Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

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			Name	Audience
			Automotive - Car Owners	38 660	in 45 days
Automotive - Car Owners no Audience with their own car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners Segment ID: 8np6a5mk1zia See how to use Relevant Audience segments in different DSPs
			Automotive - Car Owners	1 274 952	in 31 days
Automotive - Car Owners se Car owners. Segment name in DSPs: Relevant Audience - SE - Automotive - Car Owners Segment ID: 8obch728tszw See how to use Relevant Audience segments in different DSPs
			Automotive - Does not Use a CarNEW!	572 555	in 31 days
Automotive - Does not Use a Car se Households that do not drive a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Automotive - Does not Use a Car Segment ID: 8mhva1upih5s See how to use Relevant Audience segments in different DSPs
			Automotive - Does not Use a CarNEW!	21 534	in 31 days
Automotive - Does not Use a Car no Households that do not drive a car. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - NO - Automotive - Does not Use a Car Segment ID: 8n46bimgs300 See how to use Relevant Audience segments in different DSPs
			Automotive - Electric and Hybrid Vehicles	385 150	in 31 days
Automotive - Electric and Hybrid Vehicles fi People who are interested in electric or hybrid cars. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Automotive - Electric and Hybrid Vehicles Segment ID: 8ljo0rbie71a See how to use Relevant Audience segments in different DSPs
			Business & Finance - B2B Decision Makers	773 671	in 31 days
Business & Finance - B2B Decision Makers dk B to B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers Segment ID: 8o0991xmmsqj See how to use Relevant Audience segments in different DSPs
			Business & Finance - B2B Decision Makers	26 295	in 45 days
Business & Finance - B2B Decision Makers no B2B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers Segment ID: 8o09donjwxa6 See how to use Relevant Audience segments in different DSPs
			Business and Finance - B2B Business Search Site VisitorsNEW!	1 319 110	in 31 days
Business and Finance - B2B Business Search Site Visitors se Business search site visitors (min 2 times in a month). You can find a wide selection of business segments by industry field or location of business in the end of segment listing. Just filter Sweden and type business in the search field. Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Business Search Site Visitors Segment ID: 8n3jtq4m73yw See how to use Relevant Audience segments in different DSPs
			Business and Finance - B2B Decision Makers	292 871	in 31 days
Business and Finance - B2B Decision Makers lv B to B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers Segment ID: 8msk0kjipniy See how to use Relevant Audience segments in different DSPs
			Business and Finance - B2B Decision Makers	1 617 237	in 31 days
Business and Finance - B2B Decision Makers se B2B decision makers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Decision Makers Segment ID: 8o09donjwxa7 See how to use Relevant Audience segments in different DSPs
			Business and Finance - B2B Decision Makers of IT	133 548	in 31 days
Business and Finance - B2B Decision Makers of IT lv B to B decision makers of IT purchases. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers of IT Segment ID: 8n48ogt0atx0 See how to use Relevant Audience segments in different DSPs
			Business and Finance - Career Orientated Business Professionals	346 749	in 31 days
Business and Finance - Career Orientated Business Professionals se Business people who do career planning and are interested in professional development and business world. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Business and Finance - Career Orientated Business Professionals Segment ID: 8n3esdmn4uxo See how to use Relevant Audience segments in different DSPs
			Business and Finance - Field of Expertise - Finance or AccountingNEW!	394 885	in 31 days
Business and Finance - Field of Expertise - Finance or Accounting se People whose expertise is in field of finance or accounting. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - Finance or Accounting Segment ID: 8n47ih1xhv84 See how to use Relevant Audience segments in different DSPs
			Business and Finance - Field of Expertise - HRNEW!	342 810	in 31 days
Business and Finance - Field of Expertise - HR se People whose expertise is in field of HR. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - HR Segment ID: 8o1gt278srho See how to use Relevant Audience segments in different DSPs
			Business and Finance - Field of Expertise - Hospitality and Tourism	471 270	in 31 days
