Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
demographics
NameAudience
Demographics - Age - 18-244 850in 90 days

Demographics - Age - 18-24

no
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 18-24
Demographics - Age - 18-24386 607in 90 days

Demographics - Age - 18-24

dk
People between 18 and 20 years old.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 18-24
Demographics - Age - 18-2418 332in 90 days

Demographics - Age - 18-24

se
People between the age of 18 and 24 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 18-24
Demographics - Age - 18-241 506 551in 90 days

Demographics - Age - 18-24

fi
Young Adults. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 18-24
Demographics - Age - 25-3436 201in 90 days

Demographics - Age - 25-34

se
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 25-34
Demographics - Age - 25-34428 195in 90 days

Demographics - Age - 25-34

dk
People between 25 and 34 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 25-34
Demographics - Age - 25-346 814in 90 days

Demographics - Age - 25-34

no
People between the age of 25 and 34 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 25-34
Demographics - Age - 25-341 320 054in 90 days

Demographics - Age - 25-34

fi
About fourties. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 35-44
Demographics - Age - 25-341 276 506in 90 days

Demographics - Age - 25-34

fi
About thirties. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 25-34
Demographics - Age - 35-4438 885in 90 days

Demographics - Age - 35-44

se
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 35-44
Demographics - Age - 35-444 992in 90 days

Demographics - Age - 35-44

no
People between the age of 35 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 35-44
Demographics - Age - 35-44107 632in 90 days

Demographics - Age - 35-44

dk
People between 35 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 35-44
Demographics - Age - 45-5478 436in 90 days

Demographics - Age - 45-54

se
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 45-54
Demographics - Age - 45-54346 722in 90 days

Demographics - Age - 45-54

dk
People between 45 and 54 years
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 45-54
Demographics - Age - 45-5413 775in 90 days

Demographics - Age - 45-54

no
People between the age of 45 and 54 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 45-54
Demographics - Age - 45-541 265 054in 90 days

Demographics - Age - 45-54

fi
About fifties. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 45-54
Demographics - Age - 55-6418 427in 90 days

Demographics - Age - 55-64

no
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - 55-64
Demographics - Age - 55-64125 347in 90 days

Demographics - Age - 55-64

dk
People between 55 and 64 years
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - 55-64
Demographics - Age - 55-6436 703in 90 days

Demographics - Age - 55-64

se
People between the age of 55 and 64 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - 55-64
Demographics - Age - 55-641 249 730in 90 days

Demographics - Age - 55-64

fi
About sixty. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 55-64
Demographics - Age - Men 18-44409 907in 90 days

Demographics - Age - Men 18-44

dk
Men between 18 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men 18-44
Demographics - Age - Men 18-4449 823in 90 days

Demographics - Age - Men 18-44

se
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men 18-44
Demographics - Age - Men 18-446 394in 90 days

Demographics - Age - Men 18-44

no
Men between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men 18-44
Demographics - Age - Men 18-441 652 787in 90 days

Demographics - Age - Men 18-44

fi
Men under 44. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men 18-44
Demographics - Age - Men Over 447 647in 90 days

Demographics - Age - Men Over 44

no
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Men Over 44
Demographics - Age - Men Over 44239 353in 90 days

Demographics - Age - Men Over 44

dk
Men above 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Men over 44
Demographics - Age - Men Over 44128 700in 90 days

Demographics - Age - Men Over 44

se
Men above the age of 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Men over 44
Demographics - Age - Men over 352 191 566in 90 days

Demographics - Age - Men over 35

fi
Men over 35 years old. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 35
Demographics - Age - Men over 441 638 980in 90 days

Demographics - Age - Men over 44

fi
Men over 44. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Men over 44
Demographics - Age - Over 64128 360in 90 days

Demographics - Age - Over 64

no
People above the age of 64 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Over 64
Demographics - Age - Over 6443 351in 90 days

Demographics - Age - Over 64

dk
People over the of 64 years old.
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Over 64
Demographics - Age - Over 64186 920in 90 days

Demographics - Age - Over 64

se
People above the age of 64 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Over 64
Demographics - Age - Over 64807 114in 90 days

