Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
Showing 68 of 968 segments.
buying intent
NameAudience
Intent - Accessories and Watches32 229in 45 days

Intent - Accessories and Watches

fi
People who are interested in buying accessories or watches. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Accessories and Watches
Segment ID: 8ljlxu9rccny
Intent - Antique, Art and Design28 841in 45 days

Intent - Antique, Art and Design

fi
People who are interested in buying antique. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Antique, Art and Design
Segment ID: 8netvyqtnthp
Intent - Books and Magazines37 779in 45 days

Intent - Books and Magazines

fi
People who are interested in purchasing books. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Books and Magazines
Segment ID: 8ljlxu9rcco9
Intent - Building and Renovating - Renovating Tools and Accessories23 796in 45 days

Intent - Building and Renovating - Renovating Tools and Accessories

fi
People who are interested in tools and accessories for renovating. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Building and Renovating - Renovating Tools and Accessories
Segment ID: 8mgw4da9clkb
Intent - Building and Renovating Materials and Tools or Renovation services (general)65 848in 45 days

Intent - Building and Renovating Materials and Tools or Renovation services (general)

fi
People who are interested in any type of building materials, renovating tools or services related to renovation. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Building and Renovating Materials and Tools or Renovation services (general)
Segment ID: 8lup1b2ysp3f
Intent - Car Accessories and Spare Parts41 906in 45 days

Intent - Car Accessories and Spare Parts

fi
People who are interested in buying car accessories or spare parts.Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Car Accessories and Spare Parts
Segment ID: 8mgv8fv4umbd
Intent - Cars200 993in 45 days

Intent - Cars

fi
People who are interested in buying a car. Segment is based on Autot1.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Cars
Segment ID: 8ljlrfqo3dqu
Intent - Cars - Premium Brands70 806in 45 days

Intent - Cars - Premium Brands

fi
People searching premium cars from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Cars - Premium Brands
Segment ID: 8nei78pe3ofm
Intent - Cars - Premium Brands (Lookalike)375 027in 31 days

Intent - Cars - Premium Brands (Lookalike)

fi
Segment modeling is based on base group of people searching premium cars from Auto1.fi sites.
Segment name in DSPs: Relevant Audience - FI - Intent - Cars - Premium Brands (Lookalike)
Segment ID: 8nqfm06bou7n
Intent - Cars - Volume Brands96 986in 45 days

Intent - Cars - Volume Brands

fi
People searching volume car brands from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Cars - Volume Brands
Segment ID: 8mh8wwcuedr8
Intent - Cars - Volume Brands (Lookalike)546 726in 31 days

Intent - Cars - Volume Brands (Lookalike)

fi
Segment modelling is based on the base group of people searching volume car brands from Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Cars - Volume Brands (Lookalike)
Segment ID: 8n49exzcvbny
Intent - Children's Accessories and Toys58 913in 45 days

Intent - Children's Accessories and Toys

fi
People who are interested in buying children's accessories or toys. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Children's Accessories and Toys
Segment ID: 8ljlxu9rccnz
Intent - Children's Clothes and Shoes276 747in 45 days

Intent - Children's Clothes and Shoes

fi
People who are interested in buying children's clothes or shoes. Segment is based on Hintaseuranta or Huuto.net data.
Segment name in DSPs: Relevant Audience - FI - Intent - Children's Clothes and Shoes
Segment ID: 8m5s4wpn6rsg
Intent - Children's Toys and Games (Price monitoring)41 433in 45 days

Intent - Children's Toys and Games (Price monitoring)

fi
People who are interested in buying children's toys or games. Segment is based on browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Children's Toys and Games (Price monitoring)
Segment ID: 8n3qc19oubea
Intent - Children's Wear and Accessories33 353in 45 days

Intent - Children's Wear and Accessories

lv
Audience that browses shopping sites of children's clothes and accessories
Segment name in DSPs: Relevant Audience - LV - Intent - Children's Wear and Accessories
Segment ID: 8mhgej0ih60x
Intent - Consumer Electronics (General)66 420in 45 days

Intent - Consumer Electronics (General)

fi
People who are interested in buying consumer electronics for entertainment.Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics (General)
Segment ID: 8lup1b2ysp3q
Intent - Consumer Electronics - Audio and Music Device23 272in 45 days

Intent - Consumer Electronics - Audio and Music Device

fi
People who are interested in buying audio or music device. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Audio and Music Device
Segment ID: 8lupv2tta58u
Intent - Consumer Electronics - Audio and Music Device (Lookalike)297 566in 31 days