Business and Finance - Field of Expertise - Hospitality and Tourism fi People whose expertise is in field of hospitality or tourism. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Business and Finance - Field of Expertise - Hospitality and Tourism Segment ID: 8nf3g4oo1pev See how to use Relevant Audience segments in different DSPs
			Business and Finance - Field of Expertise - Information TechnologyNEW!	284 743	in 31 days
Business and Finance - Field of Expertise - Information Technology se People whose expertise is in field of information technology. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - Information Technology Segment ID: 8nfam0jirffg See how to use Relevant Audience segments in different DSPs
			Business and Finance - Field of Expertise - Marketing and SalesNEW!	87 862	in 31 days
Business and Finance - Field of Expertise - Marketing and Sales se People whose expertise is in field of marketing and sales. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - Marketing and Sales Segment ID: 8nqech16gy5u See how to use Relevant Audience segments in different DSPs
			Business and Finance - Interested in Business	265 422	in 31 days
Business and Finance - Interested in Business dk Audiences interested in business, entrepreneurship and business technologies. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business Segment ID: 8o09sisbk216 See how to use Relevant Audience segments in different DSPs
			Business and Finance - Interested in Business	801 642	in 31 days
Business and Finance - Interested in Business se Audiences interested in business, entrepreneurship and business technology. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - SE - Business and Finance - Interested in Business Segment ID: 8omfzk71ld06 See how to use Relevant Audience segments in different DSPs
			Business and Finance - Position in a Company - DirectorNEW!	77 277	in 31 days
Business and Finance - Position in a Company - Director dk B to B position is director. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Business and Finance - Position in a Company - Director Segment ID: 8nqdpht34hwp See how to use Relevant Audience segments in different DSPs
			Business and Finance - Position in a Company - DirectorNEW!	524 075	in 31 days
Business and Finance - Position in a Company - Director se B to B position is director. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Business and Finance - Position in a Company - Director Segment ID: 8oceo3mowb8x See how to use Relevant Audience segments in different DSPs
			Content Channel - Social Media and Blogs	537 875	in 31 days
Content Channel - Social Media and Blogs dk People following blogs and interested in social media. Segment is based on net browsing content as well as modeling based on browsing content. Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs Segment ID: 8mrttv97v7lv See how to use Relevant Audience segments in different DSPs
			Content Channel - Social Media and Blogs	648 625	in 31 days
Content Channel - Social Media and Blogs lv Blog followers. Segment modeling is based on net browsing behavior. Segment name in DSPs: Relevant Audience - LV - Content Channel - Social Media and Blogs Segment ID: 8nevyxt5v1pw See how to use Relevant Audience segments in different DSPs
			Demographics - Age - Over 18NEW!	15 007 943	in 31 days
Demographics - Age - Over 18 fi All age groups that are over 18 years old. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 18 Segment ID: 8oykty3czdrh See how to use Relevant Audience segments in different DSPs
			Demographics - Employment - Own Business	157 285	in 31 days
Demographics - Employment - Own Business lv People who run their own business. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business Segment ID: 8nepd4r66g2n See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Families with Children	1 841 609	in 31 days
Demographics - Family Type - Families with Children dk Families with children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children Segment ID: 8m5mr17i4v9d See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Families with Children	2 874 130	in 31 days
Demographics - Family Type - Families with Children se Families with children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children Segment ID: 8mgpujoe9ik2 See how to use Relevant Audience segments in different DSPs
			Demographics - Family Type - Families with Children	112 045	in 45 days
Demographics - Family Type - Families with Children no Families with children. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children Segment ID: 8n2w1n2oyc49 See how to use Relevant Audience segments in different DSPs
			Events and Attractions - Art Theater and Culture	212 625	in 31 days
