Relevant Audience - Trustable and Transparent 2nd Party Data
With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the flag icon next to the segment.
How to use Relevant Audience segments in Adform, and in Google Display & Video 360.
All Audience Segments
| buying intent | |||||
| Name | Audience | ||||
|---|---|---|---|---|---|
 |  | Intent - Automotive | 214 424 | in 45 days | |
Intent - AutomotivePeople who are interested in buying a car. Segment is based on Autot1.fi -data. Segment name in DSPs: Relevant Audience - FI - Intent - Automotive Segment ID: 8ljlrfqo3dqu | |||||
| | Intent - Automotive - Premium Brands | 69 995 | in 45 days | |
Intent - Automotive - Premium BrandsPeople searching premium cars from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands Segment ID: 8nei78pe3ofm | |||||
| | Intent - Automotive - Premium Brands (Lookalike) | 510 332 | in 31 days | |
Intent - Automotive - Premium Brands (Lookalike)Segment modeling is based on base group of people searching premium cars from Auto1.fi sites. Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Premium Brands (Lookalike) Segment ID: 8nqfm06bou7n | |||||
| | Intent - Automotive - Volume Brands | 116 537 | in 45 days | |
Intent - Automotive - Volume BrandsPeople searching volume car brands from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands Segment ID: 8mh8wwcuedr8 | |||||
| | Intent - Automotive - Volume Brands (Lookalike) | 848 257 | in 31 days | |
Intent - Automotive - Volume Brands (Lookalike)Segment modelling is based on the base group of people searching volume car brands from Auto1.fi sites Segment name in DSPs: Relevant Audience - FI - Intent - Automotive - Volume Brands (Lookalike) Segment ID: 8n49exzcvbny | |||||
|  | Intent - Barbecues (Lookalike) | 26 977 112 | in 31 days | |
Intent - Barbecues (Lookalike)People who are interested in buying garden furniture of barbecues. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Barbecues (Lookalike) Segment ID: 8mhbbd8xbygj | |||||
|  | Intent - Boats and Fishing (Lookalike) | 2 327 341 | in 31 days | |
Intent - Boats and Fishing (Lookalike)People who are interested in buying a boat. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Boats and Fishing (Lookalike) Segment ID: 8lup1b2ysp39 | |||||
| | Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike) | 3 292 539 | in 31 days | |
Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike)People who are interested in tools and accessories for renovating. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Building and Renovating - Renovating Tools and Accessories (Lookalike) Segment ID: 8mgw4da9clkb | |||||
| | Intent - Car Accessories and Spare Parts (Lookalike) | 4 180 460 | in 31 days | |
Intent - Car Accessories and Spare Parts (Lookalike)People who are interested in buying car accessories or spare parts. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Car Accessories and Spare Parts (Lookalike) Segment ID: 8mt75811gnzs | |||||
|  | Intent - Children's Clothes and Shoes | 166 874 | in 45 days | |
Intent - Children's Clothes and ShoesPeople who are interested in buying children's clothes or shoes. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Children's Clothes and Shoes Segment ID: 8m5s4wpn6rsg | |||||
 |  | Intent - Children's Wear and Accessories | 24 487 | in 45 days | |
Intent - Children's Wear and AccessoriesAudience that browses shopping sites of children's clothes and accessories Segment name in DSPs: Relevant Audience - LV - Intent - Children's Wear and Accessories Segment ID: 8mhgej0ih60x | |||||
|  | Intent - Consumer Electronics (General) | 187 160 | in 45 days | |
Intent - Consumer Electronics (General)People who are interested in buying consumer electronics for entertainment. Segment is based on net browsing content.(Tekniikan maailma, Muropaketti). Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics (General) Segment ID: 8lup1b2ysp3q | |||||
| | Intent - Consumer Electronics (Lookalike) | 290 298 | in 31 days | |
