Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
Showing 73 of 995 segments.
new & seasonal
NameAudience
Automotive - Car Owners18 587in 90 days

Automotive - Car Owners

no
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Car Owners369 114in 31 days

Automotive - Car Owners

se
Car owners.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Owners
Segment ID: 8obch728tszw
Business & Finance - B2B Decision Makers1 817 892in 31 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business & Finance - B2B Decision Makers18 639in 90 days

Business & Finance - B2B Decision Makers

no
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Business & Finance - B2B Decision Makers2 072 151in 31 days

Business & Finance - B2B Decision Makers

se
B2B decision makers.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa7
Business and Finance - B2B Business Search Site VisitorsNEW!1 446 527in 31 days

Business and Finance - B2B Business Search Site Visitors

se
Business search site visitors (min 2 times in a month). You can find a wide selection of business segments by industry field or location of business in the end of segment listing. Just filter Sweden and scroll to the bottom of the list, category Other.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Business Search Site Visitors
Segment ID: 8n3jtq4m73yw
Business and Finance - B2B Decision Makers226 699in 31 days

Business and Finance - B2B Decision Makers

lv
B to B decision makers. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers
Segment ID: 8msk0kjipniy
Business and Finance - Career Orientated Business Professionals475 422in 90 days

Business and Finance - Career Orientated Business Professionals

se
Business people who do career planning and are interested in professional development and business world.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Career Orientated Business Professionals
Segment ID: 8n3esdmn4uxo
Business and Finance - Interested in Business240 504in 31 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Business and Finance - Interested in Business743 029in 31 days

Business and Finance - Interested in Business

se
Audiences interested in business, entrepreneurship and business technology.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Interested in Business
Segment ID: 8omfzk71ld06
Business and Finance - Position in a Company - DirectorNEW!107 543in 31 days

Business and Finance - Position in a Company - Director

fi
B to B position is director. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - Position in a Company - Director
Segment ID: 8mhm6u4815gu
Business and Finance - Position in a Company - Financial ManagementNEW!310 541in 31 days

Business and Finance - Position in a Company - Financial Management

fi
Business professionals who work in financial management. Segment is modeled based on Asiakastieto.fi -data.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - Position in a Company - Financial Management
Segment ID: 8n3rcnr8acx1
Business and Finance - Position in a Company - Restaurant WorkersNEW!50 571in 31 days

Business and Finance - Position in a Company - Restaurant Workers

fi
People who work in restaurants. Segment is modeled based on the browsing data of magazine of restaurant professionals.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - Position in a Company - Restaurant Workers
Segment ID: 8oc8q4xwz2a2
Content Channel - Social Media and Blogs518 460in 90 days

Content Channel - Social Media and Blogs

fi interest
Regular followers of blogs
Segment name in DSPs: Relevant Audience - FI - Content Channel - Social Media and Blogs
Segment ID: 8mh7vpp3wzpr
Content Channel - Social Media and Blogs100 676in 90 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Demographics - Employment - Own Business12 947in 31 days

Demographics - Employment - Own Business

lv
People who run their own business.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business
Segment ID: 8nepd4r66g2n
Demographics - Family Type - Families with Children1 749 972in 31 days

Demographics - Family Type - Families with Children

dk
Families with children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children2 342 051in 31 days

Demographics - Family Type - Families with Children

se
Families with children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children21 960in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Events and Attractions - Art Theater and Culture686 707in 31 days

Events and Attractions - Art Theater and Culture

se
People with an interest in the arts, theater and culture. Segment is based on site content browsing.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p5
Events and Attractions - Art Theater and Culture7 427in 90 days

Events and Attractions - Art Theater and Culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Cinema VisitorsNEW!669 287in 31 days

Events and Attractions - Cinema Visitors

se
Audience who likes movies and has visited cinema site at least 3 times during last month. The segment is based on browsing content.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Cinema Visitors
Segment ID: 8mhiz1bb8k81
Events and Attractions - Cinema VisitorsNEW!600 796in 31 days

Events and Attractions - Cinema Visitors

fi
Audience who has visited Finnkino site at least 4 times during last 3 months.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Cinema Visitors
Segment ID: 8n3m1slrwh7t
Events and Attractions - Weekends and Nightlife6 588in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Events and Attractions - Weekends and Nightlife695 311in 31 days

Events and Attractions - Weekends and Nightlife

se
Audiences interested in weekend activities and nightlife.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p26
Family and Relationships - Parenting2 346 620in 31 days