Events and Attractions - Art Theater and Culture se People with an interest in the arts, theater and culture. Segment is based on site content browsing. Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture Segment ID: 8mrtfc2tv8p5 See how to use Relevant Audience segments in different DSPs
			Events and Attractions - Art Theater and Culture	14 034	in 45 days
Events and Attractions - Art Theater and Culture no People with an interest in the arts, theater and culture. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture Segment ID: 8n2wivcroxg2 See how to use Relevant Audience segments in different DSPs
			Events and Attractions - Cinema VisitorsNEW!	1 178 018	in 31 days
Events and Attractions - Cinema Visitors se Audience who likes movies and has visited cinema site at least 2 times during last month. The segment is based on browsing content. Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Cinema Visitors Segment ID: 8mhiz1bb8k81 See how to use Relevant Audience segments in different DSPs
			Events and Attractions - Weekends and Nightlife	46 292	in 45 days
Events and Attractions - Weekends and Nightlife no People interested in going out, nightlife and weekend activities. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife Segment ID: 8mrsyz4x29k4 See how to use Relevant Audience segments in different DSPs
			Events and Attractions - Weekends and Nightlife	1 419 070	in 31 days
Events and Attractions - Weekends and Nightlife se Audiences interested in weekend activities and nightlife. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife Segment ID: 8n2w2in79p26 See how to use Relevant Audience segments in different DSPs
			Family and Relationships - Pregnancy and Babies	650 147	in 31 days
Family and Relationships - Pregnancy and Babies fi Families interested in having a child, are pregnant or have a baby. Segment is based on net browsing content. (Not available in Google) Segment name in DSPs: Relevant Audience - FI - Family and Relationships - Pregnancy and Babies Segment ID: 8n2xs6bsvqgl See how to use Relevant Audience segments in different DSPs
			Food and Drink	2 420 658	in 45 days
Food and Drink se Audiences with a general interest in food and drink. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Food and Drink Segment ID: 8ljoz1uv3nfu See how to use Relevant Audience segments in different DSPs
			Food and Drink - BeerNEW!	2 311 631	in 31 days
Food and Drink - Beer dk Beer drinkers. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Beer Segment ID: 8oc7ep4dyatd See how to use Relevant Audience segments in different DSPs
			Food and Drink - Champagne and Sparkling WineNEW!	1 053 475	in 31 days
Food and Drink - Champagne and Sparkling Wine dk Champagne and sparkling wine lovers. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Champagne and Sparkling Wine Segment ID: 8nq17mnirftq See how to use Relevant Audience segments in different DSPs
			Food and Drink - Dessert Wine or LiqeurNEW!	709 170	in 31 days
Food and Drink - Dessert Wine or Liqeur dk The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Dessert Wine or Liqeur Segment ID: 8oc7ep4dyatc See how to use Relevant Audience segments in different DSPs
			Food and Drink - Fast Food Lovers	331 074	in 31 days
Food and Drink - Fast Food Lovers dk People who eat snack foods weekly. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers Segment ID: 8npzccjbgm0v See how to use Relevant Audience segments in different DSPs
			Food and Drink - Non-alcoholic Beer	341 261	in 31 days
Food and Drink - Non-alcoholic Beer fi Find the audience who is interested in non-alcoholic beer. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Food and Drink - Non-alcoholic Beer Segment ID: 8nq17mnirftp See how to use Relevant Audience segments in different DSPs
			Food and Drink - Wine	2 887 650	in 31 days
Food and Drink - Wine dk People with an interest in wine. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google) Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine Segment ID: 8mgqqcpndrrn See how to use Relevant Audience segments in different DSPs
			Healthy Living - NutritionNEW!	362 108	in 31 days
Healthy Living - Nutrition fi People who are interested in nutrition. Segment is based on net browsing content as well as on modelling based on browsing of nutrition sites. Segment name in DSPs: Relevant Audience - FI - Healthy Living - Nutrition Segment ID: 8mskctelsvvl See how to use Relevant Audience segments in different DSPs
			Healthy Living - Weightloss	802 699	in 31 days
Healthy Living - Weightloss fi People who are watching their weight. Segment is based on browsing content as well as modeling based on site content browsing. Segment name in DSPs: Relevant Audience - FI - Healthy Living - Weightloss Segment ID: 8mgrtw9d5jvu See how to use Relevant Audience segments in different DSPs
			Hobbies and Interests - Boaters	331 058	in 31 days
