Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions (1)
Top Categories...
automotive
NameAudience
Automotive - Car Drivers181 978in 90 days

Automotive - Car Drivers

no
Audiences with access to a car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Drivers
Automotive - Car Owners172 854in 90 days

Automotive - Car Owners

no
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
business & household finances
NameAudience
Business & Finance - B2B Decision Makers147 961in 90 days

Business & Finance - B2B Decision Makers

no
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Real Estate - ApartmentsNEW!15 130in 90 days

Real Estate - Apartments

no
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Real Estate - Home OwnersNEW!173 791in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Real Estate - Rented Flat or HouseNEW!10 392in 90 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Real Estate - Town Houses and Farm HousesNEW!170 223in 90 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
demographics
NameAudience
Demographics - Age - 18-246 123in 90 days

Demographics - Age - 18-24

no
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 18-24
Demographics - Age - 25-348 703in 90 days

Demographics - Age - 25-34

no
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 25-34
Demographics - Age - 35-4412 453in 90 days

Demographics - Age - 35-44

no
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 35-44
Demographics - Age - 45-5413 068in 90 days

Demographics - Age - 45-54

no
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 45-54
Demographics - Age - 55-6450 736in 90 days

Demographics - Age - 55-64

no
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 55-64
Demographics - Age - Men 18-446 760in 90 days

Demographics - Age - Men 18-44

no
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men 18-44
Demographics - Age - Men Over 4410 839in 90 days

Demographics - Age - Men Over 44

no
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men Over 44
Demographics - Age - Over 64100 887in 90 days

Demographics - Age - Over 64

no
People above the age of 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Over 64
Demographics - Age - Women 18-4420 519in 90 days

Demographics - Age - Women 18-44

no
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women 18-44
Demographics - Age - Women Over 44153 842in 90 days

Demographics - Age - Women Over 44

no
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women over 44
Demographics - Education - High school or Tertiary or Tech college19 559in 90 days

Demographics - Education - High school or Tertiary or Tech college

no
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - Primary or Secondary school5 586in 90 days

Demographics - Education - Primary or Secondary school

no
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - Primary or Secondary School
Demographics - Education - University or Postgraduate163 340in 90 days

Demographics - Education - University or Postgraduate

no demographic
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - University or Postgraduate
Demographics - Employment - Working49 356in 90 days

Demographics - Employment - Working

no
People who are currently employed.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Working
Demographics - Employment – Studying6 324in 90 days

Demographics - Employment – Studying

no
Students
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Studying
Demographics - Family Type - Families with Children177 243in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys16 003in 90 days

Demographics - Family Type - Families with Children - Boys

no
Families with male children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls29 322in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls131 927in 90 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children11 544in 90 days

Demographics - Family Type - No Children

no
Families without children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Demographics - Gender - Male17 781in 90 days

Demographics - Gender - Male

no
Males
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Male
Demographics - Gender – Female174 472in 90 days

Demographics - Gender – Female

no
Females
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Female
Demographics - Household Income - EUR 12.000 - 20.000110 854in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

no
Households with an income between approx. NOK 110.000 - 190.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 20.000 - 45.00040 029in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

no
Households with an income between approx. NOK 190.000 - 420.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 45.000 - 70.00023 339in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

no
Households with an income between approx. NOK 420.000 - 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - over EUR 70.0009 889in 90 days

Demographics - Household Income - over EUR 70.000

no
Households with an income above approx. NOK 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - under EUR 12.0004 667in 90 days

Demographics - Household Income - under EUR 12.000

no
Households with an income below approx. NOK 110.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - under EUR 12.000
Demographics - Household size - 1 person10 524in 90 days

Demographics - Household size - 1 person

no
Single person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Demographics - Household size - 2-4 persons175 374in 90 days

Demographics - Household size - 2-4 persons

no
2-4 person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Real Estate - ApartmentsNEW!15 130in 90 days

Real Estate - Apartments

no
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Real Estate - Home OwnersNEW!173 791in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Real Estate - Rented Flat or HouseNEW!10 392in 90 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Real Estate - Town Houses and Farm HousesNEW!170 223in 90 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Travel - Travel Enthusiasts with High Income4 669in 60 days

Travel - Travel Enthusiasts with High Income

no interest
Travel enthusiasts with high household income (over 70 000)
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts with High Income
family life & home
NameAudience
Demographics - Family Type - Families with Children177 243in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys16 003in 90 days