Intent - Consumer Electronics - Audio and Music Device (Lookalike)

fi
People who are interested in buying audio or music device. Segment modelling is based on Price monitoring site (Hintaseuranta) base group.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Audio and Music Device (Lookalike)
Segment ID: 8n49exzcvbnx
Intent - Consumer Electronics - Play Consoles and Console Games38 122in 45 days

Intent - Consumer Electronics - Play Consoles and Console Games

fi
People who are interested in buying play consoles or console games. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Play Consoles and Console Games
Segment ID: 8m5syr9ebfch
Intent - Consumer Electronics - Play Consoles and Console Games (Price monitoring)51 437in 45 days

Intent - Consumer Electronics - Play Consoles and Console Games (Price monitoring)

fi
People who are interested in buying play consoles, controllers or games and are using price comparison site (Hintaseuranta).
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Play Consoles and Console Games (Price monitoring)
Segment ID: 8mhk4yl5qqgz
Intent - Consumer Electronics - TVs|Console Games|Audio52 103in 45 days

Intent - Consumer Electronics - TVs|Console Games|Audio

fi
People wanting to buy consumer electronics, TVs, console games, play consoles or audio and music device.Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - TVs|Console Games|Audio
Segment ID: 8n3mdtpzunj9
Intent - Consumer Electronics - Televisions (Lookalike)707 715in 31 days

Intent - Consumer Electronics - Televisions (Lookalike)

fi
People who are interested in buying televisions. Segment modelling is based on Price monitor site (Hintaseuranta) base group.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Televisions (Lookalike)
Segment ID: 8o1ipjtayx8f
Intent - Cottage Life418 888in 45 days

Intent - Cottage Life

fi
People who are interested in buying cottage related things, such as cottages, garden supplies, boats, fishing or hunting supplies or sauna materials.Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Cottage Life
Segment ID: 8mseewg8dbua
Intent - Cottages and Holiday Housing32 379in 45 days

Intent - Cottages and Holiday Housing

fi
People who are interested in buying or renting a cottage or a holiday house. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Cottages and Holiday Housing
Segment ID: 8ljlrfqo3dqs
Intent - Domestic Appliances46 995in 45 days

Intent - Domestic Appliances

fi
People who are interested in buying domestic appliances. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Domestic Appliances
Segment ID: 8lup1b2ysp3e
Intent - Garden Accessories30 646in 45 days

Intent - Garden Accessories

fi
People who are interested in buying garden accessories. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Garden Accessories
Segment ID: 8ljlxu9rccnw
Intent - Home Decoration and Accessories28 963in 45 days

Intent - Home Decoration and Accessories

lv
Audience that browses shopping sites of home decoration articles.
Segment name in DSPs: Relevant Audience - LV - Intent - Home Decoration and Accessories
Segment ID: 8neppbyrrxh9
Intent - Housing97 791in 45 days

Intent - Housing

fi
People who are interested in buying or renting a house or flat. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Housing
Segment ID: 8ljlrfqo3dqq
Intent - IT Equipment and Computers34 626in 45 days

Intent - IT Equipment and Computers

fi
People who are interested in buying computers or IT equipment. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - IT Equipment and Computers
Segment ID: 8lup1b2ysp3r
Intent - IT Equipment and Computers (Price monitoring)38 884in 45 days

Intent - IT Equipment and Computers (Price monitoring)

fi
People who are interested in buying computers or IT equipment and are using price comparison site (Hintaseuranta).
Segment name in DSPs: Relevant Audience - FI - Intent - IT Equipment and Computers (Price monitoring)
Segment ID: 8msn8i0pma0h
Intent - Interior Decorating and Furniture184 616in 45 days

Intent - Interior Decorating and Furniture

fi
People who are interested in buying interior decorating items or furniture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture
Segment ID: 8ljlxu9rccnv
Intent - Interior Decorating and Furniture - Beds and Bedroom22 541in 45 days

Intent - Interior Decorating and Furniture - Beds and Bedroom

fi
People who are interested in buying beds or interior tems to bedroom Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture - Beds and Bedroom
Segment ID: 8nqbrz8lvgyj
Intent - Interior Decorating and Furniture - Carpets and Textiles28 688in 45 days

Intent - Interior Decorating and Furniture - Carpets and Textiles

fi
People who are interested in buying carpets or textiles. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture - Carpets and Textiles
Segment ID: 8o1evkuj6ux2
Intent - Interior Decorating and Furniture - Decoration Boards and Furnishing Articles66 027in 45 days