Demographics - Age - Over 64

fi
Elderly
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 64
Demographics - Age - Women 18-44500 311in 90 days

Demographics - Age - Women 18-44

dk
Women between 18 and 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women 18-44
Demographics - Age - Women 18-4410 267in 90 days

Demographics - Age - Women 18-44

no
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women 18-44
Demographics - Age - Women 18-4443 582in 90 days

Demographics - Age - Women 18-44

se
Women between the age of 18 and 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women 18-44
Demographics - Age - Women 18-442 450 170in 90 days

Demographics - Age - Women 18-44

fi
Women under 44. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women 18-44
Demographics - Age - Women Over 44173 432in 90 days

Demographics - Age - Women Over 44

se
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - SE - Demographics - Age - Women Over 44
Demographics - Age - Women Over 44152 905in 90 days

Demographics - Age - Women Over 44

no
Women above the age of 44 years old.
Segment name in DSPs: Relevant Audience - NO - Demographics - Age - Women over 44
Demographics - Age - Women over 352 451 629in 90 days

Demographics - Age - Women over 35

fi
Women aged over 35 years. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 35
Demographics - Age - Women over 44276 002in 90 days

Demographics - Age - Women over 44

dk
Women above 44 years old
Segment name in DSPs: Relevant Audience - DK - Demographics - Age - Women over 44
Demographics - Age - Women over 441 683 000in 90 days

Demographics - Age - Women over 44

fi
Women aged above 44. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Women over 44
Demographics - Age Under 1892 160in 90 days

Demographics - Age Under 18

fi
Teenagers. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Under 18
Demographics - Education - High school or Tertiary or Tech college454 847in 90 days

Demographics - Education - High school or Tertiary or Tech college

dk
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - High school or Tertiary or Tech college93 271in 90 days

Demographics - Education - High school or Tertiary or Tech college

no
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - High school or Tertiary or Tech college119 304in 90 days

Demographics - Education - High school or Tertiary or Tech college

se
People with education from High school, Tertiary or Tech college.
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - High school or Tertiary or Tech college1 496 983in 90 days

Demographics - Education - High school or Tertiary or Tech college

fi
People with high school or tertiary or tech college education. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - High school or Tertiary or Tech college
Demographics - Education - Primary or Secondary school5 147in 90 days

Demographics - Education - Primary or Secondary school

no
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - Primary or Secondary School
Demographics - Education - Primary or Secondary school27 713in 90 days

Demographics - Education - Primary or Secondary school

se
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - Primary or Secondary School
Demographics - Education - Primary or Secondary school75 959in 90 days

Demographics - Education - Primary or Secondary school

dk
People with up to Primary or Secondary school education
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - Primary or Secondary school
Demographics - Education - Primary or Secondary school3 057 560in 90 days

Demographics - Education - Primary or Secondary school

fi
People with primary or secondary school education. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - Primary or Secondary school
Demographics - Education - University or Postgraduate76 452in 90 days

Demographics - Education - University or Postgraduate

no
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - NO - Demographics - Education - University or Postgraduate
Demographics - Education - University or Postgraduate888 451in 90 days

Demographics - Education - University or Postgraduate

dk
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - DK - Demographics - Education - University or Postgraduate
Demographics - Education - University or Postgraduate236 214in 90 days

Demographics - Education - University or Postgraduate

se
People with up to University or Postgraduate education
Segment name in DSPs: Relevant Audience - SE - Demographics - Education - University or Postgraduate
Demographics - Education - University or Postgraduate1 375 865in 90 days

Demographics - Education - University or Postgraduate

fi
People with university or postgraduate education. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Education - University or Postgraduate
Demographics - Employment - Full-time work2 380 033in 90 days

Demographics - Employment - Full-time work

fi
Full-time employed. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Full-time work
Demographics - Employment - Own Business317 424in 90 days

Demographics - Employment - Own Business

fi
People who run their own business. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Own Business
Demographics - Employment - Part-time work427 460in 45 days

Demographics - Employment - Part-time work

fi
Part-time employed. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Part-time work
Demographics - Employment - Retired739 759in 90 days

Demographics - Employment - Retired

fi
Retired people. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Retired
Demographics - Employment - Studying490 691in 90 days