Demographics - Family Type - Families with Children - Boys

no
Families with male children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls29 322in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls131 927in 90 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children11 544in 90 days

Demographics - Family Type - No Children

no
Families without children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Demographics - Household size - 1 person10 524in 90 days

Demographics - Household size - 1 person

no
Single person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Demographics - Household size - 2-4 persons175 374in 90 days

Demographics - Household size - 2-4 persons

no
2-4 person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Real Estate - ApartmentsNEW!15 130in 90 days

Real Estate - Apartments

no
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Real Estate - Home OwnersNEW!173 791in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Real Estate - Rented Flat or HouseNEW!10 392in 90 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Real Estate - Town Houses and Farm HousesNEW!170 223in 90 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
interests & entertainment
NameAudience
Events and Attractions - Art Theater and Culture135 808in 90 days

Events and Attractions - Art Theater and Culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Events and Attractions - Weekends and Nightlife134 264in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Healthy Living - Smokers9 331in 90 days

Healthy Living - Smokers

no
People who smoke.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
Music and Audio - Dance376in 90 days

Music and Audio - Dance

no interest
Audiences interested in news and events regarding dance music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Dance
Music and Audio - Hip Hop411in 90 days

Music and Audio - Hip Hop

no interest
Audiences interested in news and events regarding hip hop music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Hip Hop
Music and Audio - Music83 934in 90 days

Music and Audio - Music

no interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Music
Music and Audio - Pop1 038in 90 days

Music and Audio - Pop

no interest
Audiences interested in news and events regarding pop music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Pop
Music and Audio - R&B735in 90 days

Music and Audio - R&B

no interest
Audiences interested in news and events regarding R&D music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - R&B
Music and Audio - Rock2 405in 90 days

Music and Audio - Rock

no interest
Audiences interested in news and events regarding rock music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Rock
sports & health
NameAudience
Healthy Living - Smokers9 331in 90 days

Healthy Living - Smokers

no
People who smoke.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
travel
NameAudience
Travel - Beach Travel9 070in 90 days

Travel - Beach Travel

no interest
People interested in travelling to sunny beaches.
Segment name in DSPs: Relevant Audience - NO - Travel - Beach Travel
Travel - Bulgaria33 302in 31 days

Travel - Bulgaria

no intent
Audiences browsing for flights or vacations to Bulgaria
Segment name in DSPs: Relevant Audience - NO - Travel - Bulgaria
Travel - Croatia34 595in 31 days

Travel - Croatia

no intent
Audiences browsing for flights or vacations to Croatia
Segment name in DSPs: Relevant Audience - NO - Travel - Croatia
Travel - Cyprus12 983in 31 days

Travel - Cyprus

no intent
Audiences browsing for flights or vacations to Cyprus
Segment name in DSPs: Relevant Audience - NO - Travel - Cyprus
Travel - Czech Republic2 222in 31 days

Travel - Czech Republic

no intent
Audiences browsing for flights or vacations to Czech Republic
Segment name in DSPs: Relevant Audience - NO - Travel - Czech Republic
Travel - Egypt6 503in 31 days

Travel - Egypt

no intent
Audiences browsing for flights or vacations to Egypt
Segment name in DSPs: Relevant Audience - NO - Travel - Egypt
Travel - France7 227in 31 days

Travel - France

no intent
Audiences browsing for flights or vacations to France
Segment name in DSPs: Relevant Audience - NO - Travel - France
Travel - Germany4 660in 31 days

Travel - Germany

no intent
Audiences browsing for flights or vacations to Germany
Segment name in DSPs: Relevant Audience - NO - Travel - Germany
Travel - Greece126 587in 31 days

Travel - Greece

no intent
Audiences browsing for flights or vacations to Greece
Segment name in DSPs: Relevant Audience - NO - Travel - Greece
Travel - Hungary3 728in 31 days

Travel - Hungary

no intent
Audiences browsing for flights or vacations to Hungary
Segment name in DSPs: Relevant Audience - NO - Travel - Hungary
Travel - Interested in Finland6 470in 90 days

Travel - Interested in Finland

no interest
People who follow topics of Finnish tourist attractions and typical Finnish culture and food.
Segment name in DSPs: Relevant Audience - NO - Travel - Interested in Finland
Travel - Last Minute Travelers4 533in 31 days

