Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

Regions...
Top Categories (1)
Sub Categories...
new & seasonal
NameAudience
Automotive - Leased CarsNEW!48 031in 90 days

Automotive - Leased Cars

dk interest
People who have a leased car or are interested in leased cars and are browsing car-leasing site.
Segment name in DSPs: Relevant Audience - DK - Automotive - Leased Cars
Demographics - Age 18-241 219 017in 90 days

Demographics - Age 18-24

fi
Young Adults
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 18-24
Demographics - Family Type - Children's Age 13-17NEW!10 953in 90 days

Demographics - Family Type - Children's Age 13-17

dk demographic
Families with children aged 13-17 years.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 13-17
Demographics - Family Type - Children's Age 13-17640 059in 90 days

Demographics - Family Type - Children's Age 13-17

fi
Households with children aged 13-17
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 13-17
Demographics - Family Type - Children's Age 3-6NEW!25 587in 90 days

Demographics - Family Type - Children's Age 3-6

dk demographic
Families with children aged 3 - 6 years.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 3-6
Demographics - Family Type - Children's Age 3-6510 019in 90 days

Demographics - Family Type - Children's Age 3-6

fi
Households with children aged 3-6 years
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 3-6
Demographics - Family Type - Children's Age 7-12708 190in 90 days

Demographics - Family Type - Children's Age 7-12

fi
Households with children aged 7-12 years
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Children's Age 7-12
Demographics - Family Type - Children's Age 7-12NEW!53 264in 90 days

Demographics - Family Type - Children's Age 7-12

dk demographic
Families with children aged 7 - 12
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age 7-12
Demographics - Family Type - Children's Age Under 2NEW!5 041in 90 days

Demographics - Family Type - Children's Age Under 2

dk demographic
Families with children under 2 years old.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Children's Age Under 2
Events and Attractions - Festival Lovers233 114in 90 days

Events and Attractions - Festival Lovers

dk seasonal interest
Find audiences interested in Danish festivals and music events.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Festival Lovers
Events and Attractions - Weddings286 978in 90 days

Events and Attractions - Weddings

dk interest
People browsing sites or articles of weddings
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weddings
Healthy Living - Fitness and Exercise1 341 352in 90 days

Healthy Living - Fitness and Exercise

fi interest
Fitness and Exercise oriented people
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Fitness and Exercise
Healthy Living - Pollen Forecasts19 925in 31 days

Healthy Living - Pollen Forecasts

fi interest
People browsing pollen forecasts. This segment reaches its full size in spring and summer season.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Pollen Forecasts
Hobbies and Interests - Boaters86 872in 90 days

Hobbies and Interests - Boaters

dk interest
Audiences interested in boats and sailing.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters
Home and Garden496 823in 90 days

Home and Garden

dk interest
People in Denmark interested in home and garden
Segment name in DSPs: Relevant Audience - DK - Home and Garden
Home and Garden - Gardening500 344in 90 days

Home and Garden - Gardening

dk interest
People interested in gardening
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Gardening
Home and Garden - Home Cleaning124 951in 90 days

Home and Garden - Home Cleaning

dk
Audiences interested in home cleaning.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Cleaning
Home and Garden - House PackagesNEW!51 746in 90 days

Home and Garden - House Packages

fi interest
People browsing articles or blogs of house packages.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - House Packages
Intent - Cars566 720in 45 days

Intent - Cars

fi intent
People who are interested in buying a car. Segment is based on Tori.fi and Autot1.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Cars
Intent - Garden Accessories604 502in 45 days

Intent - Garden Accessories

fi intent
People who are interested in buying garden accessories. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Garden Accessories
Intent - Garden Furniture and BarbecuesNEW!289 745in 45 days

Intent - Garden Furniture and Barbecues

fi
People who are interested in buying garden furniture of barbecues. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Garden Furniture and Barbecues
Intent - Interior Decorating and Furniture1 019 843in 45 days

Intent - Interior Decorating and Furniture

fi seasonal intent
People who are interested in buying interior decorating items or furniture. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture
Music and Audio - Rock108 025in 90 days

Music and Audio - Rock

dk interest
Audiences interested in news and events regarding rock music
Segment name in DSPs: Relevant Audience - DK - Music and Audio - Rock
Personal Finance - Real EstateNEW!375 659in 45 days

Personal Finance - Real Estate

dk interest
People who have investment plans in real estate
Segment name in DSPs: Relevant Audience - DK - Personal Finance - Real Estate
Personal Finance - Retirement Saving Plan or Private PensionNEW!478 160in 45 days

