Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

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Showing 164 of 971 segments.
demographics
NameAudience
Demographics - Age - 18-244 563in 90 days

Demographics - Age - 18-24

no
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 18-24
Segment ID: 8mgpnzzqb4f3
Demographics - Age - 18-24386 943in 90 days

Demographics - Age - 18-24

dk
People between 18 and 20 years old.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 18-24
Segment ID: 8mrsrk50lg1b
Demographics - Age - 18-2413 712in 90 days

Demographics - Age - 18-24

se
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 18-24
Segment ID: 8n2vvl7uxg8g
Demographics - Age - 18-241 143 335in 90 days

Demographics - Age - 18-24

fi
Young Adults. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 18-24
Segment ID: 8noz7exrnvhu
Demographics - Age - 25-3428 092in 90 days

Demographics - Age - 25-34

se
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 25-34
Segment ID: 8m5mkcqfamfl
Demographics - Age - 25-34377 568in 90 days

Demographics - Age - 25-34

dk
People between 25 and 34 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 25-34
Segment ID: 8mrsrk50lg1c
Demographics - Age - 25-345 885in 90 days

Demographics - Age - 25-34

no
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 25-34
Segment ID: 8n2vvl7uxg8h
Demographics - Age - 25-341 300 612in 90 days

Demographics - Age - 25-34

fi
About thirties. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 25-34
Segment ID: 8om8hzo9ln0l
Demographics - Age - 35-4432 737in 90 days

Demographics - Age - 35-44

se
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 35-44
Segment ID: 8m5mkcqfamfm
Demographics - Age - 35-444 443in 90 days

Demographics - Age - 35-44

no
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 35-44
Segment ID: 8mgpnzzqb4f4
Demographics - Age - 35-44158 817in 90 days

Demographics - Age - 35-44

dk
People between 35 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 35-44
Segment ID: 8mrsrk50lg1d
Demographics - Age - 35-441 543 204in 90 days

Demographics - Age - 35-44

fi
About fourties. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 35-44
Segment ID: 8noz7exrnvhv
Demographics - Age - 45-5476 968in 90 days

Demographics - Age - 45-54

se
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 45-54
Segment ID: 8mgpnzzqb4f5
Demographics - Age - 45-54307 691in 90 days

Demographics - Age - 45-54

dk
People between 45 and 54 years
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 45-54
Segment ID: 8mrsrk50lg1e
Demographics - Age - 45-548 322in 90 days

Demographics - Age - 45-54

no
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 45-54
Segment ID: 8n2vvl7uxg8i
Demographics - Age - 45-541 473 625in 90 days

Demographics - Age - 45-54

fi
About fifties. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 45-54
Segment ID: 8ob5elhur0du
Demographics - Age - 55-6412 019in 90 days

Demographics - Age - 55-64

no
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 55-64
Segment ID: 8m5mkcqfamfn
Demographics - Age - 55-64103 299in 90 days

Demographics - Age - 55-64

dk
People between 55 and 64 years
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 55-64
Segment ID: 8n2vvl7uxg8j
Demographics - Age - 55-6437 685in 90 days

Demographics - Age - 55-64

se
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 55-64
Segment ID: 8n2vvl7uxg8k
Demographics - Age - 55-641 364 500in 90 days

Demographics - Age - 55-64

fi
About sixty. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 55-64
Segment ID: 8noz7exrnvhw
Demographics - Age - Men 18-44448 277in 90 days

Demographics - Age - Men 18-44

dk
Men between 18 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men 18-44
Segment ID: 8mgpox6wlfj6
Demographics - Age - Men 18-4439 151in 90 days

Demographics - Age - Men 18-44

se
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men 18-44
Segment ID: 8mgpox6wlfj7
Demographics - Age - Men 18-446 470in 90 days

Demographics - Age - Men 18-44

no
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men 18-44
Segment ID: 8mrssd6kkpm6
Demographics - Age - Men 18-441 417 622in 90 days

Demographics - Age - Men 18-44

fi
Men under 44. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men 18-44
Segment ID: 8np0deyxnj7h
Demographics - Age - Men Over 447 354in 90 days

Demographics - Age - Men Over 44

no
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men Over 44
Segment ID: 8mgpox6wlfj9
Demographics - Age - Men Over 44238 258in 90 days

