Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

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Showing 213 of 1038 segments.
interests & entertainment
NameAudience
Content Channel - Active Mobile Users285 594in 31 days

Content Channel - Active Mobile Users

dk
People who browse with mobile devices daily.
Segment name in DSPs: Relevant Audience - DK - Content Channel - Active Mobile Users
Segment ID: 8m64s6r6hd1s
Content Channel - Active Mobile Users651 038in 31 days

Content Channel - Active Mobile Users

fi interest
People who browse with mobile devices minimum of 3 times a day on average
Segment name in DSPs: Relevant Audience - FI - Content Channel - Active Mobile Users
Segment ID: 8mh2hsjdaeuc
Content Channel - Social Media and Blogs280 175in 45 days

Content Channel - Social Media and Blogs

fi
Regular followers of blogs.
Segment name in DSPs: Relevant Audience - FI - Content Channel - Social Media and Blogs
Segment ID: 8mh7vpp3wzpr
Content Channel - Social Media and Blogs124 158in 45 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Content Channel - Social Media and Blogs505 744in 31 days

Content Channel - Social Media and Blogs

lv
Blog followers. Segment modeling is based on net browsing behavior.
Segment name in DSPs: Relevant Audience - LV - Content Channel - Social Media and Blogs
Segment ID: 8nevyxt5v1pw
Events and Attractions - Art Theater and Culture220 898in 31 days

Events and Attractions - Art Theater and Culture

dk
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p4
Events and Attractions - Art Theater and Culture503 257in 31 days

Events and Attractions - Art Theater and Culture

se
People with an interest in the arts, theater and culture. Segment is based on site content browsing.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p5
Events and Attractions - Art Theater and Culture1 898in 90 days

Events and Attractions - Art Theater and Culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Bars, Restaurants and Nightlife1 137 449in 31 days

Events and Attractions - Bars, Restaurants and Nightlife

fi
People who are keen on nightlife, bars & restaurants, weekend happenings. Segment is based on net browsing content as well as lookalike modeling based on site browsing.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Bars Restaurants and Nightlife
Segment ID: 8ob5lzk59vgt
Events and Attractions - Cinema VisitorsNEW!74 976in 31 days

Events and Attractions - Cinema Visitors

se
Audience who likes movies and has visited cinema site at least 3 times during last month. The segment is based on browsing content.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Cinema Visitors
Segment ID: 8mhiz1bb8k81
Events and Attractions - Cinema Visitors118 384in 31 days

Events and Attractions - Cinema Visitors

fi
Audience who has visited Finnkino site at least 2 times during last month.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Cinema Visitors
Segment ID: 8n3m1slrwh7t
Events and Attractions - Graduation from High School101 967in 45 days

Events and Attractions - Graduation from High School

fi interest
People who are browsing articles of matriculation exam results or planning graduation celebrations. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Graduation from High School
Segment ID: 8ljpazz4ivjf
Events and Attractions - Live Music and Festivals and Gigs28 890in 31 days

Events and Attractions - Live Music and Festivals and Gigs

fi
People who are browsing event sites of live music, gigs or festivals. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Live Music and Festivals and Gigs
Segment ID: 8om8zizjefno
Events and Attractions - Movies262 261in 31 days

Events and Attractions - Movies

dk
People who regularly follow articles of movies.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Movies
Segment ID: 8luwwr2nrbyn
Events and Attractions - Rally377 669in 31 days

Events and Attractions - Rally

fi
Rally audience who is browsing Rally-sites. Segment modeling is based on rally site visitors.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Rally
Segment ID: 8o02sh9e3rmm
Events and Attractions - Weddings464 620in 31 days

Events and Attractions - Weddings

fi
People who are actively browsing wedding related sites and articles. Segment is based on net browsing content as well as lookalike modeling based on site browsing.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Weddings
Segment ID: 8mgynwdbyp6j
Events and Attractions - Weddings24 681in 90 days

Events and Attractions - Weddings

dk
People browsing sites or articles of weddings
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weddings
Segment ID: 8mh7f6gp5dtj
Events and Attractions - Weekends and Nightlife1 757in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Events and Attractions - Weekends and Nightlife31 496in 45 days

Events and Attractions - Weekends and Nightlife

dk
People with an interest in weekends and nightlife
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p25
Events and Attractions - Weekends and Nightlife532 253in 31 days

Events and Attractions - Weekends and Nightlife

se
Audiences interested in weekend activities and nightlife.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p26
Fine Art - Theater, Opera, Arts and Culture435 434in 31 days

Fine Art - Theater, Opera, Arts and Culture

fi
People who are enthusiastic of art museums, theater, classical music and culture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Fine Art - Theater Opera Art and Culture
Segment ID: 8m5ny3pk3qzv
Fine Art - Theater, Opera, Arts and Culture1 265 845in 31 days

Fine Art - Theater, Opera, Arts and Culture

lv interest
People who are enthusiastic of art museums, theater, classical music and culture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - LV - Fine Art - Theater Opera Art and Culture
Segment ID: 8n3n43oaszxq
Food and Drink - Fast Food Lovers1 093 640in 31 days

Food and Drink - Fast Food Lovers

fi
People who eat fast food weekly. Segment modeling is based on net panelists' responses
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Fast Food Lovers
Segment ID: 8nevhfymdddk
Food and Drink - Fast Food LoversNEW!1 101 255in 31 days

Food and Drink - Fast Food Lovers

dk
People who show interest in snack foods. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Healthy Living - Contact Lenses331 258in 31 days

Healthy Living - Contact Lenses

fi
People who use contact lenses. Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Contact Lenses
Segment ID: 8luubzw86h9u
Healthy Living - Elderly Care Services152 773in 90 days

Healthy Living - Elderly Care Services

fi
People browsing care services for senior people.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Elderly Care Services
Segment ID: 8omfdy6mx21b
Healthy Living - Eye Glasses3 205 033in 31 days

Healthy Living - Eye Glasses

fi
People who wear eye glasses. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Eye Glasses
Segment ID: 8n3f3xhu3wsn
Healthy Living - Eye Glasses and Contact Lenses987 953in 31 days