Hobbies and Interests - Boaters dk Audiences interested in boats and sailing. Segment is based on net browsing content as well as modeling based on browsing of boat sites. Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters Segment ID: 8mgytbxsoak3 See how to use Relevant Audience segments in different DSPs
			Hobbies and Interests - Handcrafts	321 723	in 31 days
Hobbies and Interests - Handcrafts dk This audience follows sites and blogs of handcrafts. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts Segment ID: 8n3kapxdf1rj See how to use Relevant Audience segments in different DSPs
			Home and Garden - Home Improvement General	1 984 477	in 31 days
Home and Garden - Home Improvement General fi This audience includes all who are interested in home improvement, DIY or interior decorating. Segment is a combination of home improvement segments. Segment name in DSPs: Relevant Audience - FI - Home and Garden - Home Improvement General Segment ID: 8n2xkn4bcb79 See how to use Relevant Audience segments in different DSPs
			Home and Garden - Home Improvement and DIY	1 925 851	in 31 days
Home and Garden - Home Improvement and DIY dk People interested in home improvements and Do-It-Yourself solutions. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY Segment ID: 8n2xd6p11ec2 See how to use Relevant Audience segments in different DSPs
			Home and Garden - Interior Decorating	245 557	in 31 days
Home and Garden - Interior Decorating dk People with an interest in interior design. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating Segment ID: 8m5mrwqvtoyh See how to use Relevant Audience segments in different DSPs
			Intent - Cars	200 993	in 45 days
Intent - Cars fi People who are interested in buying a car. Segment is based on Autot1.fi -data. Segment name in DSPs: Relevant Audience - FI - Intent - Cars Segment ID: 8ljlrfqo3dqu See how to use Relevant Audience segments in different DSPs
			Intent - Mobile Phone Subscriptions (Lookalike)NEW!	99 527	in 31 days
Intent - Mobile Phone Subscriptions (Lookalike) fi People who are interested in mobile phone subscriptions. Segment modeling is based on Price monitoring site (Hintaseuranta) base group. Segment name in DSPs: Relevant Audience - FI - Intent - Mobile Phone Subscriptions (Lookalike) Segment ID: 8o1ipjtaywf7 See how to use Relevant Audience segments in different DSPs
			Intent - Smart Watches (Lookalike)NEW!	307 930	in 31 days
Intent - Smart Watches (Lookalike) fi People who are interested in buying smart watches. Segment modeling is based on Price Monitoring -site (Hintaseuranta) base group. Segment name in DSPs: Relevant Audience - FI - Intent - Smart Watches (Lookalike) Segment ID: 8nfcighhvfk2 See how to use Relevant Audience segments in different DSPs
			Lifestyle - Entertainment Lover	1 465 836	in 31 days
Lifestyle - Entertainment Lover se The ones who love social life and entertainment events. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - Entertainment Lover Segment ID: 8n41e4ap7yma See how to use Relevant Audience segments in different DSPs
			Lifestyle - The Home Maker	3 279 589	in 31 days
Lifestyle - The Home Maker dk Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker Segment ID: 8lutds00ww2a See how to use Relevant Audience segments in different DSPs
			Lifestyle - The Home Maker	2 459 283	in 45 days
Lifestyle - The Home Maker se Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker Segment ID: 8lutjhsziyyr See how to use Relevant Audience segments in different DSPs
			Lifestyle - The Pleasure Seeker	2 210 861	in 31 days
Lifestyle - The Pleasure Seeker se Audiences with money who like to enjoy the good things in life like food, traveling and experiencing new things. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Pleasure Seeker Segment ID: 8lutjhsziyys See how to use Relevant Audience segments in different DSPs
			Lifestyle - The Sporty	279 206	in 45 days
Lifestyle - The Sporty se Men who are into eating healthy and staying fit. Segment is a combination of modeled segments and net browsing content. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Sporty Segment ID: 8m5wn0peln0b See how to use Relevant Audience segments in different DSPs
			Lifestyle - The Techie	397 099	in 45 days
Lifestyle - The Techie se Audiences with a high level of interest in technology, gadgets, gaming and computing. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Techie Segment ID: 8ljqfy8j3fu6 See how to use Relevant Audience segments in different DSPs
			Personal FinanceNEW!	1 673 826	in 31 days
Personal Finance se People interested in personal finance (insurances, stock trading or real estate). Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - SE - Personal Finance Segment ID: 8mruvhsnpaji See how to use Relevant Audience segments in different DSPs