Demographics - Age - Men Over 44

dk
Men above 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men over 44
Segment ID: 8mrssd6kkpm7
Demographics - Age - Men Over 44147 325in 90 days

Demographics - Age - Men Over 44

se
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men over 44
Segment ID: 8n2vvwqjfdkh
Demographics - Age - Men over 352 402 854in 90 days

Demographics - Age - Men over 35

fi
Men over 35 years old. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 35
Segment ID: 8mh6uey4pbij
Demographics - Age - Men over 441 887 837in 90 days

Demographics - Age - Men over 44

fi
Men over 44. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 44
Segment ID: 8o03gy89pxnk
Demographics - Age - Over 64107 872in 90 days

Demographics - Age - Over 64

no
People above the age of 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Over 64
Segment ID: 8mgpnzzqb4f6
Demographics - Age - Over 6484 502in 90 days

Demographics - Age - Over 64

dk
People over the of 64 years old.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Over 64
Segment ID: 8mrsrk50lg1f
Demographics - Age - Over 64186 315in 90 days

Demographics - Age - Over 64

se
People above the age of 64 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Over 64
Segment ID: 8n2vvl7uxg8l
Demographics - Age - Over 642 117 445in 90 days

Demographics - Age - Over 64

fi
Elderly
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 64
Segment ID: 8ob5lzk59vgw
Demographics - Age - Women 18-44441 493in 90 days

Demographics - Age - Women 18-44

dk
Women between 18 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women 18-44
Segment ID: 8mgpnzzqb4f7
Demographics - Age - Women 18-448 429in 90 days

Demographics - Age - Women 18-44

no
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women 18-44
Segment ID: 8n2vvl7uxg8m
Demographics - Age - Women 18-4435 390in 90 days

Demographics - Age - Women 18-44

se
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women 18-44
Segment ID: 8n2vvwqjfdkb
Demographics - Age - Women 18-442 569 833in 90 days

Demographics - Age - Women 18-44

fi
Women under 44. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women 18-44
Segment ID: 8np0deyxnj7g
Demographics - Age - Women Over 44153 181in 90 days

Demographics - Age - Women Over 44

se
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women Over 44
Segment ID: 8mgpox6wlfj8
Demographics - Age - Women Over 44121 312in 90 days

Demographics - Age - Women Over 44

no
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women over 44
Segment ID: 8n2vvwqjfdkg
Demographics - Age - Women over 352 937 168in 90 days

Demographics - Age - Women over 35

fi
Women aged over 35 years. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 35
Segment ID: 8n3esdmn4uxq
Demographics - Age - Women over 44257 601in 90 days

Demographics - Age - Women over 44

dk
Women above 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women over 44
Segment ID: 8n2vvwqjfdkf
Demographics - Age - Women over 442 000 336in 90 days

Demographics - Age - Women over 44

fi
Women aged above 44. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 44
Segment ID: 8ob6kdj4vaxs
Demographics - Age Under 18118 813in 90 days

Demographics - Age Under 18

fi
Teenagers. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Under 18
Segment ID: 8noz7exrnvht
Demographics - Education - High school or Tertiary or Tech college461 009in 90 days

Demographics - Education - High school or Tertiary or Tech college

dk
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8mgpujoe9ik9
Demographics - Education - High school or Tertiary or Tech college41 555in 90 days

Demographics - Education - High school or Tertiary or Tech college

no
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8mgpujoe9ika
Demographics - Education - High school or Tertiary or Tech college104 282in 90 days

Demographics - Education - High school or Tertiary or Tech college

se
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8n2w1n2oyc4h
Demographics - Education - High school or Tertiary or Tech college1 633 727in 90 days

Demographics - Education - High school or Tertiary or Tech college

fi
People with high school or tertiary or tech college education. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - High school or Tertiary or Tech college
Segment ID: 8noz7exrnvi0
Demographics - Education - Primary or Secondary school5 073in 90 days

Demographics - Education - Primary or Secondary school

no
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - Primary or Secondary School
Segment ID: 8m5mr17i4v9k
Demographics - Education - Primary or Secondary school31 340in 90 days

Demographics - Education - Primary or Secondary school

se
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - Primary or Secondary School
Segment ID: 8mrsy559avhw
Demographics - Education - Primary or Secondary school84 066in 90 days

