Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
Showing 58 of 964 segments.
buying intent
NameAudience
Intent - Antique, Art and Design9 405in 45 days

Intent - Antique, Art and Design

fi
People who are interested in buying antique. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Antique, Art and Design
Segment ID: 8netvyqtnthp
Intent - Automotive193 618in 45 days

Intent - Automotive

fi
People who are interested in buying a car. Segment is based on Autot1.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive
Segment ID: 8ljlrfqo3dqu
Intent - Automotive - Premium Brands63 953in 45 days

Intent - Automotive - Premium Brands

fi
People searching premium cars from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands
Segment ID: 8nei78pe3ofm
Intent - Automotive - Premium Brands (Lookalike)466 547in 31 days

Intent - Automotive - Premium Brands (Lookalike)

fi
Segment modeling is based on base group of people searching premium cars from Auto1.fi sites.
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands (Lookalike)
Segment ID: 8nqfm06bou7n
Intent - Automotive - Volume Brands98 989in 45 days

Intent - Automotive - Volume Brands

fi
People searching volume car brands from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands
Segment ID: 8mh8wwcuedr8
Intent - Automotive - Volume Brands (Lookalike)764 572in 31 days

Intent - Automotive - Volume Brands (Lookalike)

fi
Segment modelling is based on the base group of people searching volume car brands from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands (Lookalike)
Segment ID: 8n49exzcvbny
Intent - Barbecues (Lookalike)164 140in 31 days

Intent - Barbecues (Lookalike)

fi
People who are interested in buying garden furniture of barbecues. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Barbecues (Lookalike)
Segment ID: 8mhbbd8xbygj
Intent - Boats and Fishing (Lookalike)218 857in 31 days

Intent - Boats and Fishing (Lookalike)

fi
People who are interested in buying a boat. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Boats and Fishing (Lookalike)
Segment ID: 8lup1b2ysp39
Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike)1 328 998in 31 days

Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike)

fi
People who are interested in tools and accessories for renovating. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike)
Segment ID: 8mgw4da9clkb
Intent - Car Accessories and Spare Parts (Lookalike)135 923in 31 days

Intent - Car Accessories and Spare Parts (Lookalike)

fi
People who are interested in buying car accessories or spare parts. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Car Accessories and Spare Parts (Lookalike)
Segment ID: 8mt75811gnzs
Intent - Children's Clothes and Shoes214 737in 45 days

Intent - Children's Clothes and Shoes

fi
People who are interested in buying children's clothes or shoes. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Children's Clothes and Shoes
Segment ID: 8m5s4wpn6rsg
Intent - Children's Wear and Accessories31 831in 45 days

Intent - Children's Wear and Accessories

lv
Audience that browses shopping sites of children's clothes and accessories
Segment name in DSPs: Relevant Audience - LV - Intent - Children's Wear and Accessories
Segment ID: 8mhgej0ih60x
Intent - Consumer Electronics (General)27 678in 45 days

Intent - Consumer Electronics (General)

fi
People who are interested in buying consumer electronics for entertainment. Segment is based on net browsing content.(Tekniikan maailma, Muropaketti).
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics (General)
Segment ID: 8lup1b2ysp3q
Intent - Consumer Electronics (Lookalike)457 602in 31 days

Intent - Consumer Electronics (Lookalike)

lv
Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics.
Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics (Lookalike)
Segment ID: 8o1kscr38zmx
Intent - Consumer Electronics - Audio and Music Device (Lookalike)282 640in 31 days

Intent - Consumer Electronics - Audio and Music Device (Lookalike)

fi
People who are interested in buying audio or music device. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Audio and Music Device (Lookalike)
Segment ID: 8n49exzcvbnx
Intent - Consumer Electronics - Play Consoles and Console Games4 324in 45 days

Intent - Consumer Electronics - Play Consoles and Console Games

fi
People who are interested in buying play consoles, controllers or games. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Play Consoles and Console Games
Segment ID: 8mhk4yl5qqgz
Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike)307 179in 31 days

Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike)

fi
People who are interested in buying play consoles, controllers or games. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike)
Segment ID: 8nfe806gy2n4
Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike)912 758in 31 days

Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike)

fi
People wanting to buy consumer electronics, TVs, console games, play consoles or audio and music device.Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike)
Segment ID: 8n3mdtpzunj9
Intent - Consumer Electronics - Televisions (Lookalike)733 365in 31 days

Intent - Consumer Electronics - Televisions (Lookalike)

fi
People who are interested in buying televisions. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Televisions (Lookalike)
Segment ID: 8o1ipjtayx8f
Intent - Cottage Life (Lookalike)620 606in 31 days

Intent - Cottage Life (Lookalike)

fi
People who are interested in buying cottage related things (cottages, garden supplies, boats, fishing or hunting supplies or sauna materials). Segment is based on net browsing content and modelling based on browsing data.
Segment name in DSPs: Relevant Audience - FI - Intent - Cottage Life (Lookalike)
Segment ID: 8mseewg8dbua
Intent - Domestic Appliances (Lookalike)577 270in 31 days