Healthy Living - Eye Glasses and Contact Lenses

fi
People who use both contact lenses and eye-glasses, Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Eye Glasses and Contact Lenses
Segment ID: 8m5xfityrje0
Healthy Living - Fitness and Exercise1 971 662in 31 days

Healthy Living - Fitness and Exercise

dk
People interested physical exercise
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise
Segment ID: 8m5nlqq67ucg
Healthy Living - Fitness and Exercise2 334 707in 31 days

Healthy Living - Fitness and Exercise

fi
Fitness and Exercise oriented people. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Fitness and Exercise
Segment ID: 8n2yggjr6fmj
Healthy Living - Fitness and Fashion251 466in 31 days

Healthy Living - Fitness and Fashion

dk
People who are active in fitness and who pay attention to style and fashion
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Fashion
Segment ID: 8mh7f6gp5dtk
Healthy Living - Health Fitness and Exercise64 025in 45 days

Healthy Living - Health Fitness and Exercise

se
Audiences interested in exercise and fitness topics.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Health Fitness and Exercise
Segment ID: 8lus2ldnkgu0
Healthy Living - Health and Wellbeing821 417in 31 days

Healthy Living - Health and Wellbeing

fi
People into health, fitness, wellbeing, diets and treatments. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Health and Wellbeing
Segment ID: 8om8pk0qwrh7
Healthy Living - Nutrition and Wellnes41 101in 90 days

Healthy Living - Nutrition and Wellnes

se
Audiences interested in eating a healthy diet and learning about nutrition.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Nutrition and Wellness
Segment ID: 8m5v63xkc2vw
Healthy Living - Nutrition and Wellness1 473 597in 31 days

Healthy Living - Nutrition and Wellness

lv
People who are interested in their well being and fitness and follow related sites regularly. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - LV - Healthy Living - Nutrition and Wellness
Segment ID: 8mhgx2v4p9rl
Healthy Living - Organic and Sustainable Development1 019 452in 31 days

Healthy Living - Organic and Sustainable Development

fi
This group is specially interested in organic products and environment. Segment is lookalike modelled based on site browsing content.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Organic and Sustainable Development
Segment ID: 8m5oqgyw53l3
Healthy Living - Organic and Sustainable Development16 263in 90 days

Healthy Living - Organic and Sustainable Development

se
Audiences interested in the green solutions and sustainable development.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Organic and Sustainable Development
Segment ID: 8mgy9n1nob24
Healthy Living - Organic and Sustainable Development32 382in 90 days

Healthy Living - Organic and Sustainable Development

dk
Audiences interested in ecological, organic and sustainable development.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Organic and Sustainable Development
Segment ID: 8np65irtne53
Healthy Living - Pollen Forecasts40 582in 31 days

Healthy Living - Pollen Forecasts

fi
People browsing pollen forecasts. This segment reaches its full size in spring and summer season.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Pollen Forecasts
Segment ID: 8nou5w4nyp5g
Healthy Living - RelationshipsNEW!686 867in 31 days

Healthy Living - Relationships

fi
People who browse sites or articles of relationships . Segment modelling is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Relationships
Segment ID: 8n3ngehqgt9y
Healthy Living - Smokers1 703in 90 days

Healthy Living - Smokers

no
People who smoke.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
Segment ID: 8obcw25widoj
Healthy Living - Smokers2 623 139in 31 days

Healthy Living - Smokers

fi
People who smoke or are planning to quit. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Smokers
Segment ID: 8omfdy6mx20v
Healthy Living - Smokers112 449in 31 days

Healthy Living - Smokers

se
Audiences who are smokers.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Smokers
Segment ID: 8omfzk71ld05
Healthy Living - Smokers Wanting to Quit467 009in 31 days

Healthy Living - Smokers Wanting to Quit

fi
People who are willing to stop smoking. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Smokers Wanting to Quit
Segment ID: 8np63d0cnudr
Healthy Living - Weightloss753 573in 31 days

Healthy Living - Weightloss

fi
People who are watching their weight. Segment is based on browsing content as well as lookalike modeling.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Weightloss
Segment ID: 8mgrtw9d5jvu
Hobbies and Interests - BoatersNEW!20 724in 45 days

Hobbies and Interests - Boaters

dk
Audiences interested in boats and sailing. Based on boat site visitors.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters
Segment ID: 8mgytbxsoak3
Hobbies and Interests - Boaters379 324in 31 days

Hobbies and Interests - Boaters

fi
Segment modeling is based on people browsing boat sites or weather forecasts for boaters
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Boaters
Segment ID: 8ob0cyyyvsyg
Hobbies and Interests - Books and Literature129 831in 31 days

Hobbies and Interests - Books and Literature

dk
People who are interested in books and literature related articles and sites
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Books and Literature
Segment ID: 8ljy4o741g7y
Hobbies and Interests - Books and Literature1 899 910in 31 days

Hobbies and Interests - Books and Literature

lv
People who are interested in books and literature. Segment modelling is based on net panelists' responses or is on net browsing content.
Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Books and Literature
Segment ID: 8nes9isvh125
Hobbies and Interests - Books and Literature242 392in 31 days

Hobbies and Interests - Books and Literature

fi
People who are interested in books and literature. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Books and Literature
Segment ID: 8obcr2y16bmp
Hobbies and Interests - Fishing492 699in 31 days

Hobbies and Interests - Fishing

fi
People who are regularly browsing articles about fishing. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Fishing
Segment ID: 8mgylm4h2fjy
Hobbies and Interests - Fishing1 113 327in 31 days

Hobbies and Interests - Fishing

lv
People who are regularly browsing articles about fishing. Segment modelling is based on netpanelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Fishing
Segment ID: 8netvyqtntg4
Hobbies and Interests - Handcrafts1 359 119in 31 days

Hobbies and Interests - Handcrafts

fi
People whose hobby is handcrafts, such as knitting, crocheting, felting etc. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Handcrafts
Segment ID: 8m5z8ryst8s3
Hobbies and Interests - Handcrafts1 265 632in 31 days