Demographics - Education - Primary or Secondary school

dk
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - Primary or Secondary school
Segment ID: 8n2w1n2oyc4i
Demographics - Education - Primary or Secondary school3 544 865in 90 days

Demographics - Education - Primary or Secondary school

fi
People with primary or secondary school education. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Primary or Secondary school
Segment ID: 8noz7exrnvhx
Demographics - Education - University or Postgraduate95 002in 90 days

Demographics - Education - University or Postgraduate

no
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - University or Postgraduate
Segment ID: 8m5mr17i4v9l
Demographics - Education - University or Postgraduate838 903in 90 days

Demographics - Education - University or Postgraduate

dk
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - University or Postgraduate
Segment ID: 8mgpujoe9ikb
Demographics - Education - University or Postgraduate230 360in 90 days

Demographics - Education - University or Postgraduate

se
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - University or Postgraduate
Segment ID: 8mrsy559avhx
Demographics - Education - University or Postgraduate1 331 918in 90 days

Demographics - Education - University or Postgraduate

fi
People with university or postgraduate education. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - University or Postgraduate
Segment ID: 8noz7exrnvi1
Demographics - Employment - Full-time work2 283 319in 90 days

Demographics - Employment - Full-time work

fi
Full-time employed. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Full-time work
Segment ID: 8mh943n3nyey
Demographics - Employment - Own Business343 221in 90 days

Demographics - Employment - Own Business

fi
People who run their own business. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Own Business
Segment ID: 8n3fb6l8q182
Demographics - Employment - Part-time work411 539in 45 days

Demographics - Employment - Part-time work

fi
Part-time employed. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Part-time work
Segment ID: 8n3fb6l8q181
Demographics - Employment - Retired871 730in 90 days

Demographics - Employment - Retired

fi
Retired people. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Retired
Segment ID: 8mh943n3nyez
Demographics - Employment - Studying578 273in 90 days

Demographics - Employment - Studying

dk
Students
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Studying
Segment ID: 8n2vvwqjfdkk
Demographics - Employment - Studying1 226 146in 90 days

Demographics - Employment - Studying

fi
Students. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Studying
Segment ID: 8om8pk0qwrha
Demographics - Employment - Working34 130in 90 days

Demographics - Employment - Working

no
People who are currently employed.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Working
Segment ID: 8m5mpx2g06pp
Demographics - Employment - Working666 446in 90 days

Demographics - Employment - Working

dk
People who are currently employed
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Working
Segment ID: 8mrswzjen6ud
Demographics - Employment - Working3 094 956in 90 days

Demographics - Employment - Working

fi
People who are at work. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Working
Segment ID: 8ob5lzk59vgv
Demographics - Employment – Studying17 796in 90 days

Demographics - Employment – Studying

se
Students
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Studying
Segment ID: 8m5mldr0g9uf
Demographics - Employment – Studying6 027in 90 days

Demographics - Employment – Studying

no
Students
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Studying
Segment ID: 8mgpox6wlfjb
Demographics - Employment – Working227 659in 90 days

Demographics - Employment – Working

se
People who are currently employed.
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Working
Segment ID: 8m5mpx2g06pr
Demographics - Family Type - Children's Age 13-1764 832in 90 days

Demographics - Family Type - Children's Age 13-17

dk
Families with children aged 13-17 years.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17
Segment ID: 8mh9r0kcgbk6
Demographics - Family Type - Children's Age 13-17178 475in 90 days

Demographics - Family Type - Children's Age 13-17

fi
Households with children aged 13-17. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 13-17
Segment ID: 8n3fb6l8q187
Demographics - Family Type - Children's Age 3-648 812in 90 days

Demographics - Family Type - Children's Age 3-6

dk
Families with children aged 3 - 6 years.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6
Segment ID: 8mh9r0kcgbk8
Demographics - Family Type - Children's Age 3-6202 994in 90 days

Demographics - Family Type - Children's Age 3-6

fi
Households with children aged 3-6 years. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 3-6
Segment ID: 8msc7l6lxckg
Demographics - Family Type - Children's Age 7-12205 177in 90 days

Demographics - Family Type - Children's Age 7-12

fi
Households with children aged 7-12 years. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 7-12
Segment ID: 8mh943n3nyf9
Demographics - Family Type - Children's Age 7-1259 955in 90 days

