Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions (1)
Top Categories...
automotive
NameAudience
Automotive - Car Drivers234 363in 90 days

Automotive - Car Drivers

no
Audiences with access to a car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Drivers
Automotive - Car Owners224 427in 90 days

Automotive - Car Owners

no
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
business & household finances
NameAudience
Business & Finance - B2B Decision Makers212 977in 90 days

Business & Finance - B2B Decision Makers

no
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Real Estate - ApartmentsNEW!16 309in 90 days

Real Estate - Apartments

no
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Real Estate - Home OwnersNEW!222 659in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Real Estate - Rented Flat or HouseNEW!14 297in 90 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Real Estate - Town Houses and Farm HousesNEW!221 379in 90 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
demographics
NameAudience
Demographics - Age - 18-245 973in 90 days

Demographics - Age - 18-24

no
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 18-24
Demographics - Age - 25-3417 922in 90 days

Demographics - Age - 25-34

no
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 25-34
Demographics - Age - 35-4412 180in 90 days

Demographics - Age - 35-44

no
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 35-44
Demographics - Age - 45-5441 220in 90 days

Demographics - Age - 45-54

no
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 45-54
Demographics - Age - 55-6453 492in 90 days

Demographics - Age - 55-64

no
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 55-64
Demographics - Age - Men 18-447 946in 90 days

Demographics - Age - Men 18-44

no
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men 18-44
Demographics - Age - Men Over 4410 880in 90 days

Demographics - Age - Men Over 44

no
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men Over 44
Demographics - Age - Over 64114 334in 90 days

Demographics - Age - Over 64

no
People above the age of 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Over 64
Demographics - Age - Women 18-4428 136in 90 days

Demographics - Age - Women 18-44

no
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women 18-44
Demographics - Age - Women Over 44198 167in 90 days

Demographics - Age - Women Over 44

no
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women over 44
Demographics - Education - High school or Tertiary or Tech college15 122in 90 days

Demographics - Education - High school or Tertiary or Tech college

no
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - Primary or Secondary school8 000in 90 days

Demographics - Education - Primary or Secondary school

no
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - Primary or Secondary School
Demographics - Education - University or Postgraduate217 847in 90 days

Demographics - Education - University or Postgraduate

no demographic
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - University or Postgraduate
Demographics - Employment - Working95 361in 90 days

Demographics - Employment - Working

no
People who are currently employed.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Working
Demographics - Employment – Studying7 510in 90 days

Demographics - Employment – Studying

no
Students
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Studying
Demographics - Family Type - Families with Children229 983in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys15 879in 90 days

Demographics - Family Type - Families with Children - Boys

no
Families with male children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls21 487in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls192 650in 90 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children11 724in 90 days

Demographics - Family Type - No Children

no
Families without children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Demographics - Gender - Male19 025in 90 days

Demographics - Gender - Male

no
Males
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Male
Demographics - Gender – Female226 484in 90 days

Demographics - Gender – Female

no
Females
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Female
Demographics - Household Income - EUR 12.000 - 20.00097 422in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

no
Households with an income between approx. NOK 110.000 - 190.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 20.000 - 45.00090 857in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

no
Households with an income between approx. NOK 190.000 - 420.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 45.000 - 70.00040 055in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

no
Households with an income between approx. NOK 420.000 - 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - over EUR 70.0008 353in 90 days

Demographics - Household Income - over EUR 70.000

no
Households with an income above approx. NOK 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - under EUR 12.0005 010in 90 days

Demographics - Household Income - under EUR 12.000

no
Households with an income below approx. NOK 110.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - under EUR 12.000
Demographics - Household size - 1 person10 876in 90 days

Demographics - Household size - 1 person

no
Single person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Demographics - Household size - 2-4 persons228 474in 90 days

Demographics - Household size - 2-4 persons

no
2-4 person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Real Estate - ApartmentsNEW!16 309in 90 days

Real Estate - Apartments

no
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Real Estate - Home OwnersNEW!222 659in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Real Estate - Rented Flat or HouseNEW!14 297in 90 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Real Estate - Town Houses and Farm HousesNEW!221 379in 90 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Travel - Travel Enthusiasts with High Income2 913in 60 days

Travel - Travel Enthusiasts with High Income

no interest
Travel enthusiasts with high household income (over 70 000)
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts with High Income
family life & home
NameAudience
Demographics - Family Type - Families with Children229 983in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys15 879in 90 days

