Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions (1)
Top Categories...
Sub Categories...
Showing 45 of 964 segments.
automotive
NameAudience
Automotive - Car Drivers44 601in 45 days

Automotive - Car Drivers

no
Audience who has access to use a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Drivers
Segment ID: 8obch728tszx
Automotive - Car Enthusiasts21 053in 45 days

Automotive - Car Enthusiasts

no
Audiences with an interest in motorsport and cars in general. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Enthusiasts
Segment ID: 8nqciltqtcri
Automotive - Car Owners29 414in 45 days

Automotive - Car Owners

no
Audience with their own car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Does not Use a CarNEW!7 288in 45 days

Automotive - Does not Use a Car

no
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Does not Use a Car
Segment ID: 8n46bimgs300
business & household finances
NameAudience
Business & Finance - B2B Decision Makers17 357in 45 days

Business & Finance - B2B Decision Makers

no
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Business and Finance - Career - Teachers116 823in 90 days

Business and Finance - Career - Teachers

no
People who are follow sites of teaching methods. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - Career - Teachers
Segment ID: 8o1260r5kbxw
Business and Finance - Interested in Business25 037in 60 days

Business and Finance - Interested in Business

no
Audiences interested in business, entrepreneurship and business technology.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - Interested in Business
Segment ID: 8obcw25widok
Personal Finance and Economy13 680in 60 days

Personal Finance and Economy

no
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Real Estate - Apartments19 721in 45 days

Real Estate - Apartments

no
Audiences living in apartments. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Segment ID: 8obch728tszu
Real Estate - Home Owners20 965in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Rented Flat or House13 890in 45 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Segment ID: 8omfkqoi2a8k
Real Estate - Town Houses and Farm Houses17 053in 45 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8h
demographics
NameAudience
Demographics - Age - 18-2413 459in 45 days

Demographics - Age - 18-24

no
People between the age of 18 and 24 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 18-24
Segment ID: 8mgpnzzqb4f3
Demographics - Age - 25-3416 511in 45 days

Demographics - Age - 25-34

no
People between the age of 25 and 34 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 25-34
Segment ID: 8n2vvl7uxg8h
Demographics - Age - 35-4445 974in 45 days

Demographics - Age - 35-44

no
People between the age of 35 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 35-44
Segment ID: 8mgpnzzqb4f4
Demographics - Age - 45-5419 820in 45 days

Demographics - Age - 45-54

no
People between the age of 45 and 54 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 45-54
Segment ID: 8n2vvl7uxg8i
Demographics - Age - 55-644 999in 45 days

Demographics - Age - 55-64

no
People between the age of 55 and 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 55-64
Segment ID: 8m5mkcqfamfn
Demographics - Age - Men 18-447 768in 45 days

Demographics - Age - Men 18-44

no
Men between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men 18-44
Segment ID: 8mrssd6kkpm6
Demographics - Age - Men Over 4417 085in 45 days

Demographics - Age - Men Over 44

no
Men above the age of 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men Over 44
Segment ID: 8mgpox6wlfj9
Demographics - Age - Over 646 752in 45 days

Demographics - Age - Over 64

no
People above the age of 64 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Over 64
Segment ID: 8mgpnzzqb4f6
Demographics - Age - Women 18-4421 630in 45 days

Demographics - Age - Women 18-44

no
Women between the age of 18 and 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women 18-44
Segment ID: 8n2vvl7uxg8m
Demographics - Age - Women Over 446 004in 45 days

Demographics - Age - Women Over 44

no
Women above the age of 44 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women over 44
Segment ID: 8n2vvwqjfdkg
Demographics - Education - High school or Tertiary or Tech college72 529in 45 days

Demographics - Education - High school or Tertiary or Tech college

no
People with education from high school or tech college. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8mgpujoe9ika
Demographics - Education - Primary or Secondary school1 702in 45 days

Demographics - Education - Primary or Secondary school

no
People with only Primary or Secondary school education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - Primary or Secondary School
Segment ID: 8m5mr17i4v9k
Demographics - Education - University or Postgraduate21 710in 45 days

Demographics - Education - University or Postgraduate

no
People with University or Postgraduate education. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - University or Postgraduate
Segment ID: 8m5mr17i4v9l
Demographics - Employment - Working61 556in 45 days

Demographics - Employment - Working

no
People who are currently employed. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Working
Segment ID: 8m5mpx2g06pp
Demographics - Employment – Studying5 951in 60 days

Demographics - Employment – Studying

no
Students. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Studying
Segment ID: 8mgpox6wlfjb
Demographics - Family Type - Families with Children73 034in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Demographics - Family Type - Families with Children - Boys22 393in 45 days

Demographics - Family Type - Families with Children - Boys

no
Families with boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pu
Demographics - Family Type - Families with Children - Boys and Girls15 448in 45 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mrsxu60gnvl
Demographics - Family Type - Families with Children - Girls9 528in 45 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvn
Demographics - Family Type - No Children27 126in 45 days

Demographics - Family Type - No Children

no
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Segment ID: 8n2w0jfxbez6
Demographics - Gender - Male32 737in 45 days

Demographics - Gender - Male

no
Males. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Male
Segment ID: 8mgpox6wlfja
Demographics - Gender – Female58 755in 45 days