Demographics - Family Type - Children's Age 7-12

dk
Families with children aged 7 - 12
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12
Segment ID: 8n3fy2yjbw11
Demographics - Family Type - Children's Age Under 2118 353in 90 days

Demographics - Family Type - Children's Age Under 2

fi
Households with children under 2 years old. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age Under 2
Segment ID: 8mh943n3nyf8
Demographics - Family Type - Children's Age Under 240 648in 90 days

Demographics - Family Type - Children's Age Under 2

dk
Families with children under 2 years old.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age Under 2
Segment ID: 8nej1kreke3l
Demographics - Family Type - Families with Children913 324in 90 days

Demographics - Family Type - Families with Children

dk
Families with children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children263 830in 90 days

Demographics - Family Type - Families with Children

se
Families with children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children134 984in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Demographics - Family Type - Families with Children4 397 658in 90 days

Demographics - Family Type - Families with Children

fi
Families with Children. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children
Segment ID: 8ob6kdj4vaxt
Demographics - Family Type - Families with Children - Boys562 513in 90 days

Demographics - Family Type - Families with Children - Boys

dk
Families with male children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pt
Demographics - Family Type - Families with Children - Boys24 585in 90 days

Demographics - Family Type - Families with Children - Boys

no
Families with male children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pu
Demographics - Family Type - Families with Children - Boys38 865in 90 days

Demographics - Family Type - Families with Children - Boys

se
Families with male children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys
Segment ID: 8m5mpx2g06pv
Demographics - Family Type - Families with Children - Boys1 298 222in 90 days

Demographics - Family Type - Families with Children - Boys

fi
Families with boys. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys
Segment ID: 8o02ify9fua7
Demographics - Family Type - Families with Children - Boys and Girls163 213in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

dk
Families with both girls and boys
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8m5mpx2g06pw
Demographics - Family Type - Families with Children - Boys and Girls115 325in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

se
Families with both male and female children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mgptgxbnryq
Demographics - Family Type - Families with Children - Boys and Girls21 902in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8mrsxu60gnvl
Demographics - Family Type - Families with Children - Boys and Girls1 904 857in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

fi
Families that have recognized to have both boys and girls. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys and Girls
Segment ID: 8ob5lzk59vgx
Demographics - Family Type - Families with Children - Girls187 556in 90 days

Demographics - Family Type - Families with Children - Girls

dk
Families with female children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvm
Demographics - Family Type - Families with Children - Girls88 152in 90 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvn
Demographics - Family Type - Families with Children - Girls109 643in 90 days

Demographics - Family Type - Families with Children - Girls

se
Families with female children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Girls
Segment ID: 8mrsxu60gnvo
Demographics - Family Type - Families with Children - Girls1 194 660in 90 days

Demographics - Family Type - Families with Children - Girls

fi
Families with girls. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Girls
Segment ID: 8ob5lzk59vgy
Demographics - Family Type - Female with ChildrenNEW!608 097in 90 days

Demographics - Family Type - Female with Children

dk
Women who have family with kids.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Female with Children
Segment ID: 8n3hr6qrdfhi
Demographics - Family Type - Male with ChildrenNEW!505 681in 90 days

Demographics - Family Type - Male with Children

dk
Men with family and kids.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Male with Children
Segment ID: 8mhbk2kuff58
Demographics - Family Type - No Children103 539in 90 days

Demographics - Family Type - No Children

se
Families without children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - No Children
Segment ID: 8m5mpx2g06ps
Demographics - Family Type - No Children476 716in 90 days

Demographics - Family Type - No Children

dk
Families without children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children
Segment ID: 8mgptgxbnryp
Demographics - Family Type - No Children7 381in 90 days

Demographics - Family Type - No Children

no
Families without children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Segment ID: 8n2w0jfxbez6
Demographics - Family Type - No Children2 277 211in 90 days

Demographics - Family Type - No Children

fi
Families with no children. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - No Children
Segment ID: 8nozex5c85zg
Demographics - Gender - Female701 885in 90 days

Demographics - Gender - Female

dk
Females
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Female
Segment ID: 8n2vvwqjfdki
Demographics - Gender - Female4 475 342in 90 days

Demographics - Gender - Female

fi
Females in Finland. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Female
Segment ID: 8nozex5c85z9
Demographics - Gender - Male690 724in 90 days