Hobbies and Interests - Handcrafts

lv
People whose hobby is handcrafts, such as knitting, crocheting, felting etc. Segment modelling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Handcrafts
Segment ID: 8msmtxvbt2b5
Hobbies and Interests - Handcrafts1 323 622in 31 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Hobbies and Interests - Science and Discovery854 427in 31 days

Hobbies and Interests - Science and Discovery

lv
People who are particularly interested in science and discovery. Segment modelling is based on browsing behavior.
Segment name in DSPs: Relevant Audience - LV - Hobbies and Interests - Science and Discovery
Segment ID: 8nes9isvh123
Hobbies and Interests - Science and Discovery488 950in 31 days

Hobbies and Interests - Science and Discovery

fi
People who are particularly interested in science and discovery.
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Science and Discovery
Segment ID: 8o096w7ic2ub
Lifestyle - Entertainment Lover450 836in 45 days

Lifestyle - Entertainment Lover

dk
The ones who love social life and entertainment events.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - Entertainment Lover
Segment ID: 8mgzkv8w0lp8
Lifestyle - Entertainment LoverNEW!1 581 581in 31 days

Lifestyle - Entertainment Lover

lv
The ones who love social life and entertainment events. Combination of entertainment segments.
Segment name in DSPs: Relevant Audience - LV - Lifestyle - Entertainment Lover
Segment ID: 8n41e4ap7ym9
Lifestyle - Entertainment Lover612 160in 31 days

Lifestyle - Entertainment Lover

se
he ones who love social life and entertainment events. Combination of entertainment segments.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - Entertainment Lover
Segment ID: 8n41e4ap7yma
Lifestyle - Entertainment LoverNEW!3 783 644in 31 days

Lifestyle - Entertainment Lover

fi
The ones who love social life and entertainment events. Combination of entertainment segments.
Segment name in DSPs: Relevant Audience - FI - Lifestyle - Entertainment Lover
Segment ID: 8nf4hl83byld
Lifestyle - The Adventurer2 257 976in 45 days

Lifestyle - The Adventurer

dk
Audience who like to travel and be active and experience the outdoors.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Adventurer
Segment ID: 8m5un8l0fnen
Lifestyle - The Business Man1 068 210in 45 days

Lifestyle - The Business Man

dk
Men with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Man
Segment ID: 8ljqahihk8k2
Lifestyle - The Business Man1 765 434in 31 days

Lifestyle - The Business Man

se
Men with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Business Man
Segment ID: 8m5wn0peln09
Lifestyle - The Business Woman10 930in 31 days

Lifestyle - The Business Woman

se
Women with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Business Woman
Segment ID: 8ljqfy8j3fu1
Lifestyle - The Business Woman559 113in 45 days

Lifestyle - The Business Woman

dk
Women with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Woman
Segment ID: 8lutds00ww2b
Lifestyle - The Classy Lady344 372in 45 days

Lifestyle - The Classy Lady

dk
Female audiences above 34 years old with an interest in style and fashion.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Classy Lady
Segment ID: 8m5whb1b77qk
Lifestyle - The Creative Mind574 873in 45 days

Lifestyle - The Creative Mind

dk
Audiences with interests in creative endevours like art, theather, photography, design and decorating.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Creative Mind
Segment ID: 8m5un8l0fneh
Lifestyle - The Fashionable Gentleman80 201in 45 days

Lifestyle - The Fashionable Gentleman

dk
Male audiences with an interest in style and fashion.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Fashionable Gentleman
Segment ID: 8mgzkv8w0lp7
Lifestyle - The Female Fashionista73 794in 45 days

Lifestyle - The Female Fashionista

dk
Younger women with a high interest in fashion and who have the money to spend on it.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Female Fashionista
Segment ID: 8lurjrkfj987
Lifestyle - The Foodie1 113 314in 45 days

Lifestyle - The Foodie

dk
Audience highly interested in food and drinks, cooking or eating out.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Foodie
Segment ID: 8ljooymxv9co
Lifestyle - The Home Maker2 758 479in 45 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Home Maker155 395in 31 days

Lifestyle - The Home Maker

se
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker
Segment ID: 8lutjhsziyyr
Lifestyle - The Pleasure Seeker1 528 567in 45 days

Lifestyle - The Pleasure Seeker

dk
Audience with money who like to enjoy the good things in life like food, traveling and experiencing new things.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Pleasure Seeker
Segment ID: 8lurjrkfj98a
Lifestyle - The Pleasure Seeker562 837in 31 days

Lifestyle - The Pleasure Seeker

se
Audiences with money who like to enjoy the good things in life like food, traveling and experiencing new things.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Pleasure Seeker
Segment ID: 8lutjhsziyys
Lifestyle - The Social Explorer84 077in 31 days

Lifestyle - The Social Explorer

se
Audiences who love social and entertainment events. Segment is based on site content browsing.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Social Explorer
Segment ID: 8ljqfy8j3fu4
Lifestyle - The Sporty Guy794 759in 45 days

Lifestyle - The Sporty Guy

dk
Men who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Guy
Segment ID: 8ljqahihk8k3
Lifestyle - The Sporty Woman1 402 243in 45 days

Lifestyle - The Sporty Woman

dk
Women who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Woman
Segment ID: 8ljog995yx30
Lifestyle - The Techie250 633in 45 days

Lifestyle - The Techie

se
Audiences with a high level of interest in technology, gadgets, gaming and computing.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Techie
Segment ID: 8ljqfy8j3fu6
Lifestyle - The Techie1 579 561in 45 days

Lifestyle - The Techie

dk
Audiences with a high level of interest in technology, gadgets, gaming and computing.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Techie
Segment ID: 8mgxqsoi597q
Lifestyle - The Urban Professional836 097in 31 days

Lifestyle - The Urban Professional

se
People with high income, living in the major cities, interested in career and business.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Urban Professional
Segment ID: 8ljqfy8j3fu7
Lifestyle - The Urban professional523 595in 45 days

