience segments in different DSPs
family life & home
			Name	Audience
			Demographics - Family Type - Children's Age 13-17	1 309 287	in 31 days
Demographics - Family Type - Children's Age 13-17 lv Households with children aged 13-17. Segment modeling is based on netpanelists' responses. Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 13-17 Segment ID: 8nernjiro603 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Children's Age 3-6	357 121	in 31 days
Demographics - Family Type - Children's Age 3-6 lv Households with children aged 3-6 years. Segment modeling is based on netpanelists' responses. (not avaliable in Google). Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 3-6 Segment ID: 8mslggwzqz14 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Children's Age 7-12	56 003	in 31 days
Demographics - Family Type - Children's Age 7-12 lv Households with children aged 7-12 years. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age 7-12 Segment ID: 8mslggwzqz15 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Children's Age Under 2	174 446	in 31 days
Demographics - Family Type - Children's Age Under 2 lv Households with children under 2 years old. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Children's Age Under 2 Segment ID: 8mslggwzqz16 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Families with Children	2 008 544	in 31 days
Demographics - Family Type - Families with Children lv Families with Children Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children Segment ID: 8nepd4r66g2v See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Families with Children - Boys	1 555 698	in 31 days
Demographics - Family Type - Families with Children - Boys lv Families with Boys Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys Segment ID: 8mhg2k8piyx5 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Families with Children - Boys and Girls	180 318	in 31 days
Demographics - Family Type - Families with Children - Boys and Girls lv Families that have recognized to have both boys and girls Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Boys and Girls Segment ID: 8msj626az9a3 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Families with Children - Girls	190 911	in 31 days
Demographics - Family Type - Families with Children - Girls lv Families with Girls Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Families with Children - Girls Segment ID: 8mhg2k8piyx6 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - No Children	885 181	in 31 days
Demographics - Family Type - No Children lv Families with no children Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - No Children Segment ID: 8msj626az9a4 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Women with Children	1 122 348	in 31 days
Demographics - Family Type - Women with Children lv Women with Children. Segment modeling is based on online-panelists' responses. Segment name in DSPs: Relevant Audience - LV - Demographics - Family Type - Women with Children Segment ID: 8n49exzcvap7 See how to use Relevant Audience segments in different DSPs
			Demographics - Household size - 1 person	304 498	in 31 days
Demographics - Household size - 1 person lv People who live on their own Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 1 person Segment ID: 8msj626az9a6 See how to use Relevant Audience segments in different DSPs
			Demographics - Household size - 2-4 persons	1 427 140	in 31 days
Demographics - Household size - 2-4 persons lv Household size with 2-4 persons Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 2-4 persons Segment ID: 8msj626az9a7 See how to use Relevant Audience segments in different DSPs
			Demographics - Household size - 5 or more persons	204 518	in 31 days
Demographics - Household size - 5 or more persons lv Households of 5 or more persons Segment name in DSPs: Relevant Audience - LV - Demographics - Household Size - 5 or more persons Segment ID: 8nepd4r66g2y See how to use Relevant Audience segments in different DSPs
			Family and Relationships - Parenting	2 008 579	in 31 days
Family and Relationships - Parenting lv People in a stage of life of family and parenting Segment name in DSPs: Relevant Audience - LV - Family and Relationships - Parenting Segment ID: 8mhg2k8piyxa See how to use Relevant Audience segments in different DSPs
			Family and Relationships - Pregnancy and Babies	131 138	in 31 days
Family and Relationships - Pregnancy and Babies lv Families interested in having a child, are pregnant or have a baby. Segment modelling is based on net browsing content as well as online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - LV - Family and Relationships - Pregnancy and Babies Segment ID: 8n3ok16zqkau See how to use Relevant Audience segments in different DSPs
			Food and Drink	1 567 659	in 31 days
Food and Drink lv People who love food and drink. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Food and Drink Segment ID: 8msj626az9ab See how to use Relevant Audience segments in different DSPs
			Home and Garden - Gardening	1 520 259	in 31 days
