Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

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Showing 88 of 968 segments.
new & seasonal
NameAudience
Automotive - Car Owners38 660in 45 days

Automotive - Car Owners

no
Audience with their own car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Car Owners1 274 952in 31 days

Automotive - Car Owners

se
Car owners.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Owners
Segment ID: 8obch728tszw
Automotive - Does not Use a CarNEW!572 555in 31 days

Automotive - Does not Use a Car

se
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Automotive - Does not Use a Car
Segment ID: 8mhva1upih5s
Automotive - Does not Use a CarNEW!21 534in 31 days

Automotive - Does not Use a Car

no
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Automotive - Does not Use a Car
Segment ID: 8n46bimgs300
Automotive - Electric and Hybrid Vehicles385 150in 31 days

Automotive - Electric and Hybrid Vehicles

fi
People who are interested in electric or hybrid cars. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Automotive - Electric and Hybrid Vehicles
Segment ID: 8ljo0rbie71a
Business & Finance - B2B Decision Makers773 671in 31 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business & Finance - B2B Decision Makers26 295in 45 days

Business & Finance - B2B Decision Makers

no
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Business and Finance - B2B Business Search Site VisitorsNEW!1 319 110in 31 days

Business and Finance - B2B Business Search Site Visitors

se
Business search site visitors (min 2 times in a month). You can find a wide selection of business segments by industry field or location of business in the end of segment listing. Just filter Sweden and type business in the search field.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Business Search Site Visitors
Segment ID: 8n3jtq4m73yw
Business and Finance - B2B Decision Makers292 871in 31 days

Business and Finance - B2B Decision Makers

lv
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers
Segment ID: 8msk0kjipniy
Business and Finance - B2B Decision Makers1 617 237in 31 days

Business and Finance - B2B Decision Makers

se
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa7
Business and Finance - B2B Decision Makers of IT133 548in 31 days

Business and Finance - B2B Decision Makers of IT

lv
B to B decision makers of IT purchases. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers of IT
Segment ID: 8n48ogt0atx0
Business and Finance - Career Orientated Business Professionals346 749in 31 days

Business and Finance - Career Orientated Business Professionals

se
Business people who do career planning and are interested in professional development and business world. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Career Orientated Business Professionals
Segment ID: 8n3esdmn4uxo
Business and Finance - Field of Expertise - Finance or AccountingNEW!394 885in 31 days

Business and Finance - Field of Expertise - Finance or Accounting

se
People whose expertise is in field of finance or accounting. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - Finance or Accounting
Segment ID: 8n47ih1xhv84
Business and Finance - Field of Expertise - HRNEW!342 810in 31 days

Business and Finance - Field of Expertise - HR

se
People whose expertise is in field of HR. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - HR
Segment ID: 8o1gt278srho
Business and Finance - Field of Expertise - Hospitality and Tourism471 270in 31 days

Business and Finance - Field of Expertise - Hospitality and Tourism

fi
People whose expertise is in field of hospitality or tourism. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - Field of Expertise - Hospitality and Tourism
Segment ID: 8nf3g4oo1pev
Business and Finance - Field of Expertise - Information TechnologyNEW!284 743in 31 days

Business and Finance - Field of Expertise - Information Technology

se
People whose expertise is in field of information technology. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - Information Technology
Segment ID: 8nfam0jirffg
Business and Finance - Field of Expertise - Marketing and SalesNEW!87 862in 31 days

Business and Finance - Field of Expertise - Marketing and Sales

se
People whose expertise is in field of marketing and sales. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Field of Expertise - Marketing and Sales
Segment ID: 8nqech16gy5u
Business and Finance - Interested in Business265 422in 31 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Business and Finance - Interested in Business801 642in 31 days

Business and Finance - Interested in Business

se
Audiences interested in business, entrepreneurship and business technology. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Interested in Business
Segment ID: 8omfzk71ld06
Business and Finance - Position in a Company - DirectorNEW!77 277in 31 days

Business and Finance - Position in a Company - Director

dk
B to B position is director. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Position in a Company - Director
Segment ID: 8nqdpht34hwp
Business and Finance - Position in a Company - DirectorNEW!524 075in 31 days

Business and Finance - Position in a Company - Director

se
B to B position is director. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Position in a Company - Director
Segment ID: 8oceo3mowb8x
Content Channel - Social Media and Blogs537 875in 31 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media. Segment is based on net browsing content as well as modeling based on browsing content.
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Content Channel - Social Media and Blogs648 625in 31 days

