Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

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interests & entertainment
NameAudience
Content Channel - Active Mobile Users291 660in 31 days

Content Channel - Active Mobile Users

fi interest
People who browse with mobile devices minimum of 5 times a day on average
Segment name in DSPs: Relevant Audience - FI - Content Channel - Active Mobile Users
Content Channel - Social Media and Blogs502 908in 90 days

Content Channel - Social Media and Blogs

fi interest
Regular followers of blogs
Segment name in DSPs: Relevant Audience - FI - Content Channel - Social Media and Blogs
Content Channel - Social Media and BlogsNEW!101 560in 90 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Events and Attractions - Art Theater and Culture704 490in 90 days

Events and Attractions - Art Theater and Culture

dk
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Art Theater and Culture
Events and Attractions - Art Theater and Culture241 353in 90 days

Events and Attractions - Art Theater and Culture

se interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture
Events and Attractions - Art Theater and Culture177 386in 90 days

Events and Attractions - Art Theater and Culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Events and Attractions - Bars, Restaurants and Nightlife658 740in 45 days

Events and Attractions - Bars, Restaurants and Nightlife

fi interest
People who are keen on nightlife, bars & restaurants, weekend happenings
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Bars Restaurants and Nightlife
Events and Attractions - Concerts and Music Events20 490in 90 days

Events and Attractions - Concerts and Music Events

dk
People interested in concerts and music events.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Concerts and Music Events
Events and Attractions - Festival Lovers134 083in 90 days

Events and Attractions - Festival Lovers

dk
Find audiences interested in Danish festivals and music events.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Festival Lovers
Events and Attractions - Graduation from High School423 298in 45 days

Events and Attractions - Graduation from High School

fi interest
People who are browsing articles of matriculation exam results or planning graduation celebrations.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Graduation from High School
Events and Attractions - Live Music and Festivals and Gigs384 772in 45 days

Events and Attractions - Live Music and Festivals and Gigs

fi
People who are browsing event sites of live music, gigs or festivals
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Live Music and Festivals and Gigs
Events and Attractions - Movies323 164in 90 days

Events and Attractions - Movies

dk
People who regularly follow articles of movies.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Movies
Events and Attractions - Rally181 915in 90 days

Events and Attractions - Rally

fi interest
Rally audience who is browsing Rally-pages (Neste-Rally, Rally results, Rally drivers, Rally World Championships etc.)
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Rally
Events and Attractions - Weddings725 286in 90 days

Events and Attractions - Weddings

fi interest
People who are actively browsing wedding related sites and articles.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Weddings
Events and Attractions - Weddings387 734in 90 days

Events and Attractions - Weddings

dk
People browsing sites or articles of weddings
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weddings
Events and Attractions - Weekends and Nightlife176 085in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Events and Attractions - Weekends and Nightlife723 096in 90 days

Events and Attractions - Weekends and Nightlife

dk
People with an interest in weekends and nightlife
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weekends and Nightlife
Events and Attractions - Weekends and Nightlife228 345in 90 days

Events and Attractions - Weekends and Nightlife

se interest
Audiences interested in weekend activities and nightlife.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Fine Art - Theater, Opera, Arts and Culture870 877in 90 days

Fine Art - Theater, Opera, Arts and Culture

fi interest
People who are enthusiastic of art museums, theater, classical music and culture
Segment name in DSPs: Relevant Audience - FI - Fine Art - Theater Opera Art and Culture
Healthy Living - Contact LensesNEW!141 906in 90 days

Healthy Living - Contact Lenses

fi
People who use contact lenses.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Contact Lenses
Healthy Living - Elderly Care Services529 326in 90 days

Healthy Living - Elderly Care Services

fi interest
People browsing care services for senior people.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Elderly Care Services
Healthy Living - Eye Glasses2 440 027in 45 days

Healthy Living - Eye Glasses

fi interest
People who wear eye glasses
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Eye Glasses
Healthy Living - Eye Glasses and Contact Lenses847 870in 90 days

Healthy Living - Eye Glasses and Contact Lenses

fi interest
People browsing sites and articles related to eye glasses, contact lenses, eye tests or eye treatments
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Eye Glasses and Contact Lenses
Healthy Living - Fitness and Exercise198 314in 90 days

Healthy Living - Fitness and Exercise

se interest
Audiences interested in exercise and fitness topics.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Fitness and Exercise
Healthy Living - Fitness and Exercise886 011in 90 days

Healthy Living - Fitness and Exercise

dk
People interested physical exercise
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise
Healthy Living - Fitness and Exercise1 282 528in 90 days