Demographics - Gender – Female

no
Females. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Female
Segment ID: 8mrssd6kkpm8
Demographics - Household Income - Medium High (EUR 45.000 - 70.000)32 059in 45 days

Demographics - Household Income - Medium High (EUR 45.000 - 70.000)

no
Households with medium high income (between approx. NOK 420.000 - 655.000). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - Medium High (EUR 45.000 - 70.000)
Segment ID: 8mgpujoe9ik6
Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)6 823in 45 days

Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)

no
Households with a medium low monthly income (between approx. NOK 190.000 - 420.000). Segment modeling is based on online panelists' responses. (Segment is not available in Google).
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - Medium Low (EUR 20.000 - 45.000)
Segment ID: 8m5mr17i4v9g
Demographics - Household Income - Very High (over EUR 70.000)14 622in 45 days

Demographics - Household Income - Very High (over EUR 70.000)

no
Households with high monthly income (above approx. NOK 655.000). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - Very High (over EUR 70.000)
Segment ID: 8n2w1n2oyc4d
Demographics - Household size - 1 person13 183in 45 days

Demographics - Household size - 1 person

no
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Segment ID: 8mgpub3eojqx
Demographics - Household size - 2-4 persons33 531in 45 days

Demographics - Household size - 2-4 persons

no
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Segment ID: 8n2w1du8xi8x
Real Estate - Apartments19 721in 45 days

Real Estate - Apartments

no
Audiences living in apartments. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Segment ID: 8obch728tszu
Real Estate - Home Owners20 965in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Rented Flat or House13 890in 45 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Segment ID: 8omfkqoi2a8k
Real Estate - Town Houses and Farm Houses17 053in 45 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8h
family life & home
NameAudience
Demographics - Family Type - Families with Children73 034in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Demographics - Family Type - Families with Children - Boys22 393in 45 days

Demographics - Family Type - Families with Children - Boys

no
Families with boys. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pu
Demographics - Family Type - Families with Children - Boys and Girls15 448in 45 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mrsxu60gnvl
Demographics - Family Type - Families with Children - Girls9 528in 45 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvn
Demographics - Family Type - No Children27 126in 45 days

Demographics - Family Type - No Children

no
Families without children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Segment ID: 8n2w0jfxbez6
Demographics - Household size - 1 person13 183in 45 days

Demographics - Household size - 1 person

no
Single person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Segment ID: 8mgpub3eojqx
Demographics - Household size - 2-4 persons33 531in 45 days

Demographics - Household size - 2-4 persons

no
2-4 person households. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Segment ID: 8n2w1du8xi8x
Personal Finance and Economy13 680in 60 days

Personal Finance and Economy

no
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Real Estate - Apartments19 721in 45 days

Real Estate - Apartments

no
Audiences living in apartments. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Segment ID: 8obch728tszu
Real Estate - Home Owners20 965in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Rented Flat or House13 890in 45 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Segment ID: 8omfkqoi2a8k
Real Estate - Town Houses and Farm Houses17 053in 45 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented). Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8h
interests & entertainment
NameAudience
Events and Attractions - Art Theater and Culture6 513in 45 days

Events and Attractions - Art Theater and Culture

no
People with an interest in the arts, theater and culture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Weekends and Nightlife36 517in 45 days

Events and Attractions - Weekends and Nightlife

no
People interested in going out, nightlife and weekend activities. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Healthy Living - Smokers3 189in 45 days

Healthy Living - Smokers

no
People who smoke. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
Segment ID: 8obcw25widoj
Music and Audio - Music22 091in 45 days

Music and Audio - Music

no
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Music
Segment ID: 8mrvkkkf1s11
new & seasonal
NameAudience
Automotive - Car Owners29 414in 45 days

Automotive - Car Owners

no
Audience with their own car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Does not Use a CarNEW!7 288in 45 days

Automotive - Does not Use a Car

no
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Does not Use a Car
Segment ID: 8n46bimgs300
Business & Finance - B2B Decision Makers17 357in 45 days

Business & Finance - B2B Decision Makers

no
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Demographics - Family Type - Families with Children73 034in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Events and Attractions - Art Theater and Culture6 513in 45 days

Events and Attractions - Art Theater and Culture

no
People with an interest in the arts, theater and culture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Weekends and Nightlife36 517in 45 days

Events and Attractions - Weekends and Nightlife

no
People interested in going out, nightlife and weekend activities. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Personal Finance and Economy13 680in 60 days

Personal Finance and Economy

no
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Real Estate - Home Owners20 965in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
sports & health
NameAudience
Healthy Living - Smokers3 189in 45 days

Healthy Living - Smokers

no
People who smoke. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
Segment ID: 8obcw25widoj
travel
NameAudience
Travel - Interested in Finland4 236in 60 days

Travel - Interested in Finland

no
People who follow topics of Finnish tourist attractions and typical Finnish culture and food. Segment is based on net browsing content
Segment name in DSPs: Relevant Audience - NO - Travel - Interested in Finland
Segment ID: 8m61awq51ixi
Travel - Travel Enthusiasts11 820in 45 days

Travel - Travel Enthusiasts

no
People who are interested in travelling. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Segment ID: 8mrsr5yot0j0

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