Content Channel - Social Media and Blogs

lv
Blog followers. Segment modeling is based on net browsing behavior.
Segment name in DSPs: Relevant Audience - LV - Content Channel - Social Media and Blogs
Segment ID: 8nevyxt5v1pw
Demographics - Age - Over 18NEW!15 007 943in 31 days

Demographics - Age - Over 18

fi
All age groups that are over 18 years old. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - Over 18
Segment ID: 8oykty3czdrh
Demographics - Employment - Own Business157 285in 31 days

Demographics - Employment - Own Business

lv
People who run their own business. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business
Segment ID: 8nepd4r66g2n
Demographics - Family Type - Families with Children1 841 609in 31 days

Demographics - Family Type - Families with Children

dk
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children2 874 130in 31 days

Demographics - Family Type - Families with Children

se
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children112 045in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Events and Attractions - Art Theater and Culture212 625in 31 days

Events and Attractions - Art Theater and Culture

se
People with an interest in the arts, theater and culture. Segment is based on site content browsing.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p5
Events and Attractions - Art Theater and Culture14 034in 45 days

Events and Attractions - Art Theater and Culture

no
People with an interest in the arts, theater and culture. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Cinema VisitorsNEW!1 178 018in 31 days

Events and Attractions - Cinema Visitors

se
Audience who likes movies and has visited cinema site at least 2 times during last month. The segment is based on browsing content.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Cinema Visitors
Segment ID: 8mhiz1bb8k81
Events and Attractions - Weekends and Nightlife46 292in 45 days

Events and Attractions - Weekends and Nightlife

no
People interested in going out, nightlife and weekend activities. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Events and Attractions - Weekends and Nightlife1 419 070in 31 days

Events and Attractions - Weekends and Nightlife

se
Audiences interested in weekend activities and nightlife. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p26
Family and Relationships - Pregnancy and Babies650 147in 31 days

Family and Relationships - Pregnancy and Babies

fi
Families interested in having a child, are pregnant or have a baby. Segment is based on net browsing content. (Not available in Google)
Segment name in DSPs: Relevant Audience - FI - Family and Relationships - Pregnancy and Babies
Segment ID: 8n2xs6bsvqgl
Food and Drink2 420 658in 45 days

Food and Drink

se
Audiences with a general interest in food and drink. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Food and Drink
Segment ID: 8ljoz1uv3nfu
Food and Drink - BeerNEW!2 311 631in 31 days

Food and Drink - Beer

dk
Beer drinkers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Beer
Segment ID: 8oc7ep4dyatd
Food and Drink - Champagne and Sparkling WineNEW!1 053 475in 31 days

Food and Drink - Champagne and Sparkling Wine

dk
Champagne and sparkling wine lovers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8nq17mnirftq
Food and Drink - Dessert Wine or LiqeurNEW!709 170in 31 days

Food and Drink - Dessert Wine or Liqeur

dk
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8oc7ep4dyatc
Food and Drink - Fast Food Lovers331 074in 31 days

Food and Drink - Fast Food Lovers

dk
People who eat snack foods weekly. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Food and Drink - Non-alcoholic Beer341 261in 31 days

Food and Drink - Non-alcoholic Beer

fi
Find the audience who is interested in non-alcoholic beer. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Non-alcoholic Beer
Segment ID: 8nq17mnirftp
Food and Drink - Wine2 887 650in 31 days

Food and Drink - Wine

dk
People with an interest in wine. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Healthy Living - NutritionNEW!362 108in 31 days

Healthy Living - Nutrition

fi
People who are interested in nutrition. Segment is based on net browsing content as well as on modelling based on browsing of nutrition sites.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Nutrition
Segment ID: 8mskctelsvvl
Healthy Living - Weightloss802 699in 31 days

Healthy Living - Weightloss

fi
People who are watching their weight. Segment is based on browsing content as well as modeling based on site content browsing.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Weightloss
Segment ID: 8mgrtw9d5jvu
Hobbies and Interests - Boaters331 058in 31 days

Hobbies and Interests - Boaters

dk
Audiences interested in boats and sailing. Segment is based on net browsing content as well as modeling based on browsing of boat sites.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Boaters
Segment ID: 8mgytbxsoak3
Hobbies and Interests - Handcrafts321 723in 31 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Home and Garden - Home Improvement General1 984 477in 31 days