Healthy Living - Fitness and Exercise

fi interest
Fitness and Exercise oriented people
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Fitness and Exercise
Healthy Living - Fitness and Fashion415 213in 90 days

Healthy Living - Fitness and Fashion

dk
People who are active in fitness and who pay attention to style and fashion
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Fashion
Healthy Living - Nutrition and Wellnes194 022in 90 days

Healthy Living - Nutrition and Wellnes

se interest
Audiences interested in eating a healthy diet and learning about nutrition.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Nutrition and Wellness
Healthy Living - Nutrition and Wellness1 202 076in 90 days

Healthy Living - Nutrition and Wellness

fi interest
People into health, fitness, wellbeing, diets and treatments
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Nutrition and Wellness
Healthy Living - Organic and Sustainable Development1 030 727in 90 days

Healthy Living - Organic and Sustainable Development

fi interest
This group is specially interested in organic products and environment.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Organic and Sustainable Development
Healthy Living - Organic and Sustainable Development195 379in 90 days

Healthy Living - Organic and Sustainable Development

se interest
Audiences interested in the green solutions and sustainable development.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Organic and Sustainable Development
Healthy Living - Organic and Sustainable Development481 044in 90 days

Healthy Living - Organic and Sustainable Development

dk
Audiences interested in ecological, organic and sustainable development.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Organic and Sustainable Development
Healthy Living - Pollen Forecasts2 483in 31 days

Healthy Living - Pollen Forecasts

fi interest
People browsing pollen forecasts. This segment reaches its full size in spring and summer season.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Pollen Forecasts
Healthy Living - Smokers9 331in 90 days

Healthy Living - Smokers

no
People who smoke.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
Healthy Living - Smokers1 534 766in 90 days

Healthy Living - Smokers

fi interest
People who smoke or are planning to quit.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Smokers
Healthy Living - Smokers45 908in 90 days

Healthy Living - Smokers

se
Audiences who are smokers.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Smokers
Healthy Living - Smokers Wanting to Quit352 587in 90 days

Healthy Living - Smokers Wanting to Quit

fi interest
People who are willing to stop smoking
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Smokers Wanting to Quit
Healthy Living - Weightloss155 959in 90 days

Healthy Living - Weightloss

fi interest
People who are watching their weight
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Weightloss
Hobbies and Interests - Boaters61 352in 90 days

Hobbies and Interests - Boaters

dk
Audiences interested in boats and sailing. Based on boat site visitors.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters
Hobbies and Interests - Boaters68 161in 90 days

Hobbies and Interests - Boaters

fi interest
People browsing weather for boaters
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Boaters
Hobbies and Interests - Books and Literature273 278in 90 days

Hobbies and Interests - Books and Literature

dk
People who are interested in books and literature related articles and sites
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Books and Literature
Hobbies and Interests - Books and Literature600 841in 90 days

Hobbies and Interests - Books and Literature

fi interest
People who are interested in books and literature.
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Books and Literature
Hobbies and Interests - Fishing491 843in 90 days

Hobbies and Interests - Fishing

fi interest
People who are regularly browsing articles about fishing.
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Fishing
Hobbies and Interests - Handcrafts210 659in 90 days

Hobbies and Interests - Handcrafts

fi interest
People whose hobby is handcrafts, such as knitting, crocheting, felting etc. The segment was launched in August and will reach its full potential gradually.
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Handcrafts
Hobbies and Interests - HandcraftsNEW!104 458in 90 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts
Hobbies and Interests - Science and Discovery1 217 919in 90 days

Hobbies and Interests - Science and Discovery

fi interest
People who are particularly interested in science and discovery
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Science and Discovery
Lifestyle - The Adventurer566 360in 90 days

Lifestyle - The Adventurer

dk
Audiences who like to travel and be active and experience the outdoors.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Adventurer
Lifestyle - The Adventurer223 034in 90 days

Lifestyle - The Adventurer

se interest
Audiences who like to travel and be active and experience the outdoors.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Adventurer
Lifestyle - The Business Man604 714in 90 days

Lifestyle - The Business Man

dk
Men with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Man
Lifestyle - The Business Man146 861in 90 days

Lifestyle - The Business Man

se interest
Men with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Business Man
Lifestyle - The Business Woman189 122in 90 days

Lifestyle - The Business Woman

se interest
Women with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Business Woman
Lifestyle - The Business Woman468 250in 90 days

Lifestyle - The Business Woman

dk
Women with their eye on their careers and the business world.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Business Woman
Lifestyle - The Classy Lady149 767in 90 days

Lifestyle - The Classy Lady

se interest
Female audiences above 34 years old with an interest in style and fashion.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Classy Lady
Lifestyle - The Classy Lady154 691in 90 days