Demographics - Employment - Studying

dk
Students
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Studying
Demographics - Employment - Studying1 251 483in 90 days

Demographics - Employment - Studying

fi
Students. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Studying
Demographics - Employment - Working104 771in 90 days

Demographics - Employment - Working

no
People who are currently employed.
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Working
Demographics - Employment - Working799 874in 90 days

Demographics - Employment - Working

dk
People who are currently employed
Segment name in DSPs: Relevant Audience - DK - Demographics - Employment - Working
Demographics - Employment - Working2 767 118in 90 days

Demographics - Employment - Working

fi
People who are at work. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Working
Demographics - Employment – Studying16 316in 90 days

Demographics - Employment – Studying

se
Students
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Studying
Demographics - Employment – Studying5 301in 90 days

Demographics - Employment – Studying

no
Students
Segment name in DSPs: Relevant Audience - NO - Demographics - Employment - Studying
Demographics - Employment – Working254 577in 90 days

Demographics - Employment – Working

se
People who are currently employed.
Segment name in DSPs: Relevant Audience - SE - Demographics - Employment - Working
Demographics - Family Type - Children's Age 13-17170 403in 90 days

Demographics - Family Type - Children's Age 13-17

dk
Families with children aged 13-17 years.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17
Demographics - Family Type - Children's Age 13-17520 901in 90 days

Demographics - Family Type - Children's Age 13-17

fi
Households with children aged 13-17. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 13-17
Demographics - Family Type - Children's Age 3-625 867in 90 days

Demographics - Family Type - Children's Age 3-6

dk
Families with children aged 3 - 6 years.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6
Demographics - Family Type - Children's Age 3-6515 196in 90 days

Demographics - Family Type - Children's Age 3-6

fi
Households with children aged 3-6 years. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 3-6
Demographics - Family Type - Children's Age 7-12799 053in 90 days

Demographics - Family Type - Children's Age 7-12

fi
Households with children aged 7-12 years. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 7-12
Demographics - Family Type - Children's Age 7-1216 944in 90 days

Demographics - Family Type - Children's Age 7-12

dk
Families with children aged 7 - 12
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12
Demographics - Family Type - Children's Age Under 2191 605in 90 days

Demographics - Family Type - Children's Age Under 2

fi
Households with children under 2 years old. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age Under 2
Demographics - Family Type - Children's Age Under 25 382in 90 days

Demographics - Family Type - Children's Age Under 2

dk
Families with children under 2 years old.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age Under 2
Demographics - Family Type - Families with Children881 666in 90 days

Demographics - Family Type - Families with Children

dk
Families with children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children309 136in 90 days

Demographics - Family Type - Families with Children

se
Families with children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children167 597in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children3 903 839in 90 days

Demographics - Family Type - Families with Children

fi
Families with Children. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children - Boys388 764in 90 days

Demographics - Family Type - Families with Children - Boys

dk
Families with male children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys74 686in 90 days

Demographics - Family Type - Families with Children - Boys

no
Families with male children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys54 877in 90 days

Demographics - Family Type - Families with Children - Boys

se
Families with male children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys1 130 508in 90 days

Demographics - Family Type - Families with Children - Boys

fi
Families with boys. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys
Demographics - Family Type - Families with Children - Boys and Girls322 134in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

dk
Families with both girls and boys
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Boys and Girls114 964in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

se
Families with both male and female children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Boys and Girls21 313in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

no
Families with both male and female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Boys and Girls1 675 370in 90 days

Demographics - Family Type - Families with Children - Boys and Girls

fi
Families that have recognized to have both boys and girls. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Boys and Girls
Demographics - Family Type - Families with Children - Girls170 516in 90 days

Demographics - Family Type - Families with Children - Girls

dk
Families with female children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - Families with Children - Girls71 530in 90 days

Demographics - Family Type - Families with Children - Girls

no
Families with female children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - Families with Children - Girls139 299in 90 days

Demographics - Family Type - Families with Children - Girls

se
Families with female children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - Families with Children - Girls1 098 103in 90 days

Demographics - Family Type - Families with Children - Girls

fi
Families with girls. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children - Girls
Demographics - Family Type - Female with ChildrenNEW!684 153in 90 days