Intent - Domestic Appliances (Lookalike)

fi
People who are interested in buying domestic appliances. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Domestic Appliances (Lookalike)
Segment ID: 8lup1b2ysp3e
Intent - Domestic Appliances - Dishwashers (Lookalike)NEW!462 068in 31 days

Intent - Domestic Appliances - Dishwashers (Lookalike)

fi
People who are interested in buying a dishwasher. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Domestic Appliances - Dishwashers (Lookalike)
Segment ID: 8n4b28e2rf0f
Intent - Domestic Appliances - Ovens Stoves and Microwaves (Lookalike)212 325in 31 days

Intent - Domestic Appliances - Ovens Stoves and Microwaves (Lookalike)

fi
People who are interested in buying ovens, stoves or microwaves. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Domestic Appliances - Ovens Stoves and Microwaves (Lookalike)
Segment ID: 8ljmriomdr9z
Intent - Domestic Appliances - Refrigerators and Freezers (Lookalike)112 527in 31 days

Intent - Domestic Appliances - Refrigerators and Freezers (Lookalike)

fi
People who are interested in buying refrigerators or freezers. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Domestic Appliances - Refrigerators and Freezers (Lookalike)
Segment ID: 8mgw24ni76nb
Intent - Domestic Appliances - Vacuum Cleaners and Cleaning Equipment (Lookalike)140 868in 31 days

Intent - Domestic Appliances - Vacuum Cleaners and Cleaning Equipment (Lookalike)

fi
People who are interested in buying vacuum cleaners or cleaning equipment. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Domestic Appliances - Vacuum Cleaners and Cleaning Equipment (Lookalike)
Segment ID: 8mgw24ni76nd
Intent - Domestic Appliances - Washing Machines and Clothes Dryers (Lookalike)462 072in 31 days

Intent - Domestic Appliances - Washing Machines and Clothes Dryers (Lookalike)

fi
People who are interested in buying Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Domestic Appliances - Washing Machines and Clothes Dryers (Lookalike)
Segment ID: 8mgw24ni76nc
Intent - Gardening and Garden Accessories (Lookalike)426 836in 31 days

Intent - Gardening and Garden Accessories (Lookalike)

fi
People who are interested in buying garden accessories. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Gardening and Garden Accessories (Lookalike)
Segment ID: 8n4b4gyj565z
Intent - Home Decoration and Accessories24 754in 45 days

Intent - Home Decoration and Accessories

lv
Audience that browses shopping sites of home decoration articles.
Segment name in DSPs: Relevant Audience - LV - Intent - Home Decoration and Accessories
Segment ID: 8neppbyrrxh9
Intent - IT Equipment and Computers1in 45 days

Intent - IT Equipment and Computers

fi
People who are interested in buying computers or IT equipment. Segment is based on browsing data.
Segment name in DSPs: Relevant Audience - FI - Intent - IT Equipment and Computers
Segment ID: 8msn8i0pma0h
Intent - Interior Decorating and Furniture (Lookalike)367 760in 31 days

Intent - Interior Decorating and Furniture (Lookalike)

fi
People who are interested in buying interior decorating items or furniture. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture (Lookalike)
Segment ID: 8ljlxu9rccnv
Intent - Jewelry8 772in 45 days

Intent - Jewelry

fi
People who are interested in buying jewelry. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Jewelry
Segment ID: 8netvyqtntga
Intent - Kitchenware (Lookalike)93 934in 31 days

Intent - Kitchenware (Lookalike)

fi
People who are interested in buying kitchen dishes or tableware. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Kitchenware (Lookalike)
Segment ID: 8n49exzcvate
Intent - Men's wear9 914in 45 days

Intent - Men's wear

lv
Audience that browses shopping sites of men's clothes and accessories.
Segment name in DSPs: Relevant Audience - LV - Intent - Men's wear
Segment ID: 8neppbyrrxh8
Intent - Mobile Phone ContractNEW!378 264in 31 days

Intent - Mobile Phone Contract

se
People who are looking for a mobile contract. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Intent - Mobile Phone Contract
Segment ID: 8nfam0jirffh
Intent - Mobile Phone Subscriptions (Lookalike)NEW!32 981in 31 days

Intent - Mobile Phone Subscriptions (Lookalike)

fi
People who are interested in mobile phone subscriptions. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Mobile Phone Subscriptions (Lookalike)
Segment ID: 8o1ipjtaywf7
Intent - Parents of Young Children (Lookalike)680 000in 31 days

Intent - Parents of Young Children (Lookalike)

fi
People who are browsing babies', toddlers' or children's accessories or clothes. Segment modelling is based on net browsing data.
Segment name in DSPs: Relevant Audience - FI - Intent - Parents of Young Children (Lookalike)
Segment ID: 8m5tvrrze88j
Intent - Pets (Lookalike)160 934in 31 days