Lifestyle - The Classy Lady

dk
Female audiences above 34 years old with an interest in style and fashion.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Classy Lady
Lifestyle - The Creative Mind1 016 448in 90 days

Lifestyle - The Creative Mind

dk
Audiences with interests in creative endevours like art, theather, photography, design and decorating.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Creative Mind
Lifestyle - The Creative Mind277 931in 90 days

Lifestyle - The Creative Mind

se interest
Audiences with interests in creative endevours like art, theather, photography, design and decorating.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Creative Mind
Lifestyle - The Fashionable Gentleman28 507in 90 days

Lifestyle - The Fashionable Gentleman

se interest
Male audiences with an interest in style and fashion.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Fashionable Gentleman
Lifestyle - The Fashionable Gentleman111 098in 90 days

Lifestyle - The Fashionable Gentleman

dk
Male audiences with an interest in style and fashion.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Fashionable Gentleman
Lifestyle - The Female Fashionista273 029in 90 days

Lifestyle - The Female Fashionista

dk
Younger women with a high interest in fashion and who have the money to spend on it.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Female Fashionista
Lifestyle - The Foodie92 017in 90 days

Lifestyle - The Foodie

dk
Audiences highly interested in food and drinks, cooking or eating out.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Foodie
Lifestyle - The Foodie17 937in 90 days

Lifestyle - The Foodie

se interest
Audiences highly interested in food and drinks, cooking or eating out.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Foodie
Lifestyle - The Home Maker814 466in 90 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Lifestyle - The Home Maker228 616in 90 days

Lifestyle - The Home Maker

se interest
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker
Lifestyle - The Pleasure Seeker243 221in 90 days

Lifestyle - The Pleasure Seeker

dk
Audiences with money who like to enjoy the good things in life like food, traveling and experiencing new things.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Pleasure Seeker
Lifestyle - The Pleasure Seeker193 888in 90 days

Lifestyle - The Pleasure Seeker

se interest
Audiences with money who like to enjoy the good things in life like food, traveling and experiencing new things.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Pleasure Seeker
Lifestyle - The Social Explorer248 364in 90 days

Lifestyle - The Social Explorer

se interest
Audiences who love social and entertainment events.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Social Explorer
Lifestyle - The Social Explorer902 320in 90 days

Lifestyle - The Social Explorer

dk
Audiences who love social and entertainment events.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Social Explorer
Lifestyle - The Sporty Guy343 619in 90 days

Lifestyle - The Sporty Guy

dk
Men who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Guy
Lifestyle - The Sporty Guy31 224in 90 days

Lifestyle - The Sporty Guy

se interest
Men who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Sporty Guy
Lifestyle - The Sporty Woman556 370in 90 days

Lifestyle - The Sporty Woman

dk
Women who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Woman
Lifestyle - The Sporty Woman178 166in 90 days

Lifestyle - The Sporty Woman

se interest
Women who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Sporty Woman
Lifestyle - The Techie303 367in 90 days

Lifestyle - The Techie

se interest
Audiences with a high level of interest in technology, gadgets, gaming and computing.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Techie
Lifestyle - The Techie847 834in 90 days

Lifestyle - The Techie

dk
Audiences with a high level of interest in technology, gadgets, gaming and computing.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Techie
Lifestyle - The Urban Professional64 358in 90 days

Lifestyle - The Urban Professional

se interest
People with high income, living in the major cities, interested in career and business.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Urban Professional
Lifestyle - The Urban professional306 267in 90 days

Lifestyle - The Urban professional

dk
Audiences living in the major cities, interested in career and business.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Urban professional
Music and Audio1 458 233in 90 days

Music and Audio

fi interest
Music lovers, the ones that love to listen music, go to gigs or even create music.
Segment name in DSPs: Relevant Audience - FI - Music and Audio
Music and Audio - Dance12 419in 90 days

Music and Audio - Dance

se interest
Audiences interested in news and events regarding dance music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Dance
Music and Audio - Dance23 883in 90 days

Music and Audio - Dance

dk
Audiences interested in news and events regarding dance music
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Dance
Music and Audio - Hip Hop36 466in 90 days

Music and Audio - Hip Hop

dk
Audiences interested in news and events regarding hip hop music
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Hip Hop
Music and Audio - Hip Hop11 607in 90 days

Music and Audio - Hip Hop

se interest
Audiences interested in news and events regarding hip hop music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Hip Hop
Music and Audio - Metal9 891in 90 days

Music and Audio - Metal

dk
Audiences interested in news and events regarding metal music
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Metal
Music and Audio - Metal13 031in 90 days