			Personal Finance - Equity Investor	437 615	in 31 days
Personal Finance - Equity Investor lv People who invest or trade in stocks. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - LV - Personal Finance - Equity Investor Segment ID: 8nq2zjo7lzfc See how to use Relevant Audience segments in different DSPs
			Personal Finance - Financial Products and Insurance	322 377	in 31 days
Personal Finance - Financial Products and Insurance lv People who are interested in financial products or insurance. Segment modeling is based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - LV - Personal Finance - Financial Products and Insurance Segment ID: 8o16x3tftnq9 See how to use Relevant Audience segments in different DSPs
			Personal Finance and Economy	42 621	in 60 days
Personal Finance and Economy no People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - NO - Personal Finance and Economy Segment ID: 8msjpidzv60y See how to use Relevant Audience segments in different DSPs
			Personal Finance and Economy and Insurance	1 143 173	in 31 days
Personal Finance and Economy and Insurance fi Audience who is interested in insurance (home, car or travel) or personal finance (loans, credit, savings). Segment is based on net browsing content and modelling based on online panelists' responses. (Not available in Google). Segment name in DSPs: Relevant Audience - FI - Personal Finance and Economy and Insurance Segment ID: 8mgsvopuwqv0 See how to use Relevant Audience segments in different DSPs
			Real Estate - Home Owners	40 649	in 45 days
Real Estate - Home Owners no People who own their house or apartment. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners Segment ID: 8np6a5mk1zi9 See how to use Relevant Audience segments in different DSPs
			Shopping - Active Online Shoppers	608 605	in 31 days
Shopping - Active Online Shoppers fi People who have visited web shopping site during last month. Segment name in DSPs: Relevant Audience - FI - Shopping - Active Online Shoppers Segment ID: 8o12lbhd62k8 See how to use Relevant Audience segments in different DSPs
			Shopping - Active Online ShoppersNEW!	130 618	in 31 days
Shopping - Active Online Shoppers lv People who have visited online shopping sites at least two times within a month. Segment is based on browsing data. Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers Segment ID: 8o16axqqax74 See how to use Relevant Audience segments in different DSPs
			Shopping - Early Adopters	549 390	in 31 days
Shopping - Early Adopters lv People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters Segment ID: 8nf1p5p6loat See how to use Relevant Audience segments in different DSPs
			Shopping - Early AdoptersNEW!	579 063	in 31 days
Shopping - Early Adopters se People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Shopping - Early Adopters Segment ID: 8nf1p5p6loau See how to use Relevant Audience segments in different DSPs
			Shopping - Early AdoptersNEW!	176 705	in 31 days
Shopping - Early Adopters dk People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters Segment ID: 8o17wb0ojvhn See how to use Relevant Audience segments in different DSPs
			Shopping - Online Shoppers - BooksNEW!	296 545	in 31 days
Shopping - Online Shoppers - Books fi People who buy books online. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Books Segment ID: 8nqd9mpdhxa4 See how to use Relevant Audience segments in different DSPs
			Shopping - Online Shoppers - ClothesNEW!	428 020	in 31 days
Shopping - Online Shoppers - Clothes fi People who buy clothes online. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Clothes Segment ID: 8nfa5y47fwt5 See how to use Relevant Audience segments in different DSPs
			Shopping - Online Shoppers - ElectronicsNEW!	365 646	in 31 days
Shopping - Online Shoppers - Electronics fi People who buy electronics online. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Electronics Segment ID: 8n472iymbizo See how to use Relevant Audience segments in different DSPs
			Shopping - Online Shoppers - Health and BeautyNEW!	388 657	in 31 days
Shopping - Online Shoppers - Health and Beauty fi People who buy health and beauty products online. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Health and Beauty Segment ID: 8nqd9mpdhxa8 See how to use Relevant Audience segments in different DSPs
			Shopping - Online Shoppers - Style and FashionNEW!	620 513	in 31 days
Shopping - Online Shoppers - Style and Fashion fi Webshoppers who are interested in style and fashion. Based on Webshoppers data and in Relevant Audience data (Style and fashion). Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Style and Fashion Segment ID: 8oc5otnm6k3w See how to use Relevant Audience segments in different DSPs