Personal Finance - Retirement Saving Plan or Private Pension

dk interest
People who are interested in private pensions or retirement saving (under 64 years old)
Segment name in DSPs: Relevant Audience - DK - Personal Finance - Retirement Saving Plan or Private Pension
Personal Finance and EconomyNEW!361 115in 45 days

Personal Finance and Economy

dk interest
People who are interested in financial investment products and personal economy
Segment name in DSPs: Relevant Audience - DK - Personal Finance and Economy
Pop Culture - Finnish TV SeriesNEW!586 951in 90 days

Pop Culture - Finnish TV Series

fi
Audience who is interested in Finnish TV-series
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Finnish TV Series
Pop Culture - Streaming and VOD ServicesNEW!132 924in 90 days

Pop Culture - Streaming and VOD Services

fi
People who browse and follow articles of video on demand and streaming services.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Streaming and VOD Services
Real Estate - Moving26 163in 31 days

Real Estate - Moving

fi intent
People who are willing to rent/ buy/ sell houses/ apartments and who are also browsing for domestic appliances or interior decorating items and hence likely to move. Segment is based on tori.fi data.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Moving
Sports - Active Outdoors and Nature1 614 669in 90 days

Sports - Active Outdoors and Nature

fi interest
People into hiking and nature or other outdoor sports
Segment name in DSPs: Relevant Audience - FI - Sports - Active Outdoors and Nature
Sports - Golf Players149 872in 90 days

Sports - Golf Players

fi interest
With this audience you reach Golf players
Segment name in DSPs: Relevant Audience - FI - Sports - Golf Players
Sports - Ice Hockey Liiga559 456in 90 days

Sports - Ice Hockey Liiga

fi interest
Finnish dedicated ice hockey fans who browse ice-hockey SM-Liiga sites or results several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Liiga
Sports - Jogging and Marathons632 078in 90 days

Sports - Jogging and Marathons

fi interest
People who jog or run as a hobby. This segment is based on Kestävyysurheilu.fi -site (site of endurance sport) plus other Relevant Audience publishers' sites.
Segment name in DSPs: Relevant Audience - FI - Sports - Jogging and Marathons
Style and Fashion - Fashion Trends1 809 532in 90 days

Style and Fashion - Fashion Trends

fi interest
People interested in style and fashion into a stage they can be regarded as trend setters
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Fashion Trends
Style and Fashion - Fitness and Fashion987 059in 90 days

Style and Fashion - Fitness and Fashion

fi interest
People who love exercising indoors or outdoors and are into style and fashion
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Fitness and Fashion
Technology and Computing - Mobile426 483in 90 days

Technology and Computing - Mobile

fi interest
People who often browse sites and articles of mobile technology.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Mobile
Travel - EU City Travelers263 711in 31 days

Travel - EU City Travelers

fi interest
People who likely have plans to travel to an European city - Browsing weather of EU Cities
Segment name in DSPs: Relevant Audience - FI - Travel - EU City Travelers
Travel - FranceNEW!5 064in 31 days

Travel - France

se intent
Audiences browsing for flights or vacations to France
Segment name in DSPs: Relevant Audience - SE - Travel - France
Travel - Greece115 371in 31 days

Travel - Greece

se intent
Audiences browsing for flights or vacations to Greece
Segment name in DSPs: Relevant Audience - SE - Travel - Greece
Travel - Portugal6 932in 31 days

Travel - Portugal

se intent
Audiences browsing for flights or vacations to Portugal
Segment name in DSPs: Relevant Audience - SE - Travel - Portugal
Travel - Region - Southern Europe103 575in 31 days

Travel - Region - Southern Europe

dk intent
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - DK - Travel - Region - Southern Europe
Travel - Spain83 028in 31 days

Travel - Spain

se intent
Audiences browsing for flights or vacations to Spain
Segment name in DSPs: Relevant Audience - SE - Travel - Spain
Travel - Type of Holiday - All Inclusive ResortNEW!397 487in 31 days

Travel - Type of Holiday - All Inclusive Resort

dk interest
People who are interested in travelling to all inclusive resorts
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - All Inclusive Resort
Travel - Type of Holiday - City BreakNEW!1 182 396in 31 days

Travel - Type of Holiday - City Break

fi interest
Travelers who are interested in City breaks
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - City Break
Travel - Type of Holiday - Long Weekend GetawaysNEW!319 645in 31 days

Travel - Type of Holiday - Long Weekend Getaways

dk interest
People who are interested in long weekend getaways.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long weekend getaways
Travel - Type of Holiday - Shopping ExcursionsNEW!264 256in 31 days

Travel - Type of Holiday - Shopping Excursions

dk interest
People who are interested in shopping excursions when traveling.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Shopping Excursions

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