Demographics - Family Type - Female with Children

dk
Women who have family with kids.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Female with Children
Demographics - Family Type - Male with ChildrenNEW!471 876in 90 days

Demographics - Family Type - Male with Children

dk
Men with family and kids.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Male with Children
Demographics - Family Type - No Children75 544in 90 days

Demographics - Family Type - No Children

se
Families without children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - No Children
Demographics - Family Type - No Children543 173in 90 days

Demographics - Family Type - No Children

dk
Families without children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - No Children
Demographics - Family Type - No Children7 718in 90 days

Demographics - Family Type - No Children

no
Families without children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - No Children
Demographics - Family Type - No Children2 178 615in 90 days

Demographics - Family Type - No Children

fi
Families with no children. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - No Children
Demographics - Gender - Female777 319in 90 days

Demographics - Gender - Female

dk
Females
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Female
Demographics - Gender - Female4 183 389in 90 days

Demographics - Gender - Female

fi
Females in Finland. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Female
Demographics - Gender - Male649 758in 90 days

Demographics - Gender - Male

dk
Males
Segment name in DSPs: Relevant Audience - DK - Demographics - Gender - Male
Demographics - Gender - Male14 124in 90 days

Demographics - Gender - Male

no
Males
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Male
Demographics - Gender - Male3 348 005in 90 days

Demographics - Gender - Male

fi
Males in Finland. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Gender - Male
Demographics - Gender – Female217 409in 90 days

Demographics - Gender – Female

se
Females
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Female
Demographics - Gender – Female163 287in 90 days

Demographics - Gender – Female

no
Females
Segment name in DSPs: Relevant Audience - NO - Demographics - Gender - Female
Demographics - Gender – Male179 128in 90 days

Demographics - Gender – Male

se
Males
Segment name in DSPs: Relevant Audience - SE - Demographics - Gender - Male
Demographics - Household Income - 12 000 - 20 0001 050 863in 90 days

Demographics - Household Income - 12 000 - 20 000

fi
Households with income within range of 12 000 - 20 000. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - 12 000 - 20 000
Demographics - Household Income - 20 000 - 45 0001 586 761in 90 days

Demographics - Household Income - 20 000 - 45 000

fi
People whose household income is within range of 20 000 - 45 000. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - 20 000 - 45 000
Demographics - Household Income - 45 000 - 70 0001 313 419in 90 days

Demographics - Household Income - 45 000 - 70 000

fi
Household within income range of 45 000 - 70 000. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - 45 000 - 70 000
Demographics - Household Income - EUR 12.000 - 20.000175 262in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

dk
Households with an income between approx. DKK 90.000 - 150.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 12.000 - 20.00015 376in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

no
Households with an income between approx. NOK 110.000 - 190.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 12.000 - 20.00053 571in 90 days

Demographics - Household Income - EUR 12.000 - 20.000

se
Households with an income between approx. SEK 115.000 - 190.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 12.000 - 20.000
Demographics - Household Income - EUR 20.000 - 45.000672 231in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

dk
Households with an income between approx. DKK 150.000 - 340.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 20.000 - 45.000107 416in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

no
Households with an income between approx. NOK 190.000 - 420.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 20.000 - 45.000216 503in 90 days

Demographics - Household Income - EUR 20.000 - 45.000

se
Households with an income between approx. SEK 190.000 - 430.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 20.000 - 45.000
Demographics - Household Income - EUR 45.000 - 70.00010 102in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

no
Households with an income between approx. NOK 420.000 - 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - EUR 45.000 - 70.000376 432in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

dk
Households with an income between approx. DKK 340.000 - 520.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - EUR 45.000 - 70.00057 972in 90 days

Demographics - Household Income - EUR 45.000 - 70.000

se
Households with an income between approx. SEK 430.000 - 670.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - EUR 45.000 - 70.000
Demographics - Household Income - over 70 0001 073 196in 90 days

Demographics - Household Income - over 70 000

fi
Households whose income is over 70 000. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - over 70 000
Demographics - Household Income - over EUR 70.000103 330in 90 days

Demographics - Household Income - over EUR 70.000

dk
Households with an income above approx. DKK 520.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - over EUR 70.00036 173in 90 days