Demographics - Gender - Male

dk
Males
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Male
Segment ID: 8m5mldr0g9ue
Demographics - Gender - Male14 017in 90 days

Demographics - Gender - Male

no
Males
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Male
Segment ID: 8mgpox6wlfja
Demographics - Gender - Male3 299 932in 90 days

Demographics - Gender - Male

fi
Males in Finland. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Male
Segment ID: 8ob5elhur0ds
Demographics - Gender – Female189 007in 90 days

Demographics - Gender – Female

se
Females
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Female
Segment ID: 8m5mldr0g9ud
Demographics - Gender – Female129 359in 90 days

Demographics - Gender – Female

no
Females
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Female
Segment ID: 8mrssd6kkpm8
Demographics - Gender – Male187 396in 90 days

Demographics - Gender – Male

se
Males
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Male
Segment ID: 8mrssd6kkpm9
Demographics - Household Income - 12 000 - 20 0001 081 386in 90 days

Demographics - Household Income - 12 000 - 20 000

fi
Households with income within range of 12 000 - 20 000. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - 12 000 - 20 000
Segment ID: 8om8hzo9ln0n
Demographics - Household Income - 20 000 - 45 0001 963 337in 90 days

Demographics - Household Income - 20 000 - 45 000

fi
People whose household income is within range of 20 000 - 45 000. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - 20 000 - 45 000
Segment ID: 8o02av8kt2iw
Demographics - Household Income - 45 000 - 70 0001 475 786in 90 days

Demographics - Household Income - 45 000 - 70 000

fi
Household within income range of 45 000 - 70 000. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - 45 000 - 70 000
Segment ID: 8o02av8kt2ix
Demographics - Household Income - EUR 12.000 - 20.00093 183in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

dk
Households with an income between approx. DKK 90.000 - 150.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - EUR 12.000 - 20.000
Segment ID: 8mgpujoe9ik4
Demographics - Household Income - EUR 12.000 - 20.00053 742in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

no
Households with an income between approx. NOK 110.000 - 190.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 12.000 - 20.000
Segment ID: 8mgpujoe9ik5
Demographics - Household Income - EUR 12.000 - 20.00047 699in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

se
Households with an income between approx. SEK 115.000 - 190.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 12.000 - 20.000
Segment ID: 8n2w1n2oyc4a
Demographics - Household Income - EUR 20.000 - 45.000625 161in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

dk
Households with an income between approx. DKK 150.000 - 340.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - EUR 20.000 - 45.000
Segment ID: 8m5mr17i4v9f
Demographics - Household Income - EUR 20.000 - 45.00034 313in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

no
Households with an income between approx. NOK 190.000 - 420.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 20.000 - 45.000
Segment ID: 8m5mr17i4v9g
Demographics - Household Income - EUR 20.000 - 45.000177 392in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

se
Households with an income between approx. SEK 190.000 - 430.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 20.000 - 45.000
Segment ID: 8mrsy559avht
Demographics - Household Income - EUR 45.000 - 70.0009 571in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

no
Households with an income between approx. NOK 420.000 - 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 45.000 - 70.000
Segment ID: 8mgpujoe9ik6
Demographics - Household Income - EUR 45.000 - 70.000344 282in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

dk
Households with an income between approx. DKK 340.000 - 520.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - EUR 45.000 - 70.000
Segment ID: 8n2w1n2oyc4b
Demographics - Household Income - EUR 45.000 - 70.00091 617in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

se
Households with an income between approx. SEK 430.000 - 670.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 45.000 - 70.000
Segment ID: 8n2w1n2oyc4c
Demographics - Household Income - over 70 0001 043 531in 90 days

Demographics - Household Income - over 70 000

fi
Households whose income is over 70 000. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - over 70 000
Segment ID: 8noz7exrnvi2
Demographics - Household Income - over EUR 70.000225 599in 90 days

Demographics - Household Income - over EUR 70.000

dk
Households with an income above approx. DKK 520.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - over EUR 70.000
Segment ID: 8mgpujoe9ik7
Demographics - Household Income - over EUR 70.00025 164in 90 days

Demographics - Household Income - over EUR 70.000

se
Households with an income above approx. SEK 670.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - over EUR 70.000
Segment ID: 8mrsy559avhu
Demographics - Household Income - over EUR 70.0004 640in 90 days