Music and Audio - Metal

se interest
Audiences interested in news and events regarding metal music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Metal
Music and Audio - Music442 286in 90 days

Music and Audio - Music

se interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Music
Music and Audio - Music1 325 266in 90 days

Music and Audio - Music

dk
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Music
Music and Audio - Music72 615in 90 days

Music and Audio - Music

no interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Music
Music and Audio - Pop1 212in 90 days

Music and Audio - Pop

no interest
Audiences interested in news and events regarding pop music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Pop
Music and Audio - Pop159 932in 90 days

Music and Audio - Pop

dk
Audiences interested in news and events regarding pop music
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Pop
Music and Audio - Pop54 904in 90 days

Music and Audio - Pop

se interest
Audiences interested in news and events regarding pop music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Pop
Music and Audio - R&B12 469in 90 days

Music and Audio - R&B

se interest
Audiences interested in news and events regarding R&D music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - R&B
Music and Audio - R&B51 669in 90 days

Music and Audio - R&B

dk
Audiences interested in news and events regarding R&D music
Segment name in DSPs: Relevant Audience - DK - Music and Audio - R&B
Music and Audio - Rock38 703in 90 days

Music and Audio - Rock

se interest
Audiences interested in news and events regarding rock music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Rock
Music and Audio - Rock99 306in 90 days

Music and Audio - Rock

dk
Audiences interested in news and events regarding rock music
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Rock
Music and Audio - Rock971in 90 days

Music and Audio - Rock

no interest
Audiences interested in news and events regarding rock music
Segment name in DSPs: Relevant Audience - NO - Music and Audio - Rock
Music and Audio - Soul8 416in 90 days

Music and Audio - Soul

dk
Audiences interested in news and events regarding soul music
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Soul
Music and Audio - Soul35 139in 90 days

Music and Audio - Soul

se interest
Audiences interested in news and events regarding soul music
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Soul
News and Politics34 848in 90 days

News and Politics

se interest
Audiences interested in being up to date on current news and politics.
Segment name in DSPs: Relevant Audience - SE - News and Politics
News and Politics148 901in 90 days

News and Politics

fi interest
People who actively follow news and politics.
Segment name in DSPs: Relevant Audience - FI - News and Politics
News and Politics - Politics26 722in 90 days

News and Politics - Politics

se interest
Audiences interested in politics and political ideologies.
Segment name in DSPs: Relevant Audience - SE - News and Politics - Politics
Pets1 698 275in 90 days

Pets

fi interest
Pet owners
Segment name in DSPs: Relevant Audience - FI - Pets
Pets - Cats706 234in 90 days

Pets - Cats

fi interest
Cat owners.
Segment name in DSPs: Relevant Audience - FI - Pets - Cats
Pets - Dogs1 000 800in 90 days

Pets - Dogs

fi interest
Dog owners.
Segment name in DSPs: Relevant Audience - FI - Pets - Dogs
Pop Culture - Celebrities and Pop Culture182 056in 90 days

Pop Culture - Celebrities and Pop Culture

se interest
Audiences interested in the latest news about their favorite celebrities and popular culture.
Segment name in DSPs: Relevant Audience - SE - Pop Culture - Celebrities and Pop Culture
Pop Culture - Celebrities and Pop Culture689 696in 90 days

Pop Culture - Celebrities and Pop Culture

dk
People interested in celebrities and pop culture
Segment name in DSPs: Relevant Audience - DK - Pop Culture - Celebrities and Pop Culture
Pop Culture - Celebrities and Pop Culture1 593 851in 90 days

Pop Culture - Celebrities and Pop Culture

fi interest
Reach the ones that love pop, entertainment and stars
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Celebrities and Pop Culture
Pop Culture - Films and Pop Art3 250 314in 90 days

Pop Culture - Films and Pop Art

fi interest
People who follow popular art and films
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Films and Pop Art
Pop Culture - Finnish TV SeriesNEW!559 324in 90 days

Pop Culture - Finnish TV Series

fi
Audience who is interested in Finnish TV-series
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Finnish TV Series
Pop Culture - Popular FilmsNEW!217 229in 90 days

Pop Culture - Popular Films

fi
People who are interested in blockbuster movies.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Popular Films
Pop Culture - Popular FilmsNEW!54 504in 90 days

Pop Culture - Popular Films

dk
People who are interested in blockbuster movies.
Segment name in DSPs: Relevant Audience - DK - Pop Culture - Popular Films
Pop Culture - Quality FilmsNEW!377 117in 90 days

Pop Culture - Quality Films

dk
Audience who is interested in quality films of last decades
Segment name in DSPs: Relevant Audience - DK - Pop Culture - Quality Films
Pop Culture - Quality FilmsNEW!1 135 848in 90 days