Intent - Consumer Electronics (Lookalike)Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics. Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics (Lookalike) Segment ID: 8o1kscr38zmx | |||||
| | Intent - Consumer Electronics - Audio and Music Device (Lookalike) | 26 975 289 | in 31 days | |
Intent - Consumer Electronics - Audio and Music Device (Lookalike)People who are interested in buying audio or music device. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Audio and Music Device (Lookalike) Segment ID: 8n49exzcvbnx | |||||
| | Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike) | 1 715 040 | in 31 days | |
Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike)People who are interested in buying play consoles, controllers or games. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Play Consoles and Console Games (Lookalike) Segment ID: 8nfe806gy2n4 | |||||
|  | Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike) | 26 975 194 | in 31 days | |
Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike)People wanting to buy consumer electronics, TVs, console games, play consoles or audio and music device.Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - TVs|Console Games|Audio (Lookalike) Segment ID: 8n3mdtpzunj9 | |||||
| | Intent - Consumer Electronics - Televisions (Lookalike) | 26 975 715 | in 31 days | |
Intent - Consumer Electronics - Televisions (Lookalike)People who are interested in buying televisions. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - Televisions (Lookalike) Segment ID: 8o1ipjtayx8f | |||||
| | Intent - Cottage Life (Lookalike) | 26 977 441 | in 31 days | |
Intent - Cottage Life (Lookalike)People who are interested in buying cottage related things (cottages, garden supplies, boats, fishing or hunting supplies or sauna materials). Segment is based on net browsing content and modelling based on browsing data. Segment name in DSPs: Relevant Audience - FI - Intent - Cottage Life (Lookalike) Segment ID: 8mseewg8dbua | |||||
| | Intent - Gardening and Garden Accessories (Lookalike) | 2 069 698 | in 31 days | |
Intent - Gardening and Garden Accessories (Lookalike)People who are interested in buying garden accessories. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Gardening and Garden Accessories (Lookalike) Segment ID: 8n4b4gyj565z | |||||
| | Intent - Home Decoration and Accessories | 21 618 | in 45 days | |
Intent - Home Decoration and AccessoriesAudience that browses shopping sites of home decoration articles. Segment name in DSPs: Relevant Audience - LV - Intent - Home Decoration and Accessories Segment ID: 8neppbyrrxh9 | |||||
| | Intent - Interior Decorating and Furniture (Lookalike) | 1 982 921 | in 31 days | |
Intent - Interior Decorating and Furniture (Lookalike)People who are interested in buying interior decorating items or furniture. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture (Lookalike) Segment ID: 8ljlxu9rccnv | |||||
| | Intent - Jewelry | 691 | in 45 days | |
Intent - JewelryPeople who are interested in buying jewelry. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Jewelry Segment ID: 8netvyqtntga | |||||
| | Intent - Men's wear | 167 | in 45 days | |
Intent - Men's wearAudience that browses shopping sites of men's clothes and accessories. Segment name in DSPs: Relevant Audience - LV - Intent - Men's wear Segment ID: 8neppbyrrxh8 | |||||
 | | Intent - Mobile Phone ContractNEW! | 1 047 | in 31 days | |
Intent - Mobile Phone ContractPeople who are looking for a mobile contract. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Intent - Mobile Phone Contract Segment ID: 8nfam0jirffh | |||||
| | Intent - Mobile Phone Subscriptions (Lookalike)NEW! | 1 106 | in 31 days | |
Intent - Mobile Phone Subscriptions (Lookalike)People who are interested in mobile phone subscriptions. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Mobile Phone Subscriptions (Lookalike) Segment ID: 8o1ipjtaywf7 | |||||
|  | Intent - Parents of Young Children (Lookalike) | 3 533 056 | in 31 days | |