Lifestyle - The Urban professional

dk
Audiences living in the major cities, interested in career and business.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Urban professional
Segment ID: 8ljqahihk8k0
Music and Audio1 275 571in 31 days

Music and Audio

lv
Music lovers, the ones that love to listen music, go to gigs or even create music. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Music and Audio
Segment ID: 8mslggwzqz1a
Music and Audio1 344 927in 31 days

Music and Audio

fi
Music lovers, the ones that love to listen music, go to gigs or even create music. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Music and Audio
Segment ID: 8om8pk0qwrh8
Music and Audio - Modern Pop Music Listeners838 146in 31 days

Music and Audio - Modern Pop Music Listeners

fi
This audience lilkes to listen to music radio that plays traditional pop music.
Segment name in DSPs: Relevant Audience - FI - Music and Audio - Modern Pop Music Listeners
Segment ID: 8nep5bx2vy5q
Music and Audio - Music67 909in 45 days

Music and Audio - Music

se
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Music
Segment ID: 8m5pdi03y85r
Music and Audio - Music494 140in 31 days

Music and Audio - Music

dk
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Music
Segment ID: 8mgpvgge4f5y
Music and Audio - Music1 374in 90 days

Music and Audio - Music

no interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Music
Segment ID: 8mrvkkkf1s11
Music and Audio - Rock Music Listeners179 130in 31 days

Music and Audio - Rock Music Listeners

fi
The Audience who listens to rock music and browses news of rock musicians, rock concerts and reviews.
Segment name in DSPs: Relevant Audience - FI - Music and Audio - Rock Music Listeners
Segment ID: 8msiyetnews3
Music and Audio - Traditional Pop Music Listeners532 566in 31 days

Music and Audio - Traditional Pop Music Listeners

fi
This audience lilkes to listen to music radio that plays traditional pop music.
Segment name in DSPs: Relevant Audience - FI - Music and Audio - Traditional Pop Music Listeners
Segment ID: 8nep5bx2vy5p
News and Politics173 596in 45 days

News and Politics

se
Audiences interested in being up to date on current news and politics.
Segment name in DSPs: Relevant Audience - SE - News and Politics
Segment ID: 8ljp4e6d661q
News and Politics890 395in 31 days

News and Politics

fi
People who actively follow news and politics. Segment is based on site content browsing.
Segment name in DSPs: Relevant Audience - FI - News and Politics
Segment ID: 8mgrrz20tiuy
News and Politics1 587 448in 31 days

News and Politics

lv
People who actively follow news and politics. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - News and Politics
Segment ID: 8msk0kjipnis
News and PoliticsNEW!680 679in 31 days

News and Politics

dk
People who actively follow news and politics.
Segment name in DSPs: Relevant Audience - DK - News and Politics
Segment ID: 8oc9hu1f5i4a
Pets2 071 923in 31 days

Pets

fi
Pet owners. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Pets
Segment ID: 8n2vlx83mf6x
Pets - BirdsNEW!344 241in 31 days

Pets - Birds

fi
Bird owners. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Pets - Birds
Segment ID: 8neyxr2xykfe
Pets - Cats3 002 716in 31 days

Pets - Cats

fi
Cat owners. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Pets - Cats
Segment ID: 8o0960siktp4
Pets - Dogs3 462 456in 31 days

Pets - Dogs

fi
Dog owners. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Pets - Dogs
Segment ID: 8mgpeucdedf2
Pets - FishNEW!344 326in 31 days

Pets - Fish

fi
Fish owners. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Pets - Fish
Segment ID: 8neyxr2xykfg
Pop Culture - Celebrities and Pop Culture107 951in 31 days

Pop Culture - Celebrities and Pop Culture

se
Audiences interested in the latest news about their favorite celebrities and popular culture.
Segment name in DSPs: Relevant Audience - SE - Pop Culture - Celebrities and Pop Culture
Segment ID: 8ljoz1uv3nfx
Pop Culture - Celebrities and Pop Culture280 150in 31 days

Pop Culture - Celebrities and Pop Culture

dk
People interested in celebrities and pop culture
Segment name in DSPs: Relevant Audience - DK - Pop Culture - Celebrities and Pop Culture
Segment ID: 8mrsyz4x29k2
Pop Culture - Celebrities and Pop Culture1 565 798in 31 days

Pop Culture - Celebrities and Pop Culture

lv
Reach the ones that love pop, entertainment and stars. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Pop Culture - Celebrities and Pop Culture
Segment ID: 8msj626az9ad
Pop Culture - Celebrities and Pop Culture1 383 513in 31 days

Pop Culture - Celebrities and Pop Culture

fi
Reach the ones that love pop, entertainment and stars. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Celebrities and Pop Culture
Segment ID: 8ob5lzk59vgr
Pop Culture - Films and Pop Art752 619in 31 days

Pop Culture - Films and Pop Art

fi
People who follow popular art and films. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Films and Pop Art
Segment ID: 8mguu1xhl84e
Pop Culture - Films and Pop Art36 193in 90 days

Pop Culture - Films and Pop Art

dk
People who are interested in blockbuster movies.
Segment name in DSPs: Relevant Audience - DK - Pop Culture - Films and Pop Art
Segment ID: 8nemqaj4khd0
Pop Culture - Films and Pop Art772 011in 31 days

Pop Culture - Films and Pop Art

lv
People who follow popular art and films. Segment modeling is based on net browsing behavior.
Segment name in DSPs: Relevant Audience - LV - Pop Culture - Films and Pop Art
Segment ID: 8o1260r5kby4
Pop Culture - Finnish TV Series525 618in 90 days

Pop Culture - Finnish TV Series

fi
Audience who is interested in Finnish TV-series. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Finnish TV Series
Segment ID: 8nejzxo57haf
Pop Culture - Popular Films263 518in 90 days

Pop Culture - Popular Films

fi
People who are interested in blockbuster movies. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Popular Films
Segment ID: 8msdsvuc3ri8
Pop Culture - Quality Films238 598in 90 days