Demographics - Household Income - over EUR 70.000

no
Households with an income above approx. NOK 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - over EUR 70.000
Segment ID: 8n2w1n2oyc4d
Demographics - Household Income - under 12 0001 110 725in 90 days

Demographics - Household Income - under 12 000

fi
Households whose income is under 12 000. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - under 12 000
Segment ID: 8o02av8kt2iy
Demographics - Household Income - under EUR 12.000102 317in 90 days

Demographics - Household Income - under EUR 12.000

dk
Households with an income below approx. DKK 90.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - under EUR 12.000
Segment ID: 8mgpujoe9ik8
Demographics - Household Income - under EUR 12.00025 566in 90 days

Demographics - Household Income - under EUR 12.000

se
Households with an income below approx. SEK 115.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - under EUR 12.000
Segment ID: 8mrsy559avhv
Demographics - Household Income - under EUR 12.00039 920in 90 days

Demographics - Household Income - under EUR 12.000

no
Households with an income below approx. NOK 110.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - under EUR 12.000
Segment ID: 8n2w1n2oyc4e
Demographics - Household size - 1 person6 789in 90 days

Demographics - Household size - 1 person

no
Single person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Segment ID: 8mgpub3eojqx
Demographics - Household size - 1 person350 660in 90 days

Demographics - Household size - 1 person

dk
Single person households
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvp
Demographics - Household size - 1 person71 972in 90 days

Demographics - Household size - 1 person

se
Single person households
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 1 person
Segment ID: 8mrsxu60gnvq
Demographics - Household size - 1 person2 120 908in 90 days

Demographics - Household size - 1 person

fi
People who live on their own. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 1 person
Segment ID: 8o02ify9fua6
Demographics - Household size - 2-4 persons279 706in 90 days

Demographics - Household size - 2-4 persons

se
2-4 person households
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 2-4 persons
Segment ID: 8mgpub3eojqy
Demographics - Household size - 2-4 persons1 000 316in 90 days

Demographics - Household size - 2-4 persons

dk
2-4 person households
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons
Segment ID: 8mrsxu60gnvr
Demographics - Household size - 2-4 persons133 983in 90 days

Demographics - Household size - 2-4 persons

no
2-4 person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Segment ID: 8n2w1du8xi8x
Demographics - Household size - 2-4 persons4 016 623in 90 days

Demographics - Household size - 2-4 persons

fi
Household size with 2-4 persons. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 2-4 persons
Segment ID: 8om8pk0qwrhb
Demographics - Household size - 5 or more persons15 709in 90 days

Demographics - Household size - 5 or more persons

se
Households with 5 or more persons
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 5 or more persons
Segment ID: 8mrsy021vaxt
Demographics - Household size - 5 or more persons38 945in 90 days

Demographics - Household size - 5 or more persons

dk
Households with 5 or more persons
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 5 or more persons
Segment ID: 8n2w1gx8qnoy
Demographics - Household size - 5 or more persons537 045in 90 days

Demographics - Household size - 5 or more persons

fi
Households of 5 or more persons. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 5 or more persons
Segment ID: 8nozex5c85zf
Intent - Farms and Farmlands29 049in 45 days

Intent - Farms and Farmlands

fi intent
People who are interested in buying or renting farms or farmlands. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Farms and Farmlands
Segment ID: 8luqkl037vpz
Intent - Foreign Housing23 980in 45 days

Intent - Foreign Housing

fi intent
People People who are interested in buying or renting a house abroad. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Foreign Housing
Segment ID: 8luouybuy3eq
Intent - Housing580 126in 45 days

Intent - Housing

fi intent
People who are interested in buying or renting a house or flat. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Housing
Segment ID: 8ljlrfqo3dqq
Intent - Properties and Farms51 202in 45 days

Intent - Properties and Farms

fi intent
People who are interested in buying or renting properties. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Properties
Segment ID: 8ljlrfqo3dqt
Lifestage - The Pensioner84 505in 90 days

Lifestage - The Pensioner

dk
Audiences above the age of 64 years old.
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Pensioner
Segment ID: 8mgxqsoi597t
Lifestage - The Student225 836in 90 days

Lifestage - The Student

dk
Audiences who are young and studying - the typical university student
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Student
Segment ID: 8mgxqsoi597u
Lifestage - Young parents481 736in 90 days