Intent - Interior Decorating and Furniture - Decoration Boards and Furnishing Articles

fi
People who are interested in buying interior decorating items or furniture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture - Decoration Boards and Furnishing Articles
Segment ID: 8o1evkuj6ux3
Intent - Interior Decorating and Furniture - Dining Tables and Chairs52 281in 45 days

Intent - Interior Decorating and Furniture - Dining Tables and Chairs

fi
People who are interested in buying dining tables and chairs. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture - Dining Tables and Chairs
Segment ID: 8n45kz6yap0e
Intent - Interior Decorating and Furniture - Lamps24 546in 45 days

Intent - Interior Decorating and Furniture - Lamps

fi
People who are interested in buying lamps. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture - Lamps
Segment ID: 8nqbrz8lvgyk
Intent - Interior Decorating and Furniture - Shelves and Storage48 678in 45 days

Intent - Interior Decorating and Furniture - Shelves and Storage

fi
People who are interested in buying shelves or storage solutions. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture - Shelves and Storage
Segment ID: 8nf8ofyhxxv3
Intent - Interior Decorating and Furniture - Sofas and Armchairs37 040in 45 days

Intent - Interior Decorating and Furniture - Sofas and Armchairs

fi
People who are interested in buying sofas or armchairs. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture - Sofas and Armchairs
Segment ID: 8nf8ofyhxxv4
Intent - Jewelry12 993in 45 days

Intent - Jewelry

fi
People who are interested in buying jewelry. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Jewelry
Segment ID: 8netvyqtntga
Intent - Men's wear15 988in 45 days

Intent - Men's wear

lv
Audience that browses shopping sites of men's clothes and accessories.
Segment name in DSPs: Relevant Audience - LV - Intent - Men's wear
Segment ID: 8neppbyrrxh8
Intent - Mobile Phone Subscriptions (Lookalike)NEW!99 527in 31 days

Intent - Mobile Phone Subscriptions (Lookalike)

fi
People who are interested in mobile phone subscriptions. Segment modeling is based on Price monitoring site (Hintaseuranta) base group.
Segment name in DSPs: Relevant Audience - FI - Intent - Mobile Phone Subscriptions (Lookalike)
Segment ID: 8o1ipjtaywf7
Intent - Motorcycles Mopeds Snowmobiles ATVs and Moped Cars32 328in 45 days

Intent - Motorcycles Mopeds Snowmobiles ATVs and Moped Cars

fi
People who are interested in buying or renting motorcycle, mopeds, snowmobiles, ATVs or moped cars. Segment is based on net browsing.
Segment name in DSPs: Relevant Audience - FI - Intent - Motorcycles Mopeds Snowmobiles ATVs and Moped Cars
Segment ID: 8lup1b2ysp37
Intent - Parents of Young Children116 850in 45 days

Intent - Parents of Young Children

fi
People who are browsing toddler's accessories or maternity clothing. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Parents of Young Children
Segment ID: 8m5tvrrze88j
Intent - Pets - Dogs31 489in 45 days

Intent - Pets - Dogs

fi
People who are interested in dogs or dog supplies. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Pets - Dogs
Segment ID: 8luqkl037vq0
Intent - Pets and Pet Supplies46 409in 45 days

Intent - Pets and Pet Supplies

fi
People who are interested in buying pets or pet supplies. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Pets and Pet Supplies
Segment ID: 8m5s4wpn6rsj
Intent - Phones and Phone Accessories (Price monitoring)46 024in 45 days

Intent - Phones and Phone Accessories (Price monitoring)

fi
People who are interested in buying phones. and are using price comparison site (Hintaseuranta).
Segment name in DSPs: Relevant Audience - FI - Intent - Phones and Phone Accessories (Price monitoring)
Segment ID: 8mhk4yl5qqgy
Intent - Shoes and Clothes91 275in 45 days

Intent - Shoes and Clothes

fi
People who are interested in buying shoes or clothes. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Shoes and Clothes
Segment ID: 8ljlxu9rccnx
Intent - Smart Watches (Lookalike)NEW!308 596in 31 days

Intent - Smart Watches (Lookalike)

fi
People who are interested in buying smart watches. Segment modeling is based on Price Monitoring -site (Hintaseuranta) base group.
Segment name in DSPs: Relevant Audience - FI - Intent - Smart Watches (Lookalike)
Segment ID: 8nfcighhvfk2
Intent - Sport - Fitness29 349in 45 days