Home and Garden - Gardening lv People interested in gardening Segment name in DSPs: Relevant Audience - LV - Home and Garden - Gardening Segment ID: 8mhg2k8piyxb See how to use Relevant Audience segments in different DSPs
			Home and Garden - Interior Decorating	1 438 605	in 31 days
Home and Garden - Interior Decorating lv People who are interested in redecorating their homes Segment name in DSPs: Relevant Audience - LV - Home and Garden - Interior Decorating Segment ID: 8msj626az9ac See how to use Relevant Audience segments in different DSPs
			Intent - Children's Wear and Accessories	31 831	in 45 days
Intent - Children's Wear and Accessories lv Audience that browses shopping sites of children's clothes and accessories Segment name in DSPs: Relevant Audience - LV - Intent - Children's Wear and Accessories Segment ID: 8mhgej0ih60x See how to use Relevant Audience segments in different DSPs
			Intent - Home Decoration and Accessories	24 754	in 45 days
Intent - Home Decoration and Accessories lv Audience that browses shopping sites of home decoration articles. Segment name in DSPs: Relevant Audience - LV - Intent - Home Decoration and Accessories Segment ID: 8neppbyrrxh9 See how to use Relevant Audience segments in different DSPs
			Pets - CatsNEW!	429 428	in 31 days
Pets - Cats lv Audiences interested in cats. Segment modeling is based on net panelists' responses as well as site content browsing. Segment name in DSPs: Relevant Audience - LV - Pets - Cats Segment ID: 8n49exzcvan8 See how to use Relevant Audience segments in different DSPs
			Pets - DogsNEW!	565 811	in 31 days
Pets - Dogs lv Audiences interested in dogs. Segment modeling is based on net panelists' responses as well as site content browsing. Segment name in DSPs: Relevant Audience - LV - Pets - Dogs Segment ID: 8o1ipjtayw92 See how to use Relevant Audience segments in different DSPs
			Real Estate - Apartments	526 791	in 31 days
Real Estate - Apartments lv Households who live in apartments, either own or rented. Segment name in DSPs: Relevant Audience - LV - Real Estate - Apartments Segment ID: 8msj626az9a8 See how to use Relevant Audience segments in different DSPs
			Real Estate - Home Owners	1 310 629	in 31 days
Real Estate - Home Owners lv Home owners (either house or apartment). Segment name in DSPs: Relevant Audience - LV - Real Estate - Home Owners Segment ID: 8nepd4r66g2z See how to use Relevant Audience segments in different DSPs
			Real Estate - Rented Flat or House	550 749	in 31 days
Real Estate - Rented Flat or House lv Households living in rented properties. Segment name in DSPs: Relevant Audience - LV - Real Estate - Rented Flat or House Segment ID: 8msj626az9aa See how to use Relevant Audience segments in different DSPs
			Real Estate - Town Houses and Farm Houses	1 093 209	in 31 days
Real Estate - Town Houses and Farm Houses lv People living in town houses or farm houses - either own or rented. Segment name in DSPs: Relevant Audience - LV - Real Estate - Town Houses and Farm Houses Segment ID: 8n3m9wsexclb See how to use Relevant Audience segments in different DSPs
interests & entertainment
			Name	Audience
			Content Channel - Social Media and Blogs	564 389	in 31 days
Content Channel - Social Media and Blogs lv Blog followers. Segment modeling is based on net browsing behavior. Segment name in DSPs: Relevant Audience - LV - Content Channel - Social Media and Blogs Segment ID: 8nevyxt5v1pw See how to use Relevant Audience segments in different DSPs
			Fine Art - Theater, Opera, Arts and Culture	831 078	in 31 days
Fine Art - Theater, Opera, Arts and Culture lv interest People who are enthusiastic of art museums, theater, classical music and culture. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - LV - Fine Art - Theater Opera Art and Culture Segment ID: 8n3n43oaszxq See how to use Relevant Audience segments in different DSPs
			Healthy Living - Nutrition and Wellness	1 315 636	in 31 days
Healthy Living - Nutrition and Wellness lv People who are interested in their well being and fitness and follow related sites regularly. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - LV - Healthy Living - Nutrition and Wellness Segment ID: 8mhgx2v4p9rl See how to use Relevant Audience segments in different DSPs
			Healthy Living - Organic and Sustainable LifeNEW!	822 067	in 31 days
Healthy Living - Organic and Sustainable Life lv Audience who is interested in sustainable lifestyle. Segment name in DSPs: Relevant Audience - LV - Healthy Living - Organic and Sustainable Life Segment ID: 8n44xw7o91le See how to use Relevant Audience segments in different DSPs
			Hobbies and Interests - Books and Literature	1 613 815	in 31 days
Hobbies and Interests - Books and Literature lv People who are interested in books and literature. Segment modelling is based on net panelists' responses or is on net browsing content. Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Books and Literature Segment ID: 8nes9isvh125 See how to use Relevant Audience segments in different DSPs
			Hobbies and Interests - Fishing	1 061 218	in 31 days
Hobbies and Interests - Fishing lv People who are regularly browsing articles about fishing. Segment modelling is based on netpanelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Fishing Segment ID: 8netvyqtntg4 See how to use Relevant Audience segments in different DSPs
