Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

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Showing 80 of 1034 segments.
new & seasonal
NameAudience
Automotive - Car Maintenance ServicesNEW!38 421in 90 days

Automotive - Car Maintenance Services

fi
People who are browsing web pages and reading articles of car maintenance related topics. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Maintenance Services
Segment ID: 8msenlj5uyac
Automotive - Car Owners104 719in 90 days

Automotive - Car Owners

no
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Car Owners172 457in 90 days

Automotive - Car Owners

se
Car owners.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Owners
Segment ID: 8obch728tszw
Automotive - Car Owners - Used - More than 3 Years OldNEW!1 482 393in 45 days

Automotive - Car Owners - Used - More than 3 Years Old

fi
Car owners who have an old car which is more than 3 years old. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Owners - Used - More than 3 Years Old
Segment ID: 8mh943n3nyf0
Automotive - Car Tires405 875in 90 days

Automotive - Car Tires

fi
People who are currently actively browsing articles of car tires. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Tires
Segment ID: 8lusejm7pfqa
Business & Finance - B2B Decision Makers843 809in 90 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business & Finance - B2B Decision Makers109 356in 90 days

Business & Finance - B2B Decision Makers

no
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Business & Finance - B2B Decision Makers307 544in 90 days

Business & Finance - B2B Decision Makers

se
B2B decision makers.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa7
Business and Finance - B2B Business Search Site VisitorsNEW!2 686 095in 45 days

Business and Finance - B2B Business Search Site Visitors

se
Business search site visitors. You can find tens of business segments by industry field or location of business in the end of Swedish segment listing. Just filter Sweden and scroll to the very end of the list, category Other.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Business Search Site Visitors
Segment ID: 8n3jtq4m73yw
Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)564 578in 31 days

Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)

fi
Business audience who has browsed asiakastieto.fi -site. This data is based on Asiakastieto.fi. You can find this audience under Relevant Audience in Google DDP. In Adform the audience is under Asiakastieto.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)
Segment ID: 8lutjwuq7m5h
Business and Finance - Career Orientated Business Professionals38 142in 90 days

Business and Finance - Career Orientated Business Professionals

se interest
Business people who do career planning and are interested in professional development and business world.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Career Orientated Business Professionals
Segment ID: 8n3esdmn4uxo
Business and Finance - Interested in Business328 338in 90 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Business and Finance - Interested in Business649 681in 90 days

Business and Finance - Interested in Business

se interest
Audiences interested in business, entrepreneurship and business technology.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Interested in Business
Segment ID: 8omfzk71ld06
Content Channel - Social Media and Blogs639 139in 90 days

Content Channel - Social Media and Blogs

fi interest
Regular followers of blogs
Segment name in DSPs: Relevant Audience - FI - Content Channel - Social Media and Blogs
Segment ID: 8mh7vpp3wzpr
Content Channel - Social Media and BlogsNEW!107 576in 90 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Demographics - Employment - WorkingNEW!43 894in 31 days

Demographics - Employment - Working

lv
People who are at work
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Working
Segment ID: 8n3m9wsexcl3
Demographics - Family Type - Families with Children748 142in 90 days

Demographics - Family Type - Families with Children

dk
Families with children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children229 663in 90 days

Demographics - Family Type - Families with Children

se
Families with children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children111 772in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Events and Attractions - Art Theater and Culture143 621in 90 days

Events and Attractions - Art Theater and Culture

se interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p5
Events and Attractions - Art Theater and Culture67 927in 90 days

Events and Attractions - Art Theater and Culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Cinema VisitorsNEW!2 253 965in 90 days

Events and Attractions - Cinema Visitors

se
Audience who likes movies and has visited cinema site at least 5 times during last 3 months. The segment is based on browsing content.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Cinema Visitors
Segment ID: 8mhiz1bb8k81
Events and Attractions - Weekends and Nightlife67 097in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Events and Attractions - Weekends and Nightlife133 372in 90 days