Demographics - Household Income - over EUR 70.000

se
Households with an income above approx. SEK 670.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - over EUR 70.0004 181in 90 days

Demographics - Household Income - over EUR 70.000

no
Households with an income above approx. NOK 655.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - over EUR 70.000
Demographics - Household Income - under 12 0001 058 314in 90 days

Demographics - Household Income - under 12 000

fi
Households whose income is under 12 000. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household Income - under 12 000
Demographics - Household Income - under EUR 12.00096 675in 90 days

Demographics - Household Income - under EUR 12.000

dk
Households with an income below approx. DKK 90.000
Segment name in DSPs: Relevant Audience - DK - Demographics - Household Income - under EUR 12.000
Demographics - Household Income - under EUR 12.00020 494in 90 days

Demographics - Household Income - under EUR 12.000

se
Households with an income below approx. SEK 115.000
Segment name in DSPs: Relevant Audience - SE - Demographics - Household Income - under EUR 12.000
Demographics - Household Income - under EUR 12.00037 993in 90 days

Demographics - Household Income - under EUR 12.000

no
Households with an income below approx. NOK 110.000
Segment name in DSPs: Relevant Audience - NO - Demographics - Household Income - under EUR 12.000
Demographics - Household size - 1 person6 724in 90 days

Demographics - Household size - 1 person

no
Single person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 1 person
Demographics - Household size - 1 person275 944in 90 days

Demographics - Household size - 1 person

dk
Single person households
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 1 person
Demographics - Household size - 1 person59 948in 90 days

Demographics - Household size - 1 person

se
Single person households
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 1 person
Demographics - Household size - 1 person2 057 753in 90 days

Demographics - Household size - 1 person

fi
People who live on their own. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 1 person
Demographics - Household size - 2-4 persons315 139in 90 days

Demographics - Household size - 2-4 persons

se
2-4 person households
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 2-4 persons
Demographics - Household size - 2-4 persons1 132 719in 90 days

Demographics - Household size - 2-4 persons

dk
2-4 person households
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 2-4 persons
Demographics - Household size - 2-4 persons167 220in 90 days

Demographics - Household size - 2-4 persons

no
2-4 person households
Segment name in DSPs: Relevant Audience - NO - Demographics - Household size - 2-4 persons
Demographics - Household size - 2-4 persons3 471 956in 90 days

Demographics - Household size - 2-4 persons

fi
Household size with 2-4 persons. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 2-4 persons
Demographics - Household size - 5 or more persons9 688in 90 days

Demographics - Household size - 5 or more persons

se
Households with 5 or more persons
Segment name in DSPs: Relevant Audience - SE - Demographics - Household size - 5 or more persons
Demographics - Household size - 5 or more persons15 519in 90 days

Demographics - Household size - 5 or more persons

dk
Households with 5 or more persons
Segment name in DSPs: Relevant Audience - DK - Demographics - Household size - 5 or more persons
Demographics - Household size - 5 or more persons553 154in 90 days

Demographics - Household size - 5 or more persons

fi
Households of 5 or more persons. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Household size - 5 or more persons
Intent - Farms and Farmlands9 476in 45 days

Intent - Farms and Farmlands

fi intent
People who are interested in buying or renting farms or farmlands. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Farms and Farmlands
Intent - Foreign Housing22 278in 45 days

Intent - Foreign Housing

fi intent
People People who are interested in buying or renting a house abroad. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Foreign Housing
Intent - Housing522 563in 45 days

Intent - Housing

fi intent
People who are interested in buying or renting a house or flat. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Housing
Intent - Properties and Farms43 642in 45 days

Intent - Properties and Farms

fi intent
People who are interested in buying or renting properties. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Properties
Lifestage - The Pensioner43 375in 90 days

Lifestage - The Pensioner

dk
Audiences above the age of 64 years old.
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Pensioner
Lifestage - The Student314 855in 90 days

Lifestage - The Student

dk
Audiences who are young and studying - the typical university student
Segment name in DSPs: Relevant Audience - DK - Lifestage - The Student
Lifestage - Young parents481 212in 90 days