			Hobbies and Interests - Handcrafts	829 588	in 31 days
Hobbies and Interests - Handcrafts lv People whose hobby is handcrafts, such as knitting, crocheting, felting etc. Segment modelling is based on net panelists' responses. Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Handcrafts Segment ID: 8msmtxvbt2b5 See how to use Relevant Audience segments in different DSPs
			Hobbies and Interests - Science and Discovery	1 020 650	in 31 days
Hobbies and Interests - Science and Discovery lv People who are particularly interested in science and discovery. Segment modelling is based on browsing behavior. Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Science and Discovery Segment ID: 8nes9isvh123 See how to use Relevant Audience segments in different DSPs
			Lifestyle - Entertainment LoverNEW!	1 554 551	in 31 days
Lifestyle - Entertainment Lover lv The ones who love social life and entertainment events. Combination of entertainment segments. Segment name in DSPs: Relevant Audience - LV - Lifestyle - Entertainment Lover Segment ID: 8n41e4ap7ym9 See how to use Relevant Audience segments in different DSPs
			Music and Audio	823 395	in 31 days
Music and Audio lv Music lovers, the ones that love to listen music, go to gigs or even create music. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Music and Audio Segment ID: 8mslggwzqz1a See how to use Relevant Audience segments in different DSPs
			News and Politics	1 762 207	in 31 days
News and Politics lv People who actively follow news and politics. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - News and Politics Segment ID: 8msk0kjipnis See how to use Relevant Audience segments in different DSPs
			Pop Culture - Celebrities and Pop Culture	1 529 322	in 31 days
Pop Culture - Celebrities and Pop Culture lv Reach the ones that love pop, entertainment and stars. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Pop Culture - Celebrities and Pop Culture Segment ID: 8msj626az9ad See how to use Relevant Audience segments in different DSPs
			Pop Culture - Films and Pop Art	687 648	in 31 days
Pop Culture - Films and Pop Art lv People who follow popular art and films. Segment modeling is based on net browsing behavior. Segment name in DSPs: Relevant Audience - LV - Pop Culture - Films and Pop Art Segment ID: 8o1260r5kby4 See how to use Relevant Audience segments in different DSPs
			Shopping - Early Adopters	219 639	in 31 days
Shopping - Early Adopters lv People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters Segment ID: 8nf1p5p6loat See how to use Relevant Audience segments in different DSPs
			Sports - Active Outdoors and Nature	1 320 040	in 31 days
Sports - Active Outdoors and Nature lv People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature Segment ID: 8n3ok16zqkaz See how to use Relevant Audience segments in different DSPs
			Sports - Basketball Fans	824 490	in 31 days
Sports - Basketball Fans lv People who are interested in basket ball and follow basketball related news, sites or articles regularly. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - LV - Sports - Basketball Fans Segment ID: 8n3qsg3gb9tk See how to use Relevant Audience segments in different DSPs
			Sports - CyclingNEW!	826 116	in 31 days
Sports - Cycling lv People whose hobby is cycling. Segment is based on browsing content and modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Cycling Segment ID: 8n4bhpbcpcb5 See how to use Relevant Audience segments in different DSPs
			Sports - Football Fans	834 549	in 31 days
Sports - Football Fans lv Latvian dedicated Football fans who follow browse for football sites and news regularly. Segment name in DSPs: Relevant Audience - LV - Sports - Football Fans Segment ID: 8mhjfokjit7m See how to use Relevant Audience segments in different DSPs
			Sports - Ice Hockey Fans	216 837	in 31 days
Sports - Ice Hockey Fans lv Latvian dedicated ice hockey fans. Segment modelling is based on regular ice hockey site browsers. Segment name in DSPs: Relevant Audience - LV - Sports - Ice Hockey Fans Segment ID: 8msm2gil86as See how to use Relevant Audience segments in different DSPs
			Sports - JoggingNEW!	664 101	in 31 days
Sports - Jogging lv People who do running or jogging as a hobby. Segment modelling is based on online panelists' reponses. Segment name in DSPs: Relevant Audience - LV - Sports - Jogging Segment ID: 8nqhos7e5069 See how to use Relevant Audience segments in different DSPs
			Sports - Sport Followers	1 549 386	in 31 days
Sports - Sport Followers lv People who are highly interested in sports and follow sport sites regularly. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Sports - Sport Followers Segment ID: 8n3mnorzo93h See how to use Relevant Audience segments in different DSPs
			Sports - Training Activity - High (3-6 h a week)	176 401	in 31 days
Sports - Training Activity - High (3-6 h a week) lv People who do sports from 3 to 6 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - High (3-6 h a week) Segment ID: 8o17wb0ojvih See how to use Relevant Audience segments in different DSPs