Events and Attractions - Weekends and Nightlife

se interest
Audiences interested in weekend activities and nightlife.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p26
Family and Relationships - Parenting136 623in 90 days

Family and Relationships - Parenting

se
Audiences interested in parenting.
Segment name in DSPs: Relevant Audience - SE - Family and Relationships - Parenting
Segment ID: 8mgy9n1nob22
Family and Relationships - Parenting731 630in 90 days

Family and Relationships - Parenting

dk
People interested in family and parenting
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Parenting
Segment ID: 8mrsyz4x29jz
Food and Drink128 702in 90 days

Food and Drink

se interest
Audiences with a general interest in food and drink.
Segment name in DSPs: Relevant Audience - SE - Food and Drink
Segment ID: 8ljoz1uv3nfu
Food and Drink382 924in 90 days

Food and Drink

dk
People interested in food and drink
Segment name in DSPs: Relevant Audience - DK - Food and Drink
Segment ID: 8mrsy559avi6
Food and Drink - Home CookingNEW!446 793in 90 days

Food and Drink - Home Cooking

fi
People who are interested in home cooking, recipes, cooking utensils etc. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Home Cooking
Segment ID: 8n3jfxfjm40d
Food and Drink - Wine167 956in 90 days

Food and Drink - Wine

dk
People with an interest in wine
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Healthy Living - Eye Glasses2 041 889in 45 days

Healthy Living - Eye Glasses

fi interest
People who wear eye glasses. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Eye Glasses
Segment ID: 8n3f3xhu3wsn
Healthy Living - Fitness and Exercise116 581in 90 days

Healthy Living - Fitness and Exercise

se interest
Audiences interested in exercise and fitness topics.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Fitness and Exercise
Segment ID: 8lus2ldnkgu0
Healthy Living - Fitness and Exercise1 292 469in 90 days

Healthy Living - Fitness and Exercise

fi interest
Fitness and Exercise oriented people. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Fitness and Exercise
Segment ID: 8n2yggjr6fmj
Healthy Living - Pollen Forecasts27 036in 31 days

Healthy Living - Pollen Forecasts

fi
People browsing pollen forecasts. This segment reaches its full size in spring and summer season.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Pollen Forecasts
Segment ID: 8nou5w4nyp5g
Healthy Living - Weightloss517 462in 90 days

Healthy Living - Weightloss

fi interest
People who are watching their weight. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Weightloss
Segment ID: 8mgrtw9d5jvu
Hobbies and Interests - Handcrafts155 395in 90 days

Hobbies and Interests - Handcrafts

fi
People whose hobby is handcrafts, such as knitting, crocheting, felting etc. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Handcrafts
Segment ID: 8m5z8ryst8s3
Hobbies and Interests - HandcraftsNEW!130 568in 90 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Home and Garden - Home Improvement and DIY205 792in 90 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Home Improvement and DIY1 180 362in 90 days

Home and Garden - Home Improvement and DIY

fi
People who want to have something new in their homes or are willing to do it yourself solutions. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Home Improvement and DIY
Segment ID: 8oma14k3bx1e
Home and Garden - Interior Decorating270 147in 90 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Intent - Cameras Electronics TelephonesNEW!347 610in 45 days

Intent - Cameras Electronics Telephones

lv
Audience that browses shopping sites of cameras, telephones or electronics
Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics
Segment ID: 8n3mlpz7zevq
Intent - CarsNEW!211 313in 45 days

Intent - Cars

dk
People searching car brands from car sales site
Segment name in DSPs: Relevant Audience - DK - Intent - Cars
Segment ID: 8nemytrw5i88
Intent - Consumer Electronics - TelevisionsNEW!308 177in 45 days

Intent - Consumer Electronics - Televisions

lv
Audience that browses shopping sites of televisions
Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics - Televisions
Segment ID: 8n3mlpz7zewj
Intent - Cottage LifeNEW!930 423in 45 days

