Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

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Showing 77 of 1053 segments.
new & seasonal
NameAudience
Automotive - Car Owners22 802in 90 days

Automotive - Car Owners

no
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Car Owners145 628in 90 days

Automotive - Car Owners

se
Car owners.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Owners
Segment ID: 8obch728tszw
Business & Finance - B2B Decision Makers1 662 406in 31 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business & Finance - B2B Decision Makers24 860in 90 days

Business & Finance - B2B Decision Makers

no
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Business & Finance - B2B Decision Makers180 812in 31 days

Business & Finance - B2B Decision Makers

se
B2B decision makers.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa7
Business and Finance - B2B Business Search Site VisitorsNEW!2 475 893in 45 days

Business and Finance - B2B Business Search Site Visitors

se
Business search site visitors. You can find tens of business segments by industry field or location of business in the end of Swedish segment listing. Just filter Sweden and scroll to the very end of the list, category Other.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Business Search Site Visitors
Segment ID: 8n3jtq4m73yw
Business and Finance - B2B Decision Makers432 276in 31 days

Business and Finance - B2B Decision Makers

lv
B to B decision makers. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - LV - Business and Finance - B2B Decision Makers
Segment ID: 8msk0kjipniy
Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)596 708in 31 days

Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)

fi
Business audience who has browsed asiakastieto.fi -site. This data is based on Asiakastieto.fi. You can find this audience under Relevant Audience in Google DDP. In Adform the audience is under Asiakastieto.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)
Segment ID: 8lutjwuq7m5h
Business and Finance - Career Orientated Business Professionals22 146in 90 days

Business and Finance - Career Orientated Business Professionals

se interest
Business people who do career planning and are interested in professional development and business world.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Career Orientated Business Professionals
Segment ID: 8n3esdmn4uxo
Business and Finance - Interested in Business187 967in 90 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Business and Finance - Interested in Business679 951in 90 days

Business and Finance - Interested in Business

se interest
Audiences interested in business, entrepreneurship and business technology.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Interested in Business
Segment ID: 8omfzk71ld06
Content Channel - Social Media and Blogs532 392in 90 days

Content Channel - Social Media and Blogs

fi interest
Regular followers of blogs
Segment name in DSPs: Relevant Audience - FI - Content Channel - Social Media and Blogs
Segment ID: 8mh7vpp3wzpr
Content Channel - Social Media and BlogsNEW!122 602in 90 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Demographics - Employment - Own Business15 328in 31 days

Demographics - Employment - Own Business

lv
People who run their own business.
Segment name in DSPs: Relevant Audience - LV - Demographics - Employment - Own Business
Segment ID: 8nepd4r66g2n
Demographics - Family Type - Families with Children3 453 839in 31 days

Demographics - Family Type - Families with Children

dk
Families with children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children258 840in 31 days

Demographics - Family Type - Families with Children

se
Families with children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children26 054in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Events and Attractions - Art Theater and Culture53 220in 90 days

Events and Attractions - Art Theater and Culture

se interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p5
Events and Attractions - Art Theater and Culture12 599in 90 days

Events and Attractions - Art Theater and Culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Bars, Restaurants and Nightlife347 567in 45 days

Events and Attractions - Bars, Restaurants and Nightlife

fi
People who are keen on nightlife, bars & restaurants, weekend happenings. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Bars Restaurants and Nightlife
Segment ID: 8ob5lzk59vgt
Events and Attractions - Cinema VisitorsNEW!571 901in 90 days

Events and Attractions - Cinema Visitors

se
Audience who likes movies and has visited cinema site at least 5 times during last 3 months. The segment is based on browsing content.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Cinema Visitors
Segment ID: 8mhiz1bb8k81
Events and Attractions - Cinema VisitorsNEW!415 187in 31 days