Lifestage - Young parents

dk
Audiences below the age of 35 with at least one child.
Segment name in DSPs: Relevant Audience - DK - Lifestage - Young parents
Real Estate - Apartments4 163 913in 90 days

Real Estate - Apartments

fi
Households who live in apartments, either own or rented. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Apartments
Real Estate - Apartments103 177in 90 days

Real Estate - Apartments

se
People who live in an apartment (either own or rented)
Segment name in DSPs: Relevant Audience - SE - Real Estate - Apartments
Real Estate - Apartments458 055in 90 days

Real Estate - Apartments

dk
Households who live in apartments (either owned or rented)
Segment name in DSPs: Relevant Audience - DK - Real Estate - Apartments
Real Estate - ApartmentsNEW!10 751in 90 days

Real Estate - Apartments

no
Audiences living in apartments.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Apartments
Real Estate - Forest Owners24 165in 90 days

Real Estate - Forest Owners

fi
People who follow particularly forest -related sites, min 2 times in the period. Data is based on Viestilehdet-sites.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Forest Owners
Real Estate - Home Owners491 559in 90 days

Real Estate - Home Owners

dk
Home owners
Segment name in DSPs: Relevant Audience - DK - Real Estate - Home Owners
Real Estate - Home OwnersNEW!162 963in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Real Estate - Home Owners2 935 333in 90 days

Real Estate - Home Owners

fi
Home owners (either house or apartment). Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Home Owners
Real Estate - Home Owners306 568in 90 days

Real Estate - Home Owners

se
Households who live in the own apartment or house.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Home Owners
Real Estate - Moving81 355in 31 days

Real Estate - Moving

fi intent
People who are willing to rent/ buy/ sell houses/ apartments and who are also browsing for domestic appliances or interior decorating items and hence likely to move. Segment is based on tori.fi data.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Moving
Real Estate - Rented Flat or House799 170in 90 days

Real Estate - Rented Flat or House

dk
Households living in rented premises
Segment name in DSPs: Relevant Audience - DK - Real Estate - Rented Flat or House
Real Estate - Rented Flat or House62 981in 90 days

Real Estate - Rented Flat or House

se
Households who live in a rented apartment or house.
Segment name in DSPs: Relevant Audience - SE - Real Estate - Rented Flat or House
Real Estate - Rented Flat or House2 454 396in 90 days

Real Estate - Rented Flat or House

fi
Households living in rented properties. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Rented Flat or House
Real Estate - Rented Flat or HouseNEW!9 314in 90 days

Real Estate - Rented Flat or House

no
People who live in a rented house or apartment
Segment name in DSPs: Relevant Audience - NO - Real Estate - Rented Home
Real Estate - Summer Cottages600 248in 90 days

Real Estate - Summer Cottages

fi interest
People who regularly browse sites or articles of summer cottages. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Summer Cottages
Real Estate - Town Houses and Farm Houses1 347 305in 90 days

Real Estate - Town Houses and Farm Houses

fi
People living in town houses or farm houses - either own or rented. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Town Houses and Farm Houses
Real Estate - Town Houses and Farm Houses837 177in 90 days

Real Estate - Town Houses and Farm Houses

dk
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - DK - Real Estate - Town Houses and Farm Houses
Real Estate - Town Houses and Farm HousesNEW!162 065in 90 days

Real Estate - Town Houses and Farm Houses

no
Households who live in town houses or farm houses (either owned or rented)
Segment name in DSPs: Relevant Audience - NO - Real Estate - Town Houses and Farm Houses
Real Estate - Town Houses and Farm Houses269 066in 90 days

Real Estate - Town Houses and Farm Houses

se
Households who live in a town house or in a farm house (either owned or rented)
Segment name in DSPs: Relevant Audience - SE - Real Estate - Town Houses and Farm Houses
Sports - Sport Followers with High or Medium Income402 159in 90 days

Sports - Sport Followers with High or Medium Income

fi interest
People who love to follow sport media, popular teams and athletes and whose household income is minimum of 45000 euros. Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers with Medium or High Income
Travel - World Travelers with High Income241 385in 31 days

Travel - World Travelers with High Income

fi
Travel enthusiasts with high household income (over 70 000). Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - World Travelers with High Income

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