Pop Culture - Quality Films

fi
Audience who is interested in quality films of last decades. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Quality Films
Segment ID: 8nejzxo57h8p
Pop Culture - Quality Series and Documents350 497in 90 days

Pop Culture - Quality Series and Documents

fi
Audience who likes to follow quality TV-series or documents. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Quality Series and Documents
Segment ID: 8n3gwfbrag06
Pop Culture - Reality TVNEW!427 610in 31 days

Pop Culture - Reality TV

fi
Audience who likes to follow reality TV. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Reality TV
Segment ID: 8nejzxo57h8x
Pop Culture - Streaming and VOD Services281 261in 31 days

Pop Culture - Streaming and VOD Services

fi
Segment modelling is based on people who browse and follow articles of video on demand and streaming services.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Streaming and VOD Services
Segment ID: 8msdsvuc3ri7
Pop Culture - TV ViewersNEW!794 547in 31 days

Pop Culture - TV Viewers

fi
The Audience that follows TV-program sites regularly.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - TV Viewers
Segment ID: 8nep5bx2vy5r
Shopping - Early Adopters387 031in 31 days

Shopping - Early Adopters

lv
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters
Segment ID: 8nf1p5p6loat
Shopping - Early AdoptersNEW!682 865in 31 days

Shopping - Early Adopters

se
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Shopping - Early Adopters
Segment ID: 8nf1p5p6loau
Shopping - Early AdoptersNEW!1 589 204in 31 days

Shopping - Early Adopters

fi
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Early Adopters
Segment ID: 8nq4srw2zixw
Shopping - Early AdoptersNEW!530 041in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Shopping - Webshoppers - Style and FashionNEW!769 750in 31 days

Shopping - Webshoppers - Style and Fashion

fi
Webshoppers who are interested in style and fashion. Based on Tori and E-Price (Huuto.net) data (Webshoppers) and in Relevant Audience data (Style and fashion).
Segment name in DSPs: Relevant Audience - FI - Shopping - Webshoppers - Style and Fashion
Segment ID: 8oc5otnm6k3w
Sports - Active Outdoors and Nature1 400 634in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - Active Outdoors and Nature1 468 094in 31 days

Sports - Active Outdoors and Nature

lv
People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature
Segment ID: 8n3ok16zqkaz
Sports - Active Outdoors and Nature1 863 394in 31 days

Sports - Active Outdoors and Nature

fi
People into hiking and nature or other outdoor sports. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Active Outdoors and Nature
Segment ID: 8o02av8kt2j4
Sports - Basketball Fans344 019in 31 days

Sports - Basketball Fans

fi
People who actively follow basket ball news. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Basketball Fans
Segment ID: 8luypy2h7pyc
Sports - Basketball Fans748 617in 31 days

Sports - Basketball Fans

lv
People who are interested in basket ball and follow basketball related news, sites or articles regularly. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Basketball Fans
Segment ID: 8n3qsg3gb9tk
Sports - Cross Country Skiing478 866in 31 days

Sports - Cross Country Skiing

fi
People whose hobby is cross country skiing. This segment is based on kestavyysurheilu.fi -site (site of endurance sport) plus other sites of Relevant Audience publishers. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Cross Country Skiing
Segment ID: 8obcp03r4ldz
Sports - Cycling39 455in 31 days

Sports - Cycling

fi
People whose hobby is cycling. This segment is mainly based on kestävyysurheilu.fi -data (site of endurance sport).
Segment name in DSPs: Relevant Audience - FI - Sports - Cycling
Segment ID: 8ljor713tbvf
Sports - CyclingNEW!1 971 207in 31 days

Sports - Cycling

dk
People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses..
Segment name in DSPs: Relevant Audience - DK - Sports - Cycling
Segment ID: 8nf03wfq93b1
Sports - Downhill Skiers681 030in 31 days

Sports - Downhill Skiers

fi
People whose hobby is downhill skiing. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Downhill Skiers
Segment ID: 8omfsjhfasbw
Sports - E-SportsNEW!339 573in 31 days

Sports - E-Sports

fi
People whose hobby or interest is e-sports. This segment modelling is based on e-sport site visitors.
Segment name in DSPs: Relevant Audience - FI - Sports - E-Sports
Segment ID: 8netlyjfv4c7
Sports - Endurance Sports1 601 980in 31 days

Sports - Endurance Sports

fi
People whose hobby is endurance sport (jogging, marathon, orienteering, triathlon etc.). The segment modeling is based on kestävyysurheilu.fi regular visitors (site of endurance sport).
Segment name in DSPs: Relevant Audience - FI - Sports - Endurance Sports
Segment ID: 8ljor713tbvg
Sports - Floorball Players338 528in 31 days

Sports - Floorball Players

fi
Floorball players. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Floorball Players
Segment ID: 8m5skgmczh2z
Sports - Football Fans680 796in 31 days

Sports - Football Fans

fi
People browsing football news. Segment is based on browsing behaviour as well as modeling based on net panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Football Fans
Segment ID: 8luw588o0gj6
Sports - Football Fans785 330in 31 days

Sports - Football Fans

lv
Latvian dedicated Football fans who follow browse for football sites and news regularly.
Segment name in DSPs: Relevant Audience - LV - Sports - Football Fans
Segment ID: 8mhjfokjit7m
Sports - Football Fans1 192 689in 31 days

Sports - Football Fans

dk
People following football. Segment is based on content browsing and modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans
Segment ID: 8n2wgw26nhea
Sports - Football Parents381 102in 45 days

Sports - Football Parents

fi
Families with children whose hobby is football. Segment is partly based on Tori.fi -data but includes also data from other Relevant Audience data providers.
Segment name in DSPs: Relevant Audience - FI - Sports - Football Parents
Segment ID: 8ljnypjswrgm
Sports - Football Players496 591in 31 days

Sports - Football Players

fi
Football players. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Football Players
Segment ID: 8np6k1si82b6
Sports - Football Premier League202 904in 31 days