Intent - Cottage Life

fi
People who are interested in buying cottage related things, such as cottages, garden supplies, boats, fishing or hunting supplies or sauna materials. Based on Tori.fi data.
Segment name in DSPs: Relevant Audience - FI - Intent - Cottage Life
Segment ID: 8mseewg8dbua
Intent - Garden Furniture and Barbecues136 325in 45 days

Intent - Garden Furniture and Barbecues

fi
People who are interested in buying garden furniture of barbecues. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Garden Furniture and Barbecues
Segment ID: 8mhbbd8xbygj
Intent - Interior Decorating and Furniture979 956in 45 days

Intent - Interior Decorating and Furniture

fi
People who are interested in buying interior decorating items or furniture. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture
Segment ID: 8ljlxu9rccnv
Intent - Motorcycles Mopeds Snowmobiles ATVs and Moped Cars161 767in 45 days

Intent - Motorcycles Mopeds Snowmobiles ATVs and Moped Cars

fi intent
People who are interested in buying or renting motorcycle, mopeds, snowmobiles, ATVs or moped cars. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Motorcycles Mopeds Snowmobiles ATVs and Moped Cars
Segment ID: 8lup1b2ysp37
Intent - Shoes and Clothes335 320in 45 days

Intent - Shoes and Clothes

fi intent
People who are interested in buying shoes or clothes. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Shoes and Clothes
Segment ID: 8ljlxu9rccnx
Intent - Sport and Outdoor Activities (General)175 040in 45 days

Intent - Sport and Outdoor Activities (General)

fi
People who are interested in buying sport or outdoor gear. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport and Outdoor Activities (General)
Segment ID: 8m5s4wpn6rsh
Lifestyle - The Home Maker434 648in 90 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Home Maker135 321in 90 days

Lifestyle - The Home Maker

se interest
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker
Segment ID: 8lutjhsziyyr
Music and Audio - Music421 923in 90 days

Music and Audio - Music

se interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Music
Segment ID: 8m5pdi03y85r
Personal Finance - Real Estate432 188in 31 days

Personal Finance - Real Estate

fi
People whose focus in investing is in real estate. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Personal Finance - Real Estate
Segment ID: 8neitue72oqr
Personal Finance and EconomyNEW!230 409in 45 days

Personal Finance and Economy

dk
People who are interested in financial investment products and personal economy
Segment name in DSPs: Relevant Audience - DK - Personal Finance and Economy
Segment ID: 8nejkewus5s0
Pop Culture - Streaming and VOD ServicesNEW!119 016in 90 days

Pop Culture - Streaming and VOD Services

fi
People who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Streaming and VOD Services
Segment ID: 8msdsvuc3ri7
Real Estate - Home OwnersNEW!84 687in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Sports - Active Outdoors and Nature233 452in 90 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - Active Outdoors and Nature1 247 011in 90 days

Sports - Active Outdoors and Nature

fi
People into hiking and nature or other outdoor sports. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Active Outdoors and Nature
Segment ID: 8o02av8kt2j4
Sports - E-SportsNEW!39 782in 90 days

Sports - E-Sports

fi
People whose hobby or interest is e-sports. This segment is based on e-sport site visitors
Segment name in DSPs: Relevant Audience - FI - Sports - E-Sports
Segment ID: 8netlyjfv4c7
Sports - Football FansNEW!84 543in 31 days

Sports - Football Fans

lv
Latvian dedicated Football fans who follow browse for football sites and news regularly.
Segment name in DSPs: Relevant Audience - LV - Sports - Football Fans
Segment ID: 8mhjfokjit7m
Sports - Ice Hockey FansNEW!46 617in 31 days

Sports - Ice Hockey Fans

lv
Latvian dedicated ice hockey fans who follow browse for ice-hockey news regurlarly.
Segment name in DSPs: Relevant Audience - LV - Sports - Ice Hockey Fans
Segment ID: 8msm2gil86as
Sports - Sport Followers113 543in 90 days