Intent - Parents of Young Children (Lookalike)People who are browsing babies', toddlers' or children's accessories or clothes. Segment modelling is based on net browsing data. Segment name in DSPs: Relevant Audience - FI - Intent - Parents of Young Children (Lookalike) Segment ID: 8m5tvrrze88j | |||||
|  | Intent - Pets (Lookalike) | 1 395 122 | in 31 days | |
Intent - Pets (Lookalike)People who are interested in pets or buying pet supplies. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Pets (Lookalike) Segment ID: 8o1ipjtayx5q | |||||
| | Intent - Smart Watches (Lookalike)NEW! | 147 321 | in 31 days | |
Intent - Smart Watches (Lookalike)People who are interested in buying smart watches. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Smart Watches (Lookalike) Segment ID: 8nfcighhvfk2 | |||||
|  | Intent - Sport - Bicycles and Cycling (Lookalike) | 1 163 723 | in 31 days | |
Intent - Sport - Bicycles and Cycling (Lookalike)People who are interested in buying bicycles or cycling accessories. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Bicycles and Cycling (Lookalike) Segment ID: 8mt75811gnzt | |||||
| | Intent - Sport - Golf | 104 242 | in 31 days | |
Intent - Sport - GolfPeople who are interested in buying golf equipment. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Golf Segment ID: 8ljmqdk8czky | |||||
| | Intent - Sport - Outdoor Activities (Lookalike) | 2 621 493 | in 31 days | |
Intent - Sport - Outdoor Activities (Lookalike)People who are interested in buying equipment for outdoor activities. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Outdoor Activities (Lookalike) Segment ID: 8mt75811gnzj | |||||
| | Intent - Sport - Sport Equipment (Lookalike) | 6 354 181 | in 31 days | |
Intent - Sport - Sport Equipment (Lookalike)People who are interested in buying fitness equipment (rowing machines, excercise bikes, cross trainers, treadmills etc.). Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Sport Equipment (Lookalike) Segment ID: 8nqfm06bou7m | |||||
| | Intent - Travel Vehicles and Caravans (Lookalike) | 314 232 | in 31 days | |
Intent - Travel Vehicles and Caravans (Lookalike)People who are interested in buying travel vehicles or caravans. Segment modelling is based on Auto1 data. Segment name in DSPs: Relevant Audience - FI - Intent - Travel Vehicles and Caravans (Lookalike) Segment ID: 8o1kf26wjxj3 | |||||
| | Intent - Women's Clothing (Lookalike) | 7 836 379 | in 31 days | |
Intent - Women's Clothing (Lookalike)People who are interested in buying women's clothing. Segment modelling is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Intent - Women's Clothing (Lookalike) Segment ID: 8n49exzcvbnu | |||||
| | Intent - Women's wear | 38 672 | in 45 days | |
Intent - Women's wearAudience that browses shopping sites of women wear. Segment name in DSPs: Relevant Audience - LV - Intent - Women's wear Segment ID: 8n3mlpz7zevl | |||||
| | Shopping - Active Online ShoppersNEW! | 136 233 | in 31 days | |
Shopping - Active Online ShoppersPeople who have visited online shopping sites at least two times within a month. Segment is based on browsing data. Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers Segment ID: 8o16axqqax74 | |||||
| | Shopping - Early Adopters | 268 301 | in 31 days | |
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters Segment ID: 8nf1p5p6loat | |||||
| | Shopping - Early AdoptersNEW! | 85 508 | in 31 days | |
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Shopping - Early Adopters Segment ID: 8nf1p5p6loau | |||||
| | Shopping - Early Adopters | 1 609 804 | in 31 days | |
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Early Adopters Segment ID: 8nq4srw2zixw | |||||
 | | Shopping - Early AdoptersNEW! | 701 | in 31 days | |
Shopping - Early AdoptersPeople who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters Segment ID: 8o17wb0ojvhn | |||||
| | Shopping - Online Shoppers - Travel and Hotels | 150 257 | in 31 days | |
Shopping - Online Shoppers - Travel and HotelsPeople who book travel tickets or hotels online. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Travel and Hotels Segment ID: 8nqd9mpdhxa9 | |||||