			Sports - Training Activity - Minor (1-2 h a week)	458 630	in 31 days
Sports - Training Activity - Minor (1-2 h a week) lv People who do sports 1-2 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Minor (1-2 h a week) Segment ID: 8ocazr7yngty See how to use Relevant Audience segments in different DSPs
			Sports - Training Activity - None	662 123	in 31 days
Sports - Training Activity - None lv People who do sports less than 1 hour a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - None Segment ID: 8nq4srw2ziyx See how to use Relevant Audience segments in different DSPs
			Sports - Training Activity - Very High (more than 7 h a week)	391 264	in 31 days
Sports - Training Activity - Very High (more than 7 h a week) lv People who do sports more than 7 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Very High (more than 7 h a week) Segment ID: 8ocazr7yngtx See how to use Relevant Audience segments in different DSPs
			Style and Fashion General	686 884	in 31 days
Style and Fashion General lv This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Style and Fashion General Segment ID: 8mslggwzqz1c See how to use Relevant Audience segments in different DSPs
			Technology and Computing - Cameras and Photography	1 309 323	in 31 days
Technology and Computing - Cameras and Photography lv People who are interested in photography and cameras. Segment modelling is based on net panelists' responses. Segment name in DSPs: Relevant Audience - LV - Technology and Computing - Cameras and Photography Segment ID: 8n3ok16zqkb1 See how to use Relevant Audience segments in different DSPs
			Technology and Computing - Computing and Consumer Electronics	1 078 585	in 31 days
Technology and Computing - Computing and Consumer Electronics lv Audience who follows the field of gadgets, home electronics and information technology. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Technology and Computing - Computing and Consumer Electronics Segment ID: 8msj626az9ae See how to use Relevant Audience segments in different DSPs
			Video Gaming - PC and Console Games	1 129 882	in 31 days
Video Gaming - PC and Console Games lv interest People who play console games, casual online games and are keen on game technonogy Segment name in DSPs: Relevant Audience - LV - Video Gaming - PC and Console Games Segment ID: 8n3m9wsexcld See how to use Relevant Audience segments in different DSPs
new & seasonal
			Name	Audience
			Business and Finance - B2B Decision Makers	116 771	in 31 days
Business and Finance - B2B Decision Makers lv B to B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers Segment ID: 8msk0kjipniy See how to use Relevant Audience segments in different DSPs
			Business and Finance - B2B Decision Makers of IT	43 638	in 31 days
Business and Finance - B2B Decision Makers of IT lv B to B decision makers of IT purchases. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers of IT Segment ID: 8n48ogt0atx0 See how to use Relevant Audience segments in different DSPs
			Content Channel - Social Media and Blogs	564 389	in 31 days
Content Channel - Social Media and Blogs lv Blog followers. Segment modeling is based on net browsing behavior. Segment name in DSPs: Relevant Audience - LV - Content Channel - Social Media and Blogs Segment ID: 8nevyxt5v1pw See how to use Relevant Audience segments in different DSPs
			Demographics - Employment - Own Business	129 376	in 31 days
Demographics - Employment - Own Business lv People who run their own business. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business Segment ID: 8nepd4r66g2n See how to use Relevant Audience segments in different DSPs
			Intent - Consumer Electronics (Lookalike)	457 602	in 31 days
Intent - Consumer Electronics (Lookalike) lv Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics. Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics (Lookalike) Segment ID: 8o1kscr38zmx See how to use Relevant Audience segments in different DSPs
			Personal Finance - Equity Investor	244 944	in 31 days
Personal Finance - Equity Investor lv People who invest or trade in stocks. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - LV - Personal Finance - Equity Investor Segment ID: 8nq2zjo7lzfc See how to use Relevant Audience segments in different DSPs
			Personal Finance - Financial Products and Insurance	741 963	in 31 days
Personal Finance - Financial Products and Insurance lv People who are interested in financial products, stock trading or insurance. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Personal Finance - Financial Products and Insurance Segment ID: 8o16x3tftnq9 See how to use Relevant Audience segments in different DSPs
			Shopping - Active Online ShoppersNEW!	130 180	in 31 days
Shopping - Active Online Shoppers lv People who have visited online shopping sites at least two times within a month. Segment is based on browsing data. Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers Segment ID: 8o16axqqax74 See how to use Relevant Audience segments in different DSPs
			Shopping - Early Adopters	219 639	in 31 days