Pop Culture - Quality Films

fi
Audience who is interested in quality films of last decades
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Quality Films
Pop Culture - Quality Series and DocumentsNEW!278 553in 90 days

Pop Culture - Quality Series and Documents

fi
Audience who likes to follow quality TV-series or documents.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Quality Series and Documents
Pop Culture - Reality TVNEW!622 862in 90 days

Pop Culture - Reality TV

fi
Audience who likes to follow reality TV.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Reality TV
Pop Culture - Streaming and VOD ServicesNEW!112 600in 90 days

Pop Culture - Streaming and VOD Services

fi
People who browse and follow articles of video on demand and streaming services.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Streaming and VOD Services
Sports - Active Outdoors and Nature416 022in 90 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Sports - Active Outdoors and Nature1 727 577in 90 days

Sports - Active Outdoors and Nature

fi interest
People into hiking and nature or other outdoor sports
Segment name in DSPs: Relevant Audience - FI - Sports - Active Outdoors and Nature
Sports - Basketball Fans123 419in 90 days

Sports - Basketball Fans

fi interest
People who actively follow basket ball news.
Segment name in DSPs: Relevant Audience - FI - Sports - Basketball Fans
Sports - Competition Hobbies37 937in 90 days

Sports - Competition Hobbies

dk
People who are into competitive hobbies.
Segment name in DSPs: Relevant Audience - DK - Sports - Competition Hobbies
Sports - Cross Country Skiers539 721in 90 days

Sports - Cross Country Skiers

fi interest
People whose hobby is cross country skiing. This segment is based on kestavyysurheilu.fi -site (site of endurance sport) plus other sites of Relevant Audience publishers.
Segment name in DSPs: Relevant Audience - FI - Sports - Cross Country Skiers
Sports - Cycling13 335in 90 days

Sports - Cycling

fi interest
People whose hobby is cycling. This segment is mainly based on kestävyysurheilu.fi -data (site of endurance sport).
Segment name in DSPs: Relevant Audience - FI - Sports - Cycling
Sports - Downhill Skiers653 924in 90 days

Sports - Downhill Skiers

fi interest
People whose hobby is downhill skiing
Segment name in DSPs: Relevant Audience - FI - Sports - Downhill Skiers
Sports - Endurance Sports123 709in 90 days

Sports - Endurance Sports

fi interest
People whose hobby is endurance sport. This segment is based on kestävyysurheilu.fi regular visitors (site of endurance sport).
Segment name in DSPs: Relevant Audience - FI - Sports - Endurance Sports
Sports - Floorball Players489 605in 90 days

Sports - Floorball Players

fi interest
Floorball players.
Segment name in DSPs: Relevant Audience - FI - Sports - Floorball Players
Sports - Floorball as a Hobby8 150in 90 days

Sports - Floorball as a Hobby

se
Floorball players.
Segment name in DSPs: Relevant Audience - SE - Sports - Floorball Players
Sports - Football Fans578 248in 90 days

Sports - Football Fans

fi interest
People browsing football news
Segment name in DSPs: Relevant Audience - FI - Sports - Football Fans
Sports - Football Fans807 622in 90 days

Sports - Football Fans

dk
People following football.
Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans
Sports - Football Parents58 614in 45 days

Sports - Football Parents

fi interest intent
Families with children whose hobby is football. Segment is partly based on Tori.fi -data but includes also data from other Relevant Audience data providers.
Segment name in DSPs: Relevant Audience - FI - Sports - Football Parents
Sports - Football Players135 657in 90 days

Sports - Football Players

fi interest
Football players.
Segment name in DSPs: Relevant Audience - FI - Sports - Football Players
Sports - Football Premier League435 711in 90 days

Sports - Football Premier League

fi interest
People who actively follow football premier league.
Segment name in DSPs: Relevant Audience - FI - Sports - Football Premier League
Sports - Formula 1417 297in 90 days

Sports - Formula 1

fi interest
People who actively browse Formula 1 news
Segment name in DSPs: Relevant Audience - FI - Sports - Formula 1
Sports - Golf Players157 341in 90 days

Sports - Golf Players

fi interest
With this audience you reach Golf players
Segment name in DSPs: Relevant Audience - FI - Sports - Golf Players
Sports - Group Exercise685 866in 90 days

Sports - Group Exercise

fi interest
People who go to group exercise activities, such as aerobics, pump, core, kettle ball training, yoga, zumba etc. The segment was launched in August and will reach its full potential gradually.
Segment name in DSPs: Relevant Audience - FI - Sports - Group Exercise
Sports - Horse Riding175 006in 90 days