Travel - Last Minute Travelers

no interest
People searching last minute journeys
Segment name in DSPs: Relevant Audience - NO - Travel - Last Minute Travelers
Travel - Latvia10 532in 31 days

Travel - Latvia

no intent
Audiences browsing for flights or vacations to Latvia
Segment name in DSPs: Relevant Audience - NO - Travel - Latvia
Travel - Long-haul Holidays23 703in 45 days

Travel - Long-haul Holidays

no interest
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - NO - Travel - Long-haul Holidays
Travel - Malta4 568in 31 days

Travel - Malta

no intent
Audiences browsing for flights or vacations to Malta
Segment name in DSPs: Relevant Audience - NO - Travel - Malta
Travel - Morocco1 600in 31 days

Travel - Morocco

no intent
Audiences browsing for flights or vacations to Morocco
Segment name in DSPs: Relevant Audience - NO - Travel - Morocco
Travel - Netherlands2 982in 31 days

Travel - Netherlands

no intent
Audiences browsing for flights or vacations to Netherlands
Segment name in DSPs: Relevant Audience - NO - Travel - Netherlands
Travel - Poland57 685in 31 days

Travel - Poland

no intent
Audiences browsing for flights or vacations to Poland
Segment name in DSPs: Relevant Audience - NO - Travel - Poland
Travel - Portugal8 894in 31 days

Travel - Portugal

no intent
Audiences browsing for flights or vacations to Portugal
Segment name in DSPs: Relevant Audience - NO - Travel - Portugal
Travel - Region - Africa9 115in 31 days

Travel - Region - Africa

no interest
People searching African Travel destinations or hotels.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Africa
Travel - Region - Asia6 925in 31 days

Travel - Region - Asia

no interest
People browsing travel destinations or hotels of Asia.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Asia
Travel - Region - Baltic11 846in 31 days

Travel - Region - Baltic

no interest
People browsing travel or hotel destinations of Baltic countries (Latvia, Lithuania or Estonia)
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Baltic
Travel - Region - Central Europe7 713in 31 days

Travel - Region - Central Europe

no interest
People searching Central European travel destinations (Germany, Netherlands, Austria, Switzerland or Belgium).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Central Europe
Travel - Region - Eastern Europe88 783in 31 days

Travel - Region - Eastern Europe

no intent
People searching Eastern European travel destinations (Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania or Ukraine).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Eastern Europe
Travel - Region - Northern Europe or Baltic18 721in 31 days

Travel - Region - Northern Europe or Baltic

no interest
Norwegians who search for travel destinations in Nordic or Baltic countries.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Northern Europe or Baltic
Travel - Region - Southern Europe217 616in 31 days

Travel - Region - Southern Europe

no intent
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Southern Europe
Travel - Region - The Middle East65 783in 31 days

Travel - Region - The Middle East

no intent
Audiences searching for travel destinations in the Middle East
Segment name in DSPs: Relevant Audience - NO - Travel - Region - The Middle East
Travel - Spain111 451in 31 days

Travel - Spain

no intent
Audiences browsing for flights or vacations to Spain
Segment name in DSPs: Relevant Audience - NO - Travel - Spain
Travel - Thailand4 952in 31 days

Travel - Thailand

no intent
Audiences browsing for flights or vacations to Thailand
Segment name in DSPs: Relevant Audience - NO - Travel - Thailand
Travel - Travel Enthusiasts406 579in 60 days

Travel - Travel Enthusiasts

no interest
People searching for travel destinations or browsing travel sites
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Travel - Travel Enthusiasts with High Income4 669in 60 days

Travel - Travel Enthusiasts with High Income

no interest
Travel enthusiasts with high household income (over 70 000)
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts with High Income
Travel - Turkey65 025in 31 days

Travel - Turkey

no intent
Audiences browsing for flights or vacations to Turkey
Segment name in DSPs: Relevant Audience - NO - Travel - Turkey
Travel - United Kingdom3 317in 31 days

Travel - United Kingdom

no intent
Audiences browsing for flights or vacations to United Kingdom
Segment name in DSPs: Relevant Audience - NO - Travel - United Kingdom
Travel - United States of America3 891in 31 days

Travel - United States of America

no intent
Audiences browsing for flights or vacations to United States of America
Segment name in DSPs: Relevant Audience - NO - Travel - United States of America

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