			Shopping - Online Shoppers - Travel and HotelsNEW!	414 959	in 31 days
Shopping - Online Shoppers - Travel and Hotels fi People who book travel tickets or hotels online. The segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Travel and Hotels Segment ID: 8nqd9mpdhxa9 See how to use Relevant Audience segments in different DSPs
			Sports - Active Outdoors and Nature	2 225 798	in 31 days
Sports - Active Outdoors and Nature dk People interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature Segment ID: 8n2w2in79p1x See how to use Relevant Audience segments in different DSPs
			Sports - Active Outdoors and Nature	1 526 869	in 31 days
Sports - Active Outdoors and Nature lv People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature Segment ID: 8n3ok16zqkaz See how to use Relevant Audience segments in different DSPs
			Sports - Cross Country Skiing	1 057 898	in 31 days
Sports - Cross Country Skiing fi People whose hobby is cross country skiing. This segment is based on net browsing content and modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Cross Country Skiing Segment ID: 8obcp03r4ldz See how to use Relevant Audience segments in different DSPs
			Sports - CyclingNEW!	2 154 501	in 31 days
Sports - Cycling dk People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses.. Segment name in DSPs: Relevant Audience - DK - Sports - Cycling Segment ID: 8nf03wfq93b1 See how to use Relevant Audience segments in different DSPs
			Sports - Downhill Skiers	823 235	in 31 days
Sports - Downhill Skiers fi People whose hobby is downhill skiing. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - FI - Sports - Downhill Skiers Segment ID: 8omfsjhfasbw See how to use Relevant Audience segments in different DSPs
			Sports - Sport Followers	2 536 492	in 45 days
Sports - Sport Followers se Audiences who follow sports. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers Segment ID: 8lus7ys52rx7 See how to use Relevant Audience segments in different DSPs
			Style and Fashion - Style and Trend Setters	482 261	in 31 days
Style and Fashion - Style and Trend Setters dk Audience at the forefront of fashion and style. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters Segment ID: 8mgpvgge4f5w See how to use Relevant Audience segments in different DSPs
			Style and Fashion General	694 265	in 31 days
Style and Fashion General lv This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content. Segment name in DSPs: Relevant Audience - LV - Style and Fashion General Segment ID: 8mslggwzqz1c See how to use Relevant Audience segments in different DSPs
			Technology and Computing - Mobile	727 968	in 45 days
Technology and Computing - Mobile dk People interested in mobile technology and providers. Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile Segment ID: 8mrteevb0mdu See how to use Relevant Audience segments in different DSPs
			Technology and Computing - Streaming and VOD ServicesNEW!	569 336	in 31 days
Technology and Computing - Streaming and VOD Services dk People who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content as well as modeling based on browsing behavior. Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services Segment ID: 8msgj8p4nzui See how to use Relevant Audience segments in different DSPs
			Travel - Purpose of Flight - BusinessNEW!	490 514	in 31 days
Travel - Purpose of Flight - Business se Business travelers. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Travel - Purpose of Flight - Business Segment ID: 8nqciltqtcsn See how to use Relevant Audience segments in different DSPs
			Travel - Tourism in Finland	310 775	in 31 days
Travel - Tourism in Finland fi Audience who are interested areas outside their home area in Finland. Segment is based on net browsing content. Segment name in DSPs: Relevant Audience - FI - Travel - Tourism in Finland Segment ID: 8mgynwdbyp6i See how to use Relevant Audience segments in different DSPs
			Travel - Type of Holiday - Nature	1 411 161	in 31 days
Travel - Type of Holiday - Nature dk People who like nature destinations when travelling. Segment modeling is based on online panelists' responses. Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature Segment ID: 8nej1kreke3r See how to use Relevant Audience segments in different DSPs
			Video Gaming - PC and Console Games	231 504	in 31 days
Video Gaming - PC and Console Games se Audiences interested in video gaming and e-sports. Segment is based on net browsing content as well as modeling based on online panelists' responses. Segment name in DSPs: Relevant Audience - SE - Video Gaming - PC and Console Games Segment ID: 8lus7ys52rx6 See how to use Relevant Audience segments in different DSPs

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