Sports - Football Premier League

fi
People who actively follow football premier league. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Football Premier League
Segment ID: 8m61awq51ixc
Sports - Formula 1568 825in 31 days

Sports - Formula 1

fi
People who actively browse Formula 1 news. Segment is based on net browsing content as well as modeling based on browsing content..
Segment name in DSPs: Relevant Audience - FI - Sports - Formula 1
Segment ID: 8luy7d0selwy
Sports - Golf PlayersNEW!175 984in 31 days

Sports - Golf Players

dk
With this audience you reach Golf players. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Golf Players
Segment ID: 8nf3mn4cjmeo
Sports - Golf Players122 750in 45 days

Sports - Golf Players

fi
With this audience you reach Golf players. Based on people who browse for golf sites.
Segment name in DSPs: Relevant Audience - FI - Sports - Golf Players
Segment ID: 8nzx9flthysi
Sports - Group Exercise or Gym944 614in 31 days

Sports - Group Exercise or Gym

fi
People who go to group exercise activities or to gym. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Group Exercise or Gym
Segment ID: 8mh2cam578ka
Sports - Horse Riding329 323in 31 days

Sports - Horse Riding

fi
People whose hobby is horse riding. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Horse Riding
Segment ID: 8luw588o0gj9
Sports - Horseracing573 028in 31 days

Sports - Horseracing

fi
People who follow horse racing competitions. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Horseracing
Segment ID: 8luw588o0gja
Sports - Ice Hockey Fans321 455in 31 days

Sports - Ice Hockey Fans

lv
Latvian dedicated ice hockey fans. Segment modelling is based on regular ice hockey site browsers.
Segment name in DSPs: Relevant Audience - LV - Sports - Ice Hockey Fans
Segment ID: 8msm2gil86as
Sports - Ice Hockey Fans623 274in 31 days

Sports - Ice Hockey Fans

fi
Finnish dedicated ice hockey fans who follow SM-Liiga-sites, browse for ice-hockey sites several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans
Segment ID: 8obcr2y16bmh
Sports - Ice Hockey KHL61 340in 90 days

Sports - Ice Hockey KHL

fi
People who actively follow KHL-hockey. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey KHL
Segment ID: 8mh4euxksr8t
Sports - Ice Hockey Liiga619 939in 31 days

Sports - Ice Hockey Liiga

fi
Finnish dedicated ice hockey fans who browse ice-hockey SM-Liiga sites or results several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Liiga
Segment ID: 8mh7ujo8q3du
Sports - Ice Hockey NHL269 816in 31 days

Sports - Ice Hockey NHL

fi
People who actively follow NHL-hockey. Segment is based on net browsing content as well as lookalike modeling.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey NHL
Segment ID: 8mh4euxksr8u
Sports - Ice Hockey Players336 871in 31 days

Sports - Ice Hockey Players

fi
People who play ice hockey as a hobby. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Players
Segment ID: 8obcp03r4le2
Sports - Jogging and Marathons1 509 853in 31 days

Sports - Jogging and Marathons

fi
People who jog or run as a hobby. This segment is based on Kestävyysurheilu.fi -site (site of endurance sport) plus other Relevant Audience publishers' sites. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Jogging or Marathons
Segment ID: 8mgvnzo040eq
Sports - Martial Arts128 109in 90 days

Sports - Martial Arts

fi interest
People whose hobby is martial arts, such us (fitness) boxing, judo, karate, ju-jutsu etc. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Martial Arts
Segment ID: 8m5z8ryst8s1
Sports - Orienteering314 275in 31 days

Sports - Orienteering

fi
People whose hobby is orienteering. This segment is based on kestävyysurheilu.fi -data (site of endurance sport)
Segment name in DSPs: Relevant Audience - FI - Sports - Orienteering
Segment ID: 8mgy1siq7ak6
Sports - Premier League417 504in 45 days

Sports - Premier League

dk
People reading news about Premier league
Segment name in DSPs: Relevant Audience - DK - Sports - Premier League
Segment ID: 8mgrj2ec4qdf
Sports - Sport Followers59 317in 45 days

Sports - Sport Followers

se
Audiences who follow sports news, results and content.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Segment ID: 8lus7ys52rx7
Sports - Sport Followers1 220 969in 31 days

Sports - Sport Followers

dk
People following sport
Segment name in DSPs: Relevant Audience - DK - Sports - Sport Followers
Segment ID: 8m5mr17i4v9r
Sports - Sport Followers1 444 921in 31 days

Sports - Sport Followers

lv
People who are highly interested in sports and follow sport sites regularly. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Sport Followers
Segment ID: 8n3mnorzo93h
Sports - Sport Followers2 666 275in 31 days

Sports - Sport Followers

fi
People who love to follow sport media, popular teams and athletes. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers
Segment ID: 8om8pk0qwrh9
Sports - Sport Followers with High or Medium Income480 404in 31 days

Sports - Sport Followers with High or Medium Income

fi
People who love to follow sport media, popular teams and athletes and whose household income is minimum of 45000 euros. Segment is a combination of both net browsing content and segment modeling based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers with Medium or High Income
Segment ID: 8lur28ytjap8
Sports - Tennis333 616in 31 days

Sports - Tennis

fi
Audience that is specifically interested in tennis
Segment name in DSPs: Relevant Audience - FI - Sports - Tennis
Segment ID: 8n3mdtpzunk0
Sports - Training Activity - High (3-6 h a week)NEW!2 535 753in 31 days

Sports - Training Activity - High (3-6 h a week)

fi
People who do sports from 3 to 6 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Training Activity - High (3-6 h a week)
Segment ID: 8o17wb0ojvhm
Sports - Training Activity - High (3-6 h a week)341 812in 31 days

Sports - Training Activity - High (3-6 h a week)

lv
People who do sports from 3 to 6 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - High (3-6 h a week)
Segment ID: 8o17wb0ojvih
Sports - Training Activity - Minor (1-2 h a week)NEW!1 602 432in 31 days