Demographics - Family Type - Families with Children - Boys

no
Families with male children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls21 487in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls192 650in 90 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - No Children11 724in 90 days

Demographics - Family Type - No Children

no
Families without children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Demographics - Household size - 1 person10 876in 90 days

Demographics - Household size - 1 person

no
Single person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Demographics - Household size - 2-4 persons228 474in 90 days

Demographics - Household size - 2-4 persons

no
2-4 person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Real Estate - ApartmentsNEW!16 309in 90 days

Real Estate - Apartments

no
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Real Estate - Home OwnersNEW!222 659in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Real Estate - Rented Flat or HouseNEW!14 297in 90 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Real Estate - Town Houses and Farm HousesNEW!221 379in 90 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
interests & entertainment
NameAudience
Events and Attractions - Art Theater and Culture209 244in 90 days

Events and Attractions - Art Theater and Culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Events and Attractions - Weekends and Nightlife207 591in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Healthy Living - Smokers11 443in 90 days

Healthy Living - Smokers

no
People who smoke.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
Music and Audio - Dance258in 90 days

Music and Audio - Dance

no interest
Audiences interested in news and events regarding dance music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Dance
Music and Audio - Hip Hop542in 90 days

Music and Audio - Hip Hop

no interest
Audiences interested in news and events regarding hip hop music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Hip Hop
Music and Audio - Music113 975in 90 days

Music and Audio - Music

no interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Music
Music and Audio - Pop1 233in 90 days

Music and Audio - Pop

no interest
Audiences interested in news and events regarding pop music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Pop
Music and Audio - R&B802in 90 days

Music and Audio - R&B

no interest
Audiences interested in news and events regarding R&D music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - R&B
Music and Audio - Rock2 437in 90 days

Music and Audio - Rock

no interest
Audiences interested in news and events regarding rock music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Rock
sports & health
NameAudience
Healthy Living - Smokers11 443in 90 days

Healthy Living - Smokers

no
People who smoke.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
travel
NameAudience
Travel - Beach Travel8 018in 90 days

Travel - Beach Travel

no interest
People interested in travelling to sunny beaches.
Segment name in DSPs: Relevant Audience - NO - Travel - Beach Travel
Travel - Bulgaria11 664in 31 days

Travel - Bulgaria

no intent
Audiences browsing for flights or vacations to Bulgaria
Segment name in DSPs: Relevant Audience - NO - Travel - Bulgaria
Travel - Croatia19 577in 31 days

Travel - Croatia

no intent
Audiences browsing for flights or vacations to Croatia
Segment name in DSPs: Relevant Audience - NO - Travel - Croatia
Travel - Cyprus11 997in 31 days

Travel - Cyprus

no intent
Audiences browsing for flights or vacations to Cyprus
Segment name in DSPs: Relevant Audience - NO - Travel - Cyprus
Travel - Czech Republic1 173in 31 days

Travel - Czech Republic

no intent
Audiences browsing for flights or vacations to Czech Republic
Segment name in DSPs: Relevant Audience - NO - Travel - Czech Republic
Travel - Egypt4 621in 31 days

Travel - Egypt

no intent
Audiences browsing for flights or vacations to Egypt
Segment name in DSPs: Relevant Audience - NO - Travel - Egypt
Travel - France6 878in 31 days

Travel - France

no intent
Audiences browsing for flights or vacations to France
Segment name in DSPs: Relevant Audience - NO - Travel - France
Travel - Germany1 996in 31 days

Travel - Germany

no intent
Audiences browsing for flights or vacations to Germany
Segment name in DSPs: Relevant Audience - NO - Travel - Germany
Travel - Greece80 519in 31 days

Travel - Greece

no intent
Audiences browsing for flights or vacations to Greece
Segment name in DSPs: Relevant Audience - NO - Travel - Greece
Travel - Hungary2 747in 31 days

Travel - Hungary

no intent
Audiences browsing for flights or vacations to Hungary
Segment name in DSPs: Relevant Audience - NO - Travel - Hungary
Travel - Interested in Finland8 603in 90 days

Travel - Interested in Finland

no interest
People who follow topics of Finnish tourist attractions and typical Finnish culture and food.
Segment name in DSPs: Relevant Audience - NO - Travel - Interested in Finland
Travel - Last Minute Travelers1 375in 31 days