Home and Garden - Home Improvement General

fi
This audience includes all who are interested in home improvement, DIY or interior decorating. Segment is a combination of home improvement segments.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Home Improvement General
Segment ID: 8n2xkn4bcb79
Home and Garden - Home Improvement and DIY1 925 851in 31 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Interior Decorating245 557in 31 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Intent - Cars200 993in 45 days

Intent - Cars

fi
People who are interested in buying a car. Segment is based on Autot1.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Cars
Segment ID: 8ljlrfqo3dqu
Intent - Mobile Phone Subscriptions (Lookalike)NEW!99 527in 31 days

Intent - Mobile Phone Subscriptions (Lookalike)

fi
People who are interested in mobile phone subscriptions. Segment modeling is based on Price monitoring site (Hintaseuranta) base group.
Segment name in DSPs: Relevant Audience - FI - Intent - Mobile Phone Subscriptions (Lookalike)
Segment ID: 8o1ipjtaywf7
Intent - Smart Watches (Lookalike)NEW!307 930in 31 days

Intent - Smart Watches (Lookalike)

fi
People who are interested in buying smart watches. Segment modeling is based on Price Monitoring -site (Hintaseuranta) base group.
Segment name in DSPs: Relevant Audience - FI - Intent - Smart Watches (Lookalike)
Segment ID: 8nfcighhvfk2
Lifestyle - Entertainment Lover1 465 836in 31 days

Lifestyle - Entertainment Lover

se
The ones who love social life and entertainment events. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - Entertainment Lover
Segment ID: 8n41e4ap7yma
Lifestyle - The Home Maker3 279 589in 31 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Home Maker2 459 283in 45 days

Lifestyle - The Home Maker

se
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker
Segment ID: 8lutjhsziyyr
Lifestyle - The Pleasure Seeker2 210 861in 31 days

Lifestyle - The Pleasure Seeker

se
Audiences with money who like to enjoy the good things in life like food, traveling and experiencing new things. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Pleasure Seeker
Segment ID: 8lutjhsziyys
Lifestyle - The Sporty279 206in 45 days

Lifestyle - The Sporty

se
Men who are into eating healthy and staying fit. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Sporty
Segment ID: 8m5wn0peln0b
Lifestyle - The Techie397 099in 45 days

Lifestyle - The Techie

se
Audiences with a high level of interest in technology, gadgets, gaming and computing. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Techie
Segment ID: 8ljqfy8j3fu6
Personal FinanceNEW!1 673 826in 31 days

Personal Finance

se
People interested in personal finance (insurances, stock trading or real estate). Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - SE - Personal Finance
Segment ID: 8mruvhsnpaji
Personal Finance - Equity Investor437 615in 31 days

Personal Finance - Equity Investor

lv
People who invest or trade in stocks. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - LV - Personal Finance - Equity Investor
Segment ID: 8nq2zjo7lzfc
Personal Finance - Financial Products and Insurance322 377in 31 days

Personal Finance - Financial Products and Insurance

lv
People who are interested in financial products or insurance. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - LV - Personal Finance - Financial Products and Insurance
Segment ID: 8o16x3tftnq9
Personal Finance and Economy42 621in 60 days

Personal Finance and Economy

no
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Personal Finance and Economy and Insurance1 143 173in 31 days

Personal Finance and Economy and Insurance

fi
Audience who is interested in insurance (home, car or travel) or personal finance (loans, credit, savings). Segment is based on net browsing content and modelling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Relevant Audience - FI - Personal Finance and Economy and Insurance
Segment ID: 8mgsvopuwqv0
Real Estate - Home Owners40 649in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Shopping - Active Online Shoppers608 605in 31 days

Shopping - Active Online Shoppers

fi
People who have visited web shopping site during last month.
Segment name in DSPs: Relevant Audience - FI - Shopping - Active Online Shoppers
Segment ID: 8o12lbhd62k8
Shopping - Active Online ShoppersNEW!130 618in 31 days

Shopping - Active Online Shoppers

lv
People who have visited online shopping sites at least two times within a month. Segment is based on browsing data.
Segment name in DSPs: Relevant Audience - LV - Shopping - Active Online Shoppers
Segment ID: 8o16axqqax74
Shopping - Early Adopters549 390in 31 days