Events and Attractions - Cinema Visitors

fi
Audience who has visited Finnkino site at least 4 times during last 3 months.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Cinema Visitors
Segment ID: 8n3m1slrwh7t
Events and Attractions - Weekends and Nightlife11 555in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Events and Attractions - Weekends and Nightlife48 042in 90 days

Events and Attractions - Weekends and Nightlife

se interest
Audiences interested in weekend activities and nightlife.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p26
Family and Relationships - Parenting64 553in 90 days

Family and Relationships - Parenting

se
Audiences interested in parenting.
Segment name in DSPs: Relevant Audience - SE - Family and Relationships - Parenting
Segment ID: 8mgy9n1nob22
Family and Relationships - Parenting415 388in 90 days

Family and Relationships - Parenting

dk
People interested in family and parenting
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Parenting
Segment ID: 8mrsyz4x29jz
Food and Drink69 251in 90 days

Food and Drink

se interest
Audiences with a general interest in food and drink.
Segment name in DSPs: Relevant Audience - SE - Food and Drink
Segment ID: 8ljoz1uv3nfu
Food and Drink203 622in 90 days

Food and Drink

dk
People interested in food and drink
Segment name in DSPs: Relevant Audience - DK - Food and Drink
Segment ID: 8mrsy559avi6
Food and Drink - Fast Food LoversNEW!896 688in 31 days

Food and Drink - Fast Food Lovers

fi
People who eat fast food weekly. Segment modeling is based on net panelists' responses
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Fast Food Lovers
Segment ID: 8nevhfymdddk
Food and Drink - Home CookingNEW!253 326in 90 days

Food and Drink - Home Cooking

fi
People who are interested in home cooking, recipes, cooking utensils etc. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Home Cooking
Segment ID: 8n3jfxfjm40d
Food and Drink - Wine90 387in 90 days

Food and Drink - Wine

dk
People with an interest in wine
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Healthy Living - Eye Glasses4 642 606in 45 days

Healthy Living - Eye Glasses

fi
People who wear eye glasses. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Eye Glasses
Segment ID: 8n3f3xhu3wsn
Healthy Living - Fitness and Exercise52 225in 90 days

Healthy Living - Fitness and Exercise

se interest
Audiences interested in exercise and fitness topics.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Fitness and Exercise
Segment ID: 8lus2ldnkgu0
Hobbies and Interests - HandcraftsNEW!76 553in 90 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts.
Segment name in DSPs: Relevant Audience - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Home and Garden - Home Improvement and DIY114 691in 90 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Home Improvement and DIY852 111in 90 days

Home and Garden - Home Improvement and DIY

fi
People who want to have something new in their homes or are willing to do it yourself solutions. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Home Improvement and DIY
Segment ID: 8oma14k3bx1e
Home and Garden - Interior Decorating263 991in 90 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Intent - Automotive - Car Tires477 906in 45 days

Intent - Automotive - Car Tires

lv
Audience that browses shopping sites of mobile car tires
Segment name in DSPs: Relevant Audience - LV - Intent - Automotive - Car Tires
Segment ID: 8mhgej0ih61x
Intent - Cameras Electronics Telephones481 488in 45 days

Intent - Cameras Electronics Telephones

lv
Audience that browses shopping sites of cameras, telephones or electronics
Segment name in DSPs: Relevant Audience - LV - Intent - Consumer Electronics
Segment ID: 8n3mlpz7zevq
Intent - CarsNEW!173 533in 45 days

Intent - Cars

dk
People searching car brands from car sales site
Segment name in DSPs: Relevant Audience - DK - Intent - Cars
Segment ID: 8nemytrw5i88
Intent - Cottage Life1 554 133in 45 days

Intent - Cottage Life

fi
People who are interested in buying cottage related things, such as cottages, garden supplies, boats, fishing or hunting supplies or sauna materials. Based on Tori.fi and hintaseuranta.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Cottage Life
Segment ID: 8mseewg8dbua
Intent - Garden Furniture and Barbecues285 604in 45 days