Sports - Training Activity - Minor (1-2 h a week)

fi
People who do sports 1-2 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Training Activity - Minor (1-2 h a week)
Segment ID: 8nq4srw2zixu
Sports - Training Activity - Minor (1-2 h a week)NEW!388 411in 31 days

Sports - Training Activity - Minor (1-2 h a week)

lv
People who do sports 1-2 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Minor (1-2 h a week)
Segment ID: 8ocazr7yngty
Sports - Training Activity - NoneNEW!1 627 731in 31 days

Sports - Training Activity - None

fi
People who do sports less than 1 hour a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Training Activity - None
Segment ID: 8nf1p5p6loas
Sports - Training Activity - NoneNEW!814 599in 31 days

Sports - Training Activity - None

lv
People who do sports less than 1 hour a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - None
Segment ID: 8nq4srw2ziyx
Sports - Training Activity - Very High (more than 7 h a week)NEW!906 645in 31 days

Sports - Training Activity - Very High (more than 7 h a week)

fi
People who do sports more than 7 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Training Activity - Very High (more than 7 h a week)
Segment ID: 8ocazr7yngsz
Sports - Training Activity - Very High (more than 7 h a week)NEW!183 153in 31 days

Sports - Training Activity - Very High (more than 7 h a week)

lv
People who do sports more than 7 hours a week. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Sports - Training Activity - Very High (more than 7 h a week)
Segment ID: 8ocazr7yngtx
Style and Fashion - Beauty Fashion158 490in 31 days

Style and Fashion - Beauty Fashion

dk
People interested in beauty and fashion
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Beauty Fashion
Segment ID: 8m5mrwqvtoyo
Style and Fashion - Beauty and Fashion837 648in 31 days

Style and Fashion - Beauty and Fashion

fi
People for whom beauty and fashion is essential. Segment is based on browsing content as well as lookalike modeling.
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Beauty and Fashion
Segment ID: 8nozex5c85za
Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care131 114in 31 days

Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care

dk
People browsing content about cosmetics, perfumes and hair care.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care
Segment ID: 8m5ow0jn407e
Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care705 382in 31 days

Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care

fi
People who actively follow beauty, cosmetics, hair care, skin care or perfume related articles. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care
Segment ID: 8mh3cpftqlc2
Style and Fashion - Fashion Trends2 546 368in 31 days

Style and Fashion - Fashion Trends

fi
People interested in style and fashion into a stage they can be regarded as trend setters. Segment is based on browsing content as well as lookalike modeling.
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Fashion Trends
Segment ID: 8nozex5c85zd
Style and Fashion - Fitness and Fashion251 465in 31 days

Style and Fashion - Fitness and Fashion

dk
People who are active in fitness and who pay attention to style and fashion
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Fitness and Fashion
Segment ID: 8mh7f6gp5dtl
Style and Fashion - Fitness and Fashion1 343 502in 31 days

Style and Fashion - Fitness and Fashion

fi
People who love exercising indoors or outdoors and are into style and fashion
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Fitness and Fashion
Segment ID: 8obccm2cwiyx
Style and Fashion - Style and Trend Setters353 266in 31 days

Style and Fashion - Style and Trend Setters

dk
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Style and Fashion General2 742 672in 31 days

Style and Fashion General

fi
This audience is into style, fashion and trends. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Style and Fashion General
Segment ID: 8mruh3xhrvsn
Style and Fashion General887 424in 31 days

Style and Fashion General

lv
This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Style and Fashion General
Segment ID: 8mslggwzqz1c
Technology and Computing193 980in 45 days

Technology and Computing

se
Audiences interested in technology, gadgets and computers.
Segment name in DSPs: Relevant Audience - SE - Technology and Computing
Segment ID: 8lus7ys52rxa
Technology and Computing353 081in 31 days

Technology and Computing

dk
People with and interest in technology, computing and gadgets.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing
Segment ID: 8mgpujoe9ikh
Technology and Computing - Cameras and Photography1 483 983in 31 days

Technology and Computing - Cameras and Photography

lv
People who are interested in photography and cameras. Segment modelling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Technology and Computing - Cameras and Photography
Segment ID: 8n3ok16zqkb1
Technology and Computing - Cameras and Photography684 421in 31 days

Technology and Computing - Cameras and Photography

fi
People who are interested in photography and cameras. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Cameras and Photography
Segment ID: 8obcafblh3ql
Technology and Computing - Cameras and photography95 588in 31 days

Technology and Computing - Cameras and photography

dk
Audiences interested in photography and photographic equipment.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Cameras and Photography
Segment ID: 8obccm2cwj0f
Technology and Computing - Computers4 289 417in 31 days

Technology and Computing - Computers

fi
Audience who follows the field of information technology. Segment modeling is based on net panelists' responses as well as on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Computers
Segment ID: 8o02ify9fua5
Technology and Computing - Computers and Games4 673 735in 31 days

Technology and Computing - Computers and Games

fi
This audience includes all who are interested in technology gadgets, IT or console or PC games. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Computers and Games
Segment ID: 8mruh3xhrvsh
Technology and Computing - Computing and Consumer Electronics1 025 607in 31 days

Technology and Computing - Computing and Consumer Electronics

lv
Audience who follows the field of gadgets, home electronics and information technology. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Technology and Computing - Computing and Consumer Electronics
Segment ID: 8msj626az9ae
Technology and Computing - Mobile209 628in 31 days

Technology and Computing - Mobile

fi
People who often browse sites and articles of mobile technology.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Mobile
Segment ID: 8luzcylz8uci
Technology and Computing - Mobile156 705in 45 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Technology and Computing - Streaming and VOD ServicesNEW!458 032in 31 days

Technology and Computing - Streaming and VOD Services

dk
Segment modelling is based on people who browse and follow articles of video on demand and streaming services.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Segment ID: 8msgj8p4nzui
Technology and Computing - Video Imaging and Photos145 634in 90 days

Technology and Computing - Video Imaging and Photos

fi interest
This audience is interested in photo & video tech, editing software and sharing digital photos & videos. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Video Imaging and Photos
Segment ID: 8o09donjwxap
Travel - Ski Tourists60 090in 31 days