Sports - Horse Riding

dk
Audiences with an interest in horses and horse riding.
Segment name in DSPs: Relevant Audience - DK - Sports - Horse Riding
Sports - Horse Riding174 725in 90 days

Sports - Horse Riding

fi interest
People whose hobby is horse riding.
Segment name in DSPs: Relevant Audience - FI - Sports - Horse Riding
Sports - Horseracing180 146in 90 days

Sports - Horseracing

fi interest
People who follow horse racing competitions.
Segment name in DSPs: Relevant Audience - FI - Sports - Horseracing
Sports - Ice Hockey Fans1 060 458in 90 days

Sports - Ice Hockey Fans

fi interest
Finnish dedicated ice hockey fans who follow SM-Liiga-sites, browse for ice-hockey sites several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans
Sports - Ice Hockey Fans (30 days period)779 174in 30 days

Sports - Ice Hockey Fans (30 days period)

fi interest
Finnish dedicated ice hockey fans who follow SM-Liiga-sites, browse for ice-hockey sites several times a month or listen to matches in net radio. Segment period of 30 days.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans (30 days period)
Sports - Ice Hockey Fans HIFK7 763in 90 days

Sports - Ice Hockey Fans HIFK

fi interest
Real Ice Hockey fans who browse the ice hockey team HIFK pages or follow the the matches of HIFK on radio regularly
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans HIFK
Sports - Ice Hockey Fans Kärpät21 548in 90 days

Sports - Ice Hockey Fans Kärpät

fi interest
Real Ice Hockey fans who browse the ice hockey team Kärpät pages or follow the matches of Kärpät on radio regularly
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans Kärpät
Sports - Ice Hockey Fans Pelicans3 266in 90 days

Sports - Ice Hockey Fans Pelicans

fi interest
Real Ice Hockey fans who browse the ice hockey team Pelicans pages regularly
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans Pelicans
Sports - Ice Hockey Fans Saipa4 585in 90 days

Sports - Ice Hockey Fans Saipa

fi interest
Real Ice Hockey fans who browse the ice hockey team Saipa pages or follow the the matches of Saipa on radio regularly
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans Saipa
Sports - Ice Hockey KHL117 716in 90 days

Sports - Ice Hockey KHL

fi
People who actively follow KHL-hockey.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey KHL
Sports - Ice Hockey Liiga989 304in 90 days

Sports - Ice Hockey Liiga

fi interest
Finnish dedicated ice hockey fans who browse ice-hockey SM-Liiga sites or results several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Liiga
Sports - Ice Hockey NHL163 625in 90 days

Sports - Ice Hockey NHL

fi interest
People who actively follow NHL-hockey
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey NHL
Sports - Ice Hockey Players588 690in 90 days

Sports - Ice Hockey Players

fi interest
People who play ice hockey as a hobby.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Players
Sports - Jogging and Marathons728 184in 90 days

Sports - Jogging and Marathons

fi interest
People who jog or run as a hobby. This segment is based on Kestävyysurheilu.fi -site (site of endurance sport) plus other Relevant Audience publishers' sites.
Segment name in DSPs: Relevant Audience - FI - Sports - Jogging and Marathons
Sports - Ligue 130 114in 90 days

Sports - Ligue 1

dk
People browsing news and scoreboard for Ligue 1
Segment name in DSPs: Relevant Audience - DK - Sports - Ligue 1
Sports - Martial Arts499 814in 90 days

Sports - Martial Arts

fi interest
People whose hobby is martial arts, such us (fitness) boxing, judo, karate, ju-jutsu etc. This segment was launched in August and will reach its full potential gradually.
Segment name in DSPs: Relevant Audience - FI - Sports - Martial Arts
Sports - Orienteering19 525in 90 days

Sports - Orienteering

fi interest
People whose hobby is orienteering. This segment is based on kestävyysurheilu.fi -data (site of endurance sport)
Segment name in DSPs: Relevant Audience - FI - Sports - Orienteering
Sports - Premier League811 755in 90 days

Sports - Premier League

dk
People reading news about Premier league
Segment name in DSPs: Relevant Audience - DK - Sports - Premier League
Sports - Primera Division23 402in 90 days

Sports - Primera Division

dk
People browsing news and scoreboard for Primera Division.
Segment name in DSPs: Relevant Audience - DK - Sports - Primera Division
Sports - Sport Followers180 999in 90 days

Sports - Sport Followers

se interest
Audiences who follow sports news, results and content.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Sports - Sport Followers894 933in 90 days