Intent - Pets (Lookalike)

fi
People who are interested in pets or buying pet supplies. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Pets (Lookalike)
Segment ID: 8o1ipjtayx5q
Intent - Phones and Phone Accessories (Lookalike)93 516in 31 days

Intent - Phones and Phone Accessories (Lookalike)

fi
People who are interested in buying phones or phone accessories. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Phones and Phone Accessories (Lookalike)
Segment ID: 8nfcighhvgdx
Intent - Smart Watches (Lookalike)NEW!117 763in 31 days

Intent - Smart Watches (Lookalike)

fi
People who are interested in buying smart watches. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Smart Watches (Lookalike)
Segment ID: 8nfcighhvfk2
Intent - Sport - Bicycles and Cycling (Lookalike)713 216in 31 days

Intent - Sport - Bicycles and Cycling (Lookalike)

fi
People who are interested in buying bicycles or cycling accessories. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Bicycles and Cycling (Lookalike)
Segment ID: 8mt75811gnzt
Intent - Sport - Golf136 915in 31 days

Intent - Sport - Golf

fi
People who are interested in buying golf equipment. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Golf
Segment ID: 8ljmqdk8czky
Intent - Sport - Outdoor Activities (Lookalike)593 364in 31 days

Intent - Sport - Outdoor Activities (Lookalike)

fi
People who are interested in buying equipment for outdoor activities. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Outdoor Activities (Lookalike)
Segment ID: 8mt75811gnzj
Intent - Sport - Sport Equipment (Lookalike)393 695in 31 days

Intent - Sport - Sport Equipment (Lookalike)

fi
People who are interested in buying fitness equipment (rowing machines, excercise bikes, cross trainers, treadmills etc.). Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Sport Equipment (Lookalike)
Segment ID: 8nqfm06bou7m
Intent - Travel Vehicles and Caravans (Lookalike)292 011in 31 days

Intent - Travel Vehicles and Caravans (Lookalike)

fi
People who are interested in buying travel vehicles or caravans. Segment modelling is based on Auto1 data.
Segment name in DSPs: Relevant Audience - FI - Intent - Travel Vehicles and Caravans (Lookalike)
Segment ID: 8o1kf26wjxj3
Intent - Women's Clothing (Lookalike)257 746in 31 days

Intent - Women's Clothing (Lookalike)

fi
People who are interested in buying women's clothing. Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Women's Clothing (Lookalike)
Segment ID: 8n49exzcvbnu
Intent - Women's wear51 308in 45 days

Intent - Women's wear

lv
Audience that browses shopping sites of women wear.
Segment name in DSPs: Relevant Audience - LV - Intent - Women's wear
Segment ID: 8n3mlpz7zevl
Shopping - Active Online Shoppers491 776in 31 days

Shopping - Active Online Shoppers

fi
People who have visited web shopping site during last month.
Segment name in DSPs: Relevant Audience - FI - Shopping - Active Online Shoppers
Segment ID: 8o12lbhd62k8
Shopping - Active Online ShoppersNEW!130 180in 31 days

Shopping - Active Online Shoppers

lv
People who have visited online shopping sites at least two times within a month. Segment is based on browsing data.
Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers
Segment ID: 8o16axqqax74
Shopping - Early Adopters219 639in 31 days

Shopping - Early Adopters

lv
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters
Segment ID: 8nf1p5p6loat
Shopping - Early AdoptersNEW!821 311in 31 days

Shopping - Early Adopters

se
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Shopping - Early Adopters
Segment ID: 8nf1p5p6loau
Shopping - Early Adopters1 450 418in 31 days

Shopping - Early Adopters

fi
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Early Adopters
Segment ID: 8nq4srw2zixw
Shopping - Early AdoptersNEW!243 741in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Shopping - Online Shoppers - Books413 428in 31 days

Shopping - Online Shoppers - Books

fi
People who buy books online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Books
Segment ID: 8nqd9mpdhxa4
Shopping - Online Shoppers - Clothes647 285in 31 days

Shopping - Online Shoppers - Clothes

fi
People who buy clothes online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Clothes
Segment ID: 8nfa5y47fwt5
Shopping - Online Shoppers - Electronics536 077in 31 days

Shopping - Online Shoppers - Electronics

fi
People who buy electronics online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Electronics
Segment ID: 8n472iymbizo
Shopping - Online Shoppers - Health and Beauty552 275in 31 days

Shopping - Online Shoppers - Health and Beauty

fi
People who buy health and beauty products online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Health and Beauty
Segment ID: 8nqd9mpdhxa8
Shopping - Online Shoppers - Style and Fashion532 612in 31 days

Shopping - Online Shoppers - Style and Fashion

fi
Webshoppers who are interested in style and fashion. Based on Webshoppers data and on Relevant Audience data (Style and fashion).
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Style and Fashion
Segment ID: 8oc5otnm6k3w
Shopping - Online Shoppers - Travel and Hotels641 096in 31 days

Shopping - Online Shoppers - Travel and Hotels

fi
People who book travel tickets or hotels online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Travel and Hotels
Segment ID: 8nqd9mpdhxa9

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