Intent - Sport - Fitness

fi
People who are interested in buying fitness clothing or equipment.Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Fitness
Segment ID: 8luptyuwyyb8
Intent - Sport - Outdoor Activities (Lookalike)375 381in 31 days

Intent - Sport - Outdoor Activities (Lookalike)

fi
People who are interested in buying equipment for outdoor activities. Segment modelling is based on Price monitoring site (Hintaseuranta) base group.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Outdoor Activities (Lookalike)
Segment ID: 8mt75811gnzj
Intent - Sport - Skiing and Snowboarding20 087in 45 days

Intent - Sport - Skiing and Snowboarding

fi
People who are interested in buying cross-country or downhill skis or snowboard equipment.Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Cross-country or Downhill Skiing and Snowboarding
Segment ID: 8m5sxg6udblv
Intent - Sport - Sport Equipment (Lookalike)389 986in 31 days

Intent - Sport - Sport Equipment (Lookalike)

fi
People who are interested in buying sport equipment. Segment modelling is based on Price monitoring site (hintaseuranta) base group.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Sport Equipment (Lookalike)
Segment ID: 8nqfm06bou7m
Intent - Sport - Winter Sports35 456in 45 days

Intent - Sport - Winter Sports

fi
People who are interested in buying skates or ice hockey equipment, cross country skiing equipment or ski boxes. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Winter Sports
Segment ID: 8n3mdtpzunja
Intent - Sport and Outdoor Activities (General)94 872in 45 days

Intent - Sport and Outdoor Activities (General)

fi
People who are interested in buying sport or outdoor gear. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport and Outdoor Activities (General)
Segment ID: 8m5s4wpn6rsh
Intent - Trucking25 538in 45 days

Intent - Trucking

fi
People who are interested in buying trucking vehicles. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Intent - Trucking
Segment ID: 8m5u7rsftupl
Intent - Women's wear56 899in 45 days

Intent - Women's wear

lv
Audience that browses shopping sites of women wear.
Segment name in DSPs: Relevant Audience - LV - Intent - Women's wear
Segment ID: 8n3mlpz7zevl
Shopping - Active Online Shoppers608 605in 31 days

Shopping - Active Online Shoppers

fi
People who have visited web shopping site during last month.
Segment name in DSPs: Relevant Audience - FI - Shopping - Active Online Shoppers
Segment ID: 8o12lbhd62k8
Shopping - Active Online ShoppersNEW!130 618in 31 days

Shopping - Active Online Shoppers

lv
People who have visited online shopping sites at least two times within a month. Segment is based on browsing data.
Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers
Segment ID: 8o16axqqax74
Shopping - Early Adopters550 174in 31 days

Shopping - Early Adopters

lv
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters
Segment ID: 8nf1p5p6loat
Shopping - Early AdoptersNEW!581 780in 31 days

Shopping - Early Adopters

se
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Shopping - Early Adopters
Segment ID: 8nf1p5p6loau
Shopping - Early AdoptersNEW!1 705 689in 31 days

Shopping - Early Adopters

fi
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Early Adopters
Segment ID: 8nq4srw2zixw
Shopping - Early AdoptersNEW!176 705in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Shopping - Online Shoppers - BooksNEW!296 545in 31 days

Shopping - Online Shoppers - Books

fi
People who buy books online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Books
Segment ID: 8nqd9mpdhxa4
Shopping - Online Shoppers - ClothesNEW!428 060in 31 days

Shopping - Online Shoppers - Clothes

fi
People who buy clothes online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Clothes
Segment ID: 8nfa5y47fwt5
Shopping - Online Shoppers - ElectronicsNEW!365 665in 31 days

Shopping - Online Shoppers - Electronics

fi
People who buy electronics online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Electronics
Segment ID: 8n472iymbizo
Shopping - Online Shoppers - Health and BeautyNEW!388 657in 31 days

Shopping - Online Shoppers - Health and Beauty

fi
People who buy health and beauty products online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Health and Beauty
Segment ID: 8nqd9mpdhxa8
Shopping - Online Shoppers - Style and FashionNEW!620 513in 31 days

Shopping - Online Shoppers - Style and Fashion

fi
Webshoppers who are interested in style and fashion. Based on Webshoppers data and in Relevant Audience data (Style and fashion).
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Style and Fashion
Segment ID: 8oc5otnm6k3w
Shopping - Online Shoppers - Travel and HotelsNEW!414 959in 31 days

Shopping - Online Shoppers - Travel and Hotels

fi
People who book travel tickets or hotels online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Travel and Hotels
Segment ID: 8nqd9mpdhxa9

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