Travel - Last Minute Travelers

no interest
People searching last minute journeys
Segment name in DSPs: Relevant Audience - NO - Travel - Last Minute Travelers
Travel - Latvia3 808in 31 days

Travel - Latvia

no intent
Audiences browsing for flights or vacations to Latvia
Segment name in DSPs: Relevant Audience - NO - Travel - Latvia
Travel - Long-haul Holidays21 297in 45 days

Travel - Long-haul Holidays

no interest
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - NO - Travel - Long-haul Holidays
Travel - Malta4 266in 31 days

Travel - Malta

no intent
Audiences browsing for flights or vacations to Malta
Segment name in DSPs: Relevant Audience - NO - Travel - Malta
Travel - Morocco1 491in 31 days

Travel - Morocco

no intent
Audiences browsing for flights or vacations to Morocco
Segment name in DSPs: Relevant Audience - NO - Travel - Morocco
Travel - Netherlands1 675in 31 days

Travel - Netherlands

no intent
Audiences browsing for flights or vacations to Netherlands
Segment name in DSPs: Relevant Audience - NO - Travel - Netherlands
Travel - Poland22 477in 31 days

Travel - Poland

no intent
Audiences browsing for flights or vacations to Poland
Segment name in DSPs: Relevant Audience - NO - Travel - Poland
Travel - Portugal6 822in 31 days

Travel - Portugal

no intent
Audiences browsing for flights or vacations to Portugal
Segment name in DSPs: Relevant Audience - NO - Travel - Portugal
Travel - Region - Africa7 007in 31 days

Travel - Region - Africa

no interest
People searching African Travel destinations or hotels.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Africa
Travel - Region - Asia6 147in 31 days

Travel - Region - Asia

no interest
People browsing travel destinations or hotels of Asia.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Asia
Travel - Region - Baltic4 680in 31 days

Travel - Region - Baltic

no interest
People browsing travel or hotel destinations of Baltic countries (Latvia, Lithuania or Estonia)
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Baltic
Travel - Region - Central Europe3 822in 31 days

Travel - Region - Central Europe

no interest
People searching Central European travel destinations (Germany, Netherlands, Austria, Switzerland or Belgium).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Central Europe
Travel - Region - Eastern Europe35 714in 31 days

Travel - Region - Eastern Europe

no intent
People searching Eastern European travel destinations (Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania or Ukraine).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Eastern Europe
Travel - Region - Northern Europe or Baltic10 780in 31 days

Travel - Region - Northern Europe or Baltic

no interest
Norwegians who search for travel destinations in Nordic or Baltic countries.
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Northern Europe or Baltic
Travel - Region - Southern Europe164 090in 31 days

Travel - Region - Southern Europe

no intent
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Southern Europe
Travel - Region - The Middle East40 884in 31 days

Travel - Region - The Middle East

no intent
Audiences searching for travel destinations in the Middle East
Segment name in DSPs: Relevant Audience - NO - Travel - Region - The Middle East
Travel - Spain95 008in 31 days

Travel - Spain

no intent
Audiences browsing for flights or vacations to Spain
Segment name in DSPs: Relevant Audience - NO - Travel - Spain
Travel - Thailand4 560in 31 days

Travel - Thailand

no intent
Audiences browsing for flights or vacations to Thailand
Segment name in DSPs: Relevant Audience - NO - Travel - Thailand
Travel - Travel Enthusiasts509 905in 60 days

Travel - Travel Enthusiasts

no interest
People searching for travel destinations or browsing travel sites
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Travel - Travel Enthusiasts with High Income2 913in 60 days

Travel - Travel Enthusiasts with High Income

no interest
Travel enthusiasts with high household income (over 70 000)
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts with High Income
Travel - Turkey40 472in 31 days

Travel - Turkey

no intent
Audiences browsing for flights or vacations to Turkey
Segment name in DSPs: Relevant Audience - NO - Travel - Turkey
Travel - United Kingdom2 364in 31 days

Travel - United Kingdom

no intent
Audiences browsing for flights or vacations to United Kingdom
Segment name in DSPs: Relevant Audience - NO - Travel - United Kingdom
Travel - United States of America2 548in 31 days

Travel - United States of America

no intent
Audiences browsing for flights or vacations to United States of America
Segment name in DSPs: Relevant Audience - NO - Travel - United States of America

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