Shopping - Early Adopters lv People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters Segment ID: 8nf1p5p6loat See how to use Relevant Audience segments in different DSPs
			Sports - Active Outdoors and Nature	1 320 040	in 31 days
Sports - Active Outdoors and Nature lv People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature Segment ID: 8n3ok16zqkaz See how to use Relevant Audience segments in different DSPs
			Style and Fashion General	686 884	in 31 days
Style and Fashion General lv This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Style and Fashion General Segment ID: 8mslggwzqz1c See how to use Relevant Audience segments in different DSPs
sports & health
			Name	Audience
			Healthy Living - Nutrition and Wellness	1 315 636	in 31 days
Healthy Living - Nutrition and Wellness lv People who are interested in their well being and fitness and follow related sites regularly. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - LV - Healthy Living - Nutrition and Wellness Segment ID: 8mhgx2v4p9rl See how to use Relevant Audience segments in different DSPs
			Healthy Living - Organic and Sustainable LifeNEW!	822 067	in 31 days
Healthy Living - Organic and Sustainable Life lv Audience who is interested in sustainable lifestyle. Segment name in DSPs: Relevant Audience - LV - Healthy Living - Organic and Sustainable Life Segment ID: 8n44xw7o91le See how to use Relevant Audience segments in different DSPs
			Sports - Active Outdoors and Nature	1 320 040	in 31 days
Sports - Active Outdoors and Nature lv People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature Segment ID: 8n3ok16zqkaz See how to use Relevant Audience segments in different DSPs
			Sports - Basketball Fans	824 490	in 31 days
Sports - Basketball Fans lv People who are interested in basket ball and follow basketball related news, sites or articles regularly. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - LV - Sports - Basketball Fans Segment ID: 8n3qsg3gb9tk See how to use Relevant Audience segments in different DSPs
			Sports - CyclingNEW!	826 116	in 31 days
Sports - Cycling lv People whose hobby is cycling. Segment is based on browsing content and modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Cycling Segment ID: 8n4bhpbcpcb5 See how to use Relevant Audience segments in different DSPs
			Sports - Football Fans	834 549	in 31 days
Sports - Football Fans lv Latvian dedicated Football fans who follow browse for football sites and news regularly. Segment name in DSPs: Relevant Audience - LV - Sports - Football Fans Segment ID: 8mhjfokjit7m See how to use Relevant Audience segments in different DSPs
			Sports - Ice Hockey Fans	216 837	in 31 days
Sports - Ice Hockey Fans lv Latvian dedicated ice hockey fans. Segment modelling is based on regular ice hockey site browsers. Segment name in DSPs: Relevant Audience - LV - Sports - Ice Hockey Fans Segment ID: 8msm2gil86as See how to use Relevant Audience segments in different DSPs
			Sports - JoggingNEW!	664 101	in 31 days
Sports - Jogging lv People who do running or jogging as a hobby. Segment modelling is based on online panelists' reponses. Segment name in DSPs: Relevant Audience - LV - Sports - Jogging Segment ID: 8nqhos7e5069 See how to use Relevant Audience segments in different DSPs
			Sports - Sport Followers	1 549 386	in 31 days
Sports - Sport Followers lv People who are highly interested in sports and follow sport sites regularly. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Sports - Sport Followers Segment ID: 8n3mnorzo93h See how to use Relevant Audience segments in different DSPs
			Sports - Training Activity - High (3-6 h a week)	176 401	in 31 days
Sports - Training Activity - High (3-6 h a week) lv People who do sports from 3 to 6 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - High (3-6 h a week) Segment ID: 8o17wb0ojvih See how to use Relevant Audience segments in different DSPs
			Sports - Training Activity - Minor (1-2 h a week)	458 630	in 31 days
Sports - Training Activity - Minor (1-2 h a week) lv People who do sports 1-2 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Minor (1-2 h a week) Segment ID: 8ocazr7yngty See how to use Relevant Audience segments in different DSPs
			Sports - Training Activity - None	662 123	in 31 days
Sports - Training Activity - None lv People who do sports less than 1 hour a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - None Segment ID: 8nq4srw2ziyx See how to use Relevant Audience segments in different DSPs
			Sports - Training Activity - Very High (more than 7 h a week)	391 264	in 31 days
Sports - Training Activity - Very High (more than 7 h a week) lv People who do sports more than 7 hours a week. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Very High (more than 7 h a week) Segment ID: 8ocazr7yngtx See how to use Relevant Audience segments in different DSPs
travel
			Name	Audience
			Travel - Travel Enthusiasts	1 402 716	in 31 days
Travel - Travel Enthusiasts lv People keen on travelling in general. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Travel - Travel Enthusiasts Segment ID: 8nepd4r66g31 See how to use Relevant Audience segments in different DSPs

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