Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

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new & seasonal
NameAudience
Automotive - Car Owners163 821in 90 days

Automotive - Car Owners

no
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Automotive - Car Owners233 332in 90 days

Automotive - Car Owners

se
Car owners.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Owners
Business & Finance - B2B Decision Makers975 611in 90 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Business & Finance - B2B Decision Makers162 889in 90 days

Business & Finance - B2B Decision Makers

no
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Business & Finance - B2B Decision Makers319 747in 90 days

Business & Finance - B2B Decision Makers

se
B2B decision makers.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Decision Makers
Business and Finance - B2B Business Search Site VisitorsNEW!2 853 396in 45 days

Business and Finance - B2B Business Search Site Visitors

se
Business search site visitors. You can find tens of business segments by industry field or location of business in the end of Swedish segment listing. Just filter Sweden and scroll to the very end of the list, category Other.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Business Search Site Visitors
Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)551 057in 31 days

Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)

fi
Business audience who has browsed asiakastieto.fi -site. This data is based on Asiakastieto.fi. You can find this audience under Relevant Audience in Google DDP. In Adform the audience is under Asiakastieto.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)
Business and Finance - Career Orientated Business Professionals80 938in 90 days

Business and Finance - Career Orientated Business Professionals

se interest
Business people who do career planning and are interested in professional development and business world.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Career Orientated Business Professionals
Business and Finance - Interested in Business527 856in 90 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Business and Finance - Interested in Business665 792in 90 days

Business and Finance - Interested in Business

se interest
Audiences interested in business, entrepreneurship and business technology.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Interested in Business
Business and Finance - Location of the company the user is interested in (B2B) - Seinäjoki26 916in 90 days

Business and Finance - Location of the company the user is interested in (B2B) - Seinäjoki

fi interest
Business audience who has searched for information of companies located in Seinäjoki. This data is based on Asiakastieto.fi. You can find this audience under Relevant Audience in Google DDP. In Adform the audience is under Asiakastieto.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - Location of the company the user is interested in (B2B) - Seinajoki
Content Channel - Social Media and BlogsNEW!95 255in 90 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Demographics - Family Type - Families with Children881 666in 90 days

Demographics - Family Type - Families with Children

dk
Families with children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children309 136in 90 days

Demographics - Family Type - Families with Children

se
Families with children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children167 597in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Demographics - Family Type - Families with Children3 903 839in 90 days

Demographics - Family Type - Families with Children

fi
Families with Children. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children
Events and Attractions - Art Theater and Culture237 029in 90 days

Events and Attractions - Art Theater and Culture

se interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture
Events and Attractions - Art Theater and Culture153 955in 90 days

Events and Attractions - Art Theater and Culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Events and Attractions - Cinema VisitorsNEW!1 844 811in 90 days

Events and Attractions - Cinema Visitors

fi
Audience who has visited Finnkino site at least 4 times during last 3 months.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Cinema Visitors
Events and Attractions - Weekends and Nightlife152 953in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Events and Attractions - Weekends and Nightlife223 091in 90 days

Events and Attractions - Weekends and Nightlife

se interest
Audiences interested in weekend activities and nightlife.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Family and Relationships - Parenting222 165in 90 days

Family and Relationships - Parenting

se
Audiences interested in parenting.
Segment name in DSPs: Relevant Audience - SE - Family and Relationships - Parenting
Family and Relationships - Parenting767 478in 90 days

Family and Relationships - Parenting

dk
People interested in family and parenting
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Parenting
Food and Drink213 286in 90 days

Food and Drink

se interest
Audiences with a general interest in food and drink.
Segment name in DSPs: Relevant Audience - SE - Food and Drink
Food and Drink652 261in 90 days

Food and Drink

dk
People interested in food and drink
Segment name in DSPs: Relevant Audience - DK - Food and Drink
Food and Drink2 624 296in 90 days

Food and Drink

fi interest
People who love food and drink. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Food and Drink
Food and Drink - Home CookingNEW!392 717in 90 days

Food and Drink - Home Cooking

fi
People who are interested in home cooking, recipes, cooking utensils etc. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Home Cooking
Food and Drink - Wine277 647in 90 days

Food and Drink - Wine

dk
People with an interest in wine
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Food and Drink - Wine1 089 951in 90 days

Food and Drink - Wine

fi interest
Wine lovers. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Wine
Healthy Living - Fitness and Exercise193 340in 90 days

Healthy Living - Fitness and Exercise

se interest
Audiences interested in exercise and fitness topics.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Fitness and Exercise
Home and Garden - Interior Decorating449 562in 90 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Home and Garden - Snow Removal1 810 049in 45 days

Home and Garden - Snow Removal

fi
People who live in houses or are interested in gardening and hence are likely to have snow work to be done.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Snow Removal
Intent - CarsNEW!182 703in 45 days

Intent - Cars

dk
People searching car brands from car sales site
Segment name in DSPs: Relevant Audience - DK - Intent - Cars
Intent - Consumer Electronics - TVs|Console Games|AudioNEW!308 220in 45 days

Intent - Consumer Electronics - TVs|Console Games|Audio

fi
People wanting to buy consumer electronics, TVs, console games, play consoles or audio and music device. Based on Tori.fi data.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - TVs|Console Games|Audio
Intent - Interior Decorating and Furniture1 061 254in 45 days

Intent - Interior Decorating and Furniture

fi
People who are interested in buying interior decorating items or furniture. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture
Intent - Sport - Winter SportsNEW!66 990in 45 days

Intent - Sport - Winter Sports

fi
People who are interested in buying skates or ice hockey equipment, cross country skiing equipment or ski boxes. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Winter Sports
Lifestyle - The Home Maker768 849in 90 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Lifestyle - The Home Maker223 084in 90 days

Lifestyle - The Home Maker

se interest
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker
Music and Audio - Music416 365in 90 days

Music and Audio - Music

se interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Music
Personal Finance and EconomyNEW!400 121in 45 days

Personal Finance and Economy

dk
People who are interested in financial investment products and personal economy
Segment name in DSPs: Relevant Audience - DK - Personal Finance and Economy
Pop Culture - Streaming and VOD ServicesNEW!187 788in 90 days

Pop Culture - Streaming and VOD Services

fi
People who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Streaming and VOD Services
Real Estate - Home OwnersNEW!162 963in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Sports - Active Outdoors and Nature402 752in 90 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Sports - Cross Country Skiing589 237in 90 days

Sports - Cross Country Skiing

fi interest
People whose hobby is cross country skiing. This segment is based on kestavyysurheilu.fi -site (site of endurance sport) plus other sites of Relevant Audience publishers. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Cross Country Skiing
Sports - Downhill Skiers668 458in 90 days

Sports - Downhill Skiers

fi interest
People whose hobby is downhill skiing. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Downhill Skiers
Sports - Football Fans799 482in 90 days

Sports - Football Fans

dk
People following football.
Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans
Sports - Ice Hockey Fans1 462 683in 90 days

Sports - Ice Hockey Fans

fi interest
Finnish dedicated ice hockey fans who follow SM-Liiga-sites, browse for ice-hockey sites several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans
Sports - Ice Hockey Liiga1 423 472in 90 days

Sports - Ice Hockey Liiga

fi interest
Finnish dedicated ice hockey fans who browse ice-hockey SM-Liiga sites or results several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Liiga
Sports - Sport Followers171 369in 90 days

Sports - Sport Followers

se interest
Audiences who follow sports news, results and content.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Sports - TennisNEW!76 236in 90 days

Sports - Tennis

dk
Tennis site visitors
Segment name in DSPs: Relevant Audience - DK - Sports - Tennis
Style and Fashion - Style and Trend Setters465 465in 90 days

Style and Fashion - Style and Trend Setters

dk
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Style and Fashion General2 889 237in 90 days

Style and Fashion General

fi interest
This audience is into style, fashion and trends. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Style and Fashion General
Technology and Computing313 768in 90 days

Technology and Computing

se interest
Audiences interested in technology, gadgets and computers.
Segment name in DSPs: Relevant Audience - SE - Technology and Computing
Technology and Computing845 965in 90 days

Technology and Computing

dk
People with and interest in technology, computing and gadgets.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing
Technology and Computing?in 90 days

Technology and Computing

se interest
Audiences interested in technology, gadgets and computers.
Segment name in DSPs: Relevant Audience - SE - Technology and Computing (COPY)
Technology and Computing - Computing, Consumer Electronics and Games1 712 003in 90 days

Technology and Computing - Computing, Consumer Electronics and Games

fi interest
This audience includes all who are interested in technology gadgets, IT or console or PC games. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Computing and Consumer Electronics and Games
Technology and Computing - Mobile393 655in 90 days

Technology and Computing - Mobile

fi interest
People who often browse sites and articles of mobile technology.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Mobile
Technology and Computing - Mobile631 129in 90 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Technology and Computing - Streaming and VOD ServicesNEW!39 320in 90 days

Technology and Computing - Streaming and VOD Services

dk
People who browse and follow articles of video on demand and streaming services
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Travel - Canary Islands55 494in 31 days

Travel - Canary Islands

fi
People browsing weather of Canary Islands
Segment name in DSPs: Relevant Audience - FI - Travel - Canary Islands
Travel - Destination Lapland88 961in 31 days

Travel - Destination Lapland

fi
Autumn colors or interested in skiing - people browsing weather of Lapland but do not live there
Segment name in DSPs: Relevant Audience - FI - Travel - Destination Lapland
Travel - Long-haul Holidays78 221in 45 days

Travel - Long-haul Holidays

se
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East).
Segment name in DSPs: Relevant Audience - SE - Travel - Long-haul Holidays
Travel - Long-haul Holidays93 828in 45 days

Travel - Long-haul Holidays

fi
People browsing weather of long-haul holiday destinations (Asia, Caribbean, America, Africa, Middle-East)
Segment name in DSPs: Relevant Audience - FI - Travel - Long-haul Holidays
Travel - Long-haul Holidays42 185in 45 days

Travel - Long-haul Holidays

no
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - NO - Travel - Long-haul Holidays
Travel - Long-haul Holidays25 681in 45 days

Travel - Long-haul Holidays

dk
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - DK - Travel - Long-haul Holidays
Travel - Purpose of Flight - BusinessNEW!12 214in 90 days

Travel - Purpose of Flight - Business

dk
Business travelers
Segment name in DSPs: Relevant Audience - DK - Travel - Purpose of Flight - Business
Travel - Region - Southern Europe89 750in 31 days

Travel - Region - Southern Europe

se
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - SE - Travel - Region - Southern Europe
Travel - Region - Southern Europe98 512in 31 days

Travel - Region - Southern Europe

no
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Southern Europe
Travel - Ski Tourists35 149in 31 days

Travel - Ski Tourists

fi
People browsing weather of Finnish ski resorts.
Segment name in DSPs: Relevant Audience - FI - Travel - Ski Tourists
Travel - Travel Enthusiasts244 085in 60 days

Travel - Travel Enthusiasts

no
People searching for travel destinations or browsing travel sites
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Travel - Type of Holiday - Ski/Snowboard Winter OutingsNEW!47 355in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

dk
People who are interested in skiing holidays
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Travel - Type of Holiday - Ski/Snowboard Winter outingsNEW!503 741in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter outings

fi
Travelers who are interested in ski winter outings. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Ski/Snowboard Winter outings
Travel - Vaccination Countries155 811in 31 days

Travel - Vaccination Countries

fi
People browsing weather of countries that require vaccination
Segment name in DSPs: Relevant Audience - FI - Travel - Travel Vaccination Countries
Video Gaming - PC and Console Games226 512in 90 days

Video Gaming - PC and Console Games

se interest
Audiences interested in video gaming and e-sports.
Segment name in DSPs: Relevant Audience - SE - Video Gaming - PC and Console Games
Video Gaming - PC and Console Games576 827in 90 days

Video Gaming - PC and Console Games

dk
People interested in video and computer games
Segment name in DSPs: Relevant Audience - DK - Video Gaming - PC and Console Games

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