Sports - Sport Followers

se interest
Audiences who follow sports news, results and content.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Segment ID: 8lus7ys52rx7
Sports - TennisNEW!68 314in 90 days

Sports - Tennis

dk
Tennis site visitors
Segment name in DSPs: Relevant Audience - DK - Sports - Tennis
Segment ID: 8msh75zy9x9v
Style and Fashion - Style and Trend Setters254 668in 90 days

Style and Fashion - Style and Trend Setters

dk
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Style and Fashion GeneralNEW!83 314in 31 days

Style and Fashion General

lv
This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Style and Fashion General
Segment ID: 8mslggwzqz1c
Technology and Computing196 584in 90 days

Technology and Computing

se interest
Audiences interested in technology, gadgets and computers.
Segment name in DSPs: Relevant Audience - SE - Technology and Computing
Segment ID: 8lus7ys52rxa
Technology and Computing512 490in 90 days

Technology and Computing

dk
People with and interest in technology, computing and gadgets.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing
Segment ID: 8mgpujoe9ikh
Technology and Computing - Cameras and PhotographyNEW!246 098in 31 days

Technology and Computing - Cameras and Photography

lv
People who are interested in photography and cameras. Segment modelling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Technology and Computing - Cameras and Photography
Segment ID: 8n3ok16zqkb1
Technology and Computing - Mobile554 509in 90 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Technology and Computing - Streaming and VOD ServicesNEW!42 933in 90 days

Technology and Computing - Streaming and VOD Services

dk
People who browse and follow articles of video on demand and streaming services
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Segment ID: 8msgj8p4nzui
Travel - Long-haul Holidays41 243in 45 days

Travel - Long-haul Holidays

se
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East).
Segment name in DSPs: Relevant Audience - SE - Travel - Long-haul Holidays
Segment ID: 8luwh78lh1ry
Travel - Long-haul Holidays21 300in 45 days

Travel - Long-haul Holidays

no
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - NO - Travel - Long-haul Holidays
Segment ID: 8mh2o9kxumlk
Travel - Region - Southern Europe36 184in 31 days

Travel - Region - Southern Europe

se
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - SE - Travel - Region - Southern Europe
Segment ID: 8ljq72wd7bih
Travel - Region - Southern Europe44 813in 31 days

Travel - Region - Southern Europe

no
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Southern Europe
Segment ID: 8lutam17lkho
Travel - Travel Enthusiasts190 432in 60 days

Travel - Travel Enthusiasts

no
People searching for travel destinations or browsing travel sites
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Segment ID: 8mrsr5yot0j0
Travel - Type of Holiday - Nature612 692in 31 days

Travel - Type of Holiday - Nature

fi
Travelers who like to visit nature attractions on their holidays.. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Nature
Segment ID: 8mh943n3nyfc
Video Gaming - PC and Console Games139 900in 90 days

Video Gaming - PC and Console Games

se interest
Audiences interested in video gaming and e-sports.
Segment name in DSPs: Relevant Audience - SE - Video Gaming - PC and Console Games
Segment ID: 8lus7ys52rx6
Video Gaming - PC and Console Games361 136in 90 days

Video Gaming - PC and Console Games

dk
People interested in video and computer games
Segment name in DSPs: Relevant Audience - DK - Video Gaming - PC and Console Games
Segment ID: 8n2w1n2oyc4s
Video Gaming - PC and Console GamesNEW!59 674in 31 days

Video Gaming - PC and Console Games

lv interest
People who play console games, casual online games and are keen on game technonogy
Segment name in DSPs: Relevant Audience - LV - Video Gaming - PC and Console Games
Segment ID: 8n3m9wsexcld
Video Gaming - PC and Console Games636 458in 90 days

Video Gaming - PC and Console Games

fi
People who play console games, casual online games and are keen on game technology. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Video Gaming - PC and Console Games
Segment ID: 8ob5lzk59vgs

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