Sports - Sport Followers

dk
People following sport
Segment name in DSPs: Relevant Audience - DK - Sports - Sport Followers
Sports - Sport Followers1 912 217in 90 days

Sports - Sport Followers

fi interest
People who love to follow sport media, popular teams and athletes.
Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers
Sports - Sport Followers with High or Medium Income354 188in 90 days

Sports - Sport Followers with High or Medium Income

fi interest
People who love to follow sport media, popular teams and athletes and whose household income is minimum of 45000 euros.
Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers with Medium or High Income
Sports - Triathlon12 139in 90 days

Sports - Triathlon

fi interest
People whose hobby is triathlon. This segment is based on kestävyysurheilu.fi -data (site of endurance sport)
Segment name in DSPs: Relevant Audience - FI - Sports - Triathlon
Style and Fashion - Beauty - Skin care32 099in 90 days

Style and Fashion - Beauty - Skin care

dk
Audiences interested in acne treatments and general skin care.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Beauty - Skin care
Style and Fashion - Beauty Fashion538 831in 90 days

Style and Fashion - Beauty Fashion

dk
People interested in beauty and fashion
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Beauty Fashion
Style and Fashion - Beauty and Fashion1 445 320in 90 days

Style and Fashion - Beauty and Fashion

fi interest
People for whom beauty and fashion is essential
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Beauty and Fashion
Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care39 170in 90 days

Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care

dk
People browsing content about cosmetics, perfumes and hair care.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care
Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic CareNEW!67 947in 90 days

Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care

fi interest
People who actively follow beauty, cosmetics, hair care, skin care or perfume related articles.
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Cosmetics Perfumes and Hair & Cosmetic Care
Style and Fashion - Fashion Trends1 908 503in 90 days

Style and Fashion - Fashion Trends

fi interest
People interested in style and fashion into a stage they can be regarded as trend setters
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Fashion Trends
Style and Fashion - Fitness and Fashion415 289in 90 days

Style and Fashion - Fitness and Fashion

dk
People who are active in fitness and who pay attention to style and fashion
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Fitness and Fashion
Style and Fashion - Fitness and Fashion1 037 933in 90 days

Style and Fashion - Fitness and Fashion

fi interest
People who love exercising indoors or outdoors and are into style and fashion
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Fitness and Fashion
Style and Fashion - Style and Trend Setters495 143in 90 days

Style and Fashion - Style and Trend Setters

dk
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Style and Fashion general2 580 432in 90 days

Style and Fashion general

fi interest
This audience is into style, fashion and trends
Segment name in DSPs: Relevant Audience - FI - Style and Fashion general
Technology and Computing310 379in 90 days

Technology and Computing

se interest
Audiences interested in technology, gadgets and computers.
Segment name in DSPs: Relevant Audience - SE - Technology and Computing
Technology and Computing886 898in 90 days

Technology and Computing

dk
People with and interest in technology, computing and gadgets.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing
Technology and Computing - Cameras and Photography372 587in 90 days

Technology and Computing - Cameras and Photography

fi interest
People who are interested in photography and cameras.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Cameras and Photography
Technology and Computing - Cameras and photography679 328in 90 days

Technology and Computing - Cameras and photography

dk
Audiences interested in photography and photographic equipment.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Cameras and photography
Technology and Computing - Computing and Consumer Electronics1 017 137in 90 days

Technology and Computing - Computing and Consumer Electronics

fi interest
Audience who follows the field of gadgets, home electronics and information technology
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Computing and Consumer Electronics
Technology and Computing - Computing, Consumer Electronics and Games1 538 934in 90 days

Technology and Computing - Computing, Consumer Electronics and Games

fi interest
This audience includes all who are interested in technology gadgets, IT or console or PC games
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Computing and Consumer Electronics and Games
Technology and Computing - Mobile375 590in 90 days

Technology and Computing - Mobile

fi interest
People who often browse sites and articles of mobile technology.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Mobile
Technology and Computing - Mobile625 068in 90 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Technology and Computing - Streaming and VOD ServicesNEW!33 783in 90 days

Technology and Computing - Streaming and VOD Services

dk
People who browse and follow articles of video on demand and streaming services
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Technology and Computing - Video Imaging and Photos660 838in 90 days

Technology and Computing - Video Imaging and Photos

fi interest
This audience is interested in photo & video tech, editing software and sharing digital photos & videos.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Video Imaging and Photos
Travel - Ski Tourists29 731in 31 days

Travel - Ski Tourists

fi
People browsing weather of Finnish ski resorts.
Segment name in DSPs: Relevant Audience - FI - Travel - Ski Tourists
Travel - Type of Holiday - All Inclusive ResortNEW!612 782in 31 days