Travel - Ski Tourists

fi
People browsing weather of Finnish ski resorts.
Segment name in DSPs: Relevant Audience - FI - Travel - Ski Tourists
Segment ID: 8nzxgih0b9y8
Travel - Type of Holiday - All Inclusive Resort1 994 417in 31 days

Travel - Type of Holiday - All Inclusive Resort

fi
Travelers who are interested in all inclusive -holidays. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - All Inclusive Resort
Segment ID: 8msc09bp5ast
Travel - Type of Holiday - All Inclusive Resort2 097 297in 31 days

Travel - Type of Holiday - All Inclusive Resort

dk
People who are interested in travelling to all inclusive resorts. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - All Inclusive Resort
Segment ID: 8mscuixn9d0h
Travel - Type of Holiday - Beach Holiday3 981 286in 31 days

Travel - Type of Holiday - Beach Holiday

fi
Travelers who are interested in beach holidays. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Beach Holiday
Segment ID: 8msc09bp5asu
Travel - Type of Holiday - Camping/Caravanning1 321 935in 31 days

Travel - Type of Holiday - Camping/Caravanning

dk
People who are interested in camping or caravanning on their holiday. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Camping/Caravanning
Segment ID: 8n3fy2yjbw15
Travel - Type of Holiday - Camping/Caravanning1 019 166in 31 days

Travel - Type of Holiday - Camping/Caravanning

fi
Travelers who like camping or caravan trips. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Camping/Caravanning
Segment ID: 8nei78pe3ofg
Travel - Type of Holiday - Charter/Package2 339 619in 31 days

Travel - Type of Holiday - Charter/Package

dk
People who are interested in package holidays. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Charter/Package
Segment ID: 8mscuixn9d0i
Travel - Type of Holiday - Charter/Package1 998 239in 31 days

Travel - Type of Holiday - Charter/Package

fi
Travelers who are interested in charter or package trips. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Charter/Package
Segment ID: 8n3f3xhu3wsp
Travel - Type of Holiday - City Break4 310 006in 31 days

Travel - Type of Holiday - City Break

fi
Travelers who are interested in City breaks. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - City Break
Segment ID: 8msc09bp5asv
Travel - Type of Holiday - City break1 671in 45 days

Travel - Type of Holiday - City break

dk
People interested in travelling to big cities. Segment modeling is based on net panelists' responses as well as site content browsing.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - City break
Segment ID: 8mgqpalgqy58
Travel - Type of Holiday - Cooking Excursions344 125in 31 days

Travel - Type of Holiday - Cooking Excursions

fi
Travelers who are interested in cooking excursions. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Cooking Excursions
Segment ID: 8npzw7eui3yi
Travel - Type of Holiday - Cruises4 312 631in 31 days

Travel - Type of Holiday - Cruises

fi
Travelers who are interested in cruises. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Cruises
Segment ID: 8nei78pe3ofh
Travel - Type of Holiday - Golf Travelers354 790in 31 days

Travel - Type of Holiday - Golf Travelers

fi
Golf players who are interested in golf destinations or golf holidays in general. Segment modeling is based on netpanelists' responses and on golf site browsing.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Golf Travelers
Segment ID: 8mh3jnwmw2as
Travel - Type of Holiday - Long Weekend Getaways3 977 156in 31 days

Travel - Type of Holiday - Long Weekend Getaways

fi
Travelers who like to do long weekend getaways. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Long Weekend Getaways
Segment ID: 8msc7l6lxckk
Travel - Type of Holiday - Long Weekend Getaways2 627 007in 31 days

Travel - Type of Holiday - Long Weekend Getaways

dk
People who are interested in long weekend getaways. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long Weekend Getaways
Segment ID: 8n3fy2yjbw16
Travel - Type of Holiday - Nature2 321 442in 31 days

Travel - Type of Holiday - Nature

fi
Travelers who like to visit nature attractions on their holidays.. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Nature
Segment ID: 8mh943n3nyfc
Travel - Type of Holiday - Nature1 334 024in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r
Travel - Type of Holiday - Shopping Excursions2 332 133in 31 days

Travel - Type of Holiday - Shopping Excursions

fi
Travelers who are interested in shopping excursions. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Shopping Excursions
Segment ID: 8mh8wwcuedr2
Travel - Type of Holiday - Shopping Excursions1 927 050in 31 days

Travel - Type of Holiday - Shopping Excursions

dk
People who are interested in shopping excursions when traveling. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Shopping Excursions
Segment ID: 8nej1kreke3p
Travel - Type of Holiday - Ski/Snowboard Winter Outings661 590in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

dk
People who are interested in skiing holidays. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Segment ID: 8n3fy2yjbw14
Travel - Type of Holiday - Ski/Snowboard Winter outings682 111in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter outings

fi
Travelers who are interested in ski winter outings. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Ski/Snowboard Winter outings
Segment ID: 8mh8wwcuedr3
Video Gaming - PC and Console Games686 670in 31 days

Video Gaming - PC and Console Games

se
Audiences interested in video gaming and e-sports.
Segment name in DSPs: Relevant Audience - SE - Video Gaming - PC and Console Games
Segment ID: 8lus7ys52rx6
Video Gaming - PC and Console Games1 339 949in 31 days

Video Gaming - PC and Console Games

dk
People interested in video and computer games
Segment name in DSPs: Relevant Audience - DK - Video Gaming - PC and Console Games
Segment ID: 8n2w1n2oyc4s
Video Gaming - PC and Console Games1 144 489in 31 days

Video Gaming - PC and Console Games

lv interest
People who play console games, casual online games and are keen on game technonogy
Segment name in DSPs: Relevant Audience - LV - Video Gaming - PC and Console Games
Segment ID: 8n3m9wsexcld
Video Gaming - PC and Console Games1 535 158in 31 days

Video Gaming - PC and Console Games

fi
People who play console games, casual online games and are keen on game technology. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Video Gaming - PC and Console Games
Segment ID: 8ob5lzk59vgs

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