Intent - Garden Furniture and Barbecues

fi
People who are interested in buying garden furniture of barbecues. Segment is based on Tori.fi and hintaseuranta.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Garden Furniture and Barbecues
Segment ID: 8mhbbd8xbygj
Intent - Motorcycles Mopeds Snowmobiles ATVs and Moped Cars179 782in 45 days

Intent - Motorcycles Mopeds Snowmobiles ATVs and Moped Cars

fi intent
People who are interested in buying or renting motorcycle, mopeds, snowmobiles, ATVs or moped cars. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Motorcycles Mopeds Snowmobiles ATVs and Moped Cars
Segment ID: 8lup1b2ysp37
Intent - Sport - Bicycles and Cycling407 856in 45 days

Intent - Sport - Bicycles and Cycling

fi
People who are interested in buying bicycles or cycling accessories. Segment is based on Tori.fi, Hintaseuranta.fi and Huuto.net -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Bicycles and Cycling
Segment ID: 8mgv8fv4umbq
Intent - Sport - Sport Equipment (Price monitoring)NEW!12 516in 45 days

Intent - Sport - Sport Equipment (Price monitoring)

fi
People who are interested in buying sport equipment are using price comparison site (Hintaseuranta). Segment is based on browsing behavior.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Sport Equipment (Price monitoring)
Segment ID: 8mhk4yl5qqh4
Lifestyle - The Home Maker497 830in 90 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Home Maker77 164in 90 days

Lifestyle - The Home Maker

se interest
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker
Segment ID: 8lutjhsziyyr
Music and Audio - Music47 650in 90 days

Music and Audio - Music

se interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Music
Segment ID: 8m5pdi03y85r
Personal Finance and EconomyNEW!48 947in 90 days

Personal Finance and Economy

no interest
People interested in personal loans, savings or credits. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Personal Finance and EconomyNEW!114 589in 45 days

Personal Finance and Economy

dk
People who are interested in financial investment products and personal economy
Segment name in DSPs: Relevant Audience - DK - Personal Finance and Economy
Segment ID: 8nejkewus5s0
Pop Culture - TV ViewersNEW!557 962in 31 days

Pop Culture - TV Viewers

fi
The Audience that follows TV-programme sites regularly.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - TV Viewers
Segment ID: 8nep5bx2vy5r
Real Estate - Home OwnersNEW!20 883in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Real Estate - Summer Cottages317 072in 90 days

Real Estate - Summer Cottages

fi interest
People who regularly browse sites or articles of summer cottages. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Summer Cottages
Segment ID: 8mgynwdbyp6h
Shopping - Active WebshoppersNEW!2 015 840in 14 days

Shopping - Active Webshoppers

fi
People who have visited Tori.fi or E-Price (Huuto.net) shopping sites at least 5 times during last 2 weeks.
Segment name in DSPs: Relevant Audience - FI - Shopping - Active Webshoppers
Segment ID: 8o12lbhd62k8
Shopping - Webshoppers - Style and FashionNEW!406 002in 31 days

Shopping - Webshoppers - Style and Fashion

fi
Webshoppers who are interested in style and fashion. Based on Tori and E-Price (Huuto.net) data (Webshoppers) and in Relevant Audience data (Style and fashion).
Segment name in DSPs: Relevant Audience - FI - Shopping - Webshoppers - Style and Fashion
Segment ID: 8oc5otnm6k3w
Sports - Active Outdoors and Nature184 724in 90 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - Active Outdoors and Nature192 007in 31 days

Sports - Active Outdoors and Nature

lv
People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Sports - Active Outdoors and Nature
Segment ID: 8n3ok16zqkaz
Sports - Active Outdoors and Nature873 831in 90 days

Sports - Active Outdoors and Nature

fi
People into hiking and nature or other outdoor sports. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Active Outdoors and Nature
Segment ID: 8o02av8kt2j4
Sports - E-SportsNEW!19 968in 90 days