Travel - Type of Holiday - All Inclusive Resort

fi
Travelers who are interested in all inclusive -holidays
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - All Inclusive Resort
Travel - Type of Holiday - All Inclusive ResortNEW!400 951in 31 days

Travel - Type of Holiday - All Inclusive Resort

dk
People who are interested in travelling to all inclusive resorts
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - All Inclusive Resort
Travel - Type of Holiday - Beach HolidayNEW!1 370 476in 31 days

Travel - Type of Holiday - Beach Holiday

fi
Travelers who are interested in beach holidays
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Beach Holiday
Travel - Type of Holiday - Camping/CaravanningNEW!63 697in 31 days

Travel - Type of Holiday - Camping/Caravanning

dk
People who are interested in camping or caravanning on their holiday.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Camping/Caravanning
Travel - Type of Holiday - Camping/CaravanningNEW!567 105in 31 days

Travel - Type of Holiday - Camping/Caravanning

fi
Travelers who like camping or caravan trips
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Camping/Caravanning
Travel - Type of Holiday - Charter/PackageNEW!379 191in 31 days

Travel - Type of Holiday - Charter/Package

dk
People who are interested in package holidays
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Charter/Package
Travel - Type of Holiday - Charter/PackageNEW!762 405in 31 days

Travel - Type of Holiday - Charter/Package

fi
Travelers who are interested in charter or package trips
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Charter/Package
Travel - Type of Holiday - City BreakNEW!1 403 242in 31 days

Travel - Type of Holiday - City Break

fi
Travelers who are interested in City breaks
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - City Break
Travel - Type of Holiday - City breakNEW!111 457in 90 days

Travel - Type of Holiday - City break

dk
People interested in travelling to big cities
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - City break
Travel - Type of Holiday - CruisesNEW!36 019in 45 days

Travel - Type of Holiday - Cruises

dk
Audience who is interested in cruises.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Cruises
Travel - Type of Holiday - CruisesNEW!1 495 123in 31 days

Travel - Type of Holiday - Cruises

fi
Travelers who are interested in cruises.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Cruises
Travel - Type of Holiday - Golf HolidayNEW!10 385in 45 days

Travel - Type of Holiday - Golf Holiday

dk
People who are specifically interested in golf destinations when travelling
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Golf Holiday
Travel - Type of Holiday - Golf TravelersNEW!110 719in 31 days

Travel - Type of Holiday - Golf Travelers

fi
Golf players who are interested in golf destinations of in Golf holidays in general.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Golf Travelers
Travel - Type of Holiday - Long Weekend GetawaysNEW!1 359 727in 31 days

Travel - Type of Holiday - Long Weekend Getaways

fi
Travelers who like to do long weekend getaways
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Long Weekend Getaways
Travel - Type of Holiday - Long Weekend GetawaysNEW!390 764in 31 days

Travel - Type of Holiday - Long Weekend Getaways

dk
People who are interested in long weekend getaways.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long weekend getaways
Travel - Type of Holiday - NatureNEW!712 940in 31 days

Travel - Type of Holiday - Nature

fi
Travelers who like to visit nature attractions on their holidays.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Nature
Travel - Type of Holiday - NatureNEW!40 069in 45 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Travel - Type of Holiday - Shopping ExcursionsNEW!692 335in 31 days

Travel - Type of Holiday - Shopping Excursions

fi
Travelers who are interested in shopping excursions
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Shopping Excursions
Travel - Type of Holiday - Shopping ExcursionsNEW!307 605in 31 days

Travel - Type of Holiday - Shopping Excursions

dk
People who are interested in shopping excursions when traveling.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Shopping Excursions
Travel - Type of Holiday - Ski/Snowboard Winter OutingsNEW!11 372in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

dk
People who are interested in skiing holidays
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Travel - Type of Holiday - Ski/Snowboard Winter outingsNEW!522 723in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter outings

fi
Travelers who are interested in Winter outings
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Ski/Snowboard Winter outings
Video Gaming - PC and Console Games218 342in 90 days

Video Gaming - PC and Console Games

se interest
Audiences interested in video gaming and e-sports.
Segment name in DSPs: Relevant Audience - SE - Video Gaming - PC and Console Games
Video Gaming - PC and Console Games573 019in 90 days

Video Gaming - PC and Console Games

dk
People interested in video and computer games
Segment name in DSPs: Relevant Audience - DK - Video Gaming - PC and Console Games
Video Gaming - PC and Console Games833 443in 90 days

Video Gaming - PC and Console Games

fi interest
People who play console games, casual online games and are keen on game technonogy
Segment name in DSPs: Relevant Audience - FI - Video Gaming - PC and Console Games

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