Shopping - Early Adopters

lv
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - LV - Shopping - Early Adopters
Segment ID: 8nf1p5p6loat
Shopping - Early AdoptersNEW!579 063in 31 days

Shopping - Early Adopters

se
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Shopping - Early Adopters
Segment ID: 8nf1p5p6loau
Shopping - Early AdoptersNEW!176 705in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Shopping - Online Shoppers - BooksNEW!296 545in 31 days

Shopping - Online Shoppers - Books

fi
People who buy books online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Books
Segment ID: 8nqd9mpdhxa4
Shopping - Online Shoppers - ClothesNEW!428 020in 31 days

Shopping - Online Shoppers - Clothes

fi
People who buy clothes online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Clothes
Segment ID: 8nfa5y47fwt5
Shopping - Online Shoppers - ElectronicsNEW!365 646in 31 days

Shopping - Online Shoppers - Electronics

fi
People who buy electronics online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Electronics
Segment ID: 8n472iymbizo
Shopping - Online Shoppers - Health and BeautyNEW!388 657in 31 days

Shopping - Online Shoppers - Health and Beauty

fi
People who buy health and beauty products online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Health and Beauty
Segment ID: 8nqd9mpdhxa8
Shopping - Online Shoppers - Style and FashionNEW!620 513in 31 days

Shopping - Online Shoppers - Style and Fashion

fi
Webshoppers who are interested in style and fashion. Based on Webshoppers data and in Relevant Audience data (Style and fashion).
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Style and Fashion
Segment ID: 8oc5otnm6k3w
Shopping - Online Shoppers - Travel and HotelsNEW!414 959in 31 days

Shopping - Online Shoppers - Travel and Hotels

fi
People who book travel tickets or hotels online. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Shopping - Online Shoppers - Travel and Hotels
Segment ID: 8nqd9mpdhxa9
Sports - Active Outdoors and Nature2 225 798in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - Active Outdoors and Nature1 526 869in 31 days

Sports - Active Outdoors and Nature

lv
People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature
Segment ID: 8n3ok16zqkaz
Sports - Cross Country Skiing1 057 898in 31 days

Sports - Cross Country Skiing

fi
People whose hobby is cross country skiing. This segment is based on net browsing content and modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Cross Country Skiing
Segment ID: 8obcp03r4ldz
Sports - CyclingNEW!2 154 501in 31 days

Sports - Cycling

dk
People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses..
Segment name in DSPs: Relevant Audience - DK - Sports - Cycling
Segment ID: 8nf03wfq93b1
Sports - Downhill Skiers823 235in 31 days

Sports - Downhill Skiers

fi
People whose hobby is downhill skiing. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - FI - Sports - Downhill Skiers
Segment ID: 8omfsjhfasbw
Sports - Sport Followers2 536 492in 45 days

Sports - Sport Followers

se
Audiences who follow sports. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Segment ID: 8lus7ys52rx7
Style and Fashion - Style and Trend Setters482 261in 31 days

Style and Fashion - Style and Trend Setters

dk
Audience at the forefront of fashion and style. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Style and Fashion General694 265in 31 days

Style and Fashion General

lv
This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Style and Fashion General
Segment ID: 8mslggwzqz1c
Technology and Computing - Mobile727 968in 45 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Technology and Computing - Streaming and VOD ServicesNEW!569 336in 31 days

Technology and Computing - Streaming and VOD Services

dk
People who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content as well as modeling based on browsing behavior.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Segment ID: 8msgj8p4nzui
Travel - Purpose of Flight - BusinessNEW!490 514in 31 days

Travel - Purpose of Flight - Business

se
Business travelers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Travel - Purpose of Flight - Business
Segment ID: 8nqciltqtcsn
Travel - Tourism in Finland310 775in 31 days

Travel - Tourism in Finland

fi
Audience who are interested areas outside their home area in Finland. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Travel - Tourism in Finland
Segment ID: 8mgynwdbyp6i
Travel - Type of Holiday - Nature1 411 161in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r
Video Gaming - PC and Console Games231 504in 31 days

Video Gaming - PC and Console Games

se
Audiences interested in video gaming and e-sports. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Relevant Audience - SE - Video Gaming - PC and Console Games
Segment ID: 8lus7ys52rx6

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