Lifestage - Young parents

dk
Audiences below the age of 35 with at least one child.
Segment name in DSPs: Relevant Audience - DK - Lifestage - Young parents
Segment ID: 8lurjrkfj98c
Real Estate - Apartments4 883 443in 90 days

Real Estate - Apartments

fi
Households who live in apartments, either own or rented. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Apartments
Segment ID: 8o0991xmmsq2
Real Estate - Apartments99 493in 90 days

Real Estate - Apartments

se
People who live in an apartment (either own or rented)
Segment name in DSPs: Relevant Audience - SE - Real Estate - Apartments
Segment ID: 8o09donjwxa1
Real Estate - Apartments381 722in 90 days

Real Estate - Apartments

dk
Households who live in apartments (either owned or rented)
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Segment ID: 8obccm2cwj09
Real Estate - ApartmentsNEW!10 695in 90 days

Real Estate - Apartments

no
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Segment ID: 8obch728tszu
Real Estate - Forest Owners26 927in 90 days

Real Estate - Forest Owners

fi
People who follow particularly forest -related sites, min 2 times in the period. Data is based on Viestilehdet-sites.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Forest Owners
Segment ID: 8m5uw1rmv7hn
Real Estate - Home Owners411 846in 90 days

Real Estate - Home Owners

dk
Home owners
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Segment ID: 8np65irtne51
Real Estate - Home OwnersNEW!127 491in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Home Owners3 330 303in 90 days

Real Estate - Home Owners

fi
Home owners (either house or apartment). Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners
Segment ID: 8omfdy6mx20p
Real Estate - Home Owners292 879in 90 days

Real Estate - Home Owners

se
Households who live in the own apartment or house.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Home Owners
Segment ID: 8omfkqoi2a8j
Real Estate - Moving84 392in 31 days

Real Estate - Moving

fi intent
People who are willing to rent/ buy/ sell houses/ apartments and who are also browsing for domestic appliances or interior decorating items and hence likely to move. Segment is based on tori.fi data.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Moving
Segment ID: 8ljqmfmz8aiv
Real Estate - Rented Flat or House751 160in 90 days

Real Estate - Rented Flat or House

dk
Households living in rented premises
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House
Segment ID: 8o0991xmmsqi
Real Estate - Rented Flat or House59 604in 90 days

Real Estate - Rented Flat or House

se
Households who live in a rented apartment or house.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Rented Flat or House
Segment ID: 8o09donjwxa4
Real Estate - Rented Flat or House2 694 382in 90 days

Real Estate - Rented Flat or House

fi
Households living in rented properties. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Rented Flat or House
Segment ID: 8obcafblh3qh
Real Estate - Rented Flat or HouseNEW!11 061in 90 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Segment ID: 8omfkqoi2a8k
Real Estate - Summer Cottages608 174in 90 days

Real Estate - Summer Cottages

fi interest
People who regularly browse sites or articles of summer cottages. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Summer Cottages
Segment ID: 8mgynwdbyp6h
Real Estate - Town Houses and Farm Houses1 274 978in 90 days

Real Estate - Town Houses and Farm Houses

fi
People living in town houses or farm houses - either own or rented. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Town Houses and Farm Houses
Segment ID: 8o0991xmmsq1
Real Estate - Town Houses and Farm Houses788 956in 90 days

Real Estate - Town Houses and Farm Houses

dk
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Segment ID: 8obccm2cwj0a
Real Estate - Town Houses and Farm HousesNEW!128 212in 90 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8h
Real Estate - Town Houses and Farm Houses255 819in 90 days

Real Estate - Town Houses and Farm Houses

se
Households who live in a town house or in a farm house (either owned or rented)
Segment name in DSPs: Relevant Audience - SE - Real Estate - Town Houses and Farm Houses
Segment ID: 8omfkqoi2a8i
Sports - Sport Followers with High or Medium Income493 626in 90 days

Sports - Sport Followers with High or Medium Income

fi interest
People who love to follow sport media, popular teams and athletes and whose household income is minimum of 45000 euros. Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers with Medium or High Income
Segment ID: 8lur28ytjap8
Travel - World Travelers with High Income211 604in 31 days

Travel - World Travelers with High Income

fi
Travel enthusiasts with high household income (over 70 000). Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - World Travelers with High Income
Segment ID: 8mh3jnwmw2a9

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