Family and Relationships - Parenting

se
Audiences interested in parenting.
Segment name in DSPs: Relevant Audience - SE - Family and Relationships - Parenting
Segment ID: 8mgy9n1nob22
Fine Art - Theater, Opera, Arts and Culture564 382in 31 days

Fine Art - Theater, Opera, Arts and Culture

fi
People who are enthusiastic of art museums, theater, classical music and culture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Fine Art - Theater Opera Art and Culture
Segment ID: 8m5ny3pk3qzv
Food and Drink311 731in 45 days

Food and Drink

se
Audiences with a general interest in food and drink.
Segment name in DSPs: Relevant Audience - SE - Food and Drink
Segment ID: 8ljoz1uv3nfu
Food and Drink - BeerNEW!1 922 113in 31 days

Food and Drink - Beer

fi
Beer drinkers. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Beer
Segment ID: 8ney4225y64p
Food and Drink - BeerNEW!2 587 313in 31 days

Food and Drink - Beer

dk
Beer drinkers. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Beer
Segment ID: 8oc7ep4dyatd
Food and Drink - Champagne and Sparkling WineNEW!1 171 343in 31 days

Food and Drink - Champagne and Sparkling Wine

dk
Champagne and sparkling wine lovers. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8nq17mnirftq
Food and Drink - Champagne and Sparkling WineNEW!399 646in 31 days

Food and Drink - Champagne and Sparkling Wine

fi
Champagne and sparkling wine lovers. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8o14b5l2p67d
Food and Drink - Dessert Wine or LiqeurNEW!401 483in 31 days

Food and Drink - Dessert Wine or Liqeur

fi
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8nq17mnirfto
Food and Drink - Dessert Wine or LiqeurNEW!792 798in 31 days

Food and Drink - Dessert Wine or Liqeur

dk
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8oc7ep4dyatc
Food and Drink - Fast Food LoversNEW!1 317 480in 31 days

Food and Drink - Fast Food Lovers

fi
People who eat fast food weekly. Segment modeling is based on net panelists' responses
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Fast Food Lovers
Segment ID: 8nevhfymdddk
Food and Drink - Fast Food LoversNEW!1 130 642in 31 days

Food and Drink - Fast Food Lovers

dk
People who show interest in snack foods. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Food and Drink - Home CookingNEW!1 197 271in 31 days

Food and Drink - Home Cooking

fi
People who are interested in home cooking, recipes, cooking utensils etc. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Home Cooking
Segment ID: 8n3jfxfjm40d
Food and Drink - Non-alcoholic BeerNEW!400 396in 31 days

Food and Drink - Non-alcoholic Beer

fi
Find the audience who is interested in non-alcoholic beer. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Non-alcoholic Beer
Segment ID: 8nq17mnirftp
Food and Drink - Wine3 146 574in 31 days

Food and Drink - Wine

dk
People with an interest in wine
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Healthy Living - Fitness and Exercise187 435in 45 days

Healthy Living - Fitness and Exercise

se
Audiences interested in exercise and fitness topics.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Health Fitness and Exercise
Segment ID: 8lus2ldnkgu0
Hobbies and Interests - Handcrafts1 593 382in 31 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Home and Garden - Home Improvement and DIY1 571 340in 31 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Interior Decorating187 038in 90 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Intent - Automotive - Car Tires500 224in 45 days

Intent - Automotive - Car Tires

lv
Audience that browses shopping sites of mobile car tires
Segment name in DSPs: Relevant Audience - LV - Intent - Automotive - Car Tires
Segment ID: 8mhgej0ih61x
Intent - Cameras Electronics Telephones504 049in 45 days

Intent - Cameras Electronics Telephones

lv
Audience that browses shopping sites of cameras, telephones or electronics
Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics
Segment ID: 8n3mlpz7zevq
Intent - Children's Clothes and Shoes122 479in 45 days

Intent - Children's Clothes and Shoes

fi intent
People who are interested in buying children's clothes or shoes. Segment is based on Tori.fi, Hintaseuranta.net and Huuto.net -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Children's Clothes and Shoes
Segment ID: 8m5s4wpn6rsg
Intent - Shoes and Clothes456 793in 45 days

Intent - Shoes and Clothes

fi
People who are interested in buying shoes or clothes. Segment is based on Tori.fi, Huuto.net and Hintaseuranta.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Shoes and Clothes
Segment ID: 8ljlxu9rccnx
Lifestyle - The Home Maker3 129 063in 45 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Home Maker2 519 660in 45 days

Lifestyle - The Home Maker

se
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker
Segment ID: 8lutjhsziyyr
Music and Audio - Music191 406in 45 days

Music and Audio - Music

se
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Music
Segment ID: 8m5pdi03y85r
Personal Finance and EconomyNEW!51 406in 90 days

Personal Finance and Economy

no interest
People interested in personal loans, savings or credits. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Pop Culture - TV ViewersNEW!839 879in 31 days

Pop Culture - TV Viewers

fi
The Audience that follows TV-programme sites regularly.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - TV Viewers
Segment ID: 8nep5bx2vy5r
Real Estate - Home OwnersNEW!17 928in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Interested in Selling or Buying Home175 569in 31 days

Real Estate - Interested in Selling or Buying Home

fi
People who are browsing sites or articles of buying or selling homes. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Interested in Selling or Buying Home
Segment ID: 8mhe3no5icwf
Shopping - Active WebshoppersNEW!1 941 012in 14 days

Shopping - Active Webshoppers

fi
People who have visited Tori.fi or E-Price (Huuto.net) shopping sites at least 5 times during last 2 weeks.
Segment name in DSPs: Relevant Audience - FI - Shopping - Active Webshoppers
Segment ID: 8o12lbhd62k8
Shopping - Webshoppers - Style and FashionNEW!564 221in 31 days

Shopping - Webshoppers - Style and Fashion

fi
Webshoppers who are interested in style and fashion. Based on Tori and E-Price (Huuto.net) data (Webshoppers) and in Relevant Audience data (Style and fashion).
Segment name in DSPs: Relevant Audience - FI - Shopping - Webshoppers - Style and Fashion
Segment ID: 8oc5otnm6k3w
Sports - Active Outdoors and Nature1 647 240in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - Active Outdoors and Nature1 386 998in 31 days

Sports - Active Outdoors and Nature

lv
People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature
Segment ID: 8n3ok16zqkaz
Sports - Active Outdoors and Nature2 228 761in 31 days

Sports - Active Outdoors and Nature

fi
People into hiking and nature or other outdoor sports. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Active Outdoors and Nature
Segment ID: 8o02av8kt2j4
Sports - E-SportsNEW!20 829in 90 days

Sports - E-Sports

fi
People whose hobby or interest is e-sports. This segment is based on e-sport site visitors
Segment name in DSPs: Relevant Audience - FI - Sports - E-Sports
Segment ID: 8netlyjfv4c7
Sports - Golf Players115 588in 45 days

Sports - Golf Players

fi
With this audience you reach Golf players. Based on people who browse for golf sites.
Segment name in DSPs: Relevant Audience - FI - Sports - Golf Players
Segment ID: 8nzx9flthysi
Sports - Sport Followers135 345in 45 days

Sports - Sport Followers

se
Audiences who follow sports news, results and content.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Segment ID: 8lus7ys52rx7
Style and Fashion - Fitness and Fashion430 644in 31 days

Style and Fashion - Fitness and Fashion

fi
People who love exercising indoors or outdoors and are into style and fashion
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Fitness and Fashion
Segment ID: 8obccm2cwiyx
Style and Fashion - Style and Trend Setters378 656in 31 days

Style and Fashion - Style and Trend Setters

dk
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Style and Fashion General546 322in 31 days

Style and Fashion General

lv
This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Style and Fashion General
Segment ID: 8mslggwzqz1c
Technology and Computing274 085in 45 days

Technology and Computing

se
Audiences interested in technology, gadgets and computers.
Segment name in DSPs: Relevant Audience - SE - Technology and Computing
Segment ID: 8lus7ys52rxa
Technology and Computing - Mobile323 846in 45 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Travel - Long-haul Holidays1 802in 45 days

Travel - Long-haul Holidays

no
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - NO - Travel - Long-haul Holidays
Segment ID: 8mh2o9kxumlk
Travel - Region - Southern Europe12 425in 31 days

Travel - Region - Southern Europe

se
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - SE - Travel - Region - Southern Europe
Segment ID: 8ljq72wd7bih
Travel - Region - Southern Europe3 041in 31 days

Travel - Region - Southern Europe

no
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Southern Europe
Segment ID: 8lutam17lkho
Travel - Tourism Nearby219 222in 31 days

Travel - Tourism Nearby

fi
Audience who shows interest to Finnish local tourist attractions or nature sites. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Travel - Tourism Nearby in Finland
Segment ID: 8mgynwdbyp6i
Travel - Travel Enthusiasts19 095in 60 days

Travel - Travel Enthusiasts

no
People searching for travel destinations or browsing travel sites
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Segment ID: 8mrsr5yot0j0
Travel - Type of Holiday - Nature1 569 439in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on net panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r

Can't find what you're looking for?

Ask for Advertiser-tailored segments for free: datasegment(a)relevant-digital.com