Sports - E-Sports

fi
People whose hobby or interest is e-sports. This segment is based on e-sport site visitors
Segment name in DSPs: Relevant Audience - FI - Sports - E-Sports
Segment ID: 8netlyjfv4c7
Sports - Golf Players220 804in 90 days

Sports - Golf Players

fi interest
With this audience you reach Golf players
Segment name in DSPs: Relevant Audience - FI - Sports - Golf Players
Segment ID: 8nzx9flthysi
Sports - Sport Followers62 123in 90 days

Sports - Sport Followers

se interest
Audiences who follow sports news, results and content.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Segment ID: 8lus7ys52rx7
Sports - Tennis18 226in 90 days

Sports - Tennis

dk
Tennis site visitors
Segment name in DSPs: Relevant Audience - DK - Sports - Tennis
Segment ID: 8msh75zy9x9v
Style and Fashion - Style and Trend Setters255 985in 90 days

Style and Fashion - Style and Trend Setters

dk
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Style and Fashion General2 221 330in 90 days

Style and Fashion General

fi
This audience is into style, fashion and trends. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Style and Fashion General
Segment ID: 8mruh3xhrvsn
Style and Fashion General122 276in 31 days

Style and Fashion General

lv
This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Relevant Audience - LV - Style and Fashion General
Segment ID: 8mslggwzqz1c
Technology and Computing93 744in 90 days

Technology and Computing

se interest
Audiences interested in technology, gadgets and computers.
Segment name in DSPs: Relevant Audience - SE - Technology and Computing
Segment ID: 8lus7ys52rxa
Technology and Computing603 430in 90 days

Technology and Computing

dk
People with and interest in technology, computing and gadgets.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing
Segment ID: 8mgpujoe9ikh
Technology and Computing - Mobile476 919in 90 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Travel - Long-haul Holidays11 414in 45 days

Travel - Long-haul Holidays

se
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East).
Segment name in DSPs: Relevant Audience - SE - Travel - Long-haul Holidays
Segment ID: 8luwh78lh1ry
Travel - Long-haul Holidays3 500in 45 days

Travel - Long-haul Holidays

no
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - NO - Travel - Long-haul Holidays
Segment ID: 8mh2o9kxumlk
Travel - Region - Southern Europe24 075in 31 days

Travel - Region - Southern Europe

se
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - SE - Travel - Region - Southern Europe
Segment ID: 8ljq72wd7bih
Travel - Region - Southern Europe14 170in 31 days

Travel - Region - Southern Europe

no
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Southern Europe
Segment ID: 8lutam17lkho
Travel - Tourism Nearby254 626in 31 days

Travel - Tourism Nearby

fi
Audience who shows interest to Finnish local tourist attractions or nature sites. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Travel - Tourism Nearby in Finland
Segment ID: 8mgynwdbyp6i
Travel - Travel Enthusiasts48 757in 60 days

Travel - Travel Enthusiasts

no
People searching for travel destinations or browsing travel sites
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Segment ID: 8mrsr5yot0j0
Travel - Type of Holiday - Nature1 571 050in 31 days

Travel - Type of Holiday - Nature

fi
Travelers who like to visit nature attractions on their holidays.. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Nature
Segment ID: 8mh943n3nyfc
Video Gaming - PC and Console Games61 039in 90 days

Video Gaming - PC and Console Games

se interest
Audiences interested in video gaming and e-sports.
Segment name in DSPs: Relevant Audience - SE - Video Gaming - PC and Console Games
Segment ID: 8lus7ys52rx6
Video Gaming - PC and Console Games176 841in 90 days

Video Gaming - PC and Console Games

dk
People interested in video and computer games
Segment name in DSPs: Relevant Audience - DK - Video Gaming - PC and Console Games
Segment ID